About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
PacketZoom launches Mobile IQ performance analytics for free
Tuesday, September 12, 2017 by Austin Harris
PacketZoom, the company re-defining mobile application performance via in-app mobile networking technology, today announced the launch of Mobile IQ, a free mobile analytics tool that enables app developers to analyze, troubleshoot and control app performance in real-time. Integrated with Mobile ExpresslaneTM as part of the PacketZoom platform, Mobile IQ makes PacketZoom...
AOL launches Smart Yield beta
Monday, June 5, 2017 by Richard Harris
AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Austin Harris
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Latest MPP Global partnership to help publishers reach and retain audiences
Monday, December 12, 2016 by Richard Harris
MPP Global just announced its partnership with Lineup Systems. Through this partnership, Lineup’s AdPoint product will be integrated with MPP Global's eSuite. By integrating the two platforms, Lineup customers will be able to take advantage of MPP Global's secure transaction processing capabilities, ensuring that a publisher's customer can pay in any currency, usi...
Smaato Adds New Management API to its Mobile Monetization Platform
Friday, June 3, 2016 by Richard Harris
Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
WildTangent to Launch Unique Mobile App Reservation and Delivery Service
Wednesday, August 5, 2015 by Stuart Parkerson
WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
Opera Mediaworks New Native Ad Exchange Launches
Tuesday, January 13, 2015 by Stuart Parkerson
Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...
2015 Predictions from 4 Mobile Advertising Thought Leaders
Wednesday, December 24, 2014 by Richard Harris
MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for. Native advertising is here to stay, more winners than losers, programmatic buying, and added value are just a few highli...
Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform
Tuesday, November 4, 2014 by Stuart Parkerson
Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...
A Mobile Publisher’s Guide App Monetization with AD Mediation
Thursday, October 23, 2014 by Josh Speyer
The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...
Weekly Roundup: New iPhone Arrives, Lagoa and 3DTin, Vision Mobile Report, Nokia Create Contest, and Jolla Sailfish
Saturday, September 21, 2013 by Richard Harris
Top Stories for the week of 9/21/2013Assets for App Creation: Leveraging Visual and Audio Resources for App DevelopersWhen it comes to software development, there are two sides of the creative coin, artistic creativity and technical creativity. Visual design and in some cases audio expertise dominate one side of the coin with skilled graphic designers and artists who de...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
youAPPi Launches New Self Service Mobile Monetization Solution for Publishers
Tuesday, July 23, 2013 by Richard Harris
youAPPi, an innovator in mobile application distribution and content monetization, has announced the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement. With ...
App Distributor youAPPi Secures $1 Million in Funding
Thursday, June 6, 2013 by Ron Beaman
(Raanana, Israel - June 6, 2013) - youAPPi, an innovator in mobile application distribution and content monetization, today announced it has secured $1 million in funding from Glilot Capital Partners, an Israeli-based early stage venture capital firm.
Founded in late 2011, youAPPi resolves the most critical and urgent problem within the mobile eco-system, i...
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