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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
Bill-Kiriakis-And-Silvia-Buermann-get-new-roles-with-Adjust

Bill Kiriakis And Silvia Buermann get new roles with Adjust


Tuesday, January 28, 2020 by

Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce. An e...


Data-Privacy-Day-2020-is-here

Data Privacy Day 2020 is here


Tuesday, January 28, 2020 by

Data Privacy Day is here, and with the recent implementation of the California Consumer Privacy Act, the timing could not be better to discuss the importance of taking steps to protect sensitive data while also keeping personal data private and secure. Similar to GDPR, CCPA will have a profound impact on data privacy and protection, making this year’s Data Priv...


On-demand-haircare-app-Shortcut-launches-web-booking

On-demand haircare app Shortcut launches web booking


Monday, January 27, 2020 by

Shortcut announced the availability of its web booking services at www.getshortcut.co. Both existing and new users can now access a uniform experience when booking an on-demand haircut or style whether using the app or their web browser. “The launch of web booking capabilities completes Shortcut’s platform suite,” said Co-Founder and COO Will Newton...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Comparing-IT-operations-and-IT-service-teams

Comparing IT operations and IT service teams


Friday, January 17, 2020 by

As CIOs look ahead to 2020, they need to address the growing convergence of IT services and IT operations by implementing strategies to break down silos between departments. Vidhya Srinivasan, VP of Solution Marketing and Digital Service Management & Operations at BMC Software, recently sat with us to discuss how organizations can run and reinvent their businesses w...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Code-Cube-can-teach-coding-concepts-to-kids

Code Cube can teach coding concepts to kids


Tuesday, December 17, 2019 by

The cube you see attached to students' wrists with LED images scrolling across the screen and beeping a little ditty? Oh, the students coded that themselves. Pitsco Education's newest creation, Code Cube, is perfect for presenting coding concepts to boys and girls at the upper-elementary level. The wearable tech learning tool offers teachers and students a tr...


Decentralized-technologies-solve-Illiquidity-problems

Decentralized technologies solve Illiquidity problems


Tuesday, December 17, 2019 by

Illiquidity is one of the major factors affecting global financial markets. Digitizing new assets and finding corresponding buyers and sellers is difficult and costly. Much has been said about the potential for decentralized technologies to solve these problems, but current offerings fundamentally lack the necessary performance guarantees, feature set, and architectural...


Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


MuleSoft-announces-new-tools

MuleSoft announces new tools


Monday, November 25, 2019 by

MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...


Quras-is-now-listed-on-BiKi

Quras is now listed on BiKi


Monday, November 18, 2019 by

Quras has announced a partnership with BiKi. As of November 1st, Quras' native token (XQC) is listed and active on BiKi's trading platform. This strategic partnership strengthens Quras' position in the Asian market, expanding its market share through BiKi's large and growing user base of over 2 million people globally. Together, Quras and BiKi look to br...


SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


Instana-announces-new-capabilities

Instana announces new capabilities


Wednesday, November 6, 2019 by

Instana announced new capabilities that make it the only application management solution that can jump right into a log analysis tool with all context of the application and component under investigation. “IT teams responsible for deploying and maintaining today’s mission critical applications must react quickly, especially when attacking service issues,&...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


FTC-cracks-down-on-stalking-apps

FTC cracks down on stalking apps


Thursday, October 24, 2019 by

The Federal Trade Commission has barred the developers of three “stalking” apps from selling apps that monitor consumers’ mobile devices unless they take certain steps to ensure the apps will only be used for legitimate purposes. The settlement resolves allegations that these apps compromised the privacy and security of the consumer devices on which th...


Machine-learning-platform-for-edge-devices-emerges

Machine learning platform for edge devices emerges


Tuesday, October 15, 2019 by

Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...


ABBYY-enhances-machine-learning-technology

ABBYY enhances machine learning technology


Monday, October 14, 2019 by

ABBYY announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of orga...


Instana-extends-tracing-capabilities-for-apps-using-GraphQL

Instana extends tracing capabilities for apps using GraphQL


Thursday, October 10, 2019 by

Instana announced the extension of monitoring and tracing capabilities for applications using GraphQL as part of their infrastructure, including deep inspection of GraphQL queries. This latest extension makes Instana the first APM provider to monitor GraphQL and the applications making use of the unique data query engine. “Since application and microservice pla...


Contentstack-lands-$31.5M-in-Series-A-funding

Contentstack lands $31.5M in Series A funding


Wednesday, October 9, 2019 by

Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...


Silicon-Labs-Series-2-mesh-networking-modules-are-out-now-

Silicon Labs Series 2 mesh networking modules are out now


Thursday, September 26, 2019 by

Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Mobile-gaming-industry-benchmarks-offer-fresh-look-on-industry

Mobile gaming industry benchmarks offer fresh look on industry


Wednesday, September 18, 2019 by

Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


COBOL-at-60

COBOL at 60


Thursday, September 12, 2019 by

Micro Focus commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability, and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands. COBOL at 60 Created in 1959 as a U.S Department...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Silicon-Labs-and-Allegion-expand-IoT

Silicon Labs and Allegion expand IoT


Tuesday, August 20, 2019 by

Silicon Labs and Allegion have collaborated to further expand Internet of Things (IoT) capabilities to security products for both smart homes and commercial buildings. A growing number of Allegion solutions now use Silicon Labs’ Wireless Gecko IoT portfolio, which supports Zigbee, Bluetooth and Z-Wave connectivity. Allegion is known for its trusted an...


Developing-Blockchain-Dapps-with-Factom-(FAT-protocol)

Developing Blockchain Dapps with Factom (FAT protocol)


Monday, August 19, 2019 by

The Factom blockchain is a decentralized publication protocol for building record systems that are immutable and independently verifiable. It enables secure storage of data without disclosing private information or requiring trusted intermediaries. Unlike other public blockchains, Factom uses a distributed ledger architecture that allows related entries to be linked chr...


-Open-Source-expert-Dee-Kumar-joins-Armory

Open Source expert Dee Kumar joins Armory


Thursday, August 15, 2019 by

After recently announcing a $28 million Series B funding round, Armory, the enterprise software company commercializing Spinnaker, is set to make another significant announcement next week: Dee Kumar, recognized as a leading cloud computing luminary, has joined Armory as vice president of open source and developer relations.  Here's why this matters:  T...


New-DevOps-Institute-program

New DevOps Institute program


Tuesday, August 13, 2019 by

DevOps Institue, a global member-based association for advancing the human elements of DevOps, revealed the introduction of its DevOps Institute Ambassador program. The program invites and acknowledges accomplished volunteers from across the globe who are committed to leading and empowering the DevOps Institute member community with the SKIL Framework to advan...


More-AI-tools-to-come-from-Near

More AI tools to come from Near's $100M raise


Friday, August 2, 2019 by

Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan. Th...