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Developer news items we found relating to freemium

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MEGAFANS-new-advertising-strategy

MEGAFANS new advertising strategy


Monday, October 14, 2019 by

MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...


New-intelligence-suite-aims-to-help-tackle-problems-with-growing-IT

New intelligence suite aims to help tackle problems with growing IT


Friday, July 12, 2019 by

Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future. “The market has evolv...


Augmented-reality-app-creation-made-simple-with-PlugXR

Augmented reality app creation made simple with PlugXR


Thursday, January 10, 2019 by

PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. "We expect to expand the XR market starting with AR...


Speeding-up-SaaS-deployments-with-Platform.sh

Speeding up SaaS deployments with Platform.sh


Friday, November 23, 2018 by

Organizations spend an inordinate amount of time and resources developing and maintaining infrastructure, which distracts from what should be their core focus: providing customers with valuable and engaging applications and digital experiences. Platform.sh allows companies to direct their attention towards accomplishing this primary goal by relieving them of the burden ...


Music-in-apps:-A-chat-with-the-CEO-of-feed.fm

Music in apps: A chat with the CEO of feed.fm


Thursday, March 1, 2018 by

Music licensing is a pain. We know it's there for a very good reason, but let's be honest... It can be a serious barrier to the perfect experience that app developers hope to convey. Finding the right music can be a big part of that, but nobody wants to settle for the generic royalty free music.That's why we talked to Jeff Yasuda, CEO and Founder of feed.fm, to learn ab...


The-report-from-50-billion-mobile-and-web-events-is-here

The report from 50 billion mobile and web events is here


Wednesday, October 25, 2017 by

Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while...


Talend-releases-selfservice-data-preparation-tool

Talend releases selfservice data preparation tool


Thursday, October 19, 2017 by

Talend has unveiled a new version of Talend Integration Cloud (TIC), the company’s scalable and secure integration platform-as-a-service (iPaaS) solution, which leverages the power of the cloud to enable widespread use of data for decision making. The new release includes a cloud-based version of Talend Data Preparation, which delivers data-as-a-service, 24x7, to a vari...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Mobile-games-inapp-advertising-chat-with-Jun-Group

Mobile games inapp advertising chat with Jun Group


Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...


Are-app-store-subscription-models-right-for-your-app

Are app store subscription models right for your app


Friday, October 6, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


Indatabase-machine-learning-coming-in-Vertica-9

Indatabase machine learning coming in Vertica 9


Thursday, September 21, 2017 by

Micro Focus has announced a major release of its Vertica Analytics Platform. Vertica 9 introduces an extended list of in-database Machine Learning capabilities - including new algorithms, model replication, data preparation functions, and continuous end-to-end workflow - to simplify the production and deployment of machine learning models. In addition, Vertica 9 will be...


Freemium-sales-tips-from-an-expert-in-SaaS

Freemium sales tips from an expert in SaaS


Wednesday, September 20, 2017 by

Does the no-sales-team approach really work? Many organizations have relied on the "viral" nature of their products to scale their businesses, all supposedly without a sales team. But there is something these multi-billion dollar companies aren't telling you - all-star sales teams sit at the core of their success.Freemium has been billed as a way to generate new revenue...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


How-to-earn-more-revenue-from-your-Android-apps

How to earn more revenue from your Android apps


Wednesday, May 3, 2017 by

When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...


Work-out-with-Neymar-Jr.-in-NABUFIT

Work out with Neymar Jr. in NABUFIT's latest app update


Thursday, December 8, 2016 by

NABUFIT Global Inc. has announced the debut of its workout routines and videos of Neymar Jr. in its app. Additional exercise videos will be released throughout calendar 2017. Also - the Company released its premium version of the app where users can subscribe for 12 months for the price of 8 months. They are expanding their business model from subscription to include ad...


Google-Play,-Mobile-Ads-and-AdBlocking:-The-Macro-View

Google Play, Mobile Ads and AdBlocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


Metalogix-Launches-Free-Migration-Tool-for-Microsoft-OneDrive-for-Business

Metalogix Launches Free Migration Tool for Microsoft OneDrive for Business


Wednesday, May 4, 2016 by

Metalogix has introduced its Essentials for Drives: File Shares to OneDrive Freemium, a new program that allows for the free migration of up to 500 drives (or users) or 1TB of file share content - including files, folders, versions, metadata, and permissions from file systems, file shares or Network Attached Storage (NAS) - into Microsoft's OneDrive for Business.  ...


How-Developers-Can-Use-TeamViewer-to-Integrate-Remote-Access-Technology

How Developers Can Use TeamViewer to Integrate Remote Access Technology


Wednesday, April 6, 2016 by

We recently visited with Alfredo Patron, Vice President of Business Development at TeamViewer, to talk about how app developers can utilize the platform’s remote support, remote access, and online meeting functionality through TeamViewer’s APIs and SDK.ADM: Can you quickly detail TeamViewer’s main functionalities?Patron: TeamViewer offers cloud-based remote support and ...


Hewlett-Packard-Enterprise-Launches-Machine-Learning-APIs-and-Services

Hewlett Packard Enterprise Launches Machine Learning APIs and Services


Thursday, March 17, 2016 by

Hewlett Packard Enterprise (HPE) has launched HPE Haven OnDemand, a cloud platform that provides advanced machine learning APIs and services that provide the ability to build data-rich mobile and enterprise applications.Delivered as a service on Microsoft Azure, HPE Haven OnDemand provides more than 60 APIs and services that deliver deep learning analytics on a wide ran...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


How-WildTangent-is-Shaking-Up-the-Android-CPI-Market

How WildTangent is Shaking Up the Android CPI Market


Monday, September 14, 2015 by

We recently visited with WildTangent’s Sean Vanderdasson to discuss how the company’s platform helps developers achieve Android app installs.The WildTangent network is facilitated by distribution partnerships with many of the world’s top devices manufacturers (OEMs) and mobile operators. The WildTangent network provides the ability for users to choose in one click which...


Mobile-Users-Place-Their-Advertising-Value-at-$10.80-Per-Minute

Mobile Users Place Their Advertising Value at $10.80 Per Minute


Monday, July 13, 2015 by

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...


Gondola-Launches-Liftpass-an-Open-Source-Platform-to-Help-Developers-Manage-Game-Monetization

Gondola Launches Liftpass an Open Source Platform to Help Developers Manage Game Monetization


Friday, May 22, 2015 by

Gondola, the creators of the Dynamic Pricing Engine for mobile games, has announced the beta release of Liftpass, an open source platform for game developers to manage and track the prices of virtual goods and in-app purchases (IAPs). The full-stack solution offers SDKs for iOS, Android and Unity, and the tracking of in-game metrics and in-game currencies can be fu...


Gondola-Platform-Lets-You-Automate-Variable-Pricing-for-Virtual-Goods-and-IAP’s

Gondola Platform Lets You Automate Variable Pricing for Virtual Goods and IAP’s


Sunday, April 5, 2015 by

Gondola has announced the launch of its Dynamic Pricing Engine which allows game developers to automate the pricing of virtual goods and in-app purchases (IAP). Gondola’s dynamic pricing technology leverages historical and real-time data to gain insights on user behavior. Its Dynamic Pricing Engine simultaneously runs millions of multivariate tests to fine-tune the...


Tapjoy-Offers-New-App-Marketing-Automation-and-Monetization-Platform

Tapjoy Offers New App Marketing Automation and Monetization Platform


Friday, March 13, 2015 by

Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user.  The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...


The-next-Installment-in-the-How-to-Monetize-Your-App-Series-Is-Here

The next Installment in the How to Monetize Your App Series Is Here


Saturday, March 7, 2015 by

Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...


A-New-11-Part-Series-on-How-to-Monetize-Your-App

A New 11 Part Series on How to Monetize Your App


Sunday, February 8, 2015 by

One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app.  You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...


Show-Me-the-Money!-A-Look-at-the-Profitable-App-Publishing-Models

Show Me the Money! A Look at the Profitable App Publishing Models


Wednesday, February 4, 2015 by

The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...


A-Mobile-Game-Developer-Provides-a-Rare-Inside-the-Numbers-Look-Into-A-Successful-Mobile-Game

A Mobile Game Developer Provides a Rare Inside the Numbers Look Into A Successful Mobile Game


Wednesday, January 21, 2015 by

I can’t imagine a more competitive industry than the mobile games industry. The potential rewards are huge and real chance of very expensive failure is ever present. You can use one of the popular app store data companies to find out where a company ranks, and maybe have an idea of what that success means, but rarely do you get insider info like ustwo studio has release...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


Discussion:-How-Can-App-Developers-Earn-Revenue-With-Low-Download-Numbers

Discussion: How Can App Developers Earn Revenue With Low Download Numbers


Monday, January 19, 2015 by

One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...


Digital-Advertising-Primer:-Is-There-Room-for-CPI,-CPM,-and-CPC-in-a-World-of-Mobile-Advertising

Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising


Friday, November 14, 2014 by

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...


Fuse-Powered-Announces-the-Acquisition-of-Corona-Labs-Mobile-Game-and-App-Development-Platform

Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform


Tuesday, November 4, 2014 by

Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...


Tactics-and-Strategies-that-Will-Allow-Your-Mobile-App-to-Produce-Ongoing-Revenue

Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue


Friday, October 10, 2014 by

I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...


The-October-2014-Issue-of-App-Developer-Magazine-Has-Arrived!

The October 2014 Issue of App Developer Magazine Has Arrived!


Wednesday, October 8, 2014 by

Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!   What's Inside   The Need for an App Rating Appscore Standar...