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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

35 results
IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


COBOL-at-60

COBOL at 60


Thursday, September 12, 2019 by

Micro Focus commenced its COBOL60 activities, celebrating the continued relevance of information technology’s most enduring business language. Known for its innovation, portability, readability, and business-centricity, COBOL has continually expanded and adapted to support new technologies and business demands. COBOL at 60 Created in 1959 as a U.S Department...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Silicon-Labs-and-Allegion-expand-IoT

Silicon Labs and Allegion expand IoT


Tuesday, August 20, 2019 by

Silicon Labs and Allegion have collaborated to further expand Internet of Things (IoT) capabilities to security products for both smart homes and commercial buildings. A growing number of Allegion solutions now use Silicon Labs’ Wireless Gecko IoT portfolio, which supports Zigbee, Bluetooth and Z-Wave connectivity. Allegion is known for its trusted an...


Developing-Blockchain-Dapps-with-Factom-(FAT-protocol)

Developing Blockchain Dapps with Factom (FAT protocol)


Monday, August 19, 2019 by

The Factom blockchain is a decentralized publication protocol for building record systems that are immutable and independently verifiable. It enables secure storage of data without disclosing private information or requiring trusted intermediaries. Unlike other public blockchains, Factom uses a distributed ledger architecture that allows related entries to be linked chr...


-Open-Source-expert-Dee-Kumar-joins-Armory

Open Source expert Dee Kumar joins Armory


Thursday, August 15, 2019 by

After recently announcing a $28 million Series B funding round, Armory, the enterprise software company commercializing Spinnaker, is set to make another significant announcement next week: Dee Kumar, recognized as a leading cloud computing luminary, has joined Armory as vice president of open source and developer relations.  Here's why this matters:  T...


New-DevOps-Institute-program

New DevOps Institute program


Tuesday, August 13, 2019 by

DevOps Institue, a global member-based association for advancing the human elements of DevOps, revealed the introduction of its DevOps Institute Ambassador program. The program invites and acknowledges accomplished volunteers from across the globe who are committed to leading and empowering the DevOps Institute member community with the SKIL Framework to advan...


More-AI-tools-to-come-from-Near

More AI tools to come from Near's $100M raise


Friday, August 2, 2019 by

Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan. Th...


Playable-gaming-ads-lands-from-Luna-Labs

Playable gaming ads lands from Luna Labs


Friday, August 2, 2019 by

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.  “Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...


Warnings-for-aircraft-cybersecurity

Warnings for aircraft cybersecurity


Thursday, August 1, 2019 by

The Department of Homeland Security issued a security alert for small planes, warning that modern flight systems are vulnerable to hacking if someone manages to gain physical access to the aircraft. Engine readings, compass data, altitude and other readings “could all be manipulated to provide false measurements to the pilot,” according to the DHS alert.&nbs...


Independent-Games-Festival-2020-now-accepting-submissions

Independent Games Festival 2020 now accepting submissions


Wednesday, July 31, 2019 by

Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week. Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...


Blockstack-to-increase-monthly-payouts

Blockstack to increase monthly payouts


Wednesday, July 31, 2019 by

Blockstack PBC plans to increase monthly payouts from its developer reward program up to $1 million worth of Stacks tokens per month by May 2020. Payouts from the App Mining Program, which rewards developers who create the top-ranked applications within the Blockstack ecosystem, are set to increase gradually over time, starting in August and building up to a monthly tot...


New-intelligence-suite-aims-to-help-tackle-problems-with-growing-IT

New intelligence suite aims to help tackle problems with growing IT


Friday, July 12, 2019 by

Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future. “The market has evolv...


Harry-Potter-Wizards-Unite-event-coming-to-the-city-of-Indianapolis

Harry Potter Wizards Unite event coming to the city of Indianapolis


Tuesday, July 2, 2019 by

Niantic, Inc. and WB Games, in collaboration with the City of Indianapolis, announced the first ever real-world event for Harry Potter: Wizards Unite, the hit augmented reality (AR) mobile game played by millions of wizards and witches around the world, will be coming to Indianapolis from August 31 - September 1. The Harry Potter: Wizards Unite Fan Festival will take pl...


5G-meets-IoT-with-Telit

5G meets IoT with Telit's New ME310G1 and ME910G1 modules


Monday, July 1, 2019 by

Telit announced the ME310G1 and ME910G1 modules, designed for mass-scale LTE-M and NB-IoT deployments that feature hundreds of thousands or millions of devices. Based on the new Qualcomm 9205 LTE modem and featuring optional 2G fallback, the modules also provide a future-proof foundation for IoT deployments that span legacy networks, 4G and 5G. The ME310G1 and M...


Mobile-web-capture-SDK-announced-by-ABBYY

Mobile web capture SDK announced by ABBYY


Monday, June 24, 2019 by

ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience. Tod...


Kx-technology-to-power-anti-fraud-platform-from-Machine-Advertising

Kx technology to power anti-fraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


Why-AR-advertising-is-hard

Why AR advertising is hard


Friday, June 21, 2019 by

To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...


Edge-computing-adoption-secrets-for-IIoT

Edge computing adoption secrets for IIoT


Wednesday, June 12, 2019 by

Over the past year, many industry players increased their focus on edge-based solutions, and organizations are now beginning to understand the value edge computing can bring to their Internet of Things (IoT) and Industrial Internet of Things (IIoT) projects. According to a recent Spiceworks survey, 86% of companies with more than 5,000 employees plan to adopt IoT soluti...


Salesforce-and-Tableau-software-become-one

Salesforce and Tableau software become one


Tuesday, June 11, 2019 by

Salesforce has said it will buy Tableau Software for $15.7 billion in an all-stock deal, making it the largest acquisition in the history of the company. This is more than double the $6.5 billion the San Francisco-based cloud giant paid for MuleSoft last year.

 Salesforce will use the acquisition to double down on business intelligence through powerful new data...


Embracing-feature-experimentation-one-step-at-a-time

Embracing feature experimentation one step at a time


Thursday, June 6, 2019 by

For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


FileMaker-18-low-code-custom-app-making-platform-arrives

FileMaker 18 low code custom app making platform arrives


Thursday, May 30, 2019 by

The FileMaker 18 low-code platform is here from FileMaker Inc (Apple subsidiary) and features a range of enhancements,  from an improved user interface to a larger offering of security controls. FileMaker reports that more than 50 thousand companies use the FileMaker Platform to create custom apps to solve their unique challenges and drive growth. While custom a...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Google-recommends-Webpals-Mobile-to-advertisers

Google recommends Webpals Mobile to advertisers


Tuesday, May 28, 2019 by

Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...


SendBird-chat-platform-for-developers-adds-$50M-to-their-raise

SendBird chat platform for developers adds $50M to their raise


Wednesday, May 15, 2019 by

SendBird has announced that it has raised an additional $50 million, bringing its total Series B funding round to $102 million. The company extended the round in order to meet the rapidly growing global demand for in-app user-to-user messaging. Tiger Global Management led the extension, with significant participation from the initial Series B lead, ICONIQ Capital. ...


Developers-place-real-time-DevOps-visibility-as-high-importance

Developers place real-time DevOps visibility as high importance


Wednesday, April 10, 2019 by

A new study from SmartDraw Software highlights the importance DevOps teams place on the ability to provide real-time DevOps visibility across their DevOps ecosystem. For nearly all respondents (84 percent) real-time DevOps visibility is somewhat to an extremely important goal.  In fact, 100 percent are currently working to find a way to provide real-time DevOps vis...


Using-data-driven-design-for-mobile-games

Using data driven design for mobile games


Tuesday, April 2, 2019 by

Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...