Better programmatic ads and fraud protection come from YouAppi upgrade

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media. 

Moshe Vaknin, CEO of Youappi had this to say; “Mobile is undergoing near constant transition, as are the needs and interests of mobile users. New privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer, using data they’re comfortable sharing and doing so in the most intelligent and transparent way possible. This is why we’ve been laser-focused on providing the latest technological advancements and capabilities through our 360 Platform, to ensure marketers can be both agile and effective in today’s ever-changing mobile landscape.”

YouAppi’s Upgraded 360 Platform now offers:

Programmatic
- New partnerships enable access to programmatic demand through lightweight SDK, allowing brands to open available inventory to the top programmatic platforms
- Publishers can maximize fill rates with YouAppi’s direct demand
 
Rewarded Video
- Expert capabilities in rewarded video, currently the most popular medium for mobile video advertisers, enabling the highest completion rates from app users and improved eCPM for publishers
 
Brand Video
- Proprietary first-party data to always find the right audience
- Access to direct premium video inventory not available on the open exchange, allowing brand advertisers to engage untapped audiences
- Integration with leading platforms offers access to programmatic inventory for branding campaigns
 
Playable and Interactive Ad Units
- Playable ads that enable an accurate representation of user experience through immersive, interactive moments within the game  
- Readily engage users through creative games like Match 3
 
Social
- Full spectrum of social platforms - Facebook, Instagram, Snapchat, Twitter, Pinterest and Google UAC
- Creative services are included in the campaign package, including playable ads
- Additional layer of audience capabilities included with proprietary database
- Demonstrable success across multiple verticals, platforms and geographies
 
Re-Engagement
- Audience management in real time
- Massive reach via Real-Time Bidding (RTB), vast SDK network and social platforms
- Lift campaigns measuring incrementality metrics   
- Dynamic creative targeting, supporting product feeds
- Flexible pricing models: CPM/CPC for brand awareness and dynamic/CPA/ROAS for performance
- Reporting API for advertisers
- Full transparency
 
Advanced Fraud Protection
- The ability to track viewability of all ad unit types by default viai SDK, whether Android or iOS
- Enhanced bot detection and prevention
- Additional integrations with third parties to ensure comprehensive tracking, analytics and brand safety measures
- Updates to the YouAppi App Scanner which allows for continuous, automated app scanning
 
New Algorithm
- Higher conversion rates and greater matching capabilities between publishers and users due to creative optimization process improvement, more advanced statistical models, improved prediction modeling and machine learning capabilities
- New infrastructure for users/events classification
- New user preference and behavior classifications for deeper insight and more accurate targeting

Platform Infrastructure Technology
- Greater and more granular insights for account managers and operations  
- The ability to manage Integrations through a user-friendly portal
- The power to upload, manage and preview creatives directly through the platform
- Additional Integration partnerships to leverage large-scale server infrastructure, Big Data processing and real-time recommendations  
- Improved UI infrastructure with flexible and fast data connectivity