mobile advertising lingo 101: what exactly is ecpm

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Mobile Advertising Lingo 101: What Exactly is eCPM

Wednesday, December 3, 2014 by Stuart Parkerson

We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have -  IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...

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