1. Startapp Launches New Mobile App Advertiser Portal
3/17/2014 11:55:14 AM
Startapp Launches New Mobile App Advertiser Portal
Startapp, app monetization, app advertising, interstitial ads
App Developer Magazine

Startapp Launches New Mobile App Advertiser Portal

Richard Harris Richard Harris in Monetize Monday, March 17, 2014

Startapp has launched a new Advertiser Portal giving advertisers access to Startapp traffic through an easy-to-use self-service dashboard. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads.
With the new portal advertisers now have more control over the execution of their campaign. The portal offers the ability to select and/or modify a wide variety of ad targeting options including countries to include or exclude, app categories (i.e. entertainment apps, productivity apps, mobile games), mobile device types, app rating/maturity and operating system version
After beginning a campaign, advertisers can track statistics on the dashboard in an easy-to-read chart as well as manage multiple campaigns.

Read more: http://accounts.startapp.com/General/Register.aspx