1. https://appdevelopermagazine.com/monetize
  2. https://appdevelopermagazine.com/opera-mediaworks-new-native-ad-exchange-launches/
1/13/2015 5:20:57 PM
Opera Mediaworks New Native Ad Exchange Launches
Opera,developers,premium mobile publishers,Native Ad Exchange,mobile,ZeptoLab
App Developer Magazine
Opera Mediaworks New Native Ad Exchange Launches


Opera Mediaworks New Native Ad Exchange Launches

Tuesday, January 13, 2015

Stuart Parkerson Stuart Parkerson

Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients and agencies for mobile.


Opera Mediaworks provides the ability for publishers to yield inventories, taking these opportunities directly to buyers using a native ad template. Opera is promoting the new exchange as offering a workflow efficient environment that automates the often lengthy insertion order process as well as bringing greater audience insight to premium ad buys.


Over a dozen native demand sources are currently connected to the exchange to provide the ability to programmatically buy high performing ad units, Some of the sources include AppList, Appsfire, Facebook, HeyZap, NativeAd.com, Opera Response and TapSense.  On the publisher side, launch partners for the new exchange include Demand Media, WildTangent, Gogii Games and Pinsight Media.


Read more: http://www.operamediaworks.com

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here