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Developer news items we found relating to cpc

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Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


User-Acquisition:-The-Hidden-Driver-Behind-the-Unbundling-Trend

User Acquisition: The Hidden Driver Behind the Unbundling Trend


Tuesday, June 2, 2015 by

There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...


Almost-Half-of-All-Advertising-for-Paid-Search-Spend-Goes-to-Tablets-and-Smartphones

Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones


Wednesday, January 21, 2015 by

Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...


The-Best-Platform-for-Distributing-Your-Mobile-Video-Ads-Is...

The Best Platform for Distributing Your Mobile Video Ads Is...


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a better ...


Mobile-Advertising-Lingo-101:-What-Exactly-is-eCPM

Mobile Advertising Lingo 101: What Exactly is eCPM


Wednesday, December 3, 2014 by

We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have -  IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...


Digital-Advertising-Primer:-Is-There-Room-for-CPI,-CPM,-and-CPC-in-a-World-of-Mobile-Advertising

Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising


Friday, November 14, 2014 by

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...


NativeX-Releases-Lightning-Play-Video-Mobile-Ad-Monetization-Format

NativeX Releases Lightning Play Video Mobile Ad Monetization Format


Tuesday, September 16, 2014 by

NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...


Metaps-Launches-Rebranded-DirectAd-Network-Native-Mobile-App-Ad-Platform-

Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform


Wednesday, July 16, 2014 by

Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...


Startapp-Launches-New-Mobile-App-Advertiser-Portal

Startapp Launches New Mobile App Advertiser Portal


Monday, March 17, 2014 by

Startapp has launched a new Advertiser Portal giving advertisers access to Startapp traffic through an easy-to-use self-service dashboard. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads. With the new portal advertisers now have more contr...


App-Marketing-Trends-That-Will-Be-Big-in-2014

App Marketing Trends That Will Be Big in 2014


Monday, March 3, 2014 by

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...


Amazon-AppStream-SDK-Streams-Resource-Intensive-Apps-and-Games-from-the-Cloud

Amazon AppStream SDK Streams Resource Intensive Apps and Games from the Cloud


Thursday, January 30, 2014 by

The Amazon AppStream SDK was created to help developers manage streaming an app from AWS to local devices. Currently in limited preview, CPC games has been using Amazon AppStream to improve the new-user experience for Eve Online science fiction game.Halldor Fannor, CTO of CCP Games, noted the use of AppStream could allow new users of Eve Online to st...


Apple-Extends-Reach-of-iAd-Workbench-for-iOS-App-Developers

Apple Extends Reach of iAd Workbench for iOS App Developers


Monday, November 18, 2013 by

iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text. With iAd Workbench developers can target who th...


Facebook-Announces-Video-Ads-and-CPA-Model-for-Buying-Mobile-App-Ads

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads


Friday, October 25, 2013 by

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns. According to the Fa...


One-Third-of-All-Paid-Clicks-on-Google-Now-Come-from-Mobile

One Third of All Paid Clicks on Google Now Come from Mobile


Friday, October 18, 2013 by

Advertisers on Google saw the number of clicks resulting from mobile devices increase, according to a report from a report by The Search Agents, an online marketing intelligence firm. The results were published in the company’s, Q3 2013 State of Paid Search Report, which highlights trends across search engines, devices and eight industries, including Business to Busin...