Formation Games launches CLUB

CLUB Game is available now for iOS and Android users ahead of the 2025/26 season kick-off.

The highly anticipated game combines the real-world strategy of Fantasy Football management, casual squad building with the real-time thrill of owning a football club. Players make decisions beyond the pitch helping to progress and nurture the identity of their dream football franchise.

In the free-to-play game, players are able to sign real-world players from the most recognisable clubs, with points scoring based on real-life performances in the most followed sports league in the world. 

Cutting-edge social gaming means CLUB players compete in real time against rivals and friends in head-to-head, public and private leagues. Real world characters from beyond the pitch also appear in the game, including cameos from some of the game’s biggest personalities.

Formation Games is an independent studio established in 2022 redefining what it means to play, watch, and shape the game. It is powered by football fanatics and multi-award winning games industry veterans who helped to create games including Halo, FIFA, Destiny, Beatstar and more. Formation Games CEO Jonty Barnes has spent more than 30 years creating some of the industry’s most played games.

Alex Horne, Chair of Formation Games, who led the FA as Financial Director, COO and General Secretary for 11 years, said: "Football fans are more connected than ever to players, clubs, and leagues. With competition for attention fiercer than ever, fans want more than match-day action — they crave authenticity and genuine social connection."
With CLUB Game, we’re handing them the keys with fans stepping up as owners — making decisions and building their dream football club on their own terms in a casual, social experience without the time commitment of traditional games."

Jonty Barnes, CEO of Formation Games, added: “CLUB is the first truly accessible football management game for a global audience. No spreadsheets, no complexity — just a fun, social experience built for time-poor fans who love the beautiful game"

Formation Games is backed by investment from Club Owners with shareholders also including YouTuber Manny Brown, owner of Under The Radar FC as well as leading Fantasy Premier League YouTuber FPL Raptor.

FPL Raptor, real name Ross Dowsett whose Fantasy Football squad selection videos have more than 33 million views, added: "FPL is incredibly popular with more than 11.5 million players, but CLUB offers that casual, fun, sociable experience throughout the week for fans short on time.

“Quick decisions, progressing up divisions and building my dream club, all based on real players and their performances. CLUB is unlike any football game I've played before and I'm delighted to be a shareholder and extension of their team."

During a private BETA launch of CLUB during the 2024/25 football season, the app was downloaded more than 45,000 times by testers and reached #4 in the app chart, scoring a 4.8 out of 5 rating.

Key Features of CLUB football ownership mobile game:

• Real-world player database and engine: build your squad featuring the The Premier League’s biggest players
   
• Real-Time Leagues: Compete globally and climb divisions against other football club owners
   
• Experience club ownership: create your team's brand and grow through infrastructure investment e.g. academy and stadium.
   
• Download CLUB now and start building your football legacy. Available free-to-play from the Play Store for Android and App Store on iOS.