App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
Fewer apps in Google Play Store than 4 years ago
Thursday, April 28, 2022 by Brittany Hainzinger
A TradingPlatforms.com analysis shows there are fewer applications in Google's Play Store today than four years ago. The site presented data showing that the store's app numbers had fallen by a million.
Data shows fewer apps in Google Play Store than 4 years ago
Google Play Store hosted 2,591,578 applications by March this year. This figure is a 28% drop f...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
App deletion deadline from Apple
Tuesday, March 29, 2022 by Freeman Lightner
Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...
Huawei at MWC 2022
Saturday, February 26, 2022 by Richard Harris
It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited!
One company that&rsqu...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Developer relations teams in 2022
Tuesday, January 4, 2022 by Freeman Lightner
As the Director of Developer Relations at Mindee, Frederic Harper helps developers merge the physical and digital worlds using the magic of machine learning coupled with the ease of APIs. He’s helped build successful communities at npm, Mozilla, Microsoft, DigitalOcean, and Fitbit, and is the author of the book Personal Branding for Developers at Apress. Harper di...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Blue Prism and AWS partner to transform automation
Tuesday, November 16, 2021 by Brittany Hainzinger
Blue Prism, a pioneer in intelligent automation, and Amazon Web Services, Inc. have announced a global, multiyear strategic collaboration agreement to transform how businesses provision intelligent automation.
Expanding on a wide range of automation provided by both companies to date, such as Blue Prism Service Assist, which gives customers a 360-degree vie...
$100M Metaverse fund for Efinity
Friday, November 12, 2021 by Richard Harris
Enjin announced a $100M Metaverse Fund for Efinity, a cross-chain NFT network it's building on Polkadot. Enjin is also bidding for Auction Slot 4 in Batch 1 of Polkadot's Parachain Auctions, beginning on December 2nd, 2021. If successful, Efinity will begin operating on mainnet by the end of 2021.
$100M Metaverse fund for Efinity
Efinity's US$100M...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Huawei and Bitrise partner to enable App Developers
Friday, November 5, 2021 by Freeman Lightner
Bitrise, the Mobile DevOps company that organizations use to get mobile apps to market faster, has announced its work with Huawei. The global smart device provider has tapped Bitrise as part of its mission to attract the world’s best mobile apps into its 530M+ user AppGallery, in turn enabling app creators to more easily enter the restrictive Chinese market.
...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Sumo Logic launches new capabilities
Thursday, July 29, 2021 by Richard Harris
Sumo Logic has announced new capabilities that augment analytics-powered use cases and capture the end-user experience as part of its Observability solution. As the requirements for modern application Observability push past the limits of traditional, siloed APM, monitoring, and logging tools, Sumo Logic is continuously investing to address the evolving needs of custome...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
IQVIA Covid19 healthcare app challenge
Wednesday, June 2, 2021 by Brittany Hainzinger
IQVIA has announced details surrounding the COVID-19 Healthcare App Challenge, a hackathon-style competition for developers that wish to leverage the recently released IQVIA HealthCare Locator Software Development Kit. Starting today, developers can sign up for the hackathon here and will have until June 28 to develop an app to help consumers locate and engage healthcar...
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
Why an App is Teslas CX weapon
Monday, May 17, 2021 by Richard Harris
Recently General Motors announced that the company wants to end production of all diesel and gasoline-powered cars, trucks, and SUVs by 2035 and shift its entire new fleet to electric vehicles. Now, with GM trying to be as green as Tesla, eyeing the automotive maker as a key competitor, what will it take to win out? A superior app, explains Subrah Iyar, former founder o...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...
Code AR apps with one line of code
Friday, March 12, 2021 by Richard Harris
There’s a new spatial AR platform in town, and it's empowering app developers with the tools to quickly create and integrate location-based AR into their apps with a single line of code.
To create excitement for their new ReSight SDK before launch, the company recently held a developer contest, where more than 75 developers submitted their ideas for integra...
Getting started with blockchain smart contracts
Thursday, March 11, 2021 by Shaul Kfir
Cryptocurrency garners most of the headlines when it comes to blockchain, but the biggest impact over the long run will come from many other practical uses including banking, property records and healthcare, just to name a few. For all of the different use cases, blockchain apps have one thing in common that should be at the forefront of anything developers are working ...
Improving security posture with static application security testing
Friday, February 12, 2021 by Tim Jarrett
Amid the worldwide pursuit of digital transformation, the software has seen a meteoric rise, and application security has become paramount. As more companies become software-centric, they publish more applications, increasing the risk vulnerable code will be released. To help reduce this risk, static application security testing (SAST) can help dev teams find and fix we...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
Why blockchain is the future
Friday, January 15, 2021 by Richard Harris
The fears from the pandemic have naturally placed more focus on wearables helping us monitor our health, fitness, and keeping us better connected.
Companies such as Apple, Samsung, Fitbit, and others are flooding the market with health and fitness devices to help mankind to stay healthy and happier. I believe we will see even more companies entering this space and mo...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
