digital advertising primer: is there room for cpi, cpm, and cpc in a world of mobile advertising

digital advertising primer: is there room for cpi, cpm, and cpc in a world of mobile advertising news search results

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Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...