AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
AI gaming GPU series GeForce RTX 40 SUPER by NVIDIA
Tuesday, January 16, 2024 by Richard Harris
NVIDIA announced the GeForce RTX 40 SUPER Series family of GPUs - including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER - which supercharge the latest games and form the core of AI-powered PCs.
This latest iteration of NVIDIA Ada Lovelace architecture-based GPUs delivers up to 52 shader TFLOPS, 121 RT TFLOPS, and 8...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Standards based operator cloud demonstration at Network X
Friday, October 27, 2023 by Freeman Lightner
The CloudCO demonstration to be led by the Broadband Forum at this year’s Network X will show how network operators can unlock network efficiencies and new service delivery from a disaggregated and virtualized software-defined broadband network.
CloudCO’s service delivery automation focus is fundamental for operators to help reduce their operational costs...
Kubernetes optimizations land from PerfectScale
Wednesday, October 25, 2023 by Richard Harris
PerfectScale announced that they have successfully closed $7.1 million in seed funding, led by Blumberg Capital with participation from Upwest, Prelude Ventures, K2 Access Fund, Inner Loop Capital, Triangle Tweener Fund, and Firestreak Ventures. The latest investment brings the company’s total funding to nearly $10 million, since its founding in March, 2022.
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
Game Development World Championship 2023 Winter Season
Thursday, October 12, 2023 by Freeman Lightner
The Game Development World Championship (GDWC) has opened the 2023 Winter Season for submissions. Games can be submitted until the end of the year. Winners will be announced in February 2024.
Winter Season breaks records with the biggest prize pool in GDWC history, totaling over $660,000 in value. Prizes are spread across 12 award categories and range from swag &...
TikTok sister app remains major money spinner for ByteDance
Friday, September 29, 2023 by Brittany Hainzinger
While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance.
According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok.
Youtube Shorts has grown 33 percent in a year says OnlyAccounts
Thursday, August 31, 2023 by Brittany Hainzinger
Over the past few years, the social media giants have been battling to win the short video war as the global demand for this type of content surged to never-seen highs. Although still far behind Facebook and Instagram, as the top two names in the short video market, YouTube Shorts has also seen impressive user growth.
According to data presented by OnlyAccounts.io, Y...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
3D social app Peer is available now
Wednesday, August 16, 2023 by Brittany Hainzinger
Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore.
"All the world’s a game and Peer makes everyone a player. Get re...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Freeman Lightner
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Digital concierge app powered by GPT redefines luxury lifestyles
Monday, June 26, 2023 by Brittany Hainzinger
Perfect.Live announced that they raised $650,000 in a recent investment round. The funding is used to further develop and enhance their innovative GPT-powered concierge service, catering to individuals who seek access to exclusive services, and eliminating the time-consuming manual tasks like phone calls and emails, which are often hindered by the lack of available...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
ByteDance offering pay to Meta VR developers
Monday, April 24, 2023 by Brittany Hainzinger
TikTok parent ByteDance is offering to pay developers who have made virtual-reality software for Meta to bring their apps to its own fast-growing Pico headsets.
This is just one clear sign of the increased competition between the two companies in the VR space, one that Mark Zuckerberg claims will become the next major computing platform. ByteDance has offered so...
Samsung led the smartphone market in 2022
Thursday, April 13, 2023 by Brittany Hainzinger
According to StockApps.com, Samsung shipped 261 million units worldwide in 2022. This figure was well above the 226.4 million units shipped by Apple, the second-largest smartphone manufacturer.
"The South Korean technology giant was able to maintain its market leadership despite the pandemic-induced economic downturn, which affected all smartphone manufacturers....
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
SaaS backup platform SaaSBACKUPSM lands from Asigra
Friday, March 17, 2023 by Brittany Hainzinger
Asigra Inc has announced SaaSBACKUPSM, a powerful new SaaS-based backup platform designed to provide comprehensive backup and recovery capabilities to SaaS applications that include Salesforce, Microsoft 365, Google Workspace, and far beyond. Through innovative API connectivity, SaaSBACKUP is able to support a large macrocosm of SaaS applications with enterprise-class d...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Data privacy training kit from CybeReady
Monday, February 6, 2023 by Freeman Lightner
CybeReady published the company’s Data Privacy CISO Toolkit as Data Privacy Week is set to arrive in January. Access to the Data Privacy CISO Toolkit is free of charge and offered to support data privacy training this month.
Data Privacy Week was inaugurated by the National Cybersecurity Alliance (NCA) because of the importance of privacy data. The occasion beg...
App development to improve with insights from behavioral data
Tuesday, January 31, 2023 by Richard Harris
One of the most exciting developments in 2022 was the introduction of Data Creation as an approach. This is the process of intentionally creating data to power AI and advanced data applications, as opposed to data exhaust, which is the byproduct of data emitted from existing systems.
Organizations will seek to build better apps with granular insights from behavioral ...
Communication trends and predictions for 2023 from SendBird
Wednesday, January 18, 2023 by Richard Harris
As Twitter morphs around Elon Musk’s vision and Meta dives deeper into the Metaverse, businesses are reconsidering how they want to communicate with their customers. In 2023, we’ll see not only more companies but a wider variety of companies take a page from WhatsApp, Line, and WeChat as they bring the community and dynamic conversations into their own apps....
Nintendo Switch error monitoring from Bugsnag
Wednesday, December 28, 2022 by Richard Harris
SmartBear announced that its error monitoring and app stability tool Bugsnag now supports the Nintendo Switch system, giving gaming studios visibility across platforms and devices. With Bugsnag, developer teams can achieve better collaboration, faster deployments, and more stable applications to ensure every end-user has a next-level experience. Earlier this year, Smart...
Unicorn Academy AR education platform from STTE
Tuesday, December 27, 2022 by Brittany Hainzinger
Success Through Technology Education (STTE) Foundation and Geenee AR, has announced the launch of Unicorn Academy, the first-ever augmented reality (AR) education program focused on advancing youth entrepreneurship.
Unicorn Academy is geared toward students in grades 8-12 who are curious about entrepreneurship and want to develop the fundamental skills needed to laun...
Blockchain gaming partners add Web3 gaming DAO IndiGG
Monday, November 28, 2022 by Richard Harris
Tilting Point and Polygon Studios have added IndiGG, India’s largest Web3 gaming DAO, to their strategic agreement, enabling the community to play a critical role in the companies’ upcoming Web3-based video games. Through the partnership, IndiGG members will gain early access to a large sum of NFTs along with exclusive community events and other collaboratio...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
CDC Connect Partner Program from Equalum
Wednesday, November 23, 2022 by Brittany Hainzinger
Equalum announced the CDC Connect Partner Program. The new OEM/integration program is open to batch-oriented data integration vendors, application integration companies, and other solution providers requiring a more flexible, high-performance CDC technology to identify and track downstream data. With Equalum’s award-winning CDC platform, partners have the opportun...
Send money across 5 continents with IPSIPay app
Tuesday, October 11, 2022 by Brittany Hainzinger
Innovative Payment Solutions, Inc. announced that it has completed the key integration of its IPSIPay mobile application and back-end payment processing infrastructure through its commercial partners.
This major achievement allows IPSIPay users the ability to easily transfer money and make payments through the IPSIPay app throughout five continents for receipt a...
Nedbank enters the metaverse
Tuesday, October 11, 2022 by Freeman Lightner
As the digital economic voyage into the metaverse starts to accelerate, major players in trade and industry are poised to develop custom experiences in this digitally enhanced world, which is being heralded as the future of eCommerce. Nedbank, one of the largest financial services groups in Africa, has partnered with Africarare, Africa’s first metaverse, and secur...