4Players appoints new Marketing Director Patty Toledo
Wednesday, August 10, 2022 by Freeman Lightner
Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand i...
Supercell increases stakes in Space Ape Games
Thursday, August 4, 2022 by Richard Harris
Supercell has invested an additional $37M to acquire a larger stake in mobile game developer and publisher Space Ape Games increasing its stake in the London studio from 62.6% to 75%. This is on top of their original $56.6M investment from 2017. They have also extended their line of credit by a further $50M, bringing Supercell’s total debt and equity inv...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
Web testing on BitBar
Thursday, June 23, 2022 by Brittany Hainzinger
SmartBear is answering developers’ call for an all-in-one web and native mobile app testing solution with the release of web testing on BitBar. The company has added web browser testing capabilities into its next-gen mobile app testing platform, BitBar, for the most reliable and streamlined cloud-based testing available with instant access to all the latest browse...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Ethereum virtual machine lands from Ontology
Monday, March 7, 2022 by Brittany Hainzinger
Ontology announced the release of its Ethereum Virtual Machine (EVM). Seamlessly connecting the Ontology and EVM-based ecosystems will increase cross-chain interoperability, allowing EVM-based blockchain developers to migrate easily across ecosystems and seamlessly construct applications on Ontology.
To celebrate the release, Ontology has also announced a $10 million...
Sand Vegas Casino Club to launch metaverse casinos
Monday, March 7, 2022 by Richard Harris
An NFT project called Sand Vegas Casino Club, or SVCC for short, is making quite a storm among metaverse enthusiasts and NFT holders for it's passive income earning potential. This project aims to create multiple virtual casinos and share profits to all holders of these 11,111 NFTs. The casinos will be launched in the Web 2.0 and 3.0 spaces and include a new va...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Lets create campaign launches from IBM
Wednesday, February 16, 2022 by Richard Harris
IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...
GDC 2022 Supercell talks
Wednesday, February 9, 2022 by Richard Harris
The Game Developers Conference (GDC) has announced that Supercell will return to GDC 2022 with two talks surrounding its popular title Clash of Clans. The studio will give an in-depth look into the creation and expansion of the Clash Universe, along with its move into social gaming with Everdale.
GDC 2022 Supercell talks about Expanding an IP: Case Study Cl...
Social intelligence platform lands
Thursday, February 3, 2022 by Brittany Hainzinger
Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly.
...
Software industry competition predictions
Tuesday, January 18, 2022 by Richard Harris
Daniel Herndon, Director of Cloud Services, and Linda Ding, Senior Director of Vertical Marketing Strategy from Laserfiche discuss their 2022 predictions about organizations adopting the cloud and low-code/no-code approaches, how businesses will build business resilience, why more organizations will commit to a digital-first approach, and much m...
2022 development productivity predictions
Monday, January 17, 2022 by Richard Harris
Brian Rue is the CEO and Co-founder of Rollbar, an SF-based provider of real-time error monitoring Software as a Service, where he leads the company’s overall strategy and direction. Brian founded the company with Cory Virok in 2012. Prior to Rollbar, Brian was the CTO and Co-founder of Lolapps, a leading publisher of independent games on social networks and mobil...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
Developer relations teams in 2022
Tuesday, January 4, 2022 by Freeman Lightner
As the Director of Developer Relations at Mindee, Frederic Harper helps developers merge the physical and digital worlds using the magic of machine learning coupled with the ease of APIs. He’s helped build successful communities at npm, Mozilla, Microsoft, DigitalOcean, and Fitbit, and is the author of the book Personal Branding for Developers at Apress. Harper di...
Security analytics platform selects Pulumi Cloud
Monday, January 3, 2022 by Freeman Lightner
Pulumi announced Panther Labs, a security analytics platform company that helps teams detect and respond to breaches at cloud scale, has selected the Pulumi Cloud Engineering Platform to manage and scale its cloud infrastructure. With Pulumi, Panther has been able to speed its deployments by up to 10X, reduce the size of its legacy infrastructure codebase by more than 5...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Low code platform Zenity lands $5M in funding
Wednesday, December 8, 2021 by Christian Hargrave
Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...
Moving to Kubernetes just got a little easier thanks to Civo
Thursday, December 2, 2021 by Freeman Lightner
Civo has announced the launch of its new Partner Program. Open to any company in the tech space, the program aims to support the growth ambitions of partners and encourage the brightest minds of the industry to come together and collaborate on reshaping the cloud-native landscape. To join the program, partners bring sales leads to Civo in exchange for a commission....
Leveraging connectivity and integration to access new audiences
Tuesday, November 9, 2021 by Daniel Twigg
The need for interconnectivity
Businesses require a wide range of applications across departments to run effectively, and interconnectivity between these applications is becoming more desirable as businesses seek to drive increased efficiencies out of their systems and their staff. Application providers can capitalize on this need for interconnectivity by solving the...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Oxeye closes a $5.3 Million seed financing round
Thursday, November 4, 2021 by Brittany Hainzinger
Oxeye announced the closing of a $5.3 Million seed financing round led by MoreVC, a seed-stage venture capital fund in Israel. The latest round includes support from i3 Equity Partners, and other cybersecurity focused investors as the company prepares to protect the world’s most popular Web applications with next-generation cloud-native Application Security Testin...
HackOnLisk2 hackathon from Lisk
Monday, November 1, 2021 by Richard Harris
Lisk, an open-source platform that enables developers to build blockchain applications in JavaScript, has announced its high-profile judgment panel for its developer-focused hackathon, HackOnLisk2. The hackathon, which aims to bolster innovation in the blockchain space by providing funding and consultation to participating teams, will welcome judging representatives fro...
Alexa Connect Kit SDK lands from Amazon
Wednesday, October 27, 2021 by Brittany Hainzinger
Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...
Kinetica as a service is now available on Azure
Tuesday, October 26, 2021 by Christian Hargrave
Kinetica, the database for time and space, is now easily accessible as a service on Microsoft Azure, giving organizations real-time contextual analysis and location intelligence on massive data sets with reduced computing infrastructure and lower costs.
Organizations across industries rely on Kinetica's vectorized database to analyze data from sensors and ma...
Huawei Developer Conference 2021
Wednesday, October 20, 2021 by Richard Harris
From 22nd to 24th October, Huawei Developer Conference 2021 (HDC 2021) will return to bring the latest industry trends, exciting announcements, and highly anticipated online keynotes to developers across the globe.
Featuring three days filled with numerous sessions, developers can expect to hear the latest on Huawei’s HarmonyOS and HMS Core 6.0 technology, with...
API survey results from SmartBear
Tuesday, October 19, 2021 by Brittany Hainzinger
SmartBear has released the results of its annual State of Software Quality API survey. First published in 2016, SmartBear has continuously surveyed the API community to identify industry benchmarks regarding the trends, best practices, methodologies, and tools used by software teams to manage the API lifecycle.
With responses from over 1,600 API professionals fr...
