Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Panion social app fights loneliness in Sweden
Tuesday, December 17, 2019 by Freeman Lightner
When Melanie Aronson moved from New York City to Malmö, Sweden 5 years ago, she quickly realized that making friends in this new part of the globe would be very difficult. As an immigrant in the country that continuously ranked number 1 as the hardest place to make new friends, Melanie struggled, and as a researcher at Lund University, focused on integration, she realiz...
Machine learning platform for edge devices emerges
Tuesday, October 15, 2019 by Richard Harris
Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Independent Games Festival 2020 now accepting submissions
Wednesday, July 31, 2019 by Richard Harris
Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week.
Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...
Blockchain service provider Rockside launched cloudmanaged version
Friday, July 12, 2019 by Richard Harris
Rockside, a blockchain service provider that helps companies build decentralized apps (dApps), has announced the release of the cloud-managed version of its tool.
Although Rockside’s current on-premises model enables the deployment and management of blockchain infrastructure on enterprise infrastructure or private clouds (AWS, Google Cloud, Azure), the new clou...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Buildbox game creation software bought by AppOnboard
Thursday, June 13, 2019 by Richard Harris
AppOnboard, a company which focuses on app creation software has purchased Buildbox, the low code game creation platform that just released version 3.0. Jon Zweig, the CEO of ApponBoard and Trey Smith, CEO of Buildbox, both share the same belief that No-Code is the future of development.
Jonathan Zweig is the founding CEO of AppOnboard and was previously CE...
Unity 2019.1 gets over 300 improvements
Thursday, April 18, 2019 by Richard Harris
Fresh off the heels of a successful and exciting (as always) Game Developers Conference (GDC 2019), Unity Technologies launch Unity 2019.1. Unity 2019.1 includes almost 300 new features and improvements, including powerful, production-ready versions of the Lightweight Render Pipeline, the Burst Compiler, and the Shader Graph, which is helping creators and teams of all s...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
The Game of the Year winner is God of War announced at GDC 19
Friday, March 22, 2019 by Brittany Harris
Sony Santa Monica & Sony Interactive Entertainment’s epic reimagining of the intense action/adventure series, God of War, was honored with the prize for Game of the Year at the 19th annual Game Developers Choice Awards (GDCA) ceremony during the 2019 Game Developers Conference (GDC) at the Moscone Convention Center in San Francisco. Sony’s God of War tel...
HiTek Media and iSIGN Media partner to change digital marketing
Thursday, March 21, 2019 by Christian Hargrave
Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Harris
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Unity's Adaptive Performance gaming feature set for the Galaxy S10
Thursday, February 21, 2019 by Richard Harris
The Samsung Galaxy S10 will have many mobile "super-powers". From extended battery life to Instagram mode pictures - they have packed enough tech inside to make any propeller spin.
But something mentioned during the announcement caught my attention relating specifically to game development, did you hear it?
Unity is soon to launch what they call, "A...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Augmented reality app creation made simple with PlugXR
Thursday, January 10, 2019 by Richard Harris
PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes.
"We expect to expand the XR market starting with AR...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Mesmerizing Titanic virtual reality game coming to PlayStation
Wednesday, December 26, 2018 by Richard Harris
Titanic VR is launching on Playstation (PSVR). The highly realistic game’s graphics and characterization are based on real-life people who were on the ship. The game's developer, Immersive VR Education (IVRE), created 800 characters, while also providing various facts on-screen about the RMS Titanic and its sinking.
The sinking of the Titanic is ...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
ARena Space VR parks coming to America
Wednesday, November 14, 2018 by Richard Harris
At the international exhibition IAAPA Attractions Expo, the virtual reality provider ARena Space will present the format of the new generation VR park. The event will be held in the world capital of theme parks, in the city of Orlando (USA). IAAPA Attraction Expo is the largest event for employees in the entertainment sector, where companies from all over the world demo...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
Collaboration tools and why big names are so successful utilizing them
Tuesday, October 2, 2018 by Christian Hargrave
Developers are notoriously bad at working together, so how is it that the big software brand names seem to make it all look so easy? From a freelancer to an enterprise software developer, utilizing a quality set of visual project management and collaboration tools is the name of the game in today’s industry. Big companies like Wix are using platforms like monday.c...
Game developers get new matchmaking platform called Open Match
Monday, September 10, 2018 by Richard Harris
Google Cloud and Unity are jointly announcing the availability of Open Match, an open source matchmaking solution offering game creators a common matchmaker framework.
Designed to allow game creators to reuse a common matchmaker framework, Open Match includes three core components:
A frontend API for game clients;
A backend API for game servers; and
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
Integrate video into apps easier using new tech from Cloudflare
Thursday, August 9, 2018 by Richard Harris
Cloudflare announced the general availability of Cloudflare Stream, a new way for content owners and app developers to integrate video into any application or website.
Prior to Cloudflare Stream, if businesses wanted to move beyond just uploading videos to a consumer service like YouTube, they had to use at least three different services: one to encode video into a s...
Android P developer notes
Wednesday, August 8, 2018 by Christian Hargrave
The official Android Pie release has been announced in a Google blog post which promises the rollout of some pretty substantial changes to authentication, navigation UI, task prediction, and more. With the software currently in beta and waiting for its official release, it’s important that developers get ready to start planning their next moves in order to strike ...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...