1st anniversary of WebAR SDK
Monday, November 7, 2022 by Freeman Lightner
Blippar celebrates the first anniversary of its WebAR SDK. The powerful tool enables developers to implement key AR behaviors in products while delivering the levels of engagement, immersion, and innovation that users are seeking.
"At Blippar, we believe the power of AR needs to be in the hands of creators. We have over 100k creatives using our platforms - from ...
HotPlay in game advertising updates from NextPlay
Thursday, August 25, 2022 by Freeman Lightner
NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch.
Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...
Building AI virtual characters just got easier
Friday, May 6, 2022 by Brittany Hainzinger
Inworld AI has released the Beta version of Inworld Studio, a platform that empowers developers and creators to build AI-powered virtual characters that demonstrate human-like perception, cognitive abilities, and behaviors.
Immersive realities continue to accelerate with an increasingly diverse ecosystem of worlds and use cases, gaming, virtual worlds, metaverse...
Playable NFT graphical novel Quantum Noesis lands
Monday, May 2, 2022 by Brittany Hainzinger
EVI (short for Electronic Virtual Intelligence) is on the verge of achieving sentience as the first true general Artificial Intelligence. But there are powerful forces at work to destroy her!
To safeguard the Noesis Network, EVI has gamified part of her security, transforming vulnerabilities in the code into audiovisual puzzles that are easier for the human mind to g...
3D geolocation capabilities for Widow Games apps
Thursday, April 28, 2022 by Richard Harris
NextNav has partnered with Widow Games, a gaming development company closing the gap between the physical and the digital worlds. Through the partnership, Widow Games will bring NextNav's 3D geolocation capabilities to their applications, enabling more immersive virtual experiences tied to the real environments of users, and leveraging location verification to valid...
GDC 2022 highlights
Wednesday, April 6, 2022 by Brittany Hainzinger
The 2022 Game Developers Conference (GDC), the event serving professionals dedicated to the art and science of making games, concluded its 36th edition, after a week of networking, learning, and inspiration. The conference was the largest in San Francisco in the past two years, with a total of 12,000 industry professionals attending at San Francisco's Moscone C...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Ontology partners with bloXmove
Tuesday, November 23, 2021 by Richard Harris
Ontology, the project bringing trust, privacy, and security to Web3 through decentralized identity and data solutions, has announced a partnership with bloXmove, a business-to-business mobility blockchain platform designed to simplify travel across multiple forms of transportation by connecting mobility apps and reducing the need for users to switch between them.
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
App design to code system from IndigoDesign expands
Monday, February 1, 2021 by Brittany Hainzinger
Indigo.Design announced the public preview of Indigo.Design App Builder. The new tool, created by software maker Infragistics, expands the Indigo.Design design-to-code system by providing designers and developers a common cloud-based platform to build and iterate UI/UX designs in real time, all while using the design tools they prefer. Once their UI is pixel-perfect, us...
NextNav releases a Unity plug-in for Pinnacle
Thursday, December 10, 2020 by Brittany Hainzinger
NextNav announced the release of a Unity plug-in for its vertical positioning service, Pinnacle, which delivers precise altitude data to unlock 3D experiences for geolocation applications. NextNav’s Unity plug-in makes it easy for developers to integrate vertical location into any application built with the Unity engine, including games, training applications, ind...
AudioMob runs competition for aspiring games developers and students
Friday, September 18, 2020 by Brittany Hainzinger
AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.
AudioMob’s ‘Resonate’ competition is aligned tightly w...
GDC 2021 event lineup
Tuesday, September 1, 2020 by Freeman Lightner
Informa Tech, the organizers of the Game Developers Conference (GDC), have revealed a new structure for virtual and physical GDC events for the rest of 2020 and 2021, which are continuing to evolve due to changes caused by the COVID-19 pandemic.
With the inability to meet in person for the near future, organizers are expanding multiple aspects of its program. GDC 202...
Zappar computer vision libraries now available as SDKs
Wednesday, May 27, 2020 by Brittany Hainzinger
"The release of Universal AR is...
ADTRAN signs joint development project with Orange
Monday, April 27, 2020 by Brittany Hainzinger
ADTRAN, Inc. announced they have signed a joint development project with Orange as part of its Access Renewal and Evolution Strategy (ARES) program. The partnership is focused on the application of Software-Defined Networking (SDN) technology to fixed fiber access networks.
“For Orange, the evolution of our Fixed Access Optical Network represents a challenge an...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Panion social app fights loneliness in Sweden
Tuesday, December 17, 2019 by Freeman Lightner
When Melanie Aronson moved from New York City to Malmö, Sweden 5 years ago, she quickly realized that making friends in this new part of the globe would be very difficult. As an immigrant in the country that continuously ranked number 1 as the hardest place to make new friends, Melanie struggled, and as a researcher at Lund University, focused on integration, she realiz...
Machine learning platform for edge devices emerges
Tuesday, October 15, 2019 by Richard Harris
Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Independent Games Festival 2020 now accepting submissions
Wednesday, July 31, 2019 by Richard Harris
Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week.
Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...
Blockchain service provider Rockside launched cloudmanaged version
Friday, July 12, 2019 by Richard Harris
Rockside, a blockchain service provider that helps companies build decentralized apps (dApps), has announced the release of the cloud-managed version of its tool.
Although Rockside’s current on-premises model enables the deployment and management of blockchain infrastructure on enterprise infrastructure or private clouds (AWS, Google Cloud, Azure), the new clou...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Buildbox game creation software bought by AppOnboard
Thursday, June 13, 2019 by Richard Harris
AppOnboard, a company which focuses on app creation software has purchased Buildbox, the low code game creation platform that just released version 3.0. Jon Zweig, the CEO of ApponBoard and Trey Smith, CEO of Buildbox, both share the same belief that No-Code is the future of development.
Jonathan Zweig is the founding CEO of AppOnboard and was previously CE...