StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
StartApp Introduces 360degree Mobile Advertising Option
Tuesday, August 11, 2015 by Stuart Parkerson
StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...
StartApp Offering Big Incentives To App Developers This Holiday Season
Tuesday, December 2, 2014 by Richard Harris
StartApp is kicking off this Holiday season by offering users a special opportunity to earn a cash bonus of up to $25,000 or an amazing gift. To be eligible, just complete a simple integration of at least three of StartApp’s full page ads and allowing more traffic to StartApp.This is also a chance for user to increase their traffic throughout the month of December 2014....
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
Five Great App Development Tips and Five Not So Great App Developer Blunders
Thursday, April 24, 2014 by Stuart Parkerson
We’ve all been there. We rock along with our heads down pounding out a great idea, working on a specific job, and dealing with a number of issues all at the same time. And sometimes we don’t always sit back and consider the little (and not so little) details. In app development and for app publishers, it’s easy to get caught up in the big picture and not take care ...
Startapp Launches New Mobile App Advertiser Portal
Monday, March 17, 2014 by Richard Harris
Startapp has launched a new Advertiser Portal giving advertisers access to Startapp traffic through an easy-to-use self-service dashboard. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads. With the new portal advertisers now have more contr...
StartApp Provides 2014 Predictions on Mobile Industry Trends as They Relate to App Developers
Wednesday, January 8, 2014 by Stuart Parkerson
This is the time of year app development industry insiders put on their prognosticator hats and give their opinions on what app developers can expect for the upcoming year. Cassidy Smith, Social Networks Manager at StartApp, recently posted the company’s insight into 2014.Following is an excerpt of her predictions.In the year 2013, we saw several mobile markets mat...
Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014
Saturday, July 27, 2013 by Richard Harris
From the Editors DeskThis weekend is the last weekend before the August issue release and there has been no shortage of news to cover! From the Apple outage, to the Android 4.3 Jellybean update this week has been one for the books! We won't be publishing a podcast this week, while put all of our efforts towards putting the finishing touches on the August issue, but we'l...
Startapp Adds 3D Ads
Thursday, July 25, 2013 by Stuart Parkerson
Startapp has added 3D ads as part of their Exit Ad SDK.
Developers who use the program can utilize the 3D ads in a rotation with the regular exit ads. App users will see a 3D version of Startapp's app wall, which features a list of free apps that users can download.
Developers already using the Exit Ad program can download the latest version of the SDK in...
Day one at AppsWorld North America 2013
Thursday, February 7, 2013 by Richard Harris
A HUGE thank you to Kate Williams of AppsWorld for the invitation to cover the event. It has been nothing short of amazing, and has been great to meet everyone in person, and tell them all about our new magazine. Here is a condensed rundown of our day:SendDroid talked to us about their app monetization network offered to Android developers that is offering high CPMs and...
