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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
Extension-marketplace-for-Agora-lands

Extension marketplace for Agora lands


Monday, September 20, 2021 by

Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive. ...


2021-Coding-Week-recap-from-industry-experts

2021 Coding Week recap from industry experts


Monday, September 20, 2021 by

National Coding Week takes place during September 13 - September 19 and it is a great time to engage everyone into coding in a fun and easy way. According to an article from National Today, "92 percent of executives believe American workers are not as skilled as they need to be." National Coding Week is a perfect opportunity for improving your coding skills to...


Intuit-acquires-Mailchimp-for-$12B

Intuit acquires Mailchimp for $12B


Tuesday, September 14, 2021 by

Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...


Kubernetes-operations-platform-gets-more-funding

Kubernetes operations platform gets more funding


Thursday, September 2, 2021 by

Rafay helps platform teams move beyond traditional Kubernetes cluster management to streamlined Kubernetes operations for modern applications. Rafay Systems Kubernetes operations platform gets $25M in funding Rafay Systems, the platform for Kubernetes Operations, has announced a $25 million Series B funding round led by ForgePoint Capital, with participation from ...


Tech-hiring-surges-in-2021

Tech hiring surges in 2021


Wednesday, August 25, 2021 by

Tech job postings increased 16% in the second quarter of 2021, with locations, occupations, skills, and employers across the country experiencing strong quarter-over-quarter growth, according to the Q2 2021 Tech Job Report from Dice, a DHI Group, Inc. brand (NYSE: DHX).   Nationwide tech hiring surges in the second quarter of 2021 ...


Amazon-location-service-launches

Amazon location service launches


Monday, August 23, 2021 by

Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


ABBYY-updates-machine-learning-library

ABBYY updates machine learning library


Tuesday, June 22, 2021 by

ABBYY announced a major update for NeoML, its cross-platform open-source machine learning library that allows developers to build, train and deploy machine learning models. The update adds support of the Python programming language, the most popular language for machine learning and AI. The framework also offers 5-10x speed improvements as well as 20+ new ML method...


Cyvatar-raises-9-million-for-cybersecurity-as-a-service-model

Cyvatar raises 9 million for cybersecurity as a service model


Monday, June 21, 2021 by

Cyvatar announced that it has raised $9 million as part of its Series A financing to help scale and serve its rapidly growing customer base and continue to drive the adoption of its innovative cybersecurity-as-a-service (CSaaS) model. Cyvatar raises 9 million for cybersecurity as a service model Escalating cybersecurity breaches and the need to addr...


GameBake-launched-for-developers-to-reach-new-markets-around-the-globe

GameBake launched for developers to reach new markets around the globe


Thursday, May 6, 2021 by

GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe. GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...


Opsera-raises-$15-Million-for-continuous-orchestration-of-DevOps

Opsera raises $15 Million for continuous orchestration of DevOps


Friday, April 30, 2021 by

Opsera announced $15 million in Series A funding led by Felicis Ventures. Existing investors Clear Ventures, Trinity Ventures and Firebolt Ventures, and new investor HMG Ventures, also participated. With a total of $19.3 million in funding since it was founded in 2020. Opsera will continue to grow its world-class engineering team, and accelerate its global sales, market...


Mobile-app-growth-report-from-Adjust-has-been-released

Mobile app growth report from Adjust has been released


Monday, April 12, 2021 by

Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...


Low-power-cellular-IoT-chipset-launched-by-Sony

Low power cellular IoT chipset launched by Sony


Thursday, February 25, 2021 by

Sony Semiconductor Israel (Sony) announced the launch of the Altair ALT1255, a new low-power NB2 chipset. The ALT1255 is 5G ready, designed with an integrated SIM (iSIM), user MCU, rich application layer, and GSM/GPRS fallback modem.   The ALT1255 chipset empowers device manufacturers to develop low-power, cost-sensitive connected devices at a global scale to mo...


Overwolf-review:-How-successful-gaming-apps-are-being-built

Overwolf review: How successful gaming apps are being built


Tuesday, February 9, 2021 by

I am an in-game creator. This may be a career title you haven’t heard before, but in-game creators and mod authors are a fast-growing community of passionate gamers who build products and services around video games like apps and mods. In-game apps are basically extensions for games that provide tools that allow players to access rich data, stats, and analytics...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


Ignite-incubator-program-launched-from-NEM-Ventures

Ignite incubator program launched from NEM Ventures


Wednesday, January 27, 2021 by

NEM Ventures has announced the launch of the Ignite virtual incubator program, to provide mentoring and financial support for early-stage blockchain startups. Applications are now open to the first cohort of blockchain projects wishing to gain professional support in preparing for commercialization and fundraising rounds, with support from the NEM ecosystem. Ign...


The-future-of-AI-in-2021

The future of AI in 2021


Wednesday, January 20, 2021 by

Greg Rice, Lead Software Engineer, Cognizant Softvision “Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...


5-trends-that-will-shape-the-future-of-mobile-apps

5 trends that will shape the future of mobile apps


Thursday, January 14, 2021 by

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...


SaaS-predictions-from-BigPanda

SaaS predictions from BigPanda


Wednesday, January 13, 2021 by

We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform. By July 2021, I predict companies wi...


User-experience-predictions-for-2021

User experience predictions for 2021


Wednesday, January 13, 2021 by

2021 will be the year that technologists will have the opportunity to impact business-critical outcomes more than ever before. The emphasis that the COVID-19 pandemic has had on the need for flawless digital experiences will have lasting impacts in 2021. Organizations are already seeing the benefits of enabling their IT teams to take calculated risks and drive a faster,...


Why-online-selling-models-will-be-crucial-in-2021

Why online selling models will be crucial in 2021


Saturday, January 9, 2021 by

In order to keep up with modern customer demands, manufacturers of complex goods need to get out of the dark ages by quickly digitalizing and moving to a customer-driven, online selling model. Why online selling models will be crucial in 2021 Those who don't will be unable to survive this coming year let alone compete in the future. There is one critical lynch...


Error-monitoring-to-drive-code-ownership-in-2021-says-Bugsnag

Error monitoring to drive code ownership in 2021 says Bugsnag


Thursday, January 7, 2021 by

The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations. To do so, they are leveraging stability management tools that enable organization...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


OTT-media-opportunities-to-grow-in-2021

OTT media opportunities to grow in 2021


Thursday, January 7, 2021 by

2020 as the “great acceleration” towards an app-focused world  The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...


UX-predictions-for-2021-from-CleverTap

UX predictions for 2021 from CleverTap


Tuesday, January 5, 2021 by

Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...


Mobile-ads-are-about-to-get-annoying-says-Brainium-Studios

Mobile ads are about to get annoying says Brainium Studios


Tuesday, January 5, 2021 by

The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...


Mobile-app-growth-and-revenue-to-remain-strong-in-2021

Mobile app growth and revenue to remain strong in 2021


Tuesday, January 5, 2021 by

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.  Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...


Serve-images-in-next-gen-formats-as-the-browser-war-rages-on

Serve images in next-gen formats as the browser war rages on


Wednesday, December 2, 2020 by

The browser wars are far from over, with an invisible battle going on underneath the hood every time we access a website - the victims are innovation and customer satisfaction. That biggest battle is the fight over the next-gen file formats and codecs for images and videos, the key elements that make up any modern online experience, and most web traffic today. Despit...


Content-management-systems-evolution

Content management systems evolution


Wednesday, November 25, 2020 by

Recently, Perfect Sense, a product company with professional services founded 12 years ago, officially rebranded its company as Brightspot, the name of the flagship Content Business Platform. Brightspot is emerging at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace t...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


Developers-and-digital-transformation-speed

Developers and digital transformation speed


Monday, November 23, 2020 by

We are living in challenging and unexpected times. COVID-19 transformed our professional and personal lives in a matter of days. There is a new standard for where we work, where we can go and how we interact with just about everyone. The rapid shift needed to cope with our new normal has fueled a departure from established initiatives, dramatically increasing the rate a...


Huawei-helps-global-developers-get-access-to-Chinese-market

Huawei helps global developers get access to Chinese market


Monday, November 9, 2020 by

Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...


Software-Delivery-Management-Is-the-Key-to-CI-CD-and-DevOps-Success

Software Delivery Management Is the Key to CI CD and DevOps Success


Friday, October 16, 2020 by

Continuous integration (CI), continuous delivery (CD) and DevOps have the power to drive digital transformation, changing the way we work and innovate with faster delivery speeds, greater feature responsiveness and increased team productivity. But how do you measure the success of CI/CD and DevOps?  You need the data on your software delivery processes — q...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Brands-and-anti-racism-movements

Brands and anti-racism movements


Monday, September 14, 2020 by

The death of George Floyd, a black Houstonian, has triggered waves of protests across the nation. A situation that has catapulted anti-racial demonstrations to the forefront of public issues. Hopefully, it can cause the critical change that we know is long overdue. While 2020 will go down in history as the year of the global pandemic, the scale and sheer force of these...