Blockchain gaming partners add Web3 gaming DAO IndiGG
Monday, November 28, 2022 by Richard Harris
Tilting Point and Polygon Studios have added IndiGG, India’s largest Web3 gaming DAO, to their strategic agreement, enabling the community to play a critical role in the companies’ upcoming Web3-based video games. Through the partnership, IndiGG members will gain early access to a large sum of NFTs along with exclusive community events and other collaboratio...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
CDC Connect Partner Program from Equalum
Wednesday, November 23, 2022 by Brittany Hainzinger
Equalum announced the CDC Connect Partner Program. The new OEM/integration program is open to batch-oriented data integration vendors, application integration companies, and other solution providers requiring a more flexible, high-performance CDC technology to identify and track downstream data. With Equalum’s award-winning CDC platform, partners have the opportun...
Send money across 5 continents with IPSIPay app
Tuesday, October 11, 2022 by Brittany Hainzinger
Innovative Payment Solutions, Inc. announced that it has completed the key integration of its IPSIPay mobile application and back-end payment processing infrastructure through its commercial partners.
This major achievement allows IPSIPay users the ability to easily transfer money and make payments through the IPSIPay app throughout five continents for receipt a...
Nedbank enters the metaverse
Tuesday, October 11, 2022 by Freeman Lightner
As the digital economic voyage into the metaverse starts to accelerate, major players in trade and industry are poised to develop custom experiences in this digitally enhanced world, which is being heralded as the future of eCommerce. Nedbank, one of the largest financial services groups in Africa, has partnered with Africarare, Africa’s first metaverse, and secur...
How eSIM iPhone 14 could be a disaster for unprepared carriers
Monday, September 12, 2022 by Richard Harris
The news that Apple has launched an eSIM-only iPhone 14 model in the US is an eSIM turning point in the mobile carrier industry, essentially signaling the start of a new era of digital connectivity competition, says GlobalData.
According to the leading data and analytics company, the consequences are many and varied, as the eSIM-only smartphone model represents myria...
Web3 and NFTs are just the beginning of a vast metaverse says Wursta
Wednesday, September 7, 2022 by Richard Harris
Alex Wykoff, Director of Product, Web3 at WRST Collabs talks all about Wursta and their web3 team, why they chose to enter the NFT realm, how NFTs ignite brand engagement, what that process looks like, and the different ways brands will leverage web3. Wykoff also shares how society is starting to become more comfortable with NFTs, different ways...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Freeman Lightner
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
App Stability Index of top mobile apps
Wednesday, August 31, 2022 by Brittany Hainzinger
SmartBear, a provider of software development and visibility tools, has released its 2022 App Stability Index Report measuring the stability of the top 250 mobile and web apps used by Bugsnag customers worldwide. Using Bugsnag data from a 30-day period, the third annual report shows mobile apps are continuing the release trend of once per week, moving from a weekly rele...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
$3M in funding secured by W3 Storage Lab
Thursday, August 25, 2022 by Brittany Hainzinger
W3 Storage Lab has announced that it closed a pre-seed financing round of $3M. The round was co-led by Draper Dragon and OKX Blockdream Ventures with major participation from Lingfeng Capital and participation from other investors. Proceeds from the round will be used to grow its global team and fund operations.
W3 Storage Lab has co-developed a next-generation distr...
Its not NFTs people want its ownership
Thursday, August 25, 2022 by Richard Harris
Sami Khan, the co-founder, and CEO of Atlas Reality chatted with us about his journey from an App Marketer to where he is currently, all about ATLAS: EARTH, and how it pairs a mobile-first game world where players can buy land right where they live. We also asked Khan about how the inspiration for the game was derived, what his vision and mission entail for Atlas, ...
4Players appoints new Marketing Director Patty Toledo
Wednesday, August 10, 2022 by Freeman Lightner
Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand i...
Supercell increases stakes in Space Ape Games
Thursday, August 4, 2022 by Richard Harris
Supercell has invested an additional $37M to acquire a larger stake in mobile game developer and publisher Space Ape Games increasing its stake in the London studio from 62.6% to 75%. This is on top of their original $56.6M investment from 2017. They have also extended their line of credit by a further $50M, bringing Supercell’s total debt and equity inv...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
Web testing on BitBar
Thursday, June 23, 2022 by Brittany Hainzinger
SmartBear is answering developers’ call for an all-in-one web and native mobile app testing solution with the release of web testing on BitBar. The company has added web browser testing capabilities into its next-gen mobile app testing platform, BitBar, for the most reliable and streamlined cloud-based testing available with instant access to all the latest browse...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Ethereum virtual machine lands from Ontology
Monday, March 7, 2022 by Brittany Hainzinger
Ontology announced the release of its Ethereum Virtual Machine (EVM). Seamlessly connecting the Ontology and EVM-based ecosystems will increase cross-chain interoperability, allowing EVM-based blockchain developers to migrate easily across ecosystems and seamlessly construct applications on Ontology.
To celebrate the release, Ontology has also announced a $10 million...
Sand Vegas Casino Club to launch metaverse casinos
Monday, March 7, 2022 by Richard Harris
An NFT project called Sand Vegas Casino Club, or SVCC for short, is making quite a storm among metaverse enthusiasts and NFT holders for it's passive income earning potential. This project aims to create multiple virtual casinos and share profits to all holders of these 11,111 NFTs. The casinos will be launched in the Web 2.0 and 3.0 spaces and include a new va...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Lets create campaign launches from IBM
Wednesday, February 16, 2022 by Richard Harris
IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...
GDC 2022 Supercell talks
Wednesday, February 9, 2022 by Richard Harris
The Game Developers Conference (GDC) has announced that Supercell will return to GDC 2022 with two talks surrounding its popular title Clash of Clans. The studio will give an in-depth look into the creation and expansion of the Clash Universe, along with its move into social gaming with Everdale.
GDC 2022 Supercell talks about Expanding an IP: Case Study Cl...
Social intelligence platform lands
Thursday, February 3, 2022 by Brittany Hainzinger
Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly.
...
Software industry competition predictions
Tuesday, January 18, 2022 by Richard Harris
Daniel Herndon, Director of Cloud Services, and Linda Ding, Senior Director of Vertical Marketing Strategy from Laserfiche discuss their 2022 predictions about organizations adopting the cloud and low-code/no-code approaches, how businesses will build business resilience, why more organizations will commit to a digital-first approach, and much m...
2022 development productivity predictions
Monday, January 17, 2022 by Richard Harris
Brian Rue is the CEO and Co-founder of Rollbar, an SF-based provider of real-time error monitoring Software as a Service, where he leads the company’s overall strategy and direction. Brian founded the company with Cory Virok in 2012. Prior to Rollbar, Brian was the CTO and Co-founder of Lolapps, a leading publisher of independent games on social networks and mobil...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
Developer relations teams in 2022
Tuesday, January 4, 2022 by Freeman Lightner
As the Director of Developer Relations at Mindee, Frederic Harper helps developers merge the physical and digital worlds using the magic of machine learning coupled with the ease of APIs. He’s helped build successful communities at npm, Mozilla, Microsoft, DigitalOcean, and Fitbit, and is the author of the book Personal Branding for Developers at Apress. Harper di...
