MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Christian Hargrave
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
Freemium sales tips from an expert in SaaS
Wednesday, September 20, 2017 by Chris Rothstein
Does the no-sales-team approach really work? Many organizations have relied on the "viral" nature of their products to scale their businesses, all supposedly without a sales team. But there is something these multi-billion dollar companies aren't telling you - all-star sales teams sit at the core of their success.Freemium has been billed as a way to generate new revenue...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Tapjoy Offers New App Marketing Automation and Monetization Platform
Friday, March 13, 2015 by Stuart Parkerson
Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user. The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...
The next Installment in the How to Monetize Your App Series Is Here
Saturday, March 7, 2015 by Stuart Parkerson
Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...
A New 11 Part Series on How to Monetize Your App
Sunday, February 8, 2015 by Stuart Parkerson
One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app. You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...
Show Me the Money! A Look at the Profitable App Publishing Models
Wednesday, February 4, 2015 by Kaushal Amin
The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
A Mobile Game Developer Provides a Rare Inside the Numbers Look Into A Successful Mobile Game
Wednesday, January 21, 2015 by Stuart Parkerson
I can’t imagine a more competitive industry than the mobile games industry. The potential rewards are huge and real chance of very expensive failure is ever present. You can use one of the popular app store data companies to find out where a company ranks, and maybe have an idea of what that success means, but rarely do you get insider info like ustwo studio has release...
Discussion: How Can App Developers Earn Revenue With Low Download Numbers
Monday, January 19, 2015 by Richard Harris
One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...
Freemium versus paid app models
Tuesday, September 23, 2014 by Richard Harris
The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...
What Mobile Developers Need to Know About UK Free to Play Regulatory Focus
Thursday, September 4, 2014 by Luke Moulton
The online and app-based games industry has exploded in recent years. Many gaming companies have developed games which follow a free-to-play (F2P) format. The most common F2P model adopted is the freemium model.The growth of freemium games has undoubtedly entertained millions of gamers and has been a profitable route to market for many gaming companies. Consumer complai...
The Success Checklist: What mHealth Investors and Entrepreneurs Should Know
Monday, August 11, 2014 by Lisa Clark
A healthcare start-up developer has an intriguing concept for an app or a software solution. It may be an app tied to a sensor that is designed to transmit a diabetic’s blood glucose levels to her physician, or an app that has a proprietary algorithm that analyzes a heart patient’s water retention to predict congestive heart failure.The developer has partners who may ha...
Using The Freemium Model To Sell an Enhanced Experience is Key
Wednesday, May 7, 2014 by Richard Harris
Is the app industry better or worse off with the dominance of the freemium model? It probably depends on who you ask the question. Regardless, the freemium model is here to stay, at least until someone figures out a better system.So maybe the better question is: What is the best way to provide an excellent experience for both app users and app developers/publishers util...
The Right Way to Invest in the Mobile Market
Friday, April 18, 2014 by Artyom Dogtiev
Be it a tablet, smartphone or that new-fangled wearable tech, mobile is where it’s at. This statement is supported by the fact that in 2013 worldwide shipping of PCs and laptops declined by a record 6.9% (Gartner, 2014). As such, it’s not surprising that there is a huge move by investors towards the mobile market.But, before you run out and buy stock in a nascent mobile...
Report Shows Up to 20 percent of Mobile Game Users Play Game Only Once
Wednesday, April 16, 2014 by Stuart Parkerson
In a recent report, data shows that 1 in 5 people who download a game only play it once. This underscores the importance for developers to immediately create engagement with players if they want to see long term adoption from users.The “New Players Reportâ by Swrve highlights this and other performance metrics they have discovered in research of the beh...
Capturing Maximum Revenue From Your Mobile App
Tuesday, April 15, 2014 by Pedro Ripper
As with so many things assumed to be known and reliable before the digital era, consumer pricing strategies have been forever altered. Not only does fixed pricing often fail; it’s the consumers themselves who casually inform the seller what they are going pay. The seller, sadly, must deal with the results.Of course, many people choose to pay nothing at all. That’s an un...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...
App Developers See More Enterprise Mobile Solutions, Signs of Life for BlackBerry at Apps World North America
Friday, February 7, 2014 by Richard Harris
We just finished up two days of another great event, as by
all accounts Apps World North America 2104 was bigger and better than last
Its just too big an event for us to cover every aspect of
the presentations, exhibitors and other activities, so I thought I would
present a few thoughts on the event itself and a few nuggets of interest (at
least I tho...
Target Credit Card Breach, What Could it Mean for App Markets
Monday, January 13, 2014 by Stuart Parkerson
Consumers have been stung, and stung hard by the Target credit card breach. I was at a dinner party last night and every person had either been personally affected or had a close family member or friend who was.The Target breach has brought about an immediate, enhanced, and broad based awareness of the fragility of a consumer’s financial and personal information. T...
Interview: Jack van der Post of iD Gamedesign
Monday, January 13, 2014 by Richard Harris
We recently sat down with Jack van der Post of iD Gamedesign
to talk about his app company and latest app “WordnRoll”
ADM: How long have you been developing apps?
Jack: I started early 2012.
ADM: Do you program the apps or do you hire development
Jack: I do code and design pretty much everything myself...
Are App Developers Planning to Charge Current Users for iOS7 Apps
Wednesday, September 18, 2013 by Stuart Parkerson
Does the availability of iOS7 and the looming launch of the new iPhones present an opportunity for developers to charge users for an upgrade to an app they have already paid for?
Continuing on our series spotlighting commentary within the app development industry on iOS7 and the new iPhone, we point you to an article posing just this question written by Alex Heath in h...
Static App For iPhone Helps Organize Your Social Life!
Monday, August 26, 2013 by Richard Harris
The Static app gives you the info you need through a single portal to be able to manage all of your online accounts on one device. Their goal is to build something big over time and allow our users to vote for what they want to see in future updates to the app. It lets them focus on the customer by listening to their feedback.It is a native app and is written in objecti...