1. Latest MPP Global partnership to help publishers reach and retain audiences
12/12/2016 8:22:40 AM
Latest MPP Global partnership to help publishers reach and retain audiences
Mobile Publishers,Developer Audience,MPP GLobal,Lineup
https://appdevelopermagazine.com/images/news_images/New-MPP-Global-Partnership-App-Developer-Magazine_fc3ib4fm.jpg
App Developer Magazine

Latest MPP Global partnership to help publishers reach and retain audiences



Richard Harris Richard Harris in Marketing & Promotion Monday, December 12, 2016
24,723

MPP Global just announced its partnership with Lineup Systems. Through this partnership, Lineup’s AdPoint product will be integrated with MPP Global's eSuite. By integrating the two platforms, Lineup customers will be able to take advantage of MPP Global's secure transaction processing capabilities, ensuring that a publisher's customer can pay in any currency, using any payment type or method.
 
The partnership between Lineup and MPP Global solidifies both company’s goals to provide publishing organizations with the tools they need to develop audiences and grow digital revenues.
 

Integration of eSuite with AdPoint

 
AdPoint provides publishers with a single lead to billing advertising solution, providing unprecedented insight and valuable real-time data to clients. Smart automation tools add efficiency and transparency to ad-production workflows to maximize revenue and business efficiency.
 
Through the integration with eSuite, this enables Lineup customers to take advantage of the transaction processing capability which MPP Global has developed from working with media companies over the last two decades. This capability ensures that publisher’s customers can pay in any currency, using any payment type or method.
 

Data Security

 
Lineup required a partner who held Level 1 PCI-DSS compliancy and that led the company to MPP Global. By obtaining the highest level of standards of PCI accreditation, all client’s payment data is handled securely.
 

Partner Program

 
In joining MPP Global’s Channel Program, Lineup show a like-minded approach to being leaders in the cloud development community. Both parties will deliver incremental business value to joint clients by collaboration in complementary technology and application areas.
 
Speaking on the partnership, Michael Mendoza, CEO at Lineup Systems, said, “We have worked with several payment processing providers in the past, and MPP Global have been the best fit for Lineup. Like us, they understand the media industry and the specific requirements of publishing businesses to deliver the highest level of payment security, which we know our customers can trust”

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here