Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
COBOL at 60
Thursday, September 12, 2019 by Richard Harris
Micro Focus commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability, and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands.
COBOL at 60
Created in 1959 as a U.S Department...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Harris
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Temenos acquires Kony and strengthens its leadership team
Friday, August 30, 2019 by Richard Harris
Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.
The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Harris
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Silicon Labs and Allegion expand IoT
Tuesday, August 20, 2019 by Brittany Harris
Silicon Labs and Allegion have collaborated to further expand Internet of Things (IoT) capabilities to security products for both smart homes and commercial buildings. A growing number of Allegion solutions now use Silicon Labs’ Wireless Gecko IoT portfolio, which supports Zigbee, Bluetooth and Z-Wave connectivity.
Allegion is known for its trusted an...
Developing Blockchain Dapps with Factom (FAT protocol)
Monday, August 19, 2019 by Richard Harris
The Factom blockchain is a decentralized publication protocol for building record systems that are immutable and independently verifiable. It enables secure storage of data without disclosing private information or requiring trusted intermediaries. Unlike other public blockchains, Factom uses a distributed ledger architecture that allows related entries to be linked chr...
Open Source expert Dee Kumar joins Armory
Thursday, August 15, 2019 by Richard Harris
After recently announcing a $28 million Series B funding round, Armory, the enterprise software company commercializing Spinnaker, is set to make another significant announcement next week: Dee Kumar, recognized as a leading cloud computing luminary, has joined Armory as vice president of open source and developer relations.
Here's why this matters: T...
New DevOps Institute program
Tuesday, August 13, 2019 by Richard Harris
DevOps Institue, a global member-based association for advancing the human elements of DevOps, revealed the introduction of its DevOps Institute Ambassador program. The program invites and acknowledges accomplished volunteers from across the globe who are committed to leading and empowering the DevOps Institute member community with the SKIL Framework to advan...
More AI tools to come from Near's $100M raise
Friday, August 2, 2019 by Richard Harris
Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan.
Th...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Warnings for aircraft cybersecurity
Thursday, August 1, 2019 by Brittany Harris
The Department of Homeland Security issued a security alert for small planes, warning that modern flight systems are vulnerable to hacking if someone manages to gain physical access to the aircraft. Engine readings, compass data, altitude and other readings “could all be manipulated to provide false measurements to the pilot,” according to the DHS alert.&nbs...
Independent Games Festival 2020 now accepting submissions
Wednesday, July 31, 2019 by Richard Harris
Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week.
Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...
Blockstack to increase monthly payouts
Wednesday, July 31, 2019 by Richard Harris
Blockstack PBC plans to increase monthly payouts from its developer reward program up to $1 million worth of Stacks tokens per month by May 2020. Payouts from the App Mining Program, which rewards developers who create the top-ranked applications within the Blockstack ecosystem, are set to increase gradually over time, starting in August and building up to a monthly tot...
New intelligence suite aims to help tackle problems with growing IT
Friday, July 12, 2019 by Brittany Harris
Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future.
“The market has evolv...
Harry Potter Wizards Unite event coming to the city of Indianapolis
Tuesday, July 2, 2019 by Brittany Harris
Niantic, Inc. and WB Games, in collaboration with the City of Indianapolis, announced the first ever real-world event for Harry Potter: Wizards Unite, the hit augmented reality (AR) mobile game played by millions of wizards and witches around the world, will be coming to Indianapolis from August 31 - September 1. The Harry Potter: Wizards Unite Fan Festival will take pl...
5G meets IoT with Telit's New ME310G1 and ME910G1 modules
Monday, July 1, 2019 by Richard Harris
Telit announced the ME310G1 and ME910G1 modules, designed for mass-scale LTE-M and NB-IoT deployments that feature hundreds of thousands or millions of devices. Based on the new Qualcomm 9205 LTE modem and featuring optional 2G fallback, the modules also provide a future-proof foundation for IoT deployments that span legacy networks, 4G and 5G.
The ME310G1 and M...
Mobile web capture SDK announced by ABBYY
Monday, June 24, 2019 by Brittany Harris
ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience.
Tod...
Kx technology to power anti-fraud platform from Machine Advertising
Monday, June 24, 2019 by Richard Harris
Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Edge computing adoption secrets for IIoT
Wednesday, June 12, 2019 by Ramya Ravichandar
Over the past year, many industry players increased their focus on edge-based solutions, and organizations are now beginning to understand the value edge computing can bring to their Internet of Things (IoT) and Industrial Internet of Things (IIoT) projects. According to a recent Spiceworks survey, 86% of companies with more than 5,000 employees plan to adopt IoT soluti...
Salesforce and Tableau software become one
Tuesday, June 11, 2019 by Richard Harris
Salesforce has said it will buy Tableau Software for $15.7 billion in an all-stock deal, making it the largest acquisition in the history of the company. This is more than double the $6.5 billion the San Francisco-based cloud giant paid for MuleSoft last year.
Salesforce will use the acquisition to double down on business intelligence through powerful new data...
Embracing feature experimentation one step at a time
Thursday, June 6, 2019 by Sophie Harpur
For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
FileMaker 18 low code custom app making platform arrives
Thursday, May 30, 2019 by Richard Harris
The FileMaker 18 low-code platform is here from FileMaker Inc (Apple subsidiary) and features a range of enhancements, from an improved user interface to a larger offering of security controls.
FileMaker reports that more than 50 thousand companies use the FileMaker Platform to create custom apps to solve their unique challenges and drive growth. While custom a...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
