Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Global gaming industry in 2019
Thursday, January 9, 2020 by Austin Harris
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Austin Harris
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
Unity game developers Christmas event returns
Wednesday, December 20, 2017 by Richard Harris
After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...
Unity 5.6 is coming, what you need to know
Wednesday, March 1, 2017 by Austin Harris
Unity Technologies has announced at GDC that Unity 5.6 will release on March 31, 2017, marking the final installment of Unity 5. The company also provided an early look at Unity 2017, the next generation of Unity with version 2017.“The Unity 5 cycle culminating in 5.6 represents great progress in our key focus areas: graphics, performance, stability, efficiency and plat...
Why developers should consider collaboration tools
Wednesday, December 7, 2016 by Ulas Karademir
Software development is a game of teamwork. In the ideal scenario, autonomous teams tackle separate objectives while remaining engaged with the functions of every other team. Teams methodically track their individual goals, record their progress, and remain aligned with the overall work plan. Then these teams come together to produce a final product. Sometimes, this ide...
Unity and Xiaomi team up
Tuesday, November 29, 2016 by Richard Harris
Unity Technologies and Xiaomi have revealed additional details on the recent partnership agreement as both companies scale to serve consumers and developers worldwide. As one of the top Android device makers in China, Xiaomi boasts one of the world’s most engaged audiences, with the MIUI app store seeing more than 50 billion downloads to date. Unity developers will have...
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic
Saturday, August 27, 2016 by Scott Poniewaz
Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ...
Unity Developers Will Soon Be Able to Publish Directly to Facebook
Friday, August 19, 2016 by Richard Harris
Facebook and Unity, just announced a strategic partnership that gives Unity developers new ways to reach and engage Facebook’s audience of 650M+ gamers.They are joining forces to build new functionality into Unity that will allow developers to publish their games directly to Facebook, including a new Facebook PC gaming platform currently in development. Unity's known fo...
Unity Now Offers Native Support for SteamVR
Monday, February 15, 2016 by Richard Harris
Unity is now offering native support for SteamVR in the Unity Platform and has also added a new SteamVR rendering plugin. Integration of the SteamVR code delivers native support for Valve's upcoming SteamVR platform to all Unity developers. Beyond SteamVR support, Valve has developed an advanced SteamVR rendering plugin for Unity that allows for enhanced fidelity a...
VR Developers Can Create Spatial Audio with Cardboard SDKs for Unity and Android
Monday, January 18, 2016 by Stuart Parkerson
The Google Cardboard team has announced that the Cardboard SDKs for Unity and Android now support spatial audio, providing the ability for app developers to add the functionality of immersive audio experiences in virtual reality (VR) apps. To take advantage of the feature, app users will need their smartphone, a regular pair of headphones, and a Google Cardboard viewer....
Facebook SDK for Unity Makes it Easier to Integrate Unity Games
Thursday, October 1, 2015 by Stuart Parkerson
Facebook’s new SDK for Unity v7.1 provides the opportunity for Unity developers to better integrate their games with Facebook.The new update includes full support for Unity 5, support for the new WebGL build target and Facebook’s latest native mobile SDKs with new tools and features.Some of the new features offered with the Facebook SDK for Unity v7.1 include:- Improved...
Google's Project Tango Tablet Development Kits Available in More Countries
Tuesday, August 11, 2015 by Richard Harris
Google’s Project Tango Tablet Development Kit, originally released in the US earlier this year, is now available in South Korea and Canada and will be available on August 26 in Denmark, Finland, France, Germany, Ireland, Italy, Norway, Sweden, Switzerland, and the United Kingdom.Created in collaboration with NVIDIA, the development kit includes the NVIDIA Tegra K1 mobil...
StartApp Introduces 360degree Mobile Advertising Option
Tuesday, August 11, 2015 by Stuart Parkerson
StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...
Google Updates Unity, C++, and iOS Tools for Play Game Services
Tuesday, June 23, 2015 by Richard Harris
Google has enhanced its Play Game Services Unity plugin as well as providing support for the Nearby Connections API, which was launched earlier this year at GDC, to the C++ SDK and Unity plugin.Google has added full support for Events and Quests in the Unity plugin. Unity developers can now incorporate Quests into games and take advantage of Player Analytics natively wi...
Unity Releases Call for Speakers and Award Nominations for Unite 2015
Tuesday, June 9, 2015 by Richard Harris
Unity’s developer conference, Unite 2015, will take place September 21-23 in Boston at the John B. Hynes Veterans Memorial Convention Center. Unity has opened the call for speakers and those who are interested in speaking have until June 12 to submit a talk proposal. Details on topic submissions can be found on the speaker submission page. The event will also ...
Unity Will Offer Holographic Game Development Opportunities with Microsoft HoloLens
Wednesday, May 6, 2015 by Richard Harris
One of the announcements to come out of the Microsoft Build developer conference is a collaboration between Unity Technologies and Microsoft for full support for Microsoft HoloLens in the Unity development platform.HoloLens a twist on virtual reality offering a holographic computer running Windows 10, which brings high-definition holograms that blend with real life envi...
Amazon AWS Mobile SDK for Unity3D Game Development in Developer Preview
Friday, February 13, 2015 by Richard Harris
Amazon’s AWS recently launched an update to the AWS Mobile SDK for Unity developers. The AWS Mobile SDK for Unity helps games handle cloud storage along with identity and user state management directly from within the Unity developer environment.The SDK is currently available in Developer Preview containing a set of .NET classes that enables games written with Unity to ...
Unity Analytics Services in Beta for iOS and Android Game Developers
Saturday, January 24, 2015 by Richard Harris
Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...
Game Developers Can Participate in Granite for Unity 3D Plugin Public Beta
Friday, November 7, 2014 by Richard Harris
Graphine Software has released Granite for Unity into a public beta program and is offering a free 30 day trial version.The Granite for Unity plugin provides advanced texture streaming in Unity 3D. It provides the ability to offer the large amounts of texture data that high-end games and visualization applications need. It combines virtual texturing techniques with a fi...
Unity Adds Another Big Screen Option for Game Developers with Unity 4.5 for Samsung Smart TV
Thursday, August 28, 2014 by Richard Harris
Unity has announced the release of the public preview of Unity 4.5 for Samsung Smart TV. Free for all Unity developers, the Unity for Samsung Smart TV public preview is available as a separate 4.5 editor installation. It will ship officially with Unity 5.0, and developers who already own Unity Pro will get all the Unity Pro features for Samsung Smart TV with no need for...
Microsoft Purchases SyntaxTree to Acquire the UnityVS Plugin for Visual Studio
Monday, July 14, 2014 by Richard Harris
Microsoft has announced that it has acquired SyntaxTree, the developers of the UnityVS plugin for Visual Studio. UnityVS enables Unity developers to utilize Visual Studio to author, browse and debug the code for Unity applications. Microsoft obviously hopes the acquisition will grow the number of developers using Visual Studio for game development. And Un...
Fortumo Debuts Windows Phone In app Purchasing SDK for Unity Game Developers
Sunday, June 15, 2014 by Richard Harris
Fortumo has launched a custom version of it Windows in-app purchasing SDK for developers who are using Unity to build their apps. The new SDK makes integrating carrier billing to Windows Phone or Windows 8 apps built with Unity much faster, with no additional development effort needed. Here’s what is needed to do to start accepting mobile payments with Fo...
May 2014 Issue of ADM is Here!
Friday, May 2, 2014 by Richard Harris
Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...
Unity Developers Can Test Drive Unity 4 Beta for Windows Phone 8.1 Gaming Apps
Thursday, April 24, 2014 by Richard Harris
Unity developers currently have the opportunity to participate in the Unity 4 beta program to create Windows Phone 8.1 apps. This initial beta program is only open to experienced Unity developers who have had Unity Windows Phone 8 or Windows Store apps games published. Existing participants in the Windows Phone 8 beta program will gain access to Unity 4 Window...
Microsoft Offers Unity Game Developers New Incentive Program to Develop Windows Apps
Saturday, February 22, 2014 by Stuart Parkerson
In an effort to continue to populate its Windows app market, Microsoft is incentivizing Unity developers to create Windows apps. Developers who qualify will receive complimentary Windows store registration, a Microsoft Windows 8 license, a Windows device (phone/tablets), a promotional package and technical assistance.Any Unity developer using Unity 4...
Splitforce Brings AB Testing to Unity Apps & Games
Friday, November 29, 2013 by Richard Harris
With the increasing popularity of free-to-play and ad-supported mobile apps and games, indie developers and large publishers alike have begun to embrace the big data analytical methods popularized by web giants like Amazon and Netflix to improve key metrics like average revenue per user and retention rates.One of these methods is A/B testing, the practice of showing mul...
Unity3D: For Beginners and Professionals
Friday, October 11, 2013 by Jeff Sasmor
More than likely you've already
heard of Unity3D; in fact, there's a
good chance you're already a user.
With more than 1.7 million registered
developers, Unity is on its
way to becoming as ubiquitous as
mobile phones. Users range from
hobbyists, students, and Indie
developers like me, all the way up
to big-name game studios and
companies doing simulation ...
Unity3D Steps Out With App Marketing Monetization Unity Cloud Service
Thursday, August 29, 2013 by Richard Harris
Unity is rapidly becoming a one stop app developer shopping experience with the announcement of Unity Cloud, a proposed collection of online services designed to help mobile game developers acquire new players, promote their games, and monetize their products successfully.
Announced at its Unity 2013 Conference in Vancouver Canada, Unity Cloud is now in beta, enabling...
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