Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile app success rate in question
Wednesday, October 3, 2018 by Christian Hargrave
Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...
AI driven database platform Travelsify raises 5M
Friday, September 28, 2018 by Christian Hargrave
Travelsify has closed 5 million in a new funding round, led by AccorHotels, with participation from existing investors. Founded in April 2016, the startup raised more than 8 million to date and created a unique AI-driven database of more than 1 million Hotel DNA, Restaurant DNA, and Vacation Rental DNA worldwide.
Travelsify will use the capital to help hospitality gr...
Low code app platform FileMaker Go hits 4 million downloads
Tuesday, September 25, 2018 by Richard Harris
FileMaker, Inc. has said that its FileMaker Go app for iPad and iPhone has reached 4 million downloads from the iTunes App Store. This milestone is a testament to the enduring success and popularity of FileMaker - and they say it underscores the company’s commitment to helping organizations of all sizes work better, solve problems and innovate.
&nb...
AWS and Salesforce announce new integrations
Tuesday, September 25, 2018 by Richard Harris
AWS and Salesforce just announced at Dreamforce 2018 new integrations that they hope will dramatically simplify how data and events are shared across AWS and Salesforce services.
As part of the next phase of their global strategic alliance, the two companies will work together to deliver integrations and frameworks for connecting the Salesforce Platform with AW...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Making apps by collaborating and sharing the profits
Monday, September 24, 2018 by Richard Harris
Everyone has a project idea but most of them never go anywhere because getting all of the resources together to pull it off seems monumental. You might be a developer, but your not a designer. Or you might be a good marketer, but you have no sense of business.
For the past 12 months Crowdsourcer.io has been working on a web platform where people can collaborate on pr...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
National Coding Week is here
Monday, September 17, 2018 by Richard Harris
National Coding Week is upon us. That's why we thought it would be great to compile some quotes from industry experts to talk about what they think is most important about learning how to coding - a question seen through many different lenses.
“Today, software drives business. So, if an organization wants to excel, it needs to become a software-powered jugg...
Code security gamification company nabs $3.5M in funding
Friday, September 14, 2018 by Christian Hargrave
Secure application development platform provider Secure Code Warrior announced that it has gained US $3.5 million in funding from two strategic venture capital firms. The financing was led by Washington DC-based Paladin Capital Group, with participation from Sydney-based AirTree Ventures. The initial funding round will allow the company to further expand its rapidly gro...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Predictive analytics for embedded apps lands
Monday, September 10, 2018 by Richard Harris
Logi Analytics announced the launch of Logi Predict, a predictive analytics solution specifically designed to be embedded in applications. Product managers and developers can embed machine learning and artificial intelligence capabilities into their applications, creating smarter software that reduces customer churn, detects fraudulent activities, targets customers with...
Free mobile maps and traffic tiles for developers from new TomTom SDK
Thursday, September 6, 2018 by Richard Harris
When Google Maps increased the prices developers have to pay for the privlage of using them, many a developer went scurrying to find alternatives because even though there is a bit of "credit" they apply to your account, charges climb very quickly.
But at TechCrunch Disrupt SF, TomTom has announced that it will offer free maps and traffic tiles on its ...
iOS 12 subscription based app tips for success
Wednesday, August 29, 2018 by Eran Kinsbruner
Last year, Apple held a secret meeting with a select group of iOS app developers in New York to talk about changing the current app delivery model from one-time purchases to subscription-based. From Apple’s view, these one-time purchases typically are inexpensive ($1-2), yet grant end-users unlimited access to the app and support, which can prove to be costly from...
OPPO R17 phone releases in style
Tuesday, August 28, 2018 by Christian Hargrave
OPPO has officially released two new R series phones - OPPO R17 and R17 Pro. With the new product positioning of the R series, OPPO R17 and R17 Pro adopt a number of innovations to bring users a smartphone series that combines artistic design and elegant technologies.
Brian Shen, Assistant Vice President of OPPO and Head of Marketing in China, said: “OPPO insis...
Merged mining partnership between Bitmain and Elastos
Tuesday, August 28, 2018 by Christian Hargrave
Elastos (ELA) announced a merged mining partnership with Bitmain Technologies. The merged mining partnership means that for miners and future users of the smart web platform, it guarantees the security of the Bitcoin network by sharing its hashpower. Merged mining allows Bitcoin (BTC) and the ELA coin to be mined simultaneously and more efficiently, and conserves energy...
Lack of AI automation is hurting corporate bottom lines
Monday, August 27, 2018 by Richard Harris
Bigtincan announced the findings of its recent study that evaluated if, and how, sales professionals are using sales enablement and advanced technologies like artificial intelligence (AI). Bigtincan surveyed more than 600 U.S. sales executives, working for organizations with 1,000 or more employees across industries including financial services, real estate, insurance, ...
Data masking report finds GDPR is pressing the need for solutions
Thursday, August 23, 2018 by Christian Hargrave
Dataguise has been recognized in a new report on data masking by Gartner titled, Market Guide for Data Masking. As data growth continues and data analytics becomes a mission-critical operation throughout the enterprise, Dataguise has been supporting the need to protect sensitive information in the wake of new data privacy regulations such as the General Data Protec...
Developer collaboration tools and tips from someone who knows
Thursday, August 23, 2018 by Richard Harris
Lots of organizations claim to prioritize transparency. And there are certainly plenty of tools out there that make it easy for coworkers to share information and communicate, but does that always equate to transparency? Why are people often dissatisfied with their companies' approach to developer collaboration and team collaboration in general?
We connected...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Christian Hargrave
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
eBay developer APIs get udpated
Wednesday, August 15, 2018 by Christian Hargrave
eBay has announced in a post on the company's blog that new image recognition technology is now available for developers with their Search API in conjunction with a host of new API updates. The new RESTful API is open source that utilizes the Linux Foundation's OpenAPI specifications. In the blog post, eBay says that the new eBay API was developed "To furth...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...
Game Developers Conference is now accepting submissions
Monday, July 23, 2018 by Richard Harris
UBM Tech Game Network, the organizers of the Game Developers Conference (GDC) 2019, are accepting submissions to present lectures, roundtables, panels and tutorials from now until Thursday, August 16th at 11:59 PM PT. This will be the 33rd edition of GDC, the world’s largest and longest-running event for game developers, and organizers are keen to feature cutting-...
Best mobile gaming apps will share $300K in prizes from new contest
Wednesday, July 18, 2018 by Richard Harris
AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted.
Lion Studios furthers AppLovin’s mission by fueling growth of t...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Game streaming and the live streaming movement according to LiveCamp
Friday, July 13, 2018 by Richard Harris
Betaworks launched their 4th accelerator program, LiveCamp, which is now accepting submissions. This year, Camp will focus on companies looking to advance the "live" participation gaming and streaming ecosystem.
Here's how it works. Betaworks will choose 5-10 companies to build into culturally significant brands, similar to what they've ...
Karaoke singing app gets updated
Thursday, June 14, 2018 by Christian Hargrave
For those of you who love to sing Karaoke and want to do it from your mobile, the Singing Machine Company, Inc. has recently released an updated version of Singing Machine Mobile Karaoke for iOS compatible with Singing Machine products with Bluetooth audio and Stingray.
This update follows the December 2017 release of a new version of the Singing Machine Mo...
KaiOS talks smart feature phones and app developers
Wednesday, June 13, 2018 by Richard Harris
KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...
