12/3/2014 8:00:02 AM
Mobile Advertising Lingo 101: What Exactly is eCPM
CPC,CPA,CTR,eCPM, CPM,Mobile Ad Impressions,Cost Per Thousand Impressions
App Developer Magazine

Mobile Advertising Lingo 101: What Exactly is eCPM

Stuart Parkerson Stuart Parkerson in Monetize Wednesday, December 3, 2014

We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have -  IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.

Take eCPM for example. What does it mean? That answer can change based on the person you are asking and the context they work in. In its most basic form, eCPM stands for “effective cost per mille,” a variation of the standard CPM, which traditionally has tracked the cost per thousand impressions for advertising. This is not to be confused with CPC, CPA, and CTR. Are your eyes getting droopy yet?

Actually eCPM refines the way we can value ad impressions. In a recent blog post, Emily Reynolds with Phunware breaks down how the defining aspect of eCPM can provide a more insightful view into the value of mobile ad impressions.

As she points out, “Think of CPM as the price on an invoice, while eCPM is a comparative metric.” In her post she dives into the differences between eCPM and CPM, also providing insight into CPC, CPA, and CTR, which are all still widely used in defining how to pay for the value of the eyeballs seeing an ad.

To learn more, you can check out the full blog post on the Phunware website.

Read more: http://www.phunware.com/blog/mobile-advertising-ec...

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.