Businesses and end users experiencing app fatigue
Thursday, June 18, 2020 by Glenn Gruber
When I began drafting this article, it was before COVID-19 really took hold and spurred the “2 years of digital transformation in 2 months”, as Microsoft’s Satya Nadella has said. With that context, everything that I believed was amplified 100x. The lasting effects of the pandemic are going to change the way that many businesses operate, where we work ...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Microsoft DART team tracks 77k active web shells
Thursday, February 6, 2020 by Brittany Hainzinger
In a blog post promoting the capabilities of its commercial security platform, Microsoft said that on a daily basis the company's security team detects and tracks on average around 77,000 active web shells, spread across 46,000 infected servers.
According to ZDNet, these numbers are staggering, since the 77,000 figure is far larger than any previous reports about...
Advanced barcode reader from Dynasoft is here
Thursday, January 16, 2020 by Brittany Hainzinger
Dynamsoft has introduced its Dynamsoft Barcode Reader version 7.3 software development kit for advanced barcoding that intelligently restores physically missing parts of barcode images and that improves on the difficulties of scanning crumpled barcodes. The new SDK version also adds optical character recognition capabilities for processing text that may accompany a barc...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Nuggets in the top identity leaders list 2019
Thursday, December 5, 2019 by Richard Harris
Nuggets announced its inclusion in the One World Identity’s (OWI) Top Identity Leaders List 2019. Securing their place alongside, Google, Microsoft, Visa and Apple, the British startup was credited for its pioneering solution in their annual Identity Landscape Report.
The Identity Landscape saw the biggest names in identity shortlisted across 35 categories, pla...
Developer ecosystem insights for Q2 2019 report
Monday, November 18, 2019 by Freeman Lightner
The data from the Developer Economics survey give all the answers in the recently published State of the Developer Nation Q2 2019 report, which - as always- is now available for free download!
What’s new in the developer ecosystem?
The report highlights the latest insights from the developer ecosystem, based on responses from 19,000+ softwar...
Nodle cash app now available for android
Monday, November 11, 2019 by Christian Hargrave
Nodle.io announced that Nodle Cash app, previously only available pre-installed on the HTC Exodus 1 smartphone is now officially live on the Google Play Store for all Android phones.
Nodle’s Network, dubbed The Citizen Network, is a community of smartphones that act as secure nodes — or hotspots — to seamlessly connect and locate physical assets, lo...
Cost to develop mobile apps
Friday, November 1, 2019 by Richard Harris
According to SmartBrain.io, the average cost to develop a mobile app in Eastern Europe is $23,000 versus $171,450 in the U.S.
SmartBrain.io analyzed data from more than 400 deals between Eastern European contractors and international startups and found out that developing a new app in Poland, Romania, Ukraine, or another Eastern European country requires, on average,...
FTC cracks down on stalking apps
Thursday, October 24, 2019 by Freeman Lightner
The Federal Trade Commission has barred the developers of three “stalking” apps from selling apps that monitor consumers’ mobile devices unless they take certain steps to ensure the apps will only be used for legitimate purposes. The settlement resolves allegations that these apps compromised the privacy and security of the consumer devices on which th...
InApp advertising 2019 survey released
Thursday, October 3, 2019 by Richard Harris
Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...
iOS 13 testing challenges
Wednesday, October 2, 2019 by Eran Kinsbruner
The arrival of Apple's new operating systems, iOS 13 and iPadOS 13, represent big releases with multiple updates and features that represent good news for consumers, such as the increased security and privacy features, enhanced user experience, and consolidated single sign-on. For app developers, it presents some exciting opportunities for innovation.
For anyone ...
Ethics standards and security protocols app developers should follow
Monday, September 30, 2019 by Richard Harris
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
MariaDB enterprise server helps you sleep at night
Thursday, June 20, 2019 by Richard Harris
MariaDB Corporation announced the release of MariaDB Enterprise Server 10.4, code-named “Restful Nights” for the peace of mind it brings enterprise customers. Databases are the backbone of critical business services used every day. A database failure can result in sleepless nights for everyone involved. The new MariaDB Enterprise Server includes added f...
GDPR for app developers as seen by former CTO of CBS
Thursday, June 13, 2019 by Richard Harris
GDPR is only the beginning. Data protection laws impacting how developers manage customer data are exploding all over the globe. Recently, Turkey fined Facebook, Microsoft updated its Compliance Manager, and California prepared to implement its new privacy regulations.
As companies and app developers increasingly rely on a global customer base, combating this issue i...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Christian Hargrave
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
Crowdsourced security and bug bounty adoption is spreading
Monday, May 20, 2019 by Richard Harris
There continues to be a fundamental imbalance in cybersecurity. Attackers are finding new ways to penetrate cyber defenses as targets proliferate to the cloud, mobile, and connected devices. Defenders need to take a proactive security approach.
The evolving threat landscape and the ever-widening security skills gap are giving rise to new approaches such as crowdsourc...
Creating apps that work without the Internet
Friday, May 3, 2019 by Richard Harris
We've become a bit lazy in the United States when it comes to developing apps. It's nothing for us to stuff in a healthy dose of remote content downloads for our games, mobile ad networks for our full-screen videos, analytics so we can track user activity, and other fat-pipe code that works well in the land of gigabit connections.
But did you know that a...
Mobile apps that use big data better do the data science too
Friday, March 29, 2019 by Richard Harris
Data science has emerged as a new powerhouse for organizations, turning mountains of data into actionable business insights that impact every part of the business. However, not all data science platforms and methodologies are created equal. The ability to use data science to make decisions with transparency and accountability comes down to many factors, including whethe...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
Apps from maps using location intelligence is a whole new world
Tuesday, March 26, 2019 by Richard Harris
Technically a map is defined as a diagrammatic representation of an area of land or sea showing physical features, cities, roads, etc. As soon as we view a map, we inherently start turning it into information by analyzing its contents and finding patterns, assessing trends, and making decisions about what we are seeing.
Creating apps and software that use map informa...
HeadSpin acquires performance testing company and launches new tools
Wednesday, March 13, 2019 by Richard Harris
In an email to ADM, HeadSpin said they have acquired application performance testing company NimbleDroid. Effective immediately, HeadSpin will integrate the NimbleDroid functional performance testing tools into its core platform and all employees will join HeadSpin including NimbleDroid co-founder and CEO Junfeng Yang, who has been named Chief Scientist of HeadSpin...
A cloud suite for decentralized and Blockchain apps has emerged
Wednesday, March 13, 2019 by Christian Hargrave
RTrade Technologies is proud to announce the launch of Temporal, a versatile tool for companies with large amounts of data to secure, store and track. The platform can be used as is, or customarily built to manage and deploy blockchain-based applications and non-blockchain data-storage solutions for any enterprise.
Temporal is an open-source API for distributed data ...
Best practices to avoid being removed from the Apple App Store
Tuesday, March 12, 2019 by Richard Harris
For any app developer, developing a top-ranking app on Apple’s App Store would be a career highlight. Yet thanks to Apple doubling down on user privacy, even popular apps like Facebook have been taken offline. For developers, it’s increasingly important to stay abreast of rapidly-changing privacy, compliance and policy changes to avoid a similar fate -the dr...
First multiTEE security platform for mobile app developers emerges
Tuesday, March 5, 2019 by Christian Hargrave
Trustonic says it will expand support to include Huawei’s Trusted Execution Environment (TEE) on its mobile application security platform, Trustonic Application Protection (TAP). Until now, TAP has enabled app developers to build apps secured by both strong application shielding for iOS and Android, and hardware-based protection for the 1.7 billion Android devices...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Lightning Platform Mobile from Salesforce aims to futureproof apps
Thursday, January 24, 2019 by Christian Hargrave
Adding another lego to the wall between native programmers and low-code app builders, Salesforce has just announced the new Lightning Platform Mobile, a set of tools and services that aim to empower business users to build quick, connected and future-proofed mobile apps.
Consumers today expect their mobile experiences to be immersive and easy-to-use. But with a...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
App developer and software jobs might be declining says new report
Thursday, January 17, 2019 by Richard Harris
If your title is app developer, or work if you work in the software development field and are starting to feel like the Jedi are dying off - you might be on to something.
According to a new report put out by Freelancer.com, the software developer job title, and a few others including app developer, and app designer, have seen a dramatic decrease in popularity since l...