Android TV is not slowing down
Friday, May 25, 2018 by Ron Downey
Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
What some experts are saying about GDPR
Friday, May 18, 2018 by Christian Hargrave
The GDPR bill is causing an uproar in the industry as the compliance date comes ever nearer. Yet few can say they actually know much about the bill that will come into place on May 25th.GDPR, or the General Data Protection Regulation, is an expansion upon the EU’s previous Data Protection Act of 1998, extending the boundary of its territorial mandate from whatever juris...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
2018 Mobile Payments Conference in Chicago announces speaker list
Thursday, May 10, 2018 by Richard Harris
Mobile Marketing & Technology has introduced its keynote lineup and other confirmed speakers for the 2018 Mobile Payments Conference (MPC), taking place August 22 - 24, 2018 at the Wyndham Grand Chicago Riverfront in Chicago, IL. The impressive keynote speaker lineup for this year’s event includes Don Bush, vice president of marketing at Kount; ...
Supporting citizen developers to speed digital transformation
Thursday, May 10, 2018 by Bill Kennedy
More than just a buzz word, companies across the globe are embracing digital transformation to create more efficient organizations not tied to traditional software applications and to forgo the messy paper trail. Digital transformation is dependent on many factors, but in particular, cloud-based technology is largely responsible for fueling the change. Simply put, overt...
BlueJeans integrates with Facebook Workplace
Friday, May 04, 2018 by Christian Hargrave
Blue Jeans Network, Inc. has announced its latest integration with Workplace by Facebook. Now, any Workplace user can instantly launch a BlueJeans meeting by simply adding @BlueJeans to their Workplace Chat. This combination results in users getting both the flexibility of chat and the efficiency of face-to-face communications.“Chat is one of the most commonly used feat...
Why developers should add mobile print to apps
Friday, May 04, 2018 by Patrick Chen
Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...
Strategic technology alliance announced between Appian and Genesys
Wednesday, May 02, 2018 by Richard Harris
Appian has announced a strategic technology alliance with Genesys. The partnership will benefit organizations seeking customer engagement solutions that integrate the case management, intelligent automation, and low-code application development capabilities of Appian with the Genesys Customer Experience Platform. “Over the last several years, Serco has used Appian...
A developer's guide to catch the next big smartphone wave
Wednesday, May 02, 2018 by Magnus Jern
The recent news from Gartner on the first ever global decline in smartphone sales was a question of when, not if, the sizzling market for smartphones would finally cool down. In fact, the 5.6 percent decline in end user sales during Q4 2017, compared to Q4 2016, is probably best understood as a healthy sign of a successfully mature market. It’s not unlike previous eras ...
The blockchain network to track and authenticate jewelry
Friday, April 27, 2018 by Christian Hargrave
IBM and a consortium of gold and diamond businesses announced the first cross-industry initiative to use blockchain to trace the provenance of finished pieces of jewelry across the supply chain for increased transparency.Asahi Refining (precious metals refiner), Helzberg Diamonds (U.S. jewelry retailer), LeachGarner (precious metals supplier), The Richline Group (global...
ironSource expands their in-app programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Job automation: Impacts, risks, and the future
Friday, April 27, 2018 by Richard Harris
Automation has been affecting our everyday lives for a long time now. From washing machines cleaning our clothes for us to water coming out of the facet because of a well, we love convenience, and automation makes it all happen.I think every generation has stood on the cliff of change because of automation. When technology is involved, making it working "automatically" ...
The future of Node.js: Q&A with Mark Hinkle
Tuesday, April 24, 2018 by Richard Harris
Conceived in 2015, the Node.js Foundation is focused on supporting Node.js and its related modules through an open governance model. Node.js as a technology has gone through a lot of changes in the last few years, and is becoming a staple in the enterprise. It is used across industries to build applications at any scale.Executive Director of the Node.js Foundation, Mark...
You can now rent sports gear with Rental Pal
Monday, April 23, 2018 by Christian Hargrave
Rental Pal has announced the launch of their first mobile app, available for iOS. After a successful beta app, this all mobile-experience offers the ability for all sports enthusiasts to host gear and make extra money, including sports shops, and also allows consumers to rent extreme sports gear in the area they live through geotargeting. The mobile app is available for...
Facial detection for verified ad views launches from Jinglz
Saturday, April 21, 2018 by Richard Harris
Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...
Using feature flags in your app release management strategy
Thursday, April 19, 2018 by Richard Harris
Giant software releases that happen on an annual basis need to stay in the past. Year-long release cycles mean developers are forced to simply “push and pray” that the update is successful. There’s too much room for error and consumers are forced to deal with too much change at once.Today’s consumers expect constant, imperceptible software updates, and today’s developer...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Branded content solution debuted by TripleLift
Monday, April 09, 2018 by Richard Harris
TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...
Make interactive stories for mobile with Gamebook.io
Wednesday, April 04, 2018 by Richard Harris
Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...
Vita finalizes secure NDA for public beta testers
Tuesday, April 03, 2018 by Christian Hargrave
Vita Mobile Systems, Inc. has announced the Company is finalizing its plans to begin public beta testing across the US. The Company has worked with its legal team to finalize a secure non-disclosure agreement (NDA) to be used with the select public beta testers. The VITA app has already been undergoing internal beta testing and utilizing large social media influencers a...
A Blockchain messaging platform that's unstoppable
Tuesday, April 03, 2018 by Richard Harris
Today’s instant messaging is about to get a violent shove forward by way of encryption, and Blockchain. Almost all messaging platforms rely on client to server communication, where a unique ID is given to a thread, and stored in a centralized database somewhere. But it’s always been volatile to censorship, network blocking, or any other form of controlled policing....
New rich media capabilities from WhyteSpyder
Monday, April 02, 2018 by Christian Hargrave
Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...
InfluxData expands into EMEA with 2 new officials
Saturday, March 31, 2018 by Christian Hargrave
InfluxData has announced its continued expansion in EMEA by hiring two new EMEA officials. The company has appointed former Canonical and Rackspace executive Rob Gillam as its new EMEA Sales Director. In addition, the company has named Dean Sheehan, former Apcera and iWave executive as its new Senior Director of Pre- and Post-Sales. The EMEA regional expansion comes on ...
Learning to code with Salesforce
Friday, March 23, 2018 by Richard Harris
While accessible technology is a must to elevate developers, developers also need better educational resources. Learning needs to be bite-sized, continuous, flexible and fun. That is why Salesforce says they launched Trailhead, the free online learning platform, that takes learners on guided, hands-on journeys to learn today’s in-demand skills. The pace of innovation ha...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
New Blockchain API marketplace for devs
Friday, March 16, 2018 by Richard Harris
AIKON has unveiled a new protocol, the Open Rights Exchange (ORE) Protocol, that will enable a global API marketplace on the blockchain, creating a new “economic OS” for developers. Founded by serial entrepreneur and encryption software pioneer Stefan Roever, former political campaign manager and technology entrepreneur Marc Blinder, and seasoned global banking and Fint...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Hard truths about wireless carriers from J.D. Power
Wednesday, March 14, 2018 by Richard Harris
Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...
New reference guide for DevOps teams is out
Thursday, March 08, 2018 by Richard Harris
Perfecto has announced the release of the ninth edition of its FACTORS reference guide, which has expanded its focus from mobile to include both mobile and web platforms. Combining Perfecto’s internal data with current market analysis from 16 countries, FACTORS provides decision makers with a prescriptive methodology to accelerate velocity by defining what's required fo...
New location-based ad network surfaces
Wednesday, March 07, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Mobile marketers should use video more report finds
Tuesday, March 06, 2018 by Richard Harris
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...
Progressive web apps vs native apps: Showdown in 2018
Thursday, March 01, 2018 by Andrew Gazdecki
Apps have become an integral part of any brand's digital marketing efforts. You'd be hard-pressed to find a company that hasn't, at the very least, thought about developing an app. It would be even more difficult to find a company willing to deny the tremendous impact that an app can have on a brand's engagement and customer experience. Given the tremendous impact ...
Apple Search Ads support from Appbi
Monday, February 26, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.It’s not enti...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
Adikteev mobile marketing platform raises $12M
Tuesday, February 20, 2018 by Christian Hargrave
Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Christian Hargrave
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
Bitcoin job skills are hot says latest report
Monday, February 12, 2018 by Richard Harris
Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...
Rethinking your mobile app testing tools
Friday, February 09, 2018 by Richard Harris
Using mobile app testing tools, or software QA tools usually tells developers something they don't want to hear - their software is broken somewhere. Over the years, testing apps and software has become more laborious than is should be, but a necessary evil when targeting multiple platforms and devices in today's dizzying world of mobile hardware.Rainforest is on a miss...
App development using low code and no code report in
Thursday, February 08, 2018 by Richard Harris
Creating custom mobile apps using low code and no code platforms induces a rare form of nausea in some native programmers. Why? Because they don't fully understand what low code platforms really do and they don't want to care. As programmers we want to think of ourselves as "high and mighty coding Gods" with anything less than scripting languages beneath us. And the mor...
ShiftPixy reports fiscal 2018 first quarter results
Thursday, January 25, 2018 by Christian Hargrave
ShiftPixy, Inc. has announced operating results for the three months ending November 30, 2017 (“2018 First Quarter”).“ShiftPixy remains an early stage company, and we will continue to invest in the business as appropriate, in areas such as product development, sales and marketing and client support,” noted Scott W. Absher, Chief Executive Officer of ShiftPixy. “Ov...
Dataguise recognized in MarketsandMarkets data-centric security report
Thursday, January 25, 2018 by Christian Hargrave
Dataguise was cited a new report titled Data-Centric Security Market Global Forecast to 2022 published by IT research firm MarketsandMarkets. In the report, analysts forecast the global data-centric security market to grow from USD $1.79 Billion in 2016 to USD $5.83 Billion by 2022, at a compound annual growth rate (CAGR) of 23.1%. The report indicates that sensitive da...
Creating multilingual apps with GitHub and Crowdin
Saturday, January 20, 2018 by Khrystyna Humenna
For millions of developers, GitHub is a perfect place to share code, build software, and grow businesses. This fall GitHub opened a Marketplace where you can find the right tools to add to your workflow and get the job done. To extend your app's reach, there’s a tool like Crowdin, a localization management tool that easily integrates with your repository, so you ca...
Bango launches Mobile Money wallet in Google Play with MTN Ghana
Wednesday, January 17, 2018 by Christian Hargrave
Bango just partnered with MTN Ghana to launch operator payments in Google Play. What this means is MTN Ghana subscribers can now pay for the wealth of content and services from Google Play with one-click, charging their MTN Mobile Money account.MTN Ghana is part of the MTN Group, which has over 200 million subscribers across 22 countries in Africa. From today on, s...
Overstock executive named co-chair of VRARA Retail Committee
Friday, January 12, 2018 by Christian Hargrave
Months after Overstock.com, announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s responsibility as chair, he will serve as president of the newly ...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
Making a mobile game that sticks this season
Wednesday, December 27, 2017 by Nelson Rodriguez
‘Tis the season to be gaming. With dozens of new titles expected to hit the shelves, app stores and console and PC marketplaces this holiday season, it’s critical that developers level up their strategies for a successful game launch to earn a hefty slice of this year’s holiday gaming sales pie.After building a terrific game, a successful holiday launch hinges on provid...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Unity game developers Christmas event returns
Wednesday, December 20, 2017 by Richard Harris
After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...
What the end of Net Neutrality does to app developers
Friday, December 15, 2017 by Gil Regev
With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
Device testing in the cloud empowers developers - and ad fraudsters
Friday, December 08, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
Bitland and FoodCoin partner to fulfill promises of Blockchain
Wednesday, December 06, 2017 by Richard Harris
Two blockchain companies, Bitland, based in the US, and FoodCoin, based in Switzerland, are partnering to bring the tools of blockchain to local communities. Many of the communities are in developing regions of the world. The goals of both FoodCoin Ecosystem and Bitland are to offer blockchain technologies to facilitate real world interactions that improve hum...
ABBYY announced their new real-time recognition SDK
Monday, December 04, 2017 by Richard Harris
ABBYY has announced the release of the new version of the ABBYY Real-Time Recognition Software Development Kit (RTR SDK) with added livestreaming video data capture functionality on iOS and Android mobile platforms. The Real-Time Recognition technology is capable of instantly pulling text information from on-screen objects and automatically converting it into digital da...
Research suggests a diverse need for video communications PaaS
Friday, December 01, 2017 by Christian Hargrave
Vidyo in collaboration with WebRTC ventures has released a report titled “The Rise of Embedded Video Communications: Trends in Video-Enabled Apps.” The report shows that communications platforms-as-a-service (PaaS) is a top choice for those who are planning embedded video projects, with 49% of respondents saying that they plan to use a communications PaaS to initiate an...
Making in-app purchase whales is more expensive than you think
Friday, December 01, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
BlueCart uncovers purchasing trends in the food industry
Thursday, November 30, 2017 by Richard Harris
BlueCart is a mobile procurement app on the market in which restaurants and bars are directly connected with their exclusive network of suppliers. Using data from BlueCart’s user community of 37,000 businesses, the report focuses on US market trends providing businesses valuable insights as to where the food sector could be migrating in terms of demand. As a procurement...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Building apps for emerging markets
Monday, November 27, 2017 by Neal Thoms
Internet use is ballooning in emerging economies in South America, Africa and Asia (amongst others). These economies are growing fast, and an explosion in smartphones and mobile internet has generated a vast wave of users venturing online for the first time. However, despite this phenomenal growth, it would be unwise to take this technology growth for granted, or to ass...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Umajin Immerse just launched
Monday, November 20, 2017 by Christian Hargrave
Umajin Immerse has announced the launch of Umajin Immerse, a development platform that includes 3D, Digital Agents, Augmented Reality (AR), Virtual Reality (VR), offline mapping and simplified and secure provisioning of enterprise data resources. The platform is used to drive innovation and digital transformation for enterprises, allowing rapid deployment of digital pro...
Drawbridge launches the Connected Consumer Graph
Wednesday, November 15, 2017 by Richard Harris
Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing a...
Unlocking your phone to kill time? You're not alone
Monday, November 13, 2017 by Christian Hargrave
A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...
Chick-fil-A used visual A/B testing to improve mobile experience
Wednesday, November 08, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
About Universal App campaigns and getting installs
Tuesday, November 07, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Learning ARKit for the average iOS developer
Monday, November 06, 2017 by Angela Yu
Augmented Reality is not new and developers already have tools to create augmented reality (AR) apps. But with Apple’s brand-new ARKit, we’re going to see a massive shift in the landscape as this new framework simplifies the process of building AR experiences for iPhone and iPad. With ARKit in their arsenal, developers are presented with a golden opportunity a...
YouAppi launches lightweight SDK
Thursday, November 02, 2017 by Christian Hargrave
YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...
Using ARKit to provide a mobile content experience
Thursday, November 02, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
