Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
ByteDance offering pay to Meta VR developers
Monday, April 24, 2023 by Brittany Hainzinger
TikTok parent ByteDance is offering to pay developers who have made virtual-reality software for Meta to bring their apps to its own fast-growing Pico headsets.
This is just one clear sign of the increased competition between the two companies in the VR space, one that Mark Zuckerberg claims will become the next major computing platform. ByteDance has offered so...
Samsung led the smartphone market in 2022
Thursday, April 13, 2023 by Brittany Hainzinger
According to StockApps.com, Samsung shipped 261 million units worldwide in 2022. This figure was well above the 226.4 million units shipped by Apple, the second-largest smartphone manufacturer.
"The South Korean technology giant was able to maintain its market leadership despite the pandemic-induced economic downturn, which affected all smartphone manufacturers....
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
SaaS backup platform SaaSBACKUPSM lands from Asigra
Friday, March 17, 2023 by Brittany Hainzinger
Asigra Inc has announced SaaSBACKUPSM, a powerful new SaaS-based backup platform designed to provide comprehensive backup and recovery capabilities to SaaS applications that include Salesforce, Microsoft 365, Google Workspace, and far beyond. Through innovative API connectivity, SaaSBACKUP is able to support a large macrocosm of SaaS applications with enterprise-class d...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Data privacy training kit from CybeReady
Monday, February 6, 2023 by Freeman Lightner
CybeReady published the company’s Data Privacy CISO Toolkit as Data Privacy Week is set to arrive in January. Access to the Data Privacy CISO Toolkit is free of charge and offered to support data privacy training this month.
Data Privacy Week was inaugurated by the National Cybersecurity Alliance (NCA) because of the importance of privacy data. The occasion beg...
App development to improve with insights from behavioral data
Tuesday, January 31, 2023 by Richard Harris
One of the most exciting developments in 2022 was the introduction of Data Creation as an approach. This is the process of intentionally creating data to power AI and advanced data applications, as opposed to data exhaust, which is the byproduct of data emitted from existing systems.
Organizations will seek to build better apps with granular insights from behavioral ...
Communication trends and predictions for 2023 from SendBird
Wednesday, January 18, 2023 by Richard Harris
As Twitter morphs around Elon Musk’s vision and Meta dives deeper into the Metaverse, businesses are reconsidering how they want to communicate with their customers. In 2023, we’ll see not only more companies but a wider variety of companies take a page from WhatsApp, Line, and WeChat as they bring the community and dynamic conversations into their own apps....
Nintendo Switch error monitoring from Bugsnag
Wednesday, December 28, 2022 by Richard Harris
SmartBear announced that its error monitoring and app stability tool Bugsnag now supports the Nintendo Switch system, giving gaming studios visibility across platforms and devices. With Bugsnag, developer teams can achieve better collaboration, faster deployments, and more stable applications to ensure every end-user has a next-level experience. Earlier this year, Smart...
Unicorn Academy AR education platform from STTE
Tuesday, December 27, 2022 by Brittany Hainzinger
Success Through Technology Education (STTE) Foundation and Geenee AR, has announced the launch of Unicorn Academy, the first-ever augmented reality (AR) education program focused on advancing youth entrepreneurship.
Unicorn Academy is geared toward students in grades 8-12 who are curious about entrepreneurship and want to develop the fundamental skills needed to laun...
Blockchain gaming partners add Web3 gaming DAO IndiGG
Monday, November 28, 2022 by Richard Harris
Tilting Point and Polygon Studios have added IndiGG, India’s largest Web3 gaming DAO, to their strategic agreement, enabling the community to play a critical role in the companies’ upcoming Web3-based video games. Through the partnership, IndiGG members will gain early access to a large sum of NFTs along with exclusive community events and other collaboratio...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
CDC Connect Partner Program from Equalum
Wednesday, November 23, 2022 by Brittany Hainzinger
Equalum announced the CDC Connect Partner Program. The new OEM/integration program is open to batch-oriented data integration vendors, application integration companies, and other solution providers requiring a more flexible, high-performance CDC technology to identify and track downstream data. With Equalum’s award-winning CDC platform, partners have the opportun...
Send money across 5 continents with IPSIPay app
Tuesday, October 11, 2022 by Brittany Hainzinger
Innovative Payment Solutions, Inc. announced that it has completed the key integration of its IPSIPay mobile application and back-end payment processing infrastructure through its commercial partners.
This major achievement allows IPSIPay users the ability to easily transfer money and make payments through the IPSIPay app throughout five continents for receipt a...
Nedbank enters the metaverse
Tuesday, October 11, 2022 by Freeman Lightner
As the digital economic voyage into the metaverse starts to accelerate, major players in trade and industry are poised to develop custom experiences in this digitally enhanced world, which is being heralded as the future of eCommerce. Nedbank, one of the largest financial services groups in Africa, has partnered with Africarare, Africa’s first metaverse, and secur...
How eSIM iPhone 14 could be a disaster for unprepared carriers
Monday, September 12, 2022 by Richard Harris
The news that Apple has launched an eSIM-only iPhone 14 model in the US is an eSIM turning point in the mobile carrier industry, essentially signaling the start of a new era of digital connectivity competition, says GlobalData.
According to the leading data and analytics company, the consequences are many and varied, as the eSIM-only smartphone model represents myria...
Web3 and NFTs are just the beginning of a vast metaverse says Wursta
Wednesday, September 7, 2022 by Richard Harris
Alex Wykoff, Director of Product, Web3 at WRST Collabs talks all about Wursta and their web3 team, why they chose to enter the NFT realm, how NFTs ignite brand engagement, what that process looks like, and the different ways brands will leverage web3. Wykoff also shares how society is starting to become more comfortable with NFTs, different ways...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Freeman Lightner
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
App Stability Index of top mobile apps
Wednesday, August 31, 2022 by Brittany Hainzinger
SmartBear, a provider of software development and visibility tools, has released its 2022 App Stability Index Report measuring the stability of the top 250 mobile and web apps used by Bugsnag customers worldwide. Using Bugsnag data from a 30-day period, the third annual report shows mobile apps are continuing the release trend of once per week, moving from a weekly rele...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
$3M in funding secured by W3 Storage Lab
Thursday, August 25, 2022 by Brittany Hainzinger
W3 Storage Lab has announced that it closed a pre-seed financing round of $3M. The round was co-led by Draper Dragon and OKX Blockdream Ventures with major participation from Lingfeng Capital and participation from other investors. Proceeds from the round will be used to grow its global team and fund operations.
W3 Storage Lab has co-developed a next-generation distr...
Its not NFTs people want its ownership
Thursday, August 25, 2022 by Richard Harris
Sami Khan, the co-founder, and CEO of Atlas Reality chatted with us about his journey from an App Marketer to where he is currently, all about ATLAS: EARTH, and how it pairs a mobile-first game world where players can buy land right where they live. We also asked Khan about how the inspiration for the game was derived, what his vision and mission entail for Atlas, ...
4Players appoints new Marketing Director Patty Toledo
Wednesday, August 10, 2022 by Freeman Lightner
Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand i...
Supercell increases stakes in Space Ape Games
Thursday, August 4, 2022 by Richard Harris
Supercell has invested an additional $37M to acquire a larger stake in mobile game developer and publisher Space Ape Games increasing its stake in the London studio from 62.6% to 75%. This is on top of their original $56.6M investment from 2017. They have also extended their line of credit by a further $50M, bringing Supercell’s total debt and equity inv...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
Web testing on BitBar
Thursday, June 23, 2022 by Brittany Hainzinger
SmartBear is answering developers’ call for an all-in-one web and native mobile app testing solution with the release of web testing on BitBar. The company has added web browser testing capabilities into its next-gen mobile app testing platform, BitBar, for the most reliable and streamlined cloud-based testing available with instant access to all the latest browse...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
