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Developer news items we found relating to dsp partners
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StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014 by Stuart Parkerson
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
