CI and CD Can Make the Difference for Your Business
Thursday, November 19, 2020 by Freeman Lightner
Corporate leaders expect development teams to produce innovative, high-quality, highly secure, agile applications that are instantly available on multiple platforms with a seamless user experience.
In this software-centric era, DevOps, continuous integration (CI) and continuous delivery (CD) — three milestones on the path to organizational improvement — h...
Software Delivery Management Changing the Game for CI CD and DevOps
Thursday, November 12, 2020 by Freeman Lightner
Whenever a new and incredible software-driven innovation is released, it’s always slightly amazing to think that the teams behind it somehow managed to deliver that big innovation, despite how difficult it can actually be to do so. The bigger the development organization gets, the more teams you have working on different parts of a software application. Teams may ...
Embrace Dont Replace Enterprise DevOps Realities
Friday, November 6, 2020 by Freeman Lightner
Today, Ahmed says, every business is a software business, with one top goal in mind: to drive innovation quickly. To make that possible, organizations must optimize development and delivery of software, releasing and iterating continuously. But they also must reduce risk, ensuring there is governance, control and visibility to track and trace how software is being devel...
Unlocking the Business Value of Continuous Delivery
Saturday, October 31, 2020 by Richard Harris
Reducing risk is important, but the processes that underpin continuous delivery translate into even more important values to the business:
• Accelerate time-to-value. A small business doesn’t need a PhD to recognize that continuous delivery helps them get things done faster. An enterprise that has mapped out its value stream, has made sig...
Is Your Enterprise CI CD Solution Up to Snuff
Thursday, October 22, 2020 by Freeman Lightner
The big question is: Is your CI/CD solution adept at adapting? Why not take a moment to examine your current solution and see if it has what it takes to meet today’s needs – and tomorrow’s.
Is it truly enterprise-grade?
Enterprise DevOps has its own set of complexities and challenges. You need an enterprise-grade CI/CD platform that can keep up. ...
Software Delivery Management Is the Key to CI CD and DevOps Success
Friday, October 16, 2020 by Freeman Lightner
Continuous integration (CI), continuous delivery (CD) and DevOps have the power to drive digital transformation, changing the way we work and innovate with faster delivery speeds, greater feature responsiveness and increased team productivity. But how do you measure the success of CI/CD and DevOps?
You need the data on your software delivery processes — q...
4 Things Enterprise Developers Need From Their Tools
Friday, October 9, 2020 by Freeman Lightner
Successful software development and delivery often comes down to the tools you use. With all the complexity of enterprise DevOps, there’s an allure to getting started with a simplified all-in-one tool that supposedly does everything. But what do enterprise development teams really need?
1. Development teams need best-in-class tools to meet enterprise requ...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Austin Harris
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones
Wednesday, January 21, 2015 by Richard Harris
Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Mobile Advertising Lingo 101: What Exactly is eCPM
Wednesday, December 3, 2014 by Stuart Parkerson
We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have - IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform
Wednesday, July 16, 2014 by Stuart Parkerson
Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...
Startapp Launches New Mobile App Advertiser Portal
Monday, March 17, 2014 by Richard Harris
Startapp has launched a new Advertiser Portal giving advertisers access to Startapp traffic through an easy-to-use self-service dashboard. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads. With the new portal advertisers now have more contr...
App Marketing Trends That Will Be Big in 2014
Monday, March 3, 2014 by Artyom Dogtiev
It’s a brand new year and the perfect time to take a look at
the marketing techniques which will be making waves in the mobile
communications world in 2014.
So let’s take a look at several trends that those in the
know believe will impact the mobile apps market this year. Some of these trends
are based on trends from 2013 which have continued into the New Y...
Amazon AppStream SDK Streams Resource Intensive Apps and Games from the Cloud
Thursday, January 30, 2014 by Stuart Parkerson
The Amazon AppStream SDK was created to help developers manage streaming an app from AWS to local devices. Currently in limited preview, CPC games has been using Amazon AppStream to improve the new-user experience for Eve Online science fiction game.Halldor Fannor, CTO of CCP Games, noted the use of AppStream could allow new users of Eve Online to st...
Apple Extends Reach of iAd Workbench for iOS App Developers
Monday, November 18, 2013 by Stuart Parkerson
iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text. With iAd Workbench developers can target who th...
Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads
Friday, October 25, 2013 by Stuart Parkerson
It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns.
According to the Fa...
One Third of All Paid Clicks on Google Now Come from Mobile
Friday, October 18, 2013 by Richard Harris
Advertisers on Google saw the number of clicks resulting from mobile devices increase, according to a report from a report by The Search Agents, an online marketing intelligence firm.
The results were published in the company’s, Q3 2013 State of Paid Search Report, which highlights trends across search engines, devices and eight industries, including Business to Busin...
