Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Marketing Study Shows How Much a TV Ad Can Boost Your App Installs
Tuesday, December 29, 2015 by Stuart Parkerson
A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...
App ad campaigns for the Christmas season
Saturday, October 25, 2014 by Richard Harris
Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:
1. Promo content
2. Channels to reach out to your audience
3. Your activities schedule
Let’s take a more in-depth look at each of these p...
AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool
Monday, August 4, 2014 by Richard Harris
Airpush’s Share of Voice (SOV) is its newest update to its Optimizer tool which, for the first time, provides the ability for advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. SOV makes it easier to make intelligent bidding optimizations, enabling the ability to fine-tun...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
Writing a
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
exposure.
Facebook has
become the platform that allows a single solution, combining social media
marketing and tr...
Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness
Wednesday, March 26, 2014 by Richard Harris
Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...
Apple Extends Reach of iAd Workbench for iOS App Developers
Monday, November 18, 2013 by Stuart Parkerson
iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text. With iAd Workbench developers can target who th...
Nokia DVLUP Program Offers Window’s App Developers Chance to Win Swag
Wednesday, November 13, 2013 by Stuart Parkerson
Weird name, cool prizes. If you developing for Windows Phone you might as well get as much swag as possible and you might just do so with new announcements from DVLUP, the developer loyalty program from Nokia.
DVLUP uses a gamification model to create a competitive environment to build Windows Phone apps. Developers can earn badges and experience points (known as “XP”)...
