Using eye tracking for UX design and testing
Friday, January 18, 2019 by Richard Harris
For UX designers working in fast-paced, agile environments, it is often difficult to make quick, informed design decisions. Many user testing tools and methods help to reveal the "what" behind user actions but fail to reveal the "why", subjecting decisions to opinion and bias. This makes it difficult to keep stakeholders and members of the desig...
Next generation low code platforms snub citizen developers
Tuesday, January 15, 2019 by Sumit Sarkar
Analysts have touted the growth of high productivity application development platforms which are attractive to many enterprises unable to find the necessary digital talent. These evolving platforms, also described as no or low code, focus on increasing productivity over traditional software development by expanding the pool of talent that can deliver apps. Many professi...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
The benefits of single page applications as Adobe sees it
Thursday, January 10, 2019 by Gabriel Walt
Most people currently use a SPA every day without realizing it. Google Maps, Twitter, and Gmail are just a few examples of the abundance of SPAs in use today. While SPAs have been around for a while, technology advances have caused interest in them to soar over the past couple of years. Still, some misconceptions exist about the technology, many based on limitations in ...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Tech to expect at CES 2019
Friday, January 4, 2019 by Richard Harris
CES 2019 is almost here, but before the lights come on and the crowds begin to gather, here’s a sneak peek at what Futuresource Consulting expects will be the key tech trends to hit the global consumer electronics stage in January.
Headphones will make a big noise
Headphones have been making a resurgence over recent years and the category’s ascendance ...
Implementing AI technology while overcoming legacy systems
Friday, January 4, 2019 by Jason Cottrell
Legacy software is not great.
That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great.
There are a number o...
Commercial vs open source for app monitoring
Wednesday, January 2, 2019 by Richard Harris
In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Transforming industries with photo-enabled apps
Monday, December 24, 2018 by Jindou Lee
They say a picture’s worth a thousand words, which is probably why there are thousands of mobile apps designed to help users capture, send and discover images of what’s important to them. Ever since the first smartphone slid off the assembly line, photos have been an essential feature of mobile marketing and social media. But while consumer-facing tools have...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
AIOps and why IT should care
Thursday, November 29, 2018 by Bhanu Singh
For years, industry leaders have rightfully evangelized the massive benefits of digital transformation. Abandoning outdated legacy systems and processes in favor of cloud-enabled ones helps produce greater insights, lowers operating costs, and streamlines operations for faster time-to-market of new products or services and a better overall customer experience. Already, ...
Appodeal rewards Indie developers this holiday season
Wednesday, November 28, 2018 by Richard Harris
Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018.
“As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....
Project OWL wins IBM's 2018 Call for Code Global Challenge
Wednesday, November 28, 2018 by Richard Harris
Project OWL (Organization, Whereabouts, and Logistics), an IoT and software solution that keeps first responders and victims connected in a natural disaster, has won the 2018 Call for Code Global Challenge. Call for Code is a five-year global initiative that is the largest and most ambitious effort bringing together start-up, academic and enterprise developers to solve ...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Speeding up SaaS deployments with Platform.sh
Friday, November 23, 2018 by Richard Harris
Organizations spend an inordinate amount of time and resources developing and maintaining infrastructure, which distracts from what should be their core focus: providing customers with valuable and engaging applications and digital experiences. Platform.sh allows companies to direct their attention towards accomplishing this primary goal by relieving them of the burden ...
OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
Retro gaming talk with Matthew Thomas of Storytellers Entertainment
Tuesday, November 20, 2018 by Richard Harris
Storytellers Entertainment, an emerging game studio, seeks to revive fantasy retro gaming with its serialized fantasy based, solo-RPG. Matthew Thomas and Bill Munns are the creative heads behind their game “Imperium Omni”.
Matthew grew up in Southern California, where he went to college at age 16 later on, and earned a degree in Computer Programming ...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Cross channel analytics and marketing automation solution get updated
Monday, November 12, 2018 by Richard Harris
Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
New game studio wants to bring back fantasy based retro gaming
Tuesday, November 6, 2018 by Richard Harris
An emerging game studio, Storytellers Entertainment, is hoping to spark a new generation of fantasy based retro gaming with the development of “Imperium Omni”, a four part serialized solo-RPG set in the vast fictional world of Aeris Pri. The game is to be released on PC with future expansion to Xbox and PS4 console platforms.
The company, established by f...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
New startup pairs Android developers to businesses
Friday, November 2, 2018 by Christian Hargrave
The driving force in smartphone technology is the app – everyone loves to use them, and every business wants their own.
But the average mobile app costs up to $25,000 when developed by a reputable company. That puts the full-function app out of reach for many small businesses.
Now, a new website unites vetted Android Developers with those business owners to ...
ALM data strategies that mimic the principles of blockchain
Friday, November 2, 2018 by Christopher Pola
All too often, I hear from customers about a very common pain point: they do not have the data to run their business. It’s not that they lack data, but they lack trust in their data. While solving data issues can be a riddle at times, I believe this dilemma is symptomatic of antiquated and/or misappropriated application lifecycle management (ALM) systems requiring...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
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