.jpg)
Apple Extends Reach of iAd Workbench for iOS App Developers
Monday, November 18, 2013
|
Stuart Parkerson |
iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text.
Read more: http://advertising.apple.com/tools/iad-workbench/
With iAd Workbench developers can target who they want, when when they want, manually, automatically or both. The service provides the capability to assign specific targeting criteria (such as device, gender, age, location and preferences) to a campaign, or have iAd find the right audience, using data from the App Store and iAd about the app and apps like it.
iAd Workbench’s dashboard allows developers to tap into the details of their campaigns, review and change individual lines, edit banners, and look at all of their performance data presented as bar charts, line charts or tabular views. Metrics include total impressions, taps, average CPC, TTR, and downloads.
For more information visit the link below.
Read more: http://advertising.apple.com/tools/iad-workbench/
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more
Subscribe here
