The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Automate native app testing with Applitools new test cloud
Tuesday, June 29, 2021 by Richard Harris
Applitools announced the most revolutionary advancement in automated testing for native mobile apps in over a decade at Future of Testing: Mobile event. Applitools previewed its Ultrafast Test Cloud for Native Mobile, which provides the ability to run functional and visual tests faster, more reliably, and more securely via its unique Visual AI powered Ultrafast Test Clo...
YOP app makes DeFi access easier for everyone
Thursday, June 17, 2021 by Brittany Hainzinger
Yield Optimization Platform & Protocol (YOP) announces the official launch of the YOP App, the first all-in-one mobile app that makes it easier for everyone to access DeFi. The V0 version is now available for early access to testers ahead of the public launch at 4 pm UTC on 18 May.
YOP app makes DeFi access easier for everyone
YOP is an exciting new platform a...
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
Not all security vulnerabilities are created equal
Tuesday, May 25, 2021 by Jack Mannino
Applications are the heart of employee and user productivity. There are billions of applications each with a specific function, value and, unfortunately, they also provide one of the easiest openings for cybercriminals and hackers to gain access to critical IT infrastructure and information assets. While most IT security professionals implicitly understand the concept o...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
Six areas of focus for continuous security
Friday, April 16, 2021 by Jack Mannino
Applications are the heart of employee and user productivity. There are billions of applications each with a specific function and value and, unfortunately, they also provide one of the easiest openings for cyber criminals and hackers to gain access to critical IT infrastructure and information assets. While most IT security professionals implicitly understand the conce...
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...
Getting started with blockchain smart contracts
Thursday, March 11, 2021 by Shaul Kfir
Cryptocurrency garners most of the headlines when it comes to blockchain, but the biggest impact over the long run will come from many other practical uses including banking, property records and healthcare, just to name a few. For all of the different use cases, blockchain apps have one thing in common that should be at the forefront of anything developers are working ...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
Game development and Live Ops are evolving
Tuesday, December 8, 2020 by Richard Harris
We recently caught up with Carbonated and AWS Game Tech to discuss how Carbonated’s custom-built, live ops platform Carbyne enables game developers to bring fresh content to players in real-time, without engineering support or an office-based workforce.
While Carbonated is a relatively small gaming studio, they have the tools to become a major player among the ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Trump and Biden app vulnerabilities raise concern
Thursday, October 22, 2020 by Doug Dooley
With election season upon us, the US population is being inundated by candidate and proposition propaganda from a variety of sources – including television, the US mail, and mobile device apps. As annoying as this flood of information is at times, it’s important to understand that when it comes to these popular apps, and in fact all apps, if certain security...
Cryptocurrency during COVID19
Friday, October 9, 2020 by Richard Harris
Overbit, a Bitcoin derivatives trading platform founded in 2017 and launched in 2019, conducted a recent survey of 2,500 traders, in 90 countries, on 5 different continents. They commissioned their commercial ads and offer trading solutions for retail clients and institutions across the globe.
Overbit’s platform features low latency connectivity, superior liqui...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
Sendbird opens self-service portal for Sendbird calls APIs
Tuesday, September 29, 2020 by Brittany Hainzinger
Sendbird has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording. Additionally, Sendbird’s voice and video technology has been integrated in...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
Apple watch app from Trainerize brings the coach to your wrist
Friday, September 11, 2020 by Freeman Lightner
Since its inception, Trainerize has been on a mission to make fitness accessible—and with their newly-released Apple Watch App, they’ve progressed to a whole new phase of accessibility. Fitness businesses and personal trainers can now deliver coaching straight to their clients’ wrists, transforming the way wearables are utilized in personal health and ...
Mobile Development and the race to cross-platform
Monday, August 24, 2020 by Alin Turcu
Since the turn of the century, mobile app development has increased dramatically year over year. In Q1 of 2020, the Apple App Store had approximately 1.8 million applications while Google Play Store had approx. 2.5 million. More important, every indication says this trend will continue, and with COVID-19 impacting every business of every size, the reality is that all bu...
PumaPay's latest advancements
Thursday, August 13, 2020 by Brittany Hainzinger
With their new hybrid solution, PumaPay differentiates itself from other payment service providers. Combining crypto with traditional finance, their service now enables payments to be made and received in any currency, with the PMA token acting as a means of value transfer, by virtually anyone from merchants of all varieties to end-users. With measures in place to ensur...
mimik Inc partners with AWS to offer a hybrid edge cloud platform
Thursday, July 30, 2020 by Brittany Hainzinger
mimik Inc. announced a strategic collaboration with Amazon Web Services (AWS) to offer its patented Hybrid Edge Cloud platform to AWS customers across industry verticals to develop applications utilizing the resources of edge devices and AWS infrastructure. The collaboration is designed to empower developers to leverage the computing resources of edge devices such as sm...
WWDC announcements will change the Apple ecosystem for developers
Monday, July 13, 2020 by Angela Yu
While WWDC is always a lively time for updates for developers, there’s rarely much to be excited about. This year, that changed.
Showcasing bold moves to create a unified experience across devices, Apple focused on removing some of the biggest hurdles around app consumption and pain points around functionality and performance.
The biggest show of this unifie...
Zappar computer vision libraries now available as SDKs
Wednesday, May 27, 2020 by Brittany Hainzinger
"The release of Universal AR is...
GPS tracking COVID-19 Coronavirus using Chirp app
Wednesday, April 8, 2020 by Brittany Hainzinger
The popular GPS tracking app - Chirp GPS has stepped up their game in the fight against Coronavirus COVID-19. They have enabled a feature in their location sharing app that asks users some simple questions when they launch the app, “Are you infected with COVID-19, are you recovering from COVID-19, are you feeling sick or feeling well?”
The results get sen...
Webinar: What is low code and why should I care
Tuesday, April 7, 2020 by Brittany Hainzinger
Ashwood Computer and BlueFinity International are jointly hosting a free webinar to demonstrate the many benefits of using low code app development tools to create state of the art, professional mobile apps and to introduce BlueFinity’s low code development platform, Evoke.
Research last year from Gartner[i] predicted that by 2024, about two-thirds of applicati...