cpm

cpm news search results

Developer news items we found relating to cpm

35 results
Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


It

It's getting cheaper to buy installs but users don't stick around says Fiksu


Wednesday, March 1, 2017 by

January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....


Hubble-is-expanding-into-the-SAP-environment

Hubble is expanding into the SAP environment


Thursday, February 16, 2017 by

Hubble has announced the beginning of their expansion into the SAP environment, extending its CPM suite capabilities beyond Oracle and JD Edwards Enterprise Resource Planning (ERP) solutions. Community Coffee Company LLC, the largest family-owned and operated retail coffee brand in America, will begin implementing Hubble's solutions with all-new SAP integration. La...


New-data-from-Fiksu-shows-Android-value-is-rising

New data from Fiksu shows Android value is rising


Tuesday, October 11, 2016 by

Android and iOS have been competing for mobile marketing dollars for years. Fiksu DSP has spent nearly half a decade tracking costs and measuring competition across the ecosystem through its indexes, helping marketers interpret and understand the trends. Fiksu DSP’s new iteration of its indexes, to be released every month, measures month-over-month and year-over-year ch...


SSPs-are-NOT-dead

SSPs are NOT dead


Wednesday, September 28, 2016 by

In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...


Media-Buyers-Have-a-New-Option-With-Matomy

Media Buyers Have a New Option With Matomy's Launch of MyDSP


Wednesday, September 7, 2016 by

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...


SourceKnowledge-Has-a-New-Javascript-Ad-Unit-Anyone-Can-Use

SourceKnowledge Has a New Javascript Ad Unit Anyone Can Use


Tuesday, July 5, 2016 by

SourceKnowledge has released announced new a proprietary native video JavaScript ad unit for desktop and mobile which allows video ads to be served on non-video inventory such as blog posts and slideshow articles. SourceKnowledge says that the new ad units will increase access to premium ad inventory and provide more impactful ad placements for advertisers. It also...


Programmatic-Ad-Mediation-Is-The-Next-Step-for-App-Publishers

Programmatic Ad Mediation Is The Next Step for App Publishers


Monday, November 23, 2015 by

The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...


Amazon-Guarantees-App-Developers-$6-CPM-for-Interstitial-Ads

Amazon Guarantees App Developers $6 CPM for Interstitial Ads


Wednesday, July 29, 2015 by

Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...


deltaDNA-Releases-New-SmartAds-Mobile-Game-Ad-Monetization-Platform

deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform


Tuesday, July 28, 2015 by

deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...


Ooyala-Provides-Audience-Targeting-With-Release-of-Video-Publishing-Analytics-Platform

Ooyala Provides Audience Targeting With Release of Video Publishing Analytics Platform


Tuesday, April 14, 2015 by

Ooyala has released Ooyala IQ, the latest version of its video analytics platform that provides the ability to analyze video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), and player or traffic source. The Ooyala IQ analytics engine maximizes video monetization across all scr...


How-Ad-Mediation-Can-Boost-Your-Mobile-App-Revenue

How Ad Mediation Can Boost Your Mobile App Revenue


Friday, February 6, 2015 by

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...


Echelon-Corporation-Expanding-its-Multiprotocol-IzoT-Platform-for-the-Industrial-Internet-of-Things

Echelon Corporation Expanding its Multiprotocol IzoT Platform for the Industrial Internet of Things


Tuesday, January 27, 2015 by

Echelon Corporation is expanding its multiprotocol IzoT platform for the IIoT (Industrial Internet of Things) to include new Wi-Fi control modules and integrated support for BACnet/MS-TP. Echelon is demonstrating the use case of the IzoT platform  for converged building control and lighting control networks supporting both wired and wireles...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


Mobile-Advertising-Lingo-101:-What-Exactly-is-eCPM

Mobile Advertising Lingo 101: What Exactly is eCPM


Wednesday, December 3, 2014 by

We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have -  IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...


Digital-Advertising-Primer:-Is-There-Room-for-CPI,-CPM,-and-CPC-in-a-World-of-Mobile-Advertising

Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising


Friday, November 14, 2014 by

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...


A-Mobile-Publisher’s-Guide-App-Monetization-with-AD-Mediation

A Mobile Publisher’s Guide App Monetization with AD Mediation


Thursday, October 23, 2014 by

The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...


Airpush

Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement


Friday, October 10, 2014 by

Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...


NativeX-Releases-Lightning-Play-Video-Mobile-Ad-Monetization-Format

NativeX Releases Lightning Play Video Mobile Ad Monetization Format


Tuesday, September 16, 2014 by

NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...


iOS-AdThief-Malware-Affects-Some-App-Revenue

iOS AdThief Malware Affects Some App Revenue


Thursday, August 21, 2014 by

The Virus Bulletin has posted a new update on iOS/AdThief, a.k.a. Spad, which is a piece of malware that hijacks ad revenue in jailbroken devices and redirects them to the attacker.The Virus Bulletin reports that the malware was first noticed in March 2014. The Bulletin is now publishing a report by Axelle Apvrille which describes the malware in detail.The report shows ...


User-Acquisition-Cost-are-Escalating-and-Mobile-Developers-are-Getting-Squeezed-Out:-What-to-do-to-Fight-Back

User Acquisition Cost are Escalating and Mobile Developers are Getting Squeezed Out: What to do to Fight Back


Thursday, August 14, 2014 by

As a mobile app developer it’s a good news/bad news situation. The good news is that advertising dollars are going to be flowing into mobile in ever increasing numbers and if you’re showing ads in your apps, you are probably going to see increased revenue.The bad news is, if you want to increase your user base then you are going to have to pay higher prices. You ne...


Amazon-Mobile-Ads-API-Now-Offers-iOS-App-Support-for-Interstitial-and-Banner-Ads

Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads


Thursday, July 24, 2014 by

The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone).  With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...


New-Poll:-What-is-the-average-CPM-you-earn-with-mobile-ad-networks-in-your-apps

New Poll: What is the average CPM you earn with mobile ad networks in your apps


Tuesday, June 24, 2014 by

We love cutting through the hype to help deliver answers to you that cause a change in the way you do things. Ad networks are the worst at promising developers one thing only to deliver another. Siting things like "low quality traffic", or "not enough impressions" seem to be the norm most developers here. So we want to know what the 'real deal' is by you telling us what...


Vungle-Launches-Vungle-Exchange-to-Serve-High-Resolution,-High-Bitrate-15-second-Mobile-Video-Ads

Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads


Wednesday, April 30, 2014 by

Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...


App-Marketing-Trends-That-Will-Be-Big-in-2014

App Marketing Trends That Will Be Big in 2014


Monday, March 3, 2014 by

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...


Amazon-Guarantees-App-Developers-$1.50-CPM-for-Banner-Ads-in-March-and-April

Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April


Tuesday, February 4, 2014 by

The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify for this offer, developers will need to integrate the Amazon Mobile Ads API into their apps and send the first ad request b...


Airpush-Expands-Mobile-App-Monetization-Offerings-With-New-SDKs

Airpush Expands Mobile App Monetization Offerings With New SDKs


Friday, January 17, 2014 by

Airpush has announced the release of two new SDKs with a variety of new revenue sources and Play Store compliance. Airpush’s new Bundled SDK Program and Standard SDK are available for immediate download and continue to offer Airpush’s industry leading suite of developer tools and free weekly payments. Both SDKs allows developers to earn industry-leading advert...