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Tapjoy hits a milestone of 600 million mobile consumers

Monday, July 24, 2017 by Richard Harris

Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...

Cut the Rope creator ZeptoLab transforms into a mobile app publisher

Tuesday, March 7, 2017 by Richard Harris

ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...

Opera Mediaworks New Native Ad Exchange Launches

Tuesday, January 13, 2015 by Stuart Parkerson

Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...

Spring Into Profit – The Four Money Making Models for Your Apps to Bloom

Wednesday, April 9, 2014 by Dale Carr

This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace, and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users alrea...

Fortumo Developer Program Provides Up to $25K to Enhance Windows Phone and Windows 8 App Development

Sunday, March 30, 2014 by Stuart Parkerson

Fortumo has announced new a developer program for Windows Phone and Windows 8 apps. Developers who integrate Fortumo in-app purchasing to their app will receive an advance of up to $25,000 from Fortumo to cover their integration costs. The program is also open to successful iOS & Android developers who bring their apps to the Windows platform. Fo...