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Opera Mediaworks New Native Ad Exchange Launches

Tuesday, January 13, 2015 by Stuart Parkerson

Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...

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