Monetize

The next Installment in the How to Monetize Your App Series Is Here

Saturday, March 7, 2015

Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.

The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your monetization approach. The second article, “How to Monetize Your App, Part 2: Freemium,” examines the freemium model including why freemium works and how to determine your options in creating a freemium monetization plan.

The third and latest article is titled “How to Monetize Your App, Part 3: Pick the Right In-App Ad Types.” It discusses how to determine the best in-app ad types for your specific app publishing model. The article includes a discussion on determining your in-app ad objectives, picking the right ad types for your brand, and considerations for timing and expenses.

Future articles in the series will cover the following topics:

- Finding the right monetization partner.

- Picking the right kind of in-app ads to fit your preferences and goals.

- Don’t let advertising wreck your app.

- Localizing your advertising.

- Consider advertising outside your application to grow your audience and increase revenue opportunities.

- Pushing relevant information outside the app.

- Exploring in-app purchases and mCommerce.

- Looking into offbeat monetization tactics.

- Optimizing your app monetization efforts.