12/17/2018 7:02:30 AM
Unity developers get analytics services from Kochava
Unity,Analytics,Marketing
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App Developer Magazine

Unity developers get analytics services from Kochava



Christian Hargrave Christian Hargrave in Analytics Monday, December 17, 2018
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Kochava helps Unity developers identify the right audiences, select quality media partners, test marketing efforts, protect their campaigns from fraud, and understand how to market to their best customers for targeted growth.

Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.

How Kochava helps Unity Developers

Developers, particularly those within smaller organizations, do not often have the resources to focus on marketing due to the intense requirements of building games and experiences. Tracking and measuring marketing efforts, however, can lead to loyal audiences and long-term return on investment. Kochava helps developers identify the right audiences, select quality media partners, test marketing efforts, protect their campaigns from fraud, and understand how to market to their best customers for targeted growth. Kochava also bundles integrated push notification and in-app messaging support to re-engage audiences post install.

"Having Kochava on the Unity Asset Store provides our developers with additional tools to make the most out of the content they're building in Unity," said Peter O'Reilly, Head of the Unity Asset Store. "We know how much effort goes into creating compelling, engaging, and quality content, which is why we believe in partnering with companies like Kochava, who provides the tools necessary for developers to achieve success."