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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
The-future-of-AI-in-2021

The future of AI in 2021


Wednesday, January 20, 2021 by

Greg Rice, Lead Software Engineer, Cognizant Softvision “Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...


5-trends-that-will-shape-the-future-of-mobile-apps

5 trends that will shape the future of mobile apps


Thursday, January 14, 2021 by

COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...


SaaS-predictions-from-BigPanda

SaaS predictions from BigPanda


Wednesday, January 13, 2021 by

We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform. By July 2021, I predict companies wi...


User-experience-predictions-for-2021

User experience predictions for 2021


Wednesday, January 13, 2021 by

2021 will be the year that technologists will have the opportunity to impact business-critical outcomes more than ever before. The emphasis that the COVID-19 pandemic has had on the need for flawless digital experiences will have lasting impacts in 2021. Organizations are already seeing the benefits of enabling their IT teams to take calculated risks and drive a faster,...


Why-online-selling-models-will-be-crucial-in-2021

Why online selling models will be crucial in 2021


Saturday, January 9, 2021 by

In order to keep up with modern customer demands, manufacturers of complex goods need to get out of the dark ages by quickly digitalizing and moving to a customer-driven, online selling model. Why online selling models will be crucial in 2021 Those who don't will be unable to survive this coming year let alone compete in the future. There is one critical lynch...


Error-monitoring-to-drive-code-ownership-in-2021-says-Bugsnag

Error monitoring to drive code ownership in 2021 says Bugsnag


Thursday, January 7, 2021 by

The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations. To do so, they are leveraging stability management tools that enable organization...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


OTT-media-opportunities-to-grow-in-2021

OTT media opportunities to grow in 2021


Thursday, January 7, 2021 by

2020 as the “great acceleration” towards an app-focused world  The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...


UX-predictions-for-2021-from-CleverTap

UX predictions for 2021 from CleverTap


Tuesday, January 5, 2021 by

Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...


Mobile-ads-are-about-to-get-annoying-says-Brainium-Studios

Mobile ads are about to get annoying says Brainium Studios


Tuesday, January 5, 2021 by

The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...


Mobile-app-growth-and-revenue-to-remain-strong-in-2021

Mobile app growth and revenue to remain strong in 2021


Tuesday, January 5, 2021 by

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.  Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...


Serve-images-in-next-gen-formats-as-the-browser-war-rages-on

Serve images in next-gen formats as the browser war rages on


Wednesday, December 2, 2020 by

The browser wars are far from over, with an invisible battle going on underneath the hood every time we access a website - the victims are innovation and customer satisfaction. That biggest battle is the fight over the next-gen file formats and codecs for images and videos, the key elements that make up any modern online experience, and most web traffic today. Despit...


Content-management-systems-evolution

Content management systems evolution


Wednesday, November 25, 2020 by

Recently, Perfect Sense, a product company with professional services founded 12 years ago, officially rebranded its company as Brightspot, the name of the flagship Content Business Platform. Brightspot is emerging at a time when greater demand is requiring every business to become a content business. The Brightspot Content Business Platform was designed to replace t...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


Developers-and-digital-transformation-speed

Developers and digital transformation speed


Monday, November 23, 2020 by

We are living in challenging and unexpected times. COVID-19 transformed our professional and personal lives in a matter of days. There is a new standard for where we work, where we can go and how we interact with just about everyone. The rapid shift needed to cope with our new normal has fueled a departure from established initiatives, dramatically increasing the rate a...


Huawei-helps-global-developers-get-access-to-Chinese-market

Huawei helps global developers get access to Chinese market


Monday, November 9, 2020 by

Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...


Software-Delivery-Management-Is-the-Key-to-CI-CD-and-DevOps-Success

Software Delivery Management Is the Key to CI CD and DevOps Success


Friday, October 16, 2020 by

Continuous integration (CI), continuous delivery (CD) and DevOps have the power to drive digital transformation, changing the way we work and innovate with faster delivery speeds, greater feature responsiveness and increased team productivity. But how do you measure the success of CI/CD and DevOps?  You need the data on your software delivery processes — q...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Brands-and-anti-racism-movements

Brands and anti-racism movements


Monday, September 14, 2020 by

The death of George Floyd, a black Houstonian, has triggered waves of protests across the nation. A situation that has catapulted anti-racial demonstrations to the forefront of public issues. Hopefully, it can cause the critical change that we know is long overdue. While 2020 will go down in history as the year of the global pandemic, the scale and sheer force of these...


Infragistics-adds-new-features-to-its-angular-data-grid

Infragistics adds new features to its angular data grid


Wednesday, September 9, 2020 by

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creating applications in the Angular framework. Ignite UI for Angular v 10.1.0 was released just one month after Google relea...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


Mobile-marketing-during-the-COVID-19-pandemic

Mobile marketing during the COVID-19 pandemic


Thursday, August 27, 2020 by

The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...


Fitness-app-installs-up-67%-since-COVID-19

Fitness app installs up 67% since COVID-19


Thursday, August 20, 2020 by

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...


Coronavirus-ripple-effect-

Coronavirus ripple effect


Tuesday, August 18, 2020 by

COVID-19 has disrupted supply chains around the world. During emergency situations like this one, it’s vital for companies to implement an agile integration strategy to quickly and efficiently onboard new trading partners into their supply chains. However, nearly half (46%) of the businesses surveyed state that this onboarding process typically...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


Trust-over-IP-Foundation-hosted-by-Linux

Trust over IP Foundation hosted by Linux


Tuesday, May 5, 2020 by

The Linux Foundation announced it will host the Trust over IP (ToIP) Foundation, an independent project to enable trustworthy exchange and verification of data between any two parties on the Internet. The ToIP Foundation will provide a robust, common standard that gives people and businesses the confidence that data is coming from a trusted source, allowing them to conn...


Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


One-Identity-Safeguard-now-supports-Microsoft-SQL-Server

One Identity Safeguard now supports Microsoft SQL Server


Friday, May 1, 2020 by

One Identity announced that its One Identity Safeguard solution now supports Microsoft SQL Server 2017 and SQL Server 2019 database environments. Microsoft was positioned as a Leader in the 2019 Gartner Magic Quadrant for Operational Database Management Systems*. With One Identity Safeguard, organizations can for the first time securely manage, monitor, record and audit...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...


Adjust-to-launch-Control-Center-as-part-of-Automate-Suite

Adjust to launch Control Center as part of Automate Suite


Tuesday, February 18, 2020 by

Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers. Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...


Applitools-Visual-AI-Rockstar-Hackathon-winners

Applitools Visual AI Rockstar Hackathon winners


Thursday, February 6, 2020 by

Applitools announced the 100 winners and 10 Grand Prize winners of the Global Visual AI Rockstar Hackathon. The hackathon’s objective was to see which of the participants could comprehensively catch and fix functional and visual bugs using both their preferred code-based approach and Visual AI.  Out of 3,000 participants and 300 finalists, the top 100 winn...


Bill-Kiriakis-And-Silvia-Buermann-get-new-roles-with-Adjust

Bill Kiriakis And Silvia Buermann get new roles with Adjust


Tuesday, January 28, 2020 by

Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce. An e...