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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


Instana-announces-new-capabilities

Instana announces new capabilities


Wednesday, November 6, 2019 by

Instana announced new capabilities that make it the only application management solution that can jump right into a log analysis tool with all context of the application and component under investigation. “IT teams responsible for deploying and maintaining today’s mission critical applications must react quickly, especially when attacking service issues,&...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


FTC-cracks-down-on-stalking-apps

FTC cracks down on stalking apps


Thursday, October 24, 2019 by

The Federal Trade Commission has barred the developers of three “stalking” apps from selling apps that monitor consumers’ mobile devices unless they take certain steps to ensure the apps will only be used for legitimate purposes. The settlement resolves allegations that these apps compromised the privacy and security of the consumer devices on which th...


Machine-learning-platform-for-edge-devices-emerges

Machine learning platform for edge devices emerges


Tuesday, October 15, 2019 by

Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...


ABBYY-enhances-machine-learning-technology

ABBYY enhances machine learning technology


Monday, October 14, 2019 by

ABBYY announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of orga...


Instana-extends-tracing-capabilities-for-apps-using-GraphQL

Instana extends tracing capabilities for apps using GraphQL


Thursday, October 10, 2019 by

Instana announced the extension of monitoring and tracing capabilities for applications using GraphQL as part of their infrastructure, including deep inspection of GraphQL queries. This latest extension makes Instana the first APM provider to monitor GraphQL and the applications making use of the unique data query engine. “Since application and microservice pla...


Contentstack-lands-$31.5M-in-Series-A-funding

Contentstack lands $31.5M in Series A funding


Wednesday, October 9, 2019 by

Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...


Silicon-Labs-Series-2-mesh-networking-modules-are-out-now-

Silicon Labs Series 2 mesh networking modules are out now


Thursday, September 26, 2019 by

Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Mobile-gaming-industry-benchmarks-offer-fresh-look-on-industry

Mobile gaming industry benchmarks offer fresh look on industry


Wednesday, September 18, 2019 by

Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


COBOL-at-60

COBOL at 60


Thursday, September 12, 2019 by

Micro Focus commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability, and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands. COBOL at 60 Created in 1959 as a U.S Department...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Silicon-Labs-and-Allegion-expand-IoT

Silicon Labs and Allegion expand IoT


Tuesday, August 20, 2019 by

Silicon Labs and Allegion have collaborated to further expand Internet of Things (IoT) capabilities to security products for both smart homes and commercial buildings. A growing number of Allegion solutions now use Silicon Labs’ Wireless Gecko IoT portfolio, which supports Zigbee, Bluetooth and Z-Wave connectivity. Allegion is known for its trusted an...


Developing-Blockchain-Dapps-with-Factom-(FAT-protocol)

Developing Blockchain Dapps with Factom (FAT protocol)


Monday, August 19, 2019 by

The Factom blockchain is a decentralized publication protocol for building record systems that are immutable and independently verifiable. It enables secure storage of data without disclosing private information or requiring trusted intermediaries. Unlike other public blockchains, Factom uses a distributed ledger architecture that allows related entries to be linked chr...


-Open-Source-expert-Dee-Kumar-joins-Armory

Open Source expert Dee Kumar joins Armory


Thursday, August 15, 2019 by

After recently announcing a $28 million Series B funding round, Armory, the enterprise software company commercializing Spinnaker, is set to make another significant announcement next week: Dee Kumar, recognized as a leading cloud computing luminary, has joined Armory as vice president of open source and developer relations.  Here's why this matters:  T...


New-DevOps-Institute-program

New DevOps Institute program


Tuesday, August 13, 2019 by

DevOps Institue, a global member-based association for advancing the human elements of DevOps, revealed the introduction of its DevOps Institute Ambassador program. The program invites and acknowledges accomplished volunteers from across the globe who are committed to leading and empowering the DevOps Institute member community with the SKIL Framework to advan...


More-AI-tools-to-come-from-Near

More AI tools to come from Near's $100M raise


Friday, August 2, 2019 by

Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan. Th...


Playable-gaming-ads-lands-from-Luna-Labs

Playable gaming ads lands from Luna Labs


Friday, August 2, 2019 by

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.  “Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...


Warnings-for-aircraft-cybersecurity

Warnings for aircraft cybersecurity


Thursday, August 1, 2019 by

The Department of Homeland Security issued a security alert for small planes, warning that modern flight systems are vulnerable to hacking if someone manages to gain physical access to the aircraft. Engine readings, compass data, altitude and other readings “could all be manipulated to provide false measurements to the pilot,” according to the DHS alert.&nbs...


Independent-Games-Festival-2020-now-accepting-submissions

Independent Games Festival 2020 now accepting submissions


Wednesday, July 31, 2019 by

Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week. Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...


Blockstack-to-increase-monthly-payouts

Blockstack to increase monthly payouts


Wednesday, July 31, 2019 by

Blockstack PBC plans to increase monthly payouts from its developer reward program up to $1 million worth of Stacks tokens per month by May 2020. Payouts from the App Mining Program, which rewards developers who create the top-ranked applications within the Blockstack ecosystem, are set to increase gradually over time, starting in August and building up to a monthly tot...


New-intelligence-suite-aims-to-help-tackle-problems-with-growing-IT

New intelligence suite aims to help tackle problems with growing IT


Friday, July 12, 2019 by

Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future. “The market has evolv...


Harry-Potter-Wizards-Unite-event-coming-to-the-city-of-Indianapolis

Harry Potter Wizards Unite event coming to the city of Indianapolis


Tuesday, July 2, 2019 by

Niantic, Inc. and WB Games, in collaboration with the City of Indianapolis, announced the first ever real-world event for Harry Potter: Wizards Unite, the hit augmented reality (AR) mobile game played by millions of wizards and witches around the world, will be coming to Indianapolis from August 31 - September 1. The Harry Potter: Wizards Unite Fan Festival will take pl...


5G-meets-IoT-with-Telit

5G meets IoT with Telit's New ME310G1 and ME910G1 modules


Monday, July 1, 2019 by

Telit announced the ME310G1 and ME910G1 modules, designed for mass-scale LTE-M and NB-IoT deployments that feature hundreds of thousands or millions of devices. Based on the new Qualcomm 9205 LTE modem and featuring optional 2G fallback, the modules also provide a future-proof foundation for IoT deployments that span legacy networks, 4G and 5G. The ME310G1 and M...


Mobile-web-capture-SDK-announced-by-ABBYY

Mobile web capture SDK announced by ABBYY


Monday, June 24, 2019 by

ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience. Tod...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


Why-AR-advertising-is-hard

Why AR advertising is hard


Friday, June 21, 2019 by

To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...


Edge-computing-adoption-secrets-for-IIoT

Edge computing adoption secrets for IIoT


Wednesday, June 12, 2019 by

Over the past year, many industry players increased their focus on edge-based solutions, and organizations are now beginning to understand the value edge computing can bring to their Internet of Things (IoT) and Industrial Internet of Things (IIoT) projects. According to a recent Spiceworks survey, 86% of companies with more than 5,000 employees plan to adopt IoT soluti...