GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Opsera raises $15 Million for continuous orchestration of DevOps
Friday, April 30, 2021 by Brittany Hainzinger
Opsera announced $15 million in Series A funding led by Felicis Ventures. Existing investors Clear Ventures, Trinity Ventures and Firebolt Ventures, and new investor HMG Ventures, also participated. With a total of $19.3 million in funding since it was founded in 2020. Opsera will continue to grow its world-class engineering team, and accelerate its global sales, market...
Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
Low power cellular IoT chipset launched by Sony
Thursday, February 25, 2021 by Brittany Hainzinger
Sony Semiconductor Israel (Sony) announced the launch of the Altair ALT1255, a new low-power NB2 chipset. The ALT1255 is 5G ready, designed with an integrated SIM (iSIM), user MCU, rich application layer, and GSM/GPRS fallback modem.
The ALT1255 chipset empowers device manufacturers to develop low-power, cost-sensitive connected devices at a global scale to mo...
Overwolf review: How successful gaming apps are being built
Tuesday, February 9, 2021 by Andre Liverod
I am an in-game creator. This may be a career title you haven’t heard before, but in-game creators and mod authors are a fast-growing community of passionate gamers who build products and services around video games like apps and mods.
In-game apps are basically extensions for games that provide tools that allow players to access rich data, stats, and analytics...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Ignite incubator program launched from NEM Ventures
Wednesday, January 27, 2021 by Brittany Hainzinger
NEM Ventures has announced the launch of the Ignite virtual incubator program, to provide mentoring and financial support for early-stage blockchain startups. Applications are now open to the first cohort of blockchain projects wishing to gain professional support in preparing for commercialization and fundraising rounds, with support from the NEM ecosystem.
The future of AI in 2021
Wednesday, January 20, 2021 by Brittany Hainzinger
Greg Rice, Lead Software Engineer, Cognizant Softvision
“Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
SaaS predictions from BigPanda
Wednesday, January 13, 2021 by Brittany Hainzinger
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies wi...
User experience predictions for 2021
Wednesday, January 13, 2021 by Freeman Lightner
2021 will be the year that technologists will have the opportunity to impact business-critical outcomes more than ever before. The emphasis that the COVID-19 pandemic has had on the need for flawless digital experiences will have lasting impacts in 2021. Organizations are already seeing the benefits of enabling their IT teams to take calculated risks and drive a faster,...
Why online selling models will be crucial in 2021
Saturday, January 9, 2021 by Christian Hargrave
In order to keep up with modern customer demands, manufacturers of complex goods need to get out of the dark ages by quickly digitalizing and moving to a customer-driven, online selling model.
Why online selling models will be crucial in 2021
Those who don't will be unable to survive this coming year let alone compete in the future. There is one critical lynch...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
Serve images in next-gen formats as the browser war rages on
Wednesday, December 2, 2020 by Richard Harris
The browser wars are far from over, with an invisible battle going on underneath the hood every time we access a website - the victims are innovation and customer satisfaction.
That biggest battle is the fight over the next-gen file formats and codecs for images and videos, the key elements that make up any modern online experience, and most web traffic today. Despit...
Content management systems evolution
Wednesday, November 25, 2020 by Richard Harris
Recently, Perfect Sense, a product company with professional services founded 12 years ago, officially rebranded its company as Brightspot, the name of the flagship Content Business Platform.
Brightspot is emerging at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace t...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Developers and digital transformation speed
Monday, November 23, 2020 by Richard Harris
We are living in challenging and unexpected times. COVID-19 transformed our professional and personal lives in a matter of days. There is a new standard for where we work, where we can go and how we interact with just about everyone. The rapid shift needed to cope with our new normal has fueled a departure from established initiatives, dramatically increasing the rate a...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
Software Delivery Management Is the Key to CI CD and DevOps Success
Friday, October 16, 2020 by Freeman Lightner
Continuous integration (CI), continuous delivery (CD) and DevOps have the power to drive digital transformation, changing the way we work and innovate with faster delivery speeds, greater feature responsiveness and increased team productivity. But how do you measure the success of CI/CD and DevOps?
You need the data on your software delivery processes — q...
AudioMob runs competition for aspiring games developers and students
Friday, September 18, 2020 by Brittany Hainzinger
AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.
AudioMob’s ‘Resonate’ competition is aligned tightly w...
Brands and anti-racism movements
Monday, September 14, 2020 by Jenna Jackson
The death of George Floyd, a black Houstonian, has triggered waves of protests across the nation. A situation that has catapulted anti-racial demonstrations to the forefront of public issues. Hopefully, it can cause the critical change that we know is long overdue.
While 2020 will go down in history as the year of the global pandemic, the scale and sheer force of these...
Infragistics adds new features to its angular data grid
Wednesday, September 9, 2020 by Brittany Hainzinger
Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creating applications in the Angular framework.
Ignite UI for Angular v 10.1.0 was released just one month after Google relea...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Coronavirus ripple effect
Tuesday, August 18, 2020 by Richard Harris
COVID-19 has disrupted supply chains around the world. During emergency situations like this one, it’s vital for companies to implement an agile integration strategy to quickly and efficiently onboard new trading partners into their supply chains. However, nearly half (46%) of the businesses surveyed state that this onboarding process typically...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
New online ordering platform emerges from stealth
Wednesday, May 20, 2020 by Brittany Hainzinger
Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality.
Oh, Facebook, when are you going to learn to stay in your lane..
Under the hood, Facebook Shops a...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...