Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
World Emoji Day: The Royal Opera House teams with Twitter
Monday, July 17, 2017 by Richard Harris
World Emoji Day on Monday, July 17, 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the Royal Opera House will share a series of tweets via its Twitter hand...
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
PlanGrid for Windows is out of beta
Monday, February 6, 2017 by Rebeca Ayala
PlanGrid, developer of construction software for the field, is used by tens of thousands of contractors, designers, owners, and architects to finish their projects on time and under budget. Lightning fast, easy to use, and loaded with shortcuts, it delivers thousands of plans right to users’ fingertips - helping field teams edit, share, and manage blueprints, spec...
Here is the second round of Q3 Mobile First Insights from Opera Mediaworks
Monday, December 5, 2016 by Richard Harris
Opera Mediaworks decided to take a closer look at what it means to be mobile first and which next-gen media company might be the next “unicorns”.Opera Mediaworks gathered insights into which apps are attracting new users and rising in the rankings, which ones are retaining and engaging users, and identified the most promising apps they have seen emerge on their platform...
Top 100 Apps Continue to See High User Engagement According Report
Sunday, August 28, 2016 by Stuart Parkerson
Opera Mediaworks had released its latest quarterly mobile marketing report - Mobile First Insights (MFI) - which for the Q2 focused on the growth of brand performance including direct response tactics for Fortune 1000 brands. The findings in the report are derived from app usage statistics on the Opera Mediaworks platform.From a user standpoint, the report shows a nearl...
Opera Mediaworks Releases Mobile First Insights Advertising Report
Thursday, May 19, 2016 by Richard Harris
Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...
Opera Launches New Android App Subscription Service Through Carrier Billing
Wednesday, February 10, 2016 by Stuart Parkerson
Opera has launched the Opera Apps Club subscription service for premium Android apps providing an alternative distribution and app monetization model for apps based on an unlimited “all you can download” subscription offer, payable through carrier billing systems.The Opera Apps Club is an outgrowth of Opera’s acquisition of Bemobi in August 2015. The service was origina...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
iPad Now Generating More Revenue Per Impression Than Any Other Device
Wednesday, November 11, 2015 by Richard Harris
Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...
Opera TV Snap Turns Video Content into Smart TV Apps
Monday, September 14, 2015 by Richard Harris
Opera Software has launched a new version of Opera TV Snap, designed to provide the ability to offer expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to offer interactivity on linear TV.Opera TV Snap turns video content into Smart TV apps. It lowers their barrier to entry into the OTT world by providing a...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity
Thursday, February 5, 2015 by Richard Harris
Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Opera Mediaworks New Native Ad Exchange Launches
Tuesday, January 13, 2015 by Stuart Parkerson
Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...
Taptica Listed As One Of TUNE’s Top 25 Advertising Partners
Wednesday, December 10, 2014 by Stuart Parkerson
Taptica was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption...
Samsung Gear S Gets Opera Mini Web Browser
Monday, October 13, 2014 by Stuart Parkerson
Opera Software has announced that the Opera Mini browser has become the first web browser on Samsung’s Gear S smartwatch which runs on a Tizen-based wearable device platform. With more than 250 million monthly users around the world, Opera Mini uses compression technology that shrinks the size of webpages to as little as 10%. The result is a faster and more energy-...
Temasys Communications Announces Commercial Availability of its WebRTC plugin for Internet Explorer and Safari
Wednesday, October 8, 2014 by Stuart Parkerson
Temasys Communications has announced the commercial availability of its WebRTC plugin for Microsoft’s Internet Explorer and Apple’s Safari browsers. WebRTC brings rich, high-quality real-time communications, powered by WebRTC, to users of the desktop versions of Internet Explorer and Safari. The new licensing-based model is aimed at service providers and applicatio...
New Dynamsoft SDK Supports Document Scanning for HTML5 Browsers
Monday, September 15, 2014 by Richard Harris
Dynamsoft has announced that it has upgraded its web TWAIN software development kit (SDK) to include support for the development of document scanning modules within the HTML5-based Google Chrome and Mozilla Firefox (version 27 and above) browsers. The new abilities were introduced to help solve the problem for developers of browser providers who are phasing out sup...
Opera Software Launches Opera TV Ads SDK for Mobile Development
Tuesday, September 9, 2014 by Richard Harris
Opera Software has launched the Opera TV Ads SDK allowing developers to serve video advertising on any platform.Opera’s video advertising solution was previously available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology, which transforms online video channels into apps for connected-TV device...
Using Location Analytics To Help Target Mobile Ads = More Money
Thursday, August 21, 2014 by Stuart Parkerson
Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Opera Completes Acquisition of AdColony Mobile Advertising Platform
Monday, August 11, 2014 by Richard Harris
Opera has announced that it has completed the acquisition of AdColony, a video advertising platform that provides mobile advertising to publishers and advertisers. According to company statements, the AdColony brand and company will remain as an independent entity, with continued focus on developing video monetization and advertising products. Will Kassoy, CEO...
What Web Developers Need to Know About Opera Mini 8 for iOS
Monday, June 30, 2014 by Richard Harris
Opera’s new Opera Mini 8 for iOS is a completely redesigned product that, for the first time, offers three different browser modes, two of which save time and money for the consumer or get them connected on slow networks that other browsers can’t handle.For those who have upgraded from the previous version, it will start in Mini mode. New installs will open in Turbo mod...
HTML5 App Development With Sencha’s Recently Released Ext JS 5
Thursday, June 12, 2014 by Richard Harris
Sencha’s recent release of Ext JS 5 is the “most comprehensive update to the framework since our inception” according to the company. The product provides an HTML5 development for desktop and mobile apps providing the ability to deliver desktop apps on touch-enabled devices using a single codebase.So Whats New?Unified Events Across Desktops and Touch-screen DevicesExt J...
Load Impact Releases Cloud Based App Load Testing Software as a Service
Tuesday, April 15, 2014 by Stuart Parkerson
Load Impact has released its cloud-based load testing Software as a Service for mobile apps, APIs and websites that can simulate traffic generated from a variety of mobile operating systems, popular browsers, and mobile networks including 3G, GSM and LTE.According to the company only about half of companies with mobile sites or apps today currently test their mobile cod...
Celtra Introduces Smart Mobile Video Ad Formats & Responsive Ad Design for Mobile Marketers
Wednesday, April 9, 2014 by Stuart Parkerson
Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology created by Celtra and leverage newly developed responsive ad design capabilities.Companies participating in the launch include Skype, Opera Mediaworks, and A...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Revenue Growth
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Weekly Roundup: 1b Apps on Metaps, Apple Arrives in Brazil, HP Access Catalog, Glass Etiquette, Amazon Coins, And Mobile Privacy
Saturday, February 22, 2014 by Richard Harris
Mobile App Privacy Policy: Do You Have One?What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuell...
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
Thursday, February 20, 2014 by Richard Harris
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Opera Mobile Store Passes 100 Million User Mark
Tuesday, January 28, 2014 by Richard Harris
Cross-platform mobile app store now offers 200,000 appsThe Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has reached a new milestone of 105 million monthly visitors at the end of Q4 2013. As the world's largest cross-platform app store, the Opera Mobile Store saw exponential growth in its user base over the 12 last mon...
5 Reasons HTML5 is Right for You and Your Next App
Friday, January 24, 2014 by Dmitry Sergeev
When it
comes to creating an app, many developers choose the iOS or Android path to
market. However, these shouldn’t be the
only options that are considered. HTML5 is picking up steam worldwide and for
good reason. It provides many benefits for developers that native apps simply
don’t have – from the development process down to the user acquisition stage.
...
Opera Reports Android Edges Out iOS for Mobile Phone App Ad Impressions
Thursday, January 23, 2014 by Stuart Parkerson
Opera Mediaworks has a issued its fourth quarter report on mobile advertising showing that the year as a whole saw a significant increase in the mobile ad market. On its platform alone, Opera Mediaworks has seen a significant increase in global ad traffic year over year reaching over 425 million consumers, while serving over 60 billion impressions a month.Dri...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
HTML5 App Development: Insight into Choices for Mobile Developers to Bring Web Apps to Market
Monday, November 11, 2013 by Stuart Parkerson
How HTML5 mobile app developers decide between four fundamental choices to bring web apps to market is the basis of a recent report by Vision Mobile.
The report is taken from data derived from four different sources: raw data from Vision Mobile’s Q2 Developer Economics survey (6,000 respondents, April-May 2013); analytics from 30,000 plus Android apps available in Goog...
Opera Mobile Store triples the number of apps, monthly visitors grow 63 percent
Thursday, October 24, 2013 by Richard Harris
Cross-platform mobile app store now serves 140,000 apps to 75M monthly visitors San Mateo, Calif. - October 24, 2013 - The Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has tripled the size of the store in the last 12 months, currently offering more than 140,000 apps. The Opera Mobile Store provides more than 75 million mon...
Opera Mediaworks Reports App Developer’s Mobile Revenue is Diversifying Among App Categories
Sunday, October 20, 2013 by Richard Harris
Maybe developers don’t have to focus on one category (Games?) to successfully monetize their apps. This could be the case based on findings from Opera Mediaworks report, The State of Mobile Advertising, Q3 2013.
In the report, based on data from traffic on its mobile advertising platform, the company points out three trends:
(1) Growth was seen over the summer, which...
