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8/1/2018 1:01:39 PM
Better programmatic ads and fraud protection come from YouAppi upgrade
Real-Tim Bidding,Mobile Ad Platform
App Developer Magazine
Better programmatic ads and fraud protection come from YouAppi upgrade


Better programmatic ads and fraud protection come from YouAppi upgrade

Wednesday, August 1, 2018

Richard Harris Richard Harris

YouAppi's 360 Platform upgrades include direct access to programmatic advertising inventory and industry’s highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection.

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media. 

Moshe Vaknin, CEO of Youappi had this to say; “Mobile is undergoing near constant transition, as are the needs and interests of mobile users. New privacy laws across the globe highlight the necessity of creating a genuine partnership with the consumer, using data they’re comfortable sharing and doing so in the most intelligent and transparent way possible. This is why we’ve been laser-focused on providing the latest technological advancements and capabilities through our 360 Platform, to ensure marketers can be both agile and effective in today’s ever-changing mobile landscape.”

YouAppi’s Upgraded 360 Platform now offers:

- New partnerships enable access to programmatic demand through lightweight SDK, allowing brands to open available inventory to the top programmatic platforms
- Publishers can maximize fill rates with YouAppi’s direct demand
Rewarded Video
- Expert capabilities in rewarded video, currently the most popular medium for mobile video advertisers, enabling the highest completion rates from app users and improved eCPM for publishers
Brand Video
- Proprietary first-party data to always find the right audience
- Access to direct premium video inventory not available on the open exchange, allowing brand advertisers to engage untapped audiences
- Integration with leading platforms offers access to programmatic inventory for branding campaigns
Playable and Interactive Ad Units
- Playable ads that enable an accurate representation of user experience through immersive, interactive moments within the game  
- Readily engage users through creative games like Match 3
- Full spectrum of social platforms - Facebook, Instagram, Snapchat, Twitter, Pinterest and Google UAC
- Creative services are included in the campaign package, including playable ads
- Additional layer of audience capabilities included with proprietary database
- Demonstrable success across multiple verticals, platforms and geographies
- Audience management in real time
- Massive reach via Real-Time Bidding (RTB), vast SDK network and social platforms
- Lift campaigns measuring incrementality metrics   
- Dynamic creative targeting, supporting product feeds
- Flexible pricing models: CPM/CPC for brand awareness and dynamic/CPA/ROAS for performance
- Reporting API for advertisers
- Full transparency
Advanced Fraud Protection
- The ability to track viewability of all ad unit types by default viai SDK, whether Android or iOS
- Enhanced bot detection and prevention
- Additional integrations with third parties to ensure comprehensive tracking, analytics and brand safety measures
- Updates to the YouAppi App Scanner which allows for continuous, automated app scanning
New Algorithm
- Higher conversion rates and greater matching capabilities between publishers and users due to creative optimization process improvement, more advanced statistical models, improved prediction modeling and machine learning capabilities
- New infrastructure for users/events classification
- New user preference and behavior classifications for deeper insight and more accurate targeting

Platform Infrastructure Technology
- Greater and more granular insights for account managers and operations  
- The ability to manage Integrations through a user-friendly portal
- The power to upload, manage and preview creatives directly through the platform
- Additional Integration partnerships to leverage large-scale server infrastructure, Big Data processing and real-time recommendations  
- Improved UI infrastructure with flexible and fast data connectivity 

Read more: https://www.youappi.com

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