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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
Mobile-game-developer-help-is-coming-to-Barcelona

Mobile game developer help is coming to Barcelona


Thursday, August 16, 2018 by

Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...


eBay-developer-APIs-get-udpated

eBay developer APIs get udpated


Wednesday, August 15, 2018 by

eBay has announced in a post on the company's blog that new image recognition technology is now available for developers with their Search API in conjunction with a host of new API updates. The new RESTful API is open source that utilizes the Linux Foundation's OpenAPI specifications. In the blog post, eBay says that the new eBay API was developed "To furth...


Tunity-launches-SDK-to-let-developers-build-TV-audio-streaming-apps

Tunity launches SDK to let developers build TV audio streaming apps


Tuesday, August 7, 2018 by

Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


The-App-Lifecycle:-Tips-for-engaging-and-retaining-users

The App Lifecycle: Tips for engaging and retaining users


Monday, July 30, 2018 by

Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...


GDC-2019-adds-five-new-members-to-the-advisory-board

GDC 2019 adds five new members to the advisory board


Monday, July 30, 2018 by

The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks. The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...


Game-Developers-Conference-is-now-accepting-submissions

Game Developers Conference is now accepting submissions


Monday, July 23, 2018 by

UBM Tech Game Network, the organizers of the Game Developers Conference (GDC) 2019, are accepting submissions to present lectures, roundtables, panels and tutorials from now until Thursday, August 16th at 11:59 PM PT. This will be the 33rd edition of GDC, the world’s largest and longest-running event for game developers, and organizers are keen to feature cutting-...


Best-mobile-gaming-apps-will-share-$300K-in-prizes-from-new-contest

Best mobile gaming apps will share $300K in prizes from new contest


Wednesday, July 18, 2018 by

AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted. Lion Studios furthers AppLovin’s mission by fueling growth of t...


10-years-of-apps-but-over-95-percent-of-them-are-invisible-to-users

10 years of apps but over 95 percent of them are invisible to users


Wednesday, July 18, 2018 by

I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike. If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Game-streaming-and-the-live-streaming-movement-according-to-LiveCamp

Game streaming and the live streaming movement according to LiveCamp


Friday, July 13, 2018 by

Betaworks launched their 4th accelerator program, LiveCamp, which is now accepting submissions. This year, Camp will focus on companies looking to advance the "live" participation gaming and streaming ecosystem.    Here's how it works. Betaworks will choose 5-10 companies to build into culturally significant brands, similar to what they've ...


Karaoke-singing-app-gets-updated

Karaoke singing app gets updated


Thursday, June 14, 2018 by

For those of you who love to sing Karaoke and want to do it from your mobile, the Singing Machine Company, Inc. has recently released an updated version of Singing Machine Mobile Karaoke for iOS compatible with Singing Machine products with Bluetooth audio and Stingray. This update follows the December 2017 release of a new version of the Singing Machine Mo...


KaiOS-talks-smart-feature-phones-and-app-developers

KaiOS talks smart feature phones and app developers


Wednesday, June 13, 2018 by

KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


Millennial-targeted-news-app-SQUID-hits-1M-downloads

Millennial targeted news app SQUID hits 1M downloads


Thursday, May 31, 2018 by

SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...


Edge-computing-has-a-need-for-speed

Edge computing has a need for speed


Wednesday, May 30, 2018 by

Edge computing is projected to grow at a cumulative annual growth rate of 46% over the next four years to over $6 billion by 2022.1 With this growth has come a readjustment in planning strategy on the part of CIOs and other IT managers. “For nearly a decade now, large, computer-intensive enterprises have been looking at IT investment in terms of moving virtually all app...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


Android-TV-is-not-slowing-down

Android TV is not slowing down


Friday, May 25, 2018 by

Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...


Engaging-mobile-app-users-with-Flurry-Push

Engaging mobile app users with Flurry Push


Monday, May 21, 2018 by

Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...


What-some-experts-are-saying-about-GDPR

What some experts are saying about GDPR


Friday, May 18, 2018 by

The GDPR bill is causing an uproar in the industry as the compliance date comes ever nearer. Yet few can say they actually know much about the bill that will come into place on May 25th.GDPR, or the General Data Protection Regulation, is an expansion upon the EU’s previous Data Protection Act of 1998, extending the boundary of its territorial mandate from whatever juris...


Facebook-playable-ads-now-supported-by-Bidalgo

Facebook playable ads now supported by Bidalgo


Tuesday, May 15, 2018 by

Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


2018-Mobile-Payments-Conference-in-Chicago-announces-speaker-list

2018 Mobile Payments Conference in Chicago announces speaker list


Thursday, May 10, 2018 by

Mobile Marketing & Technology has introduced its keynote lineup and other confirmed speakers for the 2018 Mobile Payments Conference (MPC), taking place August 22 - 24, 2018 at the Wyndham Grand Chicago Riverfront in Chicago, IL.  The impressive keynote speaker lineup for this year’s event includes Don Bush, vice president of marketing at Kount; ...


Supporting-citizen-developers-to-speed-digital-transformation

Supporting citizen developers to speed digital transformation


Thursday, May 10, 2018 by

More than just a buzz word, companies across the globe are embracing digital transformation to create more efficient organizations not tied to traditional software applications and to forgo the messy paper trail. Digital transformation is dependent on many factors, but in particular, cloud-based technology is largely responsible for fueling the change. Simply put, overt...


BlueJeans-integrates-with-Facebook-Workplace

BlueJeans integrates with Facebook Workplace


Friday, May 4, 2018 by

Blue Jeans Network, Inc. has announced its latest integration with Workplace by Facebook. Now, any Workplace user can instantly launch a BlueJeans meeting by simply adding @BlueJeans to their Workplace Chat. This combination results in users getting both the flexibility of chat and the efficiency of face-to-face communications.“Chat is one of the most commonly used feat...


Why-developers-should-add-mobile-print-to-apps-

Why developers should add mobile print to apps


Friday, May 4, 2018 by

Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...


Strategic-technology-alliance-announced-between-Appian-and-Genesys

Strategic technology alliance announced between Appian and Genesys


Wednesday, May 2, 2018 by

Appian has announced a strategic technology alliance with Genesys. The partnership will benefit organizations seeking customer engagement solutions that integrate the case management, intelligent automation, and low-code application development capabilities of Appian with the Genesys Customer Experience Platform.  “Over the last several years, Serco has used Appian...


A-developers-guide-to-catch-the-next-big-smartphone-wave

A developer's guide to catch the next big smartphone wave


Wednesday, May 2, 2018 by

The recent news from Gartner on the first ever global decline in smartphone sales was a question of when, not if, the sizzling market for smartphones would finally cool down. In fact, the 5.6 percent decline in end user sales during Q4 2017, compared to Q4 2016, is probably best understood as a healthy sign of a successfully mature market. It’s not unlike previous eras ...


The-blockchain-network-to-track-and-authenticate-jewelry

The blockchain network to track and authenticate jewelry


Friday, April 27, 2018 by

IBM and a consortium of gold and diamond businesses announced the first cross-industry initiative to use blockchain to trace the provenance of finished pieces of jewelry across the supply chain for increased transparency.Asahi Refining (precious metals refiner), Helzberg Diamonds (U.S. jewelry retailer), LeachGarner (precious metals supplier), The Richline Group (global...


ironSource-expands-their-in-app-programmatic-marketplace

ironSource expands their in-app programmatic marketplace


Friday, April 27, 2018 by

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...


Job-automation:-Impacts,-risks,-and-the-future

Job automation: Impacts, risks, and the future


Friday, April 27, 2018 by

Automation has been affecting our everyday lives for a long time now. From washing machines cleaning our clothes for us to water coming out of the facet because of a well, we love convenience, and automation makes it all happen.I think every generation has stood on the cliff of change because of automation. When technology is involved, making it working "automatically" ...


The-future-of-Node.js:-Q&A-with-Mark-Hinkle

The future of Node.js: Q&A with Mark Hinkle


Tuesday, April 24, 2018 by

Conceived in 2015, the Node.js Foundation is focused on supporting Node.js and its related modules through an open governance model. Node.js as a technology has gone through a lot of changes in the last few years, and is becoming a staple in the enterprise. It is used across industries to build applications at any scale.Executive Director of the Node.js Foundation, Mark...


You-can-now-rent-sports-gear-with-Rental-Pal

You can now rent sports gear with Rental Pal


Monday, April 23, 2018 by

Rental Pal has announced the launch of their first mobile app, available for iOS. After a successful beta app, this all mobile-experience offers the ability for all sports enthusiasts to host gear and make extra money, including sports shops, and also allows consumers to rent extreme sports gear in the area they live through geotargeting. The mobile app is available for...


Facial-detection-for-verified-ad-views-launches-from-Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


Using-feature-flags-in-your-app-release-management-strategy

Using feature flags in your app release management strategy


Thursday, April 19, 2018 by

Giant software releases that happen on an annual basis need to stay in the past. Year-long release cycles mean developers are forced to simply “push and pray” that the update is successful. There’s too much room for error and consumers are forced to deal with too much change at once.Today’s consumers expect constant, imperceptible software updates, and today’s developer...


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