marketing

marketing magazine search results

App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
SKAdNetwork-and-Private-Relay-quasi-VPN

SKAdNetwork and Private Relay quasi-VPN


Thursday, June 30, 2022 by

During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...


Web-testing-on-BitBar

Web testing on BitBar


Thursday, June 23, 2022 by

SmartBear is answering developers’ call for an all-in-one web and native mobile app testing solution with the release of web testing on BitBar. The company has added web browser testing capabilities into its next-gen mobile app testing platform, BitBar, for the most reliable and streamlined cloud-based testing available with instant access to all the latest browse...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Bridging-marketing-gaps-with-data-cleanrooms

Bridging marketing gaps with data cleanrooms


Friday, June 10, 2022 by

If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months. In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...


App-ocalypse-due-to-ad-and-privacy-regulations

App-ocalypse due to ad and privacy regulations


Friday, May 20, 2022 by

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...


HUAWEI-Ads-joins-IAB-Europe-as-a-CMP

HUAWEI Ads joins IAB Europe as a CMP


Wednesday, April 13, 2022 by

HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...


Advanced-analytics-solution-Datascape-from-Adjust

Advanced analytics solution Datascape from Adjust


Friday, April 8, 2022 by

Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time. Agility is more important than ever as app market...


Ethereum-virtual-machine-lands-from-Ontology

Ethereum virtual machine lands from Ontology


Monday, March 7, 2022 by

Ontology announced the release of its Ethereum Virtual Machine (EVM). Seamlessly connecting the Ontology and EVM-based ecosystems will increase cross-chain interoperability, allowing EVM-based blockchain developers to migrate easily across ecosystems and seamlessly construct applications on Ontology. To celebrate the release, Ontology has also announced a $10 million...


Sand-Vegas-Casino-Club-to-launch-metaverse-casinos

Sand Vegas Casino Club to launch metaverse casinos


Monday, March 7, 2022 by

An NFT project called Sand Vegas Casino Club, or SVCC for short, is making quite a storm among metaverse enthusiasts and NFT holders for it's passive income earning potential. This project aims to create multiple virtual casinos and share profits to all holders of these 11,111 NFTs. The casinos will be launched in the Web 2.0 and 3.0 spaces and include a new va...


The-App-Marketers-New-Year-Resolution-for-2022

The App Marketers New Year Resolution for 2022


Friday, February 25, 2022 by

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...


Lets-create-campaign-launches-from-IBM

Lets create campaign launches from IBM


Wednesday, February 16, 2022 by

IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...


GDC-2022-Supercell-talks

GDC 2022 Supercell talks


Wednesday, February 9, 2022 by

The Game Developers Conference (GDC) has announced that Supercell will return to GDC 2022 with two talks surrounding its popular title Clash of Clans. The studio will give an in-depth look into the creation and expansion of the Clash Universe, along with its move into social gaming with Everdale. GDC 2022 Supercell talks about Expanding an IP: Case Study Cl...


Social-intelligence-platform-lands

Social intelligence platform lands


Thursday, February 3, 2022 by

Influencer marketing is no longer optional for brands, with virtually every sector, from finance to healthcare, reaping the benefits of partnering with content creators. Even in a pandemic, the global influencer marketing industry has more than doubled, from $5.6 billion in 2019 to over $13 billion in 2021. Nine out of 10 marketers rely on influencers regularly. ...


Software-industry-competition-predictions

Software industry competition predictions


Tuesday, January 18, 2022 by

Daniel Herndon, Director of Cloud Services, and Linda Ding, Senior Director of Vertical Marketing Strategy from Laserfiche discuss their 2022 predictions about organizations adopting the cloud and low-code/no-code approaches, how businesses will build business resilience, why more organizations will commit to a digital-first approach, and much m...


2022-development-productivity-predictions

2022 development productivity predictions


Monday, January 17, 2022 by

Brian Rue is the CEO and Co-founder of Rollbar, an SF-based provider of real-time error monitoring Software as a Service, where he leads the company’s overall strategy and direction. Brian founded the company with Cory Virok in 2012. Prior to Rollbar, Brian was the CTO and Co-founder of Lolapps, a leading publisher of independent games on social networks and mobil...


Voice-Technology-predictions-for-2022

Voice Technology predictions for 2022


Friday, January 14, 2022 by

Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...


Automated-testing-in-2022

Automated testing in 2022


Friday, January 14, 2022 by

Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...


Marketing-and-tech-trends-in-2022

Marketing and tech trends in 2022


Wednesday, January 5, 2022 by

Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022. Assaf Baciu, Co-Founder and Chief Operating Officer says: Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking: The proliferation of privacy laws is thrusting brands into un...


Developer-relations-teams-in-2022

Developer relations teams in 2022


Tuesday, January 4, 2022 by

As the Director of Developer Relations at Mindee, Frederic Harper helps developers merge the physical and digital worlds using the magic of machine learning coupled with the ease of APIs. He’s helped build successful communities at npm, Mozilla, Microsoft, DigitalOcean, and Fitbit, and is the author of the book Personal Branding for Developers at Apress. Harper di...


Security-analytics-platform-selects-Pulumi-Cloud

Security analytics platform selects Pulumi Cloud


Monday, January 3, 2022 by

Pulumi announced Panther Labs, a security analytics platform company that helps teams detect and respond to breaches at cloud scale, has selected the Pulumi Cloud Engineering Platform to manage and scale its cloud infrastructure. With Pulumi, Panther has been able to speed its deployments by up to 10X, reduce the size of its legacy infrastructure codebase by more than 5...


Mobile-gaming-report-from-Tapjoy

Mobile gaming report from Tapjoy


Wednesday, December 15, 2021 by

New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...


Low-code-platform-Zenity-lands-$5M-in-funding

Low code platform Zenity lands $5M in funding


Wednesday, December 8, 2021 by

Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...


Moving-to-Kubernetes-just-got-a-little-easier-thanks-to-Civo

Moving to Kubernetes just got a little easier thanks to Civo


Thursday, December 2, 2021 by

Civo has announced the launch of its new Partner Program. Open to any company in the tech space, the program aims to support the growth ambitions of partners and encourage the brightest minds of the industry to come together and collaborate on reshaping the cloud-native landscape. To join the program, partners bring sales leads to Civo in exchange for a commission....


Leveraging-connectivity-and-integration-to-access-new-audiences

Leveraging connectivity and integration to access new audiences


Tuesday, November 9, 2021 by

The need for interconnectivity Businesses require a wide range of applications across departments to run effectively, and interconnectivity between these applications is becoming more desirable as businesses seek to drive increased efficiencies out of their systems and their staff. Application providers can capitalize on this need for interconnectivity by solving the...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


Oxeye-closes-a-$5.3-Million-seed-financing-round

Oxeye closes a $5.3 Million seed financing round


Thursday, November 4, 2021 by

Oxeye announced the closing of a $5.3 Million seed financing round led by MoreVC, a seed-stage venture capital fund in Israel. The latest round includes support from i3 Equity Partners, and other cybersecurity focused investors as the company prepares to protect the world’s most popular Web applications with next-generation cloud-native Application Security Testin...


HackOnLisk2-hackathon-from-Lisk

HackOnLisk2 hackathon from Lisk


Monday, November 1, 2021 by

Lisk, an open-source platform that enables developers to build blockchain applications in JavaScript, has announced its high-profile judgment panel for its developer-focused hackathon, HackOnLisk2. The hackathon, which aims to bolster innovation in the blockchain space by providing funding and consultation to participating teams, will welcome judging representatives fro...


Alexa-Connect-Kit-SDK-lands-from-Amazon

Alexa Connect Kit SDK lands from Amazon


Wednesday, October 27, 2021 by

Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...


Kinetica-as-a-service-is-now-available-on-Azure

Kinetica as a service is now available on Azure


Tuesday, October 26, 2021 by

Kinetica, the database for time and space, is now easily accessible as a service on Microsoft Azure, giving organizations real-time contextual analysis and location intelligence on massive data sets with reduced computing infrastructure and lower costs. Organizations across industries rely on Kinetica's vectorized database to analyze data from sensors and ma...


Huawei-Developer-Conference-2021

Huawei Developer Conference 2021


Wednesday, October 20, 2021 by

From 22nd to 24th October, Huawei Developer Conference 2021 (HDC 2021) will return to bring the latest industry trends, exciting announcements, and highly anticipated online keynotes to developers across the globe. Featuring three days filled with numerous sessions, developers can expect to hear the latest on Huawei’s HarmonyOS and HMS Core 6.0 technology, with...


API-survey-results-from-SmartBear

API survey results from SmartBear


Tuesday, October 19, 2021 by

SmartBear has released the results of its annual State of Software Quality API survey. First published in 2016, SmartBear has continuously surveyed the API community to identify industry benchmarks regarding the trends, best practices, methodologies, and tools used by software teams to manage the API lifecycle. With responses from over 1,600 API professionals fr...


App-economy-insights-from-Adjust

App economy insights from Adjust


Tuesday, October 19, 2021 by

Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. ...


Extension-marketplace-for-Agora-lands

Extension marketplace for Agora lands


Monday, September 20, 2021 by

Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive. ...


2021-Coding-Week-recap-from-industry-experts

2021 Coding Week recap from industry experts


Monday, September 20, 2021 by

National Coding Week takes place during September 13 - September 19 and it is a great time to engage everyone into coding in a fun and easy way. According to an article from National Today, "92 percent of executives believe American workers are not as skilled as they need to be." National Coding Week is a perfect opportunity for improving your coding skills to...


Intuit-acquires-Mailchimp-for-$12B

Intuit acquires Mailchimp for $12B


Tuesday, September 14, 2021 by

Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...