App marketing for Indie Developers 101
Wednesday, April 2, 2025 by Richard Harris
As an indie app developer, standing out in a crowded digital marketplace can feel akin to navigating a vast, uncharted ocean. We often find ourselves grappling with the dual challenges of creating innovative apps while simultaneously trying to master the art of marketing them. Yet, despite the odds, there are strategies and tools that can help us carve out a niche and t...
Newgen named in Forrester low-code report
Thursday, March 20, 2025 by Brittany Hainzinger
Newgen Software has been acknowledged by Forrester among notable vendors in ‘The Low-Code Platforms For Professional Developers Landscape, Q4 2024,’ report, authored by John Bratincevic et al.
In the report, Newgen was recognized among 27 other notable low-code development platform vendors for professional developers. Forrester asked each vendor included ...
SmartBear announces CEO transition
Friday, January 24, 2025 by Austin Harris
SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Officer. Frank Roe, who has led SmartBear to significant growth over the last five years, will transition from CEO to a strategic advisor role. Dan’s wealth of experience across product leadership, operational management, and global strategy, make him uniquely quali...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Top growth areas for developers in 2025
Monday, January 13, 2025 by Freeman Lightner
There are many ways artificial intelligence can assist developers today, from helping to streamline the development process by instantly detecting and fixing errors to summarizing code and generating documentation. A recent survey corroborated that 76% of developers are using or planning to use AI coding tools. Respondents cited several benefits for using AI such as inc...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
Java development testing tool Diffblue Cover Developer Edition
Wednesday, December 11, 2024 by Richard Harris
Diffblue released a new edition of its flagship product, Diffblue Cover. Diffblue Cover: Developer Edition meets the unique needs of individual Java developers and small teams, offering an accessible solution for AI-driven, continuous unit testing to drive efficiency, consistency, and scalability.
Diffblue Cover is widely adopted by medium-to-large enterprises &ndash...
AI fraud prevention solution launched
Tuesday, December 10, 2024 by Richard Harris
AppsFlyer announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities – offering customers...
Dynamic 3D visuals are transforming brand identity
Monday, November 11, 2024 by Brittany Hainzinger
In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...
AI in retail explored
Wednesday, November 6, 2024 by Brittany Hainzinger
In the rapidly evolving world of retail, artificial intelligence (AI) is emerging as a transformative force. With industries increasingly adopting AI technologies, the retail sector is poised to follow suit. Yet, the impact of AI on retail operations remains a topic of debate among consumers and business owners alike. To shed light on this issue, we delve into the histo...
Video game development studios invited to apply for funding
Friday, October 25, 2024 by Brittany Hainzinger
Startup Lithuania and GameBCN are inviting studios to apply for funding and investment of up to €104,000 to further develop their video games. Applications are open until November 4, 2024.
"GameTech solutions have the power to revolutionize gaming, while also contributing to the broader innovation ecosystem and enhancing Lithuania’s global competitive...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
Google AdSense updates revealed for new US state privacy laws
Friday, October 18, 2024 by Freeman Lightner
Google AdSense has released an important update addressing upcoming privacy laws in five US states. With new privacy regulations taking effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire in early 2025, AdSense users and publishers will see key changes designed to ensure compliance and transparency.
Google AdSense updates announced for the new US state ...
Influencer marketing agency Audiencly adds new Head of Operations
Monday, October 14, 2024 by Freeman Lightner
Audiencly, an influencer marketing agency, recently announced Mario Lohe as its new Head of Operations. In this pivotal role, Lohe will drive the company’s strategic growth plans. The 44-year-old brings a wealth of experience in operational management and digital transformation, particularly in implementing disruptive technologies and agile work practices. Pr...
AI social media management assistant Hookle
Tuesday, September 24, 2024 by Brittany Hainzinger
Hookle, the AI-powered social media assistant, has introduced a comprehensive AI-driven social media app designed to simplify and democratize marketing for micro businesses. The app manages a micro business's entire social media process, utilizing AI at every step - from easy account setup and content creation to posting and performance analysis - all in one place, ...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Humanoid Drink Robot from Richtech Robotics
Monday, September 9, 2024 by Austin Harris
Richtech Robotics, a Nevada-based provider of AI-driven service robots, announced the installation of its advanced robotic beverage system, ADAM, at a One Kitchen in a Rockford, IL Walmart. This milestone marks the second installation as part of a planned rollout across 240 One Kitchen locations in the U.S. One Kitchen r...
Game technology report from Perforce reveals role of game engines
Thursday, September 5, 2024 by Austin Harris
Perforce Software, the DevOps company for global teams requiring speed, quality, security and governance at scale along the development lifecycle, announces the release of the 2024 State of Game Technology Report. This year's study, conducted in collaboration with JetBrains - a global software company specializing in the creation of intelligent, productivity-enhanci...
Online learning software market is expanding rapidly
Wednesday, August 21, 2024 by Brittany Hainzinger
The Global Online Learning Software and Platform Market was valued at USD 6801 Million in 2023 and is anticipated to reach USD 19090 Million by 2030, witnessing a CAGR of 15.7% during the forecast period 2024-2030.
Factors driving the growth of the online learning software and platform market:
The market for online learning platforms and software is expanding...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Microsoft surpasses revenue expectations for fourth quarter
Wednesday, August 14, 2024 by Brittany Hainzinger
Microsoft has reported outstanding financial results for the fourth quarter of its fiscal year 2024, surpassing market expectations with revenues of $64.73 billion, a 15% increase compared to the previous year. Net income reached $22 billion, representing $2.95 per share, slightly higher than earlier estimates. Despite this solid overall performance, the intelligent clo...
Paris 2024 Olympic apps ask for dangerous permissions
Monday, August 12, 2024 by Austin Harris
As Paris city attracted a large number of sports tourists, the apps for the Olympic Games 2024 are tracking them, extracting private data, and peddling it to advertisers and big tech.
According to a report from the Cybernews research team, which selected 12 Android apps relevant to the Olympic Games attendees in Paris and tested their permissions, the apps designed t...
Miniaturized AI solution from ASUS
Thursday, August 8, 2024 by Austin Harris
Generative AI (GenAI) is rapidly transforming industries, with the potential to create entirely new content, from crafting hyper-realistic product prototypes to generating innovative marketing campaigns. However, a significant hurdle exists: unleashing the true power of GenAI often requires access to bulky workstations or cloud resources.
ASUS NUC 14 Pro+: Miniaturiz...
Swimming World app releases on iOS and Android
Thursday, August 1, 2024 by Brittany Hainzinger
Swimming World recently announced the launch of its new mobile app now available on iPhone and Android. This exciting mobile app release follows Swimming World’s recent digital overhaul, which introduced enhanced features for subscribers including personalization and audio narration of feature stories. With the introduction of the app, Swimming World is offer...
Apple Immersive Video series premiere on Apple Vision Pro
Friday, July 26, 2024 by Richard Harris
Apple is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro. Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
Apple Immersive Video series premiere on Appl...
WWDC24 highlights from Apple
Friday, July 26, 2024 by Austin Harris
Apple recently showcased a series of groundbreaking updates and innovations at the Worldwide Developers Conference 2024 (WWDC24), captivating the developer community with a week of insightful sessions. The event highlighted the latest advancements across various domains, including machine learning, Swift, SwiftUI, spatial computing, and more.
WWDC24 highlights from&n...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Tech Bytes from Intel reveals new tech updates
Tuesday, March 19, 2024 by Richard Harris
Robert Hallock, vice president and general manager of AI and technical marketing in the Client Computing Group at Intel, shares insights on OpenVINO 2024.0.0, Intel’s NPU Acceleration Library, and a security innovation in collaboration with CrowdStrike.
Tech Bytes from Intel: OpenVINO 2024 release adds Intel Core Ultra NPU support and deep Gen AI focus
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AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
AI gaming GPU series GeForce RTX 40 SUPER by NVIDIA
Tuesday, January 16, 2024 by Richard Harris
NVIDIA announced the GeForce RTX 40 SUPER Series family of GPUs - including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER - which supercharge the latest games and form the core of AI-powered PCs.
This latest iteration of NVIDIA Ada Lovelace architecture-based GPUs delivers up to 52 shader TFLOPS, 121 RT TFLOPS, and 8...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
