App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Apple WWDC 2022 announcements
Thursday, June 9, 2022 by Freeman Lightner
"The release of iOS 16 promises the ability to customize the phone’s lock screen to an incredible degree, allowing users to change every aspect of the look of their screen. The new Live Activities feature also helps to avoid being bombarded with notifications.
Letting users have different lock screens for different purposes like work or personal is an inte...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
Automate mobile app testing with Native Mobile Grid
Wednesday, April 27, 2022 by Richard Harris
Applitools announced the general availability of Native Mobile Grid. It presents the next-generation mobile device cloud that allows mobile developers, Test Automation engineers, and QA engineers to instantly automate the testing of mobile apps across iOS and Android devices in the market.
As the latest expansion of Applitools Ultrafast Test Cloud, Native Mobil...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
App deletion deadline from Apple
Tuesday, March 29, 2022 by Freeman Lightner
Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
App price and tax changes from Apple
Thursday, January 20, 2022 by Richard Harris
Apple has announced new price and tax changes for purchases and apps.
According to Apple, "When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds."
In-App Purchase and App price and tax and changes
"In the next few days, prices of apps and in-app purchases (e...
No code mobile app developer lands from Pocketfied
Thursday, January 20, 2022 by Richard Harris
Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day.
Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...
Security compliance predictions for 2022
Tuesday, January 18, 2022 by Freeman Lightner
Edward Tuorinsky is the Managing Principal of DTS, a Service-Disabled Veteran-Owned Small Business, that provides information technology and management consulting services in the areas of program management, governance, strategic planning, organization advancement, business process efficiency, software development, system integration, and learning enhancement solutions....
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Metaverse world connects millions for the Expo 2020 Dubai
Tuesday, December 14, 2021 by Richard Harris
Anyone anywhere can experience the magic of Expo 2020 Dubai with friends and family. The World Expo has teamed up with Magnopus to offer an enriching digital experience for millions of on-site and remote visitors from around the world. Expo Dubai Xplorer sets a new standard for accessibility and inclusivity to large events and expands the World Expo’s vision of &l...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Crypto APIs launch MPC Wallet as a Service
Wednesday, November 17, 2021 by Brittany Hainzinger
The Bulgarian-based Software-as-a-Service startup Crypto APIs has launched an improved Wallet as a Service (WaaS) to provide small and medium businesses, enterprises, and institutions with a more secure and reliable multi-currency digital wallet.
Crypto APIs launch MPC Wallet as a Service
The service utilizes an advanced Multi-Party Computation (MPC) cryptographic...
MuPDF App Kits land from Artifex Software Inc
Monday, November 15, 2021 by Richard Harris
Artifex Software, Inc. has expanded the MuPDF family of products with the development of MuPDF App Kits. These easy-to-implement SDKs were explicitly designed for Android and iOS mobile application developers. Artifex technologies provide essential tools to major print manufacturers, SaaS and Cloud developers, PDF tools/creation companies, and software develop...
Apple submissions will be accepted during the holidays
Thursday, November 11, 2021 by Brittany Hainzinger
This Holiday Season Apple plans to accept submissions to the App Store, but you might want to submit them early due to longer processing times. Get prepared for the busiest season for the App Store by updating your apps and getting your submissions in before the high volume starts.
Apple submissions will be accepted during the holidays
According to Apple, &q...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Huawei and Bitrise partner to enable App Developers
Friday, November 5, 2021 by Freeman Lightner
Bitrise, the Mobile DevOps company that organizations use to get mobile apps to market faster, has announced its work with Huawei. The global smart device provider has tapped Bitrise as part of its mission to attract the world’s best mobile apps into its 530M+ user AppGallery, in turn enabling app creators to more easily enter the restrictive Chinese market.
...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Label recognizing software updates from Dynamsoft
Monday, October 18, 2021 by Richard Harris
Dynamsoft updated its software development kit used to scan and extract content digitally from physical labels, like price and inventory tags to passports, to add automatic dictionary-based spelling correction and new image processing modes. The SDK is ideal for application developers to expand data capture capabilities of printed labels and tags in industries like auto...
Lawsuit from US developers sways Apple
Friday, August 27, 2021 by Richard Harris
Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Automate native app testing with Applitools new test cloud
Tuesday, June 29, 2021 by Richard Harris
Applitools announced the most revolutionary advancement in automated testing for native mobile apps in over a decade at Future of Testing: Mobile event. Applitools previewed its Ultrafast Test Cloud for Native Mobile, which provides the ability to run functional and visual tests faster, more reliably, and more securely via its unique Visual AI powered Ultrafast Test Clo...
YOP app makes DeFi access easier for everyone
Thursday, June 17, 2021 by Brittany Hainzinger
Yield Optimization Platform & Protocol (YOP) announces the official launch of the YOP App, the first all-in-one mobile app that makes it easier for everyone to access DeFi. The V0 version is now available for early access to testers ahead of the public launch at 4 pm UTC on 18 May.
YOP app makes DeFi access easier for everyone
YOP is an exciting new platform a...
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
Not all security vulnerabilities are created equal
Tuesday, May 25, 2021 by Jack Mannino
Applications are the heart of employee and user productivity. There are billions of applications each with a specific function, value and, unfortunately, they also provide one of the easiest openings for cybercriminals and hackers to gain access to critical IT infrastructure and information assets. While most IT security professionals implicitly understand the concept o...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
