marketing

marketing magazine search results

App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
Software-Delivery-Management-Is-the-Key-to-CI-CD-and-DevOps-Success

Software Delivery Management Is the Key to CI CD and DevOps Success


Friday, October 16, 2020 by

Continuous integration (CI), continuous delivery (CD) and DevOps have the power to drive digital transformation, changing the way we work and innovate with faster delivery speeds, greater feature responsiveness and increased team productivity. But how do you measure the success of CI/CD and DevOps?  You need the data on your software delivery processes — q...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Brands-and-anti-racism-movements

Brands and anti-racism movements


Monday, September 14, 2020 by

The death of George Floyd, a black Houstonian, has triggered waves of protests across the nation. A situation that has catapulted anti-racial demonstrations to the forefront of public issues. Hopefully, it can cause the critical change that we know is long overdue. While 2020 will go down in history as the year of the global pandemic, the scale and sheer force of these...


Infragistics-adds-new-features-to-its-angular-data-grid

Infragistics adds new features to its angular data grid


Wednesday, September 9, 2020 by

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creating applications in the Angular framework. Ignite UI for Angular v 10.1.0 was released just one month after Google relea...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


Mobile-marketing-during-the-COVID-19-pandemic

Mobile marketing during the COVID-19 pandemic


Thursday, August 27, 2020 by

The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...


Fitness-app-installs-up-67%-since-COVID-19

Fitness app installs up 67% since COVID-19


Thursday, August 20, 2020 by

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...


Coronavirus-ripple-effect-

Coronavirus ripple effect


Tuesday, August 18, 2020 by

COVID-19 has disrupted supply chains around the world. During emergency situations like this one, it’s vital for companies to implement an agile integration strategy to quickly and efficiently onboard new trading partners into their supply chains. However, nearly half (46%) of the businesses surveyed state that this onboarding process typically...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


Trust-over-IP-Foundation-hosted-by-Linux

Trust over IP Foundation hosted by Linux


Tuesday, May 5, 2020 by

The Linux Foundation announced it will host the Trust over IP (ToIP) Foundation, an independent project to enable trustworthy exchange and verification of data between any two parties on the Internet. The ToIP Foundation will provide a robust, common standard that gives people and businesses the confidence that data is coming from a trusted source, allowing them to conn...


Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


One-Identity-Safeguard-now-supports-Microsoft-SQL-Server

One Identity Safeguard now supports Microsoft SQL Server


Friday, May 1, 2020 by

One Identity announced that its One Identity Safeguard solution now supports Microsoft SQL Server 2017 and SQL Server 2019 database environments. Microsoft was positioned as a Leader in the 2019 Gartner Magic Quadrant for Operational Database Management Systems*. With One Identity Safeguard, organizations can for the first time securely manage, monitor, record and audit...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...


Adjust-to-launch-Control-Center-as-part-of-Automate-Suite

Adjust to launch Control Center as part of Automate Suite


Tuesday, February 18, 2020 by

Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers. Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...


Applitools-Visual-AI-Rockstar-Hackathon-winners

Applitools Visual AI Rockstar Hackathon winners


Thursday, February 6, 2020 by

Applitools announced the 100 winners and 10 Grand Prize winners of the Global Visual AI Rockstar Hackathon. The hackathon’s objective was to see which of the participants could comprehensively catch and fix functional and visual bugs using both their preferred code-based approach and Visual AI.  Out of 3,000 participants and 300 finalists, the top 100 winn...


Bill-Kiriakis-And-Silvia-Buermann-get-new-roles-with-Adjust

Bill Kiriakis And Silvia Buermann get new roles with Adjust


Tuesday, January 28, 2020 by

Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce. An e...


Data-Privacy-Day-2020-is-here

Data Privacy Day 2020 is here


Tuesday, January 28, 2020 by

Data Privacy Day is here, and with the recent implementation of the California Consumer Privacy Act, the timing could not be better to discuss the importance of taking steps to protect sensitive data while also keeping personal data private and secure. Similar to GDPR, CCPA will have a profound impact on data privacy and protection, making this year’s Data Priv...


On-demand-haircare-app-Shortcut-launches-web-booking

On-demand haircare app Shortcut launches web booking


Monday, January 27, 2020 by

Shortcut announced the availability of its web booking services at www.getshortcut.co. Both existing and new users can now access a uniform experience when booking an on-demand haircut or style whether using the app or their web browser. “The launch of web booking capabilities completes Shortcut’s platform suite,” said Co-Founder and COO Will Newton...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Comparing-IT-operations-and-IT-service-teams

Comparing IT operations and IT service teams


Friday, January 17, 2020 by

As CIOs look ahead to 2020, they need to address the growing convergence of IT services and IT operations by implementing strategies to break down silos between departments. Vidhya Srinivasan, VP of Solution Marketing and Digital Service Management & Operations at BMC Software, recently sat with us to discuss how organizations can run and reinvent their businesses w...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Code-Cube-can-teach-coding-concepts-to-kids

Code Cube can teach coding concepts to kids


Tuesday, December 17, 2019 by

The cube you see attached to students' wrists with LED images scrolling across the screen and beeping a little ditty? Oh, the students coded that themselves. Pitsco Education's newest creation, Code Cube, is perfect for presenting coding concepts to boys and girls at the upper-elementary level. The wearable tech learning tool offers teachers and students a tr...


Decentralized-technologies-solve-Illiquidity-problems

Decentralized technologies solve Illiquidity problems


Tuesday, December 17, 2019 by

Illiquidity is one of the major factors affecting global financial markets. Digitizing new assets and finding corresponding buyers and sellers is difficult and costly. Much has been said about the potential for decentralized technologies to solve these problems, but current offerings fundamentally lack the necessary performance guarantees, feature set, and architectural...


Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


MuleSoft-announces-new-tools

MuleSoft announces new tools


Monday, November 25, 2019 by

MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...


Quras-is-now-listed-on-BiKi

Quras is now listed on BiKi


Monday, November 18, 2019 by

Quras has announced a partnership with BiKi. As of November 1st, Quras' native token (XQC) is listed and active on BiKi's trading platform. This strategic partnership strengthens Quras' position in the Asian market, expanding its market share through BiKi's large and growing user base of over 2 million people globally. Together, Quras and BiKi look to br...


SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


Instana-announces-new-capabilities

Instana announces new capabilities


Wednesday, November 6, 2019 by

Instana announced new capabilities that make it the only application management solution that can jump right into a log analysis tool with all context of the application and component under investigation. “IT teams responsible for deploying and maintaining today’s mission critical applications must react quickly, especially when attacking service issues,&...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


FTC-cracks-down-on-stalking-apps

FTC cracks down on stalking apps


Thursday, October 24, 2019 by

The Federal Trade Commission has barred the developers of three “stalking” apps from selling apps that monitor consumers’ mobile devices unless they take certain steps to ensure the apps will only be used for legitimate purposes. The settlement resolves allegations that these apps compromised the privacy and security of the consumer devices on which th...


Machine-learning-platform-for-edge-devices-emerges

Machine learning platform for edge devices emerges


Tuesday, October 15, 2019 by

Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...


ABBYY-enhances-machine-learning-technology

ABBYY enhances machine learning technology


Monday, October 14, 2019 by

ABBYY announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of orga...