Latest MPP Global partnership to help publishers reach and retain audiences
|Richard Harris in Marketing & Promotion Monday, December 12, 2016|
MPP Global just announced its partnership with Lineup Systems. Through this partnership, Lineup’s AdPoint product will be integrated with MPP Global's eSuite. By integrating the two platforms, Lineup customers will be able to take advantage of MPP Global's secure transaction processing capabilities, ensuring that a publisher's customer can pay in any currency, using any payment type or method.
The partnership between Lineup and MPP Global solidifies both company’s goals to provide publishing organizations with the tools they need to develop audiences and grow digital revenues.
Integration of eSuite with AdPoint
AdPoint provides publishers with a single lead to billing advertising solution, providing unprecedented insight and valuable real-time data to clients. Smart automation tools add efficiency and transparency to ad-production workflows to maximize revenue and business efficiency.
Through the integration with eSuite, this enables Lineup customers to take advantage of the transaction processing capability which MPP Global has developed from working with media companies over the last two decades. This capability ensures that publisher’s customers can pay in any currency, using any payment type or method.
Lineup required a partner who held Level 1 PCI-DSS compliancy and that led the company to MPP Global. By obtaining the highest level of standards of PCI accreditation, all client’s payment data is handled securely.
In joining MPP Global’s Channel Program, Lineup show a like-minded approach to being leaders in the cloud development community. Both parties will deliver incremental business value to joint clients by collaboration in complementary technology and application areas.
Speaking on the partnership, Michael Mendoza, CEO at Lineup Systems, said, “We have worked with several payment processing providers in the past, and MPP Global have been the best fit for Lineup. Like us, they understand the media industry and the specific requirements of publishing businesses to deliver the highest level of payment security, which we know our customers can trust”