PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
New online ordering platform emerges from stealth
Wednesday, May 20, 2020 by Brittany Hainzinger
Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality.
Oh, Facebook, when are you going to learn to stay in your lane..
Under the hood, Facebook Shops a...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Trust over IP Foundation hosted by Linux
Tuesday, May 5, 2020 by Freeman Lightner
The Linux Foundation announced it will host the Trust over IP (ToIP) Foundation, an independent project to enable trustworthy exchange and verification of data between any two parties on the Internet. The ToIP Foundation will provide a robust, common standard that gives people and businesses the confidence that data is coming from a trusted source, allowing them to conn...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
One Identity Safeguard now supports Microsoft SQL Server
Friday, May 1, 2020 by Brittany Hainzinger
One Identity announced that its One Identity Safeguard solution now supports Microsoft SQL Server 2017 and SQL Server 2019 database environments. Microsoft was positioned as a Leader in the 2019 Gartner Magic Quadrant for Operational Database Management Systems*. With One Identity Safeguard, organizations can for the first time securely manage, monitor, record and audit...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Applitools Visual AI Rockstar Hackathon winners
Thursday, February 6, 2020 by Richard Harris
Applitools announced the 100 winners and 10 Grand Prize winners of the Global Visual AI Rockstar Hackathon. The hackathon’s objective was to see which of the participants could comprehensively catch and fix functional and visual bugs using both their preferred code-based approach and Visual AI.
Out of 3,000 participants and 300 finalists, the top 100 winn...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
An e...
Data Privacy Day 2020 is here
Tuesday, January 28, 2020 by Richard Harris
Data Privacy Day is here, and with the recent implementation of the California Consumer Privacy Act, the timing could not be better to discuss the importance of taking steps to protect sensitive data while also keeping personal data private and secure.
Similar to GDPR, CCPA will have a profound impact on data privacy and protection, making this year’s Data Priv...
On-demand haircare app Shortcut launches web booking
Monday, January 27, 2020 by Richard Harris
Shortcut announced the availability of its web booking services at www.getshortcut.co. Both existing and new users can now access a uniform experience when booking an on-demand haircut or style whether using the app or their web browser.
“The launch of web booking capabilities completes Shortcut’s platform suite,” said Co-Founder and COO Will Newton...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Comparing IT operations and IT service teams
Friday, January 17, 2020 by Richard Harris
As CIOs look ahead to 2020, they need to address the growing convergence of IT services and IT operations by implementing strategies to break down silos between departments. Vidhya Srinivasan, VP of Solution Marketing and Digital Service Management & Operations at BMC Software, recently sat with us to discuss how organizations can run and reinvent their businesses w...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Code Cube can teach coding concepts to kids
Tuesday, December 17, 2019 by Brittany Hainzinger
The cube you see attached to students' wrists with LED images scrolling across the screen and beeping a little ditty? Oh, the students coded that themselves.
Pitsco Education's newest creation, Code Cube, is perfect for presenting coding concepts to boys and girls at the upper-elementary level. The wearable tech learning tool offers teachers and students a tr...
Decentralized technologies solve Illiquidity problems
Tuesday, December 17, 2019 by Richard Harris
Illiquidity is one of the major factors affecting global financial markets. Digitizing new assets and finding corresponding buyers and sellers is difficult and costly. Much has been said about the potential for decentralized technologies to solve these problems, but current offerings fundamentally lack the necessary performance guarantees, feature set, and architectural...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
MuleSoft announces new tools
Monday, November 25, 2019 by Freeman Lightner
MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...
Quras is now listed on BiKi
Monday, November 18, 2019 by Christian Hargrave
Quras has announced a partnership with BiKi. As of November 1st, Quras' native token (XQC) is listed and active on BiKi's trading platform. This strategic partnership strengthens Quras' position in the Asian market, expanding its market share through BiKi's large and growing user base of over 2 million people globally. Together, Quras and BiKi look to br...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
Instana announces new capabilities
Wednesday, November 6, 2019 by Christian Hargrave
Instana announced new capabilities that make it the only application management solution that can jump right into a log analysis tool with all context of the application and component under investigation.
“IT teams responsible for deploying and maintaining today’s mission critical applications must react quickly, especially when attacking service issues,&...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
FTC cracks down on stalking apps
Thursday, October 24, 2019 by Freeman Lightner
The Federal Trade Commission has barred the developers of three “stalking” apps from selling apps that monitor consumers’ mobile devices unless they take certain steps to ensure the apps will only be used for legitimate purposes. The settlement resolves allegations that these apps compromised the privacy and security of the consumer devices on which th...
Machine learning platform for edge devices emerges
Tuesday, October 15, 2019 by Richard Harris
Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...
ABBYY enhances machine learning technology
Monday, October 14, 2019 by Richard Harris
ABBYY announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs.
FlexiCapture meets the needs of orga...
Instana extends tracing capabilities for apps using GraphQL
Thursday, October 10, 2019 by Christian Hargrave
Instana announced the extension of monitoring and tracing capabilities for applications using GraphQL as part of their infrastructure, including deep inspection of GraphQL queries. This latest extension makes Instana the first APM provider to monitor GraphQL and the applications making use of the unique data query engine.
“Since application and microservice pla...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Silicon Labs Series 2 mesh networking modules are out now
Thursday, September 26, 2019 by Freeman Lightner
Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
COBOL at 60
Thursday, September 12, 2019 by Richard Harris
Micro Focus commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability, and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands.
COBOL at 60
Created in 1959 as a U.S Department...
