COMPUTEX 2025 recap

At Computex 2025 in Taipei, ASUS delivered a powerful demonstration of its evolving philosophy, summarized by the theme “Ubiquitous AI. Incredible Possibilities.” The event served as a platform for ASUS to articulate how artificial intelligence is now foundational to every segment of its business, from high-performance computing infrastructure and creative tools to everyday consumer devices, enterprise productivity hardware, healthcare innovations, and cutting-edge gaming technologies. The physical design of the ASUS booth reflected this vision, with clearly defined zones dedicated to specific applications of AI. Each zone showcased how the company is integrating artificial intelligence into its broad spectrum of hardware and software offerings.

COMPUTEX 2025 recap: Where AI comes to life

In the Infrastructure AI section, ASUS highlighted the enormous potential of artificial intelligence for enterprise and research applications. One of the most notable exhibits was the ASUS AI POD, which is engineered around NVIDIA’s GB300 platform. This AI server solution is optimized for training large-scale models and running inference workloads with speed and precision. Another standout system was the compact Ascent GX10, which incorporates the NVIDIA GB10 Grace Blackwell Superchip. Despite its small footprint, this server solution is engineered for high-performance computing tasks, including AI training and real-time data processing. ASUS also revealed the Multi-LM Tuner, a software tool that demystifies and simplifies the fine-tuning process of large language models. Designed with user accessibility in mind, the Multi-LM Tuner helps developers and enterprises adopt AI more efficiently by reducing the learning curve typically associated with model optimization.

The Creator AI section was built around the ProArt product line, designed specifically for creative professionals such as content creators, graphic designers, and video editors. The ProArt P16 laptop, a major highlight in this category, integrates NVIDIA’s high-end GPUs to accelerate AI-enhanced features in professional software. This leads to noticeable improvements in rendering times, photo editing, and even real-time collaboration workflows. The laptop, along with other ProArt devices including desktops and calibrated displays, forms an end-to-end ecosystem that caters to creators who rely on precision, color accuracy, and computational power. With AI now embedded into many of the applications used by these professionals, ASUS’s focus on GPU-accelerated AI features shows a keen awareness of emerging trends in the creative sector.

2025 ASUS COMPUTEX Highlight

In the Everyday AI zone, ASUS brought artificial intelligence directly into the consumer’s daily life. One of the most remarkable devices was the Zenbook A14, which claims the title of the world’s lightest 14-inch Copilot+ PC. This laptop features a durable Ceraluminum chassis and can deliver up to 32 hours of battery life. It's powered by next-generation processors and is fully optimized to take advantage of AI-enhanced Windows 11 features, such as local Copilot AI. The Zenbook and Vivobook ranges, refreshed with the latest AMD Ryzen AI, Intel Core Ultra, and Qualcomm Snapdragon X chipsets, reflect ASUS’s effort to offer a full lineup of AI-ready consumer laptops. These devices are designed not just for basic tasks but also for more sophisticated use cases like real-time translation, smart image editing, and on-device voice commands. The Zenfone 12 Ultra also appeared in this section, pushing the envelope in mobile AI features. This smartphone includes a set of AI-powered enhancements in photography and productivity, demonstrating that ASUS isn’t limiting its AI initiatives to traditional PCs.

The Workspace AI area of the exhibit took a more enterprise-centric angle, addressing the needs of professionals and organizations. Central to this theme was the ExpertBook P3, a business-class laptop that leverages AMD Ryzen AI PRO processors capable of delivering up to 50 trillion operations per second. This device is aimed at users who need enhanced security, remote management capabilities, and AI tools for professional productivity. It’s designed to work seamlessly with enterprise software stacks while offering performance levels high enough to support AI-driven analytics and smart assistant features. Complementing this were the ExpertCenter P600 All-in-One and P700 desktop systems, offering a variety of form factors for creative and collaborative workplaces. The ASUS NUC 15 Performance mini-PC was another strong entry in this category. Though compact in design, it brings powerful processing and AI inference capabilities to smaller workspaces and edge computing environments. These systems underline ASUS’s strategy to bring AI to the office, making everyday tasks more intelligent, automated, and efficient.

ASUS Zenbook A14 (UX3407) - All you need, all in one

In the Industrial and Healthcare AI segments, ASUS showed how it’s pushing beyond the bounds of traditional computing. The company presented a suite of innovations that marry clinical utility with advanced artificial intelligence. The ASUS HealthAI Genie, a generative AI health assistant, integrates with the ASUS VivoWatch wearable to deliver real-time wellness insights. This assistant goes beyond simple metrics like heart rate or step count and offers context-aware health recommendations based on long-term data. The ASUS Handheld Ultrasound LU800 was another eye-catching device, incorporating AI to assist with image recognition and diagnostic accuracy. Such devices point to a future where frontline healthcare professionals can rely on AI-powered tools for faster, more reliable decisions. Another standout innovation was the ASUS EndoAim, which applies AI to endoscopy procedures to detect abnormalities with greater speed and accuracy. Paired with the Clinical AI Assistant, an AI model trained to summarize electronic medical records and flag anomalies, ASUS’s healthcare lineup is a bold step toward enhancing clinical workflows and diagnostic reliability.

The Republic of Gamers division presented a unique and immersive showcase called The ROG Lab, where the emphasis was firmly placed on the intersection of gaming and technology. ASUS unveiled its latest lineup of high-end gaming components including motherboards, graphics cards, and ultra-fast monitors, all with AI enhancements either built-in or software-supported. The ROG Falcata 75% gaming keyboard and the ROG Harpe II Ace gaming mouse were introduced as part of the next-generation esports gear, developed in collaboration with professional gamers to fine-tune every aspect from latency to tactile feedback. Another highlight was the Strix Ace XG248 gaming monitor, engineered for ultra-low latency and precision in fast-paced gaming environments. ASUS made it clear that ROG’s mission is to continue innovating for competitive gamers. The company's commitment to esports was further emphasized through newly announced sponsorships and partnerships with top-tier esports teams, reaffirming its presence and leadership in the global gaming ecosystem.

Throughout the entire Computex 2025 experience, ASUS reinforced its overarching mission to democratize AI by embedding it in accessible, high-quality, and purpose-built products. Whether through data centers running colossal AI workloads or a lightweight laptop helping a student write smarter papers, the message was clear: ASUS wants AI to be part of every life, every task, and every workflow. The event was less about a single breakthrough and more about a sweeping vision of integration. ASUS didn’t just present products, it offered a coherent AI roadmap that spans consumer, business, industrial, and creative applications. The company emphasized that its AI-first strategy isn’t a distant future vision but a practical reality that users can engage with now. With every new device and platform unveiled, ASUS illustrated a strategic shift from simply manufacturing hardware to building a dynamic, AI-powered ecosystem that interacts fluidly across personal, professional, and industrial landscapes.