Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Marketing Study Shows How Much a TV Ad Can Boost Your App Installs
Tuesday, December 29, 2015 by Stuart Parkerson
A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...
App ad campaigns for the Christmas season
Saturday, October 25, 2014 by Richard Harris
Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:
1. Promo content
2. Channels to reach out to your audience
3. Your activities schedule
Let’s take a more in-depth look at each of these p...
AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool
Monday, August 4, 2014 by Richard Harris
Airpush’s Share of Voice (SOV) is its newest update to its Optimizer tool which, for the first time, provides the ability for advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. SOV makes it easier to make intelligent bidding optimizations, enabling the ability to fine-tun...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...
Apple Extends Reach of iAd Workbench for iOS App Developers
Monday, November 18, 2013 by Stuart Parkerson
iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text. With iAd Workbench developers can target who th...