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App Developer Magazine issues we found relating to marketing


July13 Issue: Old School vs. New School Marketing

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

Aug13 Issue: Why Planning is More Important Than Timing When Marketing Your App

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Aug13 Issue: Marketing On The Cheap - How to Successfully Market Your app With No Budget

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

marketing news search results

Developer news items we found relating to marketing

150 results
Predict the value of the user behind each new app install with RTP

Predict the value of the user behind each new app install with RTP

Thursday, February 22, 2018 by

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,... Read More
Adikteev mobile marketing platform raises $12M

Adikteev mobile marketing platform raises $12M

Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w... Read More
New mobile app marketing tool from CrossInstall

New mobile app marketing tool from CrossInstall

Tuesday, February 20, 2018 by

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,... Read More
Using common short codes for mobile app marketing

Using common short codes for mobile app marketing

Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ... Read More
People based identity management gets more accessible for brands

People based identity management gets more accessible for brands

Thursday, February 15, 2018 by

Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for... Read More
Bitcoin job skills are hot says latest report

Bitcoin job skills are hot says latest report

Monday, February 12, 2018 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor... Read More
Rethinking your mobile app testing tools

Rethinking your mobile app testing tools

Friday, February 09, 2018 by

Using mobile app testing tools, or software QA tools usually tells developers something they don't want to hear - their software is broken somewhere. Over the years, testing apps and software has become more laborious than is should be, but a necessary evil when targeting multiple platforms and devices in today's dizzying world of mobile hardware.Rainforest is on a miss... Read More
App development using low code and no code report in

App development using low code and no code report in

Thursday, February 08, 2018 by

Creating custom mobile apps using low code and no code platforms induces a rare form of nausea in some native programmers. Why? Because they don't fully understand what low code platforms really do and they don't want to care. As programmers we want to think of ourselves as "high and mighty coding Gods" with anything less than scripting languages beneath us. And the mor... Read More
ShiftPixy reports fiscal 2018 first quarter results

ShiftPixy reports fiscal 2018 first quarter results

Thursday, January 25, 2018 by

ShiftPixy, Inc. has announced operating results for the three months ending November 30, 2017 (“2018 First Quarter”).“ShiftPixy remains an early stage company, and we will continue to invest in the business as appropriate, in areas such as product development, sales and marketing and client support,” noted Scott W. Absher, Chief Executive Officer of ShiftPixy.  “Ov... Read More
Dataguise recognized in MarketsandMarkets data-centric security report

Dataguise recognized in MarketsandMarkets data-centric security report

Thursday, January 25, 2018 by

Dataguise was cited a new report titled Data-Centric Security Market Global Forecast to 2022 published by IT research firm MarketsandMarkets. In the report, analysts forecast the global data-centric security market to grow from USD $1.79 Billion in 2016 to USD $5.83 Billion by 2022, at a compound annual growth rate (CAGR) of 23.1%. The report indicates that sensitive da... Read More
Creating multilingual apps with GitHub and Crowdin

Creating multilingual apps with GitHub and Crowdin

Saturday, January 20, 2018 by

For millions of developers, GitHub is a perfect place to share code, build software, and grow businesses. This fall GitHub opened a Marketplace where you can find the right tools to add to your workflow and get the job done. To extend your app's reach, there’s a tool like Crowdin, a localization management tool that easily integrates with your repository, so you ca... Read More
Bango launches Mobile Money wallet in Google Play with MTN Ghana

Bango launches Mobile Money wallet in Google Play with MTN Ghana

Wednesday, January 17, 2018 by

Bango just partnered with MTN Ghana to launch operator payments in Google Play. What this means is MTN Ghana subscribers can now pay for the wealth of content and services from Google Play with one-click, charging their MTN Mobile Money account.MTN Ghana is part of the MTN Group, which has over 200 million subscribers across 22 countries in Africa. From today on, s... Read More
Overstock executive named co-chair of VRARA Retail Committee

Overstock executive named co-chair of VRARA Retail Committee

Friday, January 12, 2018 by

Months after Overstock.com, announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s responsibility as chair, he will serve as president of the newly ... Read More
The new location based marketing strategy

The new location based marketing strategy

Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick... Read More
72M data points collected on children in spite of COPPA

72M data points collected on children in spite of COPPA

Wednesday, December 27, 2017 by

New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ... Read More
Making a mobile game that sticks this season

Making a mobile game that sticks this season

Wednesday, December 27, 2017 by

‘Tis the season to be gaming. With dozens of new titles expected to hit the shelves, app stores and console and PC marketplaces this holiday season, it’s critical that developers level up their strategies for a successful game launch to earn a hefty slice of this year’s holiday gaming sales pie.After building a terrific game, a successful holiday launch hinges on provid... Read More
Women worth more than men in mobile F2P games

Women worth more than men in mobile F2P games

Thursday, December 21, 2017 by

New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at... Read More
Unity game developers Christmas event returns

Unity game developers Christmas event returns

Wednesday, December 20, 2017 by

After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen... Read More
What the end of Net Neutrality does to app developers

What the end of Net Neutrality does to app developers

Friday, December 15, 2017 by

With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th... Read More
AI and machine learning make app development and marketing smarter

AI and machine learning make app development and marketing smarter

Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ... Read More
Device testing in the cloud empowers developers - and ad fraudsters

Device testing in the cloud empowers developers - and ad fraudsters

Friday, December 08, 2017 by

Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly... Read More
Bitland and FoodCoin partner to fulfill promises of Blockchain

Bitland and FoodCoin partner to fulfill promises of Blockchain

Wednesday, December 06, 2017 by

Two blockchain companies, Bitland, based in the US, and FoodCoin, based in Switzerland, are partnering to bring the tools of blockchain to local communities. Many of the communities are in developing regions of the world. The goals of both FoodCoin Ecosystem and Bitland are to offer blockchain technologies to facilitate real world interactions that improve hum... Read More
ABBYY announced their new real-time recognition SDK

ABBYY announced their new real-time recognition SDK

Monday, December 04, 2017 by

ABBYY has announced the release of the new version of the ABBYY Real-Time Recognition Software Development Kit (RTR SDK) with added livestreaming video data capture functionality on iOS and Android mobile platforms. The Real-Time Recognition technology is capable of instantly pulling text information from on-screen objects and automatically converting it into digital da... Read More
Research suggests a diverse need for video communications PaaS

Research suggests a diverse need for video communications PaaS

Friday, December 01, 2017 by

Vidyo in collaboration with WebRTC ventures has released a report titled “The Rise of Embedded Video Communications: Trends in Video-Enabled Apps.” The report shows that communications platforms-as-a-service (PaaS) is a top choice for those who are planning embedded video projects, with 49% of respondents saying that they plan to use a communications PaaS to initiate an... Read More
Making in-app purchase whales is more expensive than you think

Making in-app purchase whales is more expensive than you think

Friday, December 01, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi... Read More
BlueCart uncovers purchasing trends in the food industry

BlueCart uncovers purchasing trends in the food industry

Thursday, November 30, 2017 by

BlueCart is a mobile procurement app on the market in which restaurants and bars are directly connected with their exclusive network of suppliers. Using data from BlueCart’s user community of 37,000 businesses, the report focuses on US market trends providing businesses valuable insights as to where the food sector could be migrating in terms of demand. As a procurement... Read More
Mountain Dew taps Immersv for 360 video ads

Mountain Dew taps Immersv for 360 video ads

Monday, November 27, 2017 by

Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”   The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat... Read More
Building apps for emerging markets

Building apps for emerging markets

Monday, November 27, 2017 by

Internet use is ballooning in emerging economies in South America, Africa and Asia (amongst others). These economies are growing fast, and an explosion in smartphones and mobile internet has generated a vast wave of users venturing online for the first time. However, despite this phenomenal growth, it would be unwise to take this technology growth for granted, or to ass... Read More
Why your app is getting uninstalled and how to prevent it

Why your app is getting uninstalled and how to prevent it

Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni... Read More
Smart mobile marketing during the holidays

Smart mobile marketing during the holidays

Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ... Read More
Umajin Immerse just launched

Umajin Immerse just launched

Monday, November 20, 2017 by

Umajin Immerse has announced the launch of Umajin Immerse, a development platform that includes 3D, Digital Agents, Augmented Reality (AR), Virtual Reality (VR), offline mapping and simplified and secure provisioning of enterprise data resources. The platform is used to drive innovation and digital transformation for enterprises, allowing rapid deployment of digital pro... Read More
Drawbridge launches the Connected Consumer Graph

Drawbridge launches the Connected Consumer Graph

Wednesday, November 15, 2017 by

Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing a... Read More
Unlocking your phone to kill time? You're not alone

Unlocking your phone to kill time? You're not alone

Monday, November 13, 2017 by

A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making... Read More
Chick-fil-A used visual A/B testing to improve mobile experience

Chick-fil-A used visual A/B testing to improve mobile experience

Wednesday, November 08, 2017 by

Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick... Read More
About Universal App campaigns and getting installs

About Universal App campaigns and getting installs

Tuesday, November 07, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o... Read More
Learning ARKit for the average iOS developer

Learning ARKit for the average iOS developer

Monday, November 06, 2017 by

Augmented Reality is not new and developers already have tools to create augmented reality (AR) apps. But with Apple’s brand-new ARKit, we’re going to see a massive shift in the landscape as this new framework simplifies the process of building AR experiences for iPhone and iPad. With ARKit in their arsenal, developers are presented with a golden opportunity a... Read More
YouAppi launches lightweight SDK

YouAppi launches lightweight SDK

Thursday, November 02, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar... Read More
Using ARKit to provide a mobile content experience

Using ARKit to provide a mobile content experience

Thursday, November 02, 2017 by

With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A... Read More
Bright Box delivers AI marketing system for dealerships

Bright Box delivers AI marketing system for dealerships

Monday, October 30, 2017 by

Bright Box has recently released Honda Connected Car services for European countries, and implements an AI system that could replace salesmen in car dealerships. This AI can evaluate the customer's lifestyle and recommend accessories, can sell cars based on driving style and the individual’s lifestyle. Not only that it is able to predict when the user needs to go in for... Read More
Automic intelligent automation platform released

Automic intelligent automation platform released

Friday, October 27, 2017 by

Automic, one of CA Enterprises most recent acquisitions, recently announced its first major product release under the CA name, and that Automic has been named the flagship piece of CA’s new Intelligent Automation platform. The move demonstrated CA’s investment in the automation market, a market said to have a potential to grow to $10B by 2020. This is Automic’s first pl... Read More
Apple search ads is taking a big bite of the market

Apple search ads is taking a big bite of the market

Thursday, October 26, 2017 by

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t... Read More
The report from 50 billion mobile and web events is here

The report from 50 billion mobile and web events is here

Wednesday, October 25, 2017 by

Mixpanel, Inc. released its first Product Benchmarking Report to determine quantitative benchmark metrics for key moments in the user’s web and mobile journey while seeking to answer the question often asked by marketers and developers, “what’s the best performance standard for our industry?” The findings challenge many commonly held product performance benchmarks while... Read More
Low code and no code app development benefits

Low code and no code app development benefits

Wednesday, October 25, 2017 by

No-code and low-code platforms serve development projects in a myriad of different ways. It’s all about assessing a business user's ability and the problem at hand to determine the best approach for the job.That's why we had a chat with John Carione, Product Marketing strategy at Quick Base to learn more about No-code and Low-Code application development.ADM: We've hear... Read More
SimpleOrder chats about their Restaurant Management Software

SimpleOrder chats about their Restaurant Management Software

Tuesday, October 24, 2017 by

Restaurant inventory management software platform SimpleOrder was founded in Tel Aviv, Israel in 2012 by restaurant industry veterans who saw a critical need to bring back-of-house operations into the 21st Century. SimpleOrder’s restaurant industry management software platform provides restaurant operators with an automated inventory system that provides counts and cost... Read More
Tapjoy delivers impressive results to 20th Century Fox

Tapjoy delivers impressive results to 20th Century Fox

Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action... Read More
App developers find Holiday campaigns challenging

App developers find Holiday campaigns challenging

Thursday, October 19, 2017 by

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ... Read More
Freemium app model remains best option for developers

Freemium app model remains best option for developers

Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s... Read More
The three keys to mobile advertising success

The three keys to mobile advertising success

Thursday, October 19, 2017 by

The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t... Read More
Progress talks Kendo UI Builder v2

Progress talks Kendo UI Builder v2

Wednesday, October 11, 2017 by

Not all companies are building applications from scratch today, so businesses must take into consideration the investments made in web applications in the past and leverage it as cost-effectively and efficiently as possible.We talked with Tanya O’Connor, Senior Product Marketing Manager, Progress OpenEdge, to learn more about how their new Kendo UI Builder 2.0 wants to ... Read More
The impact of fast data on the modern application stack

The impact of fast data on the modern application stack

Monday, October 09, 2017 by

Lightbend has announced its Fast Data Platform to help operationalize applications built for streaming data use cases. The new distribution aims to support how organizations design, build and run fast data applications, as new use cases like Real-Time Decisioning, Real-Time Personalization, IoT and others evolve the big data requirements from its legacy batch/Hadoop roo... Read More
Are app store subscription models right for your app?

Are app store subscription models right for your app?

Friday, October 06, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u... Read More
DeviceID reset fraud is now top ad fraud method

DeviceID reset fraud is now top ad fraud method

Wednesday, September 27, 2017 by

AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi... Read More
The small business market should be the developers next focus

The small business market should be the developers next focus

Tuesday, September 26, 2017 by

Small businesses are more often than not behind the curve when it comes to technology, but how will that change in the future as? That's the question that many enterprise are searching for the answer to.Alex Barnett recently returned to Intuit to head up their Developer Group and he could not be more inspired by the role developers are playing in small business success.... Read More
Freemium sales tips from an expert in SaaS

Freemium sales tips from an expert in SaaS

Wednesday, September 20, 2017 by

Does the no-sales-team approach really work? Many organizations have relied on the "viral" nature of their products to scale their businesses, all supposedly without a sales team. But there is something these multi-billion dollar companies aren't telling you - all-star sales teams sit at the core of their success.Freemium has been billed as a way to generate new revenue... Read More
About the explosive growth of mobile video advertising

About the explosive growth of mobile video advertising

Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita... Read More
Low code does not mean simple or isolated

Low code does not mean simple or isolated

Monday, September 18, 2017 by

As automation and rapid development are increasingly becoming the order of the day, a clear pattern has begun to form between two key enterprise practices. That it is to say that low code development platforms are now often offering services for Enterprise Information Management. The new partnership between the two technologies being motivated by companies' constant dri... Read More
Glispa acquires justAd to provide a better ad experience

Glispa acquires justAd to provide a better ad experience

Thursday, September 14, 2017 by

Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”... Read More
The HTML5 killer you may not know about

The HTML5 killer you may not know about

Thursday, September 14, 2017 by

For years HTML has been the universal language for website construction, and it has been impressively resilient in the face of competing languages thus far. It’s been known to have the best combination of speed, security, responsiveness and compatibility of all programming languages on the market. However, the world is expanding beyond the internet browser to mobile and... Read More
DevOps IT salary report reveals shifting employment priorities

DevOps IT salary report reveals shifting employment priorities

Wednesday, September 13, 2017 by

Puppet has released the findings of its fourth annual DevOps Salary Report. The salary report, based on 3,200 responses collected through the 2017 State of DevOps survey, shows how compounding factors, including geographic region, industry and the number of servers managed, are influencing compensation.The report found that IT professionals overseeing the largest enviro... Read More
Four privacy questions every developer needs to answer

Four privacy questions every developer needs to answer

Wednesday, September 13, 2017 by

Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi... Read More
So this is what everyone is doing on their mobile

So this is what everyone is doing on their mobile

Monday, September 11, 2017 by

Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m... Read More
ShopAdvisor introduces version 3.0 of its API

ShopAdvisor introduces version 3.0 of its API

Thursday, September 07, 2017 by

ShopAdvisor, Inc, has announced the general availability of Version 3.0 of the ShopAdvisor API. Version 3.0 is faster, more efficient, and more accurate at returning the information needed to power campaigns that provide each consumer with a personalized shopping experience on their smartphone. Brands use the API to power campaigns that engage the shopper intelligently ... Read More
CoachGuitar teaches you guitar and lets us look under the hood

CoachGuitar teaches you guitar and lets us look under the hood

Wednesday, September 06, 2017 by

CoachGuitar is a five-year old, France-based company that offers a unique method of teaching guitar enthusiasts of all skill levels how to play their favorite songs. Using the visual guitar teaching app, millions of students from around the globe download video tutorials and learn to play along. With a typical traffic of 2,000-3,000 downloads per day - and even reaching... Read More
When Taylor Swift crashes servers

When Taylor Swift crashes servers

Wednesday, August 30, 2017 by

Whether it be a new pop star album, release of a new season of a TV show, or a "fight of the century" style hyped up fight, we never quite think about what it takes in technological infrastructure to make all of the magic happen. In particular, with the release of Taylor Swift's latest song, "Look what you made me do," a similar situation arose which had many scrambling... Read More
Analysis reveals app push notifications increase spending by 16 percent

Analysis reveals app push notifications increase spending by 16 percent

Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5... Read More
How app developers can avoid costly IP mistakes

How app developers can avoid costly IP mistakes

Tuesday, August 29, 2017 by

In the early stages of product development, app developers often pour time and resources into building a viable business, development, and marketing. And while most app developers certainly take intellectual property (IP) protection into consideration, the unfortunate reality is that many underestimate just how integral a strong IP strategy is to commercial success and ... Read More
Building a viral app platform

Building a viral app platform

Monday, August 28, 2017 by

With the 1 year anniversary of Pokemon Go fresh in our minds, it's fair to wonder why more mobile games have not reached the same level of success. Many have made an initial splash but failed to maintain the momentum necessary to achieve viral status. One notable exception is Trivia Crack. Since it's release in 2013, the mobile gaming sensation has been downloaded more ... Read More
OfferCraft and Swinomish Casino launch new gamified campaigns

OfferCraft and Swinomish Casino launch new gamified campaigns

Friday, August 25, 2017 by

OfferCraft has teamed up with Swinomish Casino & Lodge in Anacortes, Washington, to launch weekly gamified offers that customers can play on their website, in email and via social media. And each week, the Swinomish Team offers a live look at each game on Facebook.The games, themed around a movie series, summer holidays and casino amenities and anniversaries, have b... Read More
Kony introduces us to AppPlatform V8

Kony introduces us to AppPlatform V8

Thursday, August 24, 2017 by

Businesses big and small are feeling the mounting pressure of increasing demand by their clients, employees and partners for mobile apps. Many of them struggle to meet this demand. Especially with limited budgets and lack of in-house developer skills, which seem to be the biggest hurdles.To help solve this mobile app dilemma, Kony recently launched its Kony AppPlatform ... Read More
Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A

Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A

Wednesday, August 23, 2017 by

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ... Read More
Quest launches Toad Edge toolset for MySQL

Quest launches Toad Edge toolset for MySQL

Tuesday, August 22, 2017 by

Quest Software, a global systems management and security software provider, has announced the availability of Toad Edge, a new commercial database toolset that makes it easy for development teams and database administrators (DBAs) to develop and manage next-generation open source database environments. With the first release supporting MySQL, Toad Edge saves time, minim... Read More
$40 million genomics accelerator introduced by Helix and Illumina

$40 million genomics accelerator introduced by Helix and Illumina

Tuesday, August 22, 2017 by

Helix, a personal genomics company, has announced a collaboration with Illumina Accelerator, a business accelerator focused solely on creating an innovation ecosystem for the genomics industry. Together, the organizations will partner with entrepreneurs to foster and accelerate innovation and development of DNA-driven products and insights for consumers. Interested star... Read More
Russian mobile markets showing good signs for growth

Russian mobile markets showing good signs for growth

Friday, August 18, 2017 by

With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu... Read More
AR experience to be provided as New York Jets team up with Xperiel

AR experience to be provided as New York Jets team up with Xperiel

Friday, August 18, 2017 by

To kick-off the 2017-2018 NFL season, the New York Jets and Xperiel, inventor of the Real World Web (RWW) platform, are announcing a partnership to bring football fans’ favorite in-stadium activities right to their fingertips. Starting on September 24, during the home game against the Miami Dolphins, fans using the New York Jets app will be able to participate in custom... Read More
Apps with subscriptions should read this report about pricing

Apps with subscriptions should read this report about pricing

Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s... Read More
How event automation is helping equip marketers to convert

How event automation is helping equip marketers to convert

Friday, August 11, 2017 by

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m... Read More
Learn FileMaker with help from new Custom App Academy

Learn FileMaker with help from new Custom App Academy

Thursday, August 10, 2017 by

FileMaker, Inc. has announced the launch of its Custom App Academy and FileMaker Developer Conference videos designed to help individuals learn to build custom apps using their Platform.The new Custom App Academy includes video tutorials with step-by-step guidance tailored to the learner’s level:- Fundamentals: Provides an overview of their Platform and the basic naviga... Read More
Vungle SDK to be released on the Amazon Fire tablet

Vungle SDK to be released on the Amazon Fire tablet

Tuesday, August 08, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year... Read More
PagerDuty expands into APAC regions along with new Australia IT report

PagerDuty expands into APAC regions along with new Australia IT report

Tuesday, August 01, 2017 by

PagerDuty, a provider of digital operations management, has announced the launch of its local team in Sydney, Australia. The global expansion will help the company further grow its presence in the Asia-Pacific region and address the increasing need for digital operations management software. The company also announced the appointment of David Wall, former head of APAC s... Read More
Omni-channel insights launch for phone call analytics platform DialogTech

Omni-channel insights launch for phone call analytics platform DialogTech

Wednesday, July 26, 2017 by

DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve... Read More
Fighting mobile ad fraud with new Active Protect program

Fighting mobile ad fraud with new Active Protect program

Wednesday, July 26, 2017 by

A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r... Read More
Kony gauges the state of apps in the enterprise

Kony gauges the state of apps in the enterprise

Tuesday, July 25, 2017 by

More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., an enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business execu... Read More
Actiance announces ISV Developer Program

Actiance announces ISV Developer Program

Monday, July 24, 2017 by

Actiance has announced its ISV Developer Program. The new partner program will expand Actiance’s compliance and archiving platform, providing customers with more powerful solutions to help them stay compliant with regulatory mandates set by FINRA, SEC, IIROC, FCA, GDPR, and MiFID II, and others, as well as gain valuable insights from the communications data they collect... Read More
STREAM from Lucktastic lets app marketers define and target US consumers

STREAM from Lucktastic lets app marketers define and target US consumers

Monday, July 24, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“... Read More
IBM Watson Analytics to improve the student retention rates at SCSU

IBM Watson Analytics to improve the student retention rates at SCSU

Friday, July 21, 2017 by

Low student retention rates continue to challenge many colleges and universities across the U.S. The National Student Clearinghouse Research Center reported this summer that for all students who started college in the U.S. in the fall of 2015, only 61.1 percent returned to their original school for the fall semester of 2016. Studies show that college freshman who r... Read More
Why Texas Humor selected the Shopgate mobile commerce platform

Why Texas Humor selected the Shopgate mobile commerce platform

Thursday, July 20, 2017 by

Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi... Read More
CURRENT ཌྷ to bring together Christian business leaders

CURRENT '17 to bring together Christian business leaders

Wednesday, July 19, 2017 by

C12, the nation’s largest network of Christian CEOs, business owners, and executives, this week excitedly announced their annual conference, CURRENT ’17, will be officially hosted this September 28 through the 30th at the JW Marriott Resort & Spa in San Antonio, Texas.Curated specifically to celebrate 25-years of positive impact, CURRENT ’17 will feature guest speak... Read More
The first Bluetooth Mesh solution from Silicon Labs lands

The first Bluetooth Mesh solution from Silicon Labs lands

Wednesday, July 19, 2017 by

To help developers simplify the design of mesh-networked devices for the Internet of Things (IoT) and get to market faster, Silicon Labs introduced a comprehensive suite of software and hardware that supports the new Bluetooth mesh specification. The new Bluetooth mesh solution benefits from the company’s proven mesh networking expertise and includes development tools, ... Read More
5,000 developers and professionals responded in Skill Up 2017

5,000 developers and professionals responded in Skill Up 2017

Wednesday, July 19, 2017 by

Nearly 5,000 developers and tech professionals across the world responded to Packt’s third annual Skill Up survey to share their thoughts on the latest tech tools and trends, and how they work and learn. Skill Up 2017 also investigated wider questions about the tech industry - from its status and value in organizations and industry, through to urgent issues around diver... Read More
Lucktastic releases STREAM audience platform

Lucktastic releases STREAM audience platform

Wednesday, July 19, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“... Read More
World Emoji Day: The Royal Opera House teams with Twitter

World Emoji Day: The Royal Opera House teams with Twitter

Monday, July 17, 2017 by

World Emoji Day on Monday, July 17, 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the Royal Opera House will share a series of tweets via its Twitter hand... Read More
Zombie apps in the Google Play Store

Zombie apps in the Google Play Store

Friday, July 14, 2017 by

Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps... Read More
Enghouse Interactive reports 450 contact center deployments on Skype for business

Enghouse Interactive reports 450 contact center deployments on Skype for business

Friday, July 07, 2017 by

Enghouse Interactive reported that it has successfully completed more than 450 contact center deployments, totaling more than 10,000 active concurrent agents, on Microsoft Skype for Business (SFB), for which the customer interaction solutions company provides a full omni-channel communications experience both on-premise and in the cloud. “Skype for Business continu... Read More
Acquired.io wants to help small app publishers

Acquired.io wants to help small app publishers

Thursday, July 06, 2017 by

The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N... Read More
SpotX has released support for DigiTrust in its Direct AdOS

SpotX has released support for DigiTrust in its Direct AdOS

Tuesday, July 04, 2017 by

Video ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The... Read More
$100M in app developer funds available to build Cloudflare apps

$100M in app developer funds available to build Cloudflare apps

Friday, June 30, 2017 by

Cloudflare, an Internet performance and security company, is introducing the all-new Cloudflare Apps, a free platform that enables developers to build applications that leverage their global infrastructure and distribute them to the more than six million users on their network. As part of this new platform, the company is announcing the $100 million Cloudflare Developer... Read More
Cin7 releases one click integration with Walmart

Cin7 releases one click integration with Walmart

Wednesday, June 28, 2017 by

Cin7, a provider in cloud-based inventory management, has announced it has integrated its product suite with the Walmart Marketplace. The marketplace enables sellers to leverage the power of the worlds largest retailer, with their items appearing on Walmart's website alongside those being sold by Walmart and other marketplace sellers.Walmart Marketplace is an invitation... Read More
Poker Night in America bets on KamaGames to make their mobile app

Poker Night in America bets on KamaGames to make their mobile app

Wednesday, June 28, 2017 by

The KamaGames Group, have announced their partnership with Poker Night in America, the high stakes poker television show, that premieres every Monday & Sunday on CBS Sports Network in North America.The partnership will see the release of a standalone branded Poker Night in America app which will leverage the KamaGames technology platform and global liquidity of play... Read More
Mobile video challenges most app marketers new report says

Mobile video challenges most app marketers new report says

Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ... Read More
The best month to acquire users is in September finds new report

The best month to acquire users is in September finds new report

Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort... Read More
Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

Tuesday, June 20, 2017 by

Tapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap... Read More
Weather apps have the highest mobile ad eCPM finds new report

Weather apps have the highest mobile ad eCPM finds new report

Thursday, June 08, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ... Read More
KamaGames reports huge growth in their mobile casino games audience

KamaGames reports huge growth in their mobile casino games audience

Tuesday, June 06, 2017 by

In a year that has seen overall growth across the industry, as well as new entrants into the space, KamaGames has continued to grow through a combination of strategic partnerships, a strong recruitment drive, the launch of several new products and the expansion into a number of emerging markets.Daniel Kashti, Chief Marketing and Commercial Officer at KamaGames said “It’... Read More
Mobile video ads install the most apps new survey says

Mobile video ads install the most apps new survey says

Wednesday, May 31, 2017 by

AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who... Read More
The Future of AR in mobile apps

The Future of AR in mobile apps

Tuesday, May 30, 2017 by

Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR... Read More
AppsFlyer releases Active Fraud Insights 2.0

AppsFlyer releases Active Fraud Insights 2.0

Monday, May 29, 2017 by

AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of... Read More
Mavin says that social media is an untapped user engagement tool

Mavin says that social media is an untapped user engagement tool

Friday, May 26, 2017 by

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo... Read More
Tech decision makers double down on cloud adoption says new index

Tech decision makers double down on cloud adoption says new index

Tuesday, May 23, 2017 by

The large majority of technology decision makers (84 percent) say their organizations invested in cloud services in 2016. The adoption of cloud services in 2016 is a mirror image of the planned cloud investments expressed in last year’s report. According to Insight’s 2017 Intelligent Technology Index report, “As IT leaders make decisions and arrangements to straddl... Read More
AOL says you need to diversify your ad strategy

AOL says you need to diversify your ad strategy

Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod... Read More
IBM launches Blockchain Founder Accelerator

IBM launches Blockchain Founder Accelerator

Friday, May 19, 2017 by

IBM has announced the IBM Blockchain Founder Accelerator to help enterprises and enterprise developers take blockchain networks into production faster. The accelerator is the first program available that provides expertise and support across the technology, legal and business considerations of establishing new blockchain networks. Enterprises can join to gain exclusive ... Read More
OfferCraft expands AI and Gamification efforts into Asia

OfferCraft expands AI and Gamification efforts into Asia

Thursday, May 18, 2017 by

OfferCraft, a software company that uses artificial intelligence and gamification to better target advertising, is expanding into Asia. Their executives will be doing presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software make... Read More
Renesas to demonstrate IoT Sandbox at IoT World 2017

Renesas to demonstrate IoT Sandbox at IoT World 2017

Thursday, May 18, 2017 by

Renesas Electronics America Inc., a supplier of semiconductor solutions, announced that they has expanded their IoT Sandbox to shorten the prototyping process for Internet of Things (IoT) design and to simplify the path to production for small- to large-sized companies developing IoT solutions.In collaboration with Bug Labs, Medium One, and Seeed Studio, Renesas has bro... Read More
How app developers are failing in user engagement

How app developers are failing in user engagement

Thursday, May 18, 2017 by

Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to... Read More
IoT training for sensor-based IoT solutions

IoT training for sensor-based IoT solutions

Wednesday, May 17, 2017 by

Telit, an Internet of Things (IoT) solutions company, has announced it is sponsoring an IoT workshop that will teach participants the fundamentals needed to help them configure, launch and maintain an IoT solution. This hands-on, interactive workshop is an extension of the Telecommunications Industry Association’s (TIA) Connectivity Jam and takes place June 8, 2017 in D... Read More
Explaining RCS and how it could kill the need for some apps

Explaining RCS and how it could kill the need for some apps

Friday, May 12, 2017 by

Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo... Read More
Social media intelligence platform releases premium offerings

Social media intelligence platform releases premium offerings

Thursday, May 11, 2017 by

Synthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv... Read More
Demand for mobile print solutions are on the rise

Demand for mobile print solutions are on the rise

Thursday, May 11, 2017 by

Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ... Read More
VR advertising SDK is now available for developers

VR advertising SDK is now available for developers

Wednesday, May 10, 2017 by

Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ... Read More
AppOnboard raises $4M in a seed round

AppOnboard raises $4M in a seed round

Wednesday, May 10, 2017 by

The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ... Read More
FileMaker updates to version 16 and packs a punch

FileMaker updates to version 16 and packs a punch

Tuesday, May 09, 2017 by

FileMaker, Inc. announced the release of the FileMaker 16 Platform, the latest version of its custom app platform. Their platform includes everything needed to create, share, and run custom apps for business teams. This simplifies and accelerates the design and delivery of custom apps for mobile, cloud and on-premises deployments. The FileMaker 16 Platform packs powerfu... Read More
Tools and tips for app developers in the May 2017 issue

Tools and tips for app developers in the May 2017 issue

Sunday, May 07, 2017 by

Buzz, buzz, buzz - mobile software development marches forward and we've got loads of mobile development tips, advice, and helpful commentary for you in our latest issue. A special thanks goes out to all of the contributing editors, and the leaders who sat with us to give us some great insight on the topics inside.Check out what you’ll find inside the May 2017 issue of ... Read More
The hottest skills needed in the freelance job market to get hired

The hottest skills needed in the freelance job market to get hired

Thursday, May 04, 2017 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills and is part of a quarterly series that sheds light on new and emerging skills freelancers are providing. According to a recent report, nearly half (49%) of hiring managers use freelancers to access skil... Read More
mTraction TVSync looks to expand into TV marketing

mTraction TVSync looks to expand into TV marketing

Thursday, May 04, 2017 by

mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad... Read More
Growing your business with an app

Growing your business with an app

Tuesday, May 02, 2017 by

There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ... Read More
NoTrove threat is delivering millions of scam ads

NoTrove threat is delivering millions of scam ads

Friday, April 28, 2017 by

Earlier this year, RiskIQ, a digital threat management company, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further und... Read More
The intersection of AR, IoT, and Apps in the legal realm

The intersection of AR, IoT, and Apps in the legal realm

Thursday, April 27, 2017 by

In 2007 the Apple gave us the iPhone and Apps became the rage. While the term “Internet for things” was first coined 1999 by Kevin Ashton (one of the founders of the original Auto-ID Center at MIT), in 2013 the Global Standards Initiative on Internet of Things defined the term as “the infrastructure of the information society.” AR, or Augmented Reality, unlike virtual r... Read More
New Pictionary app lets users sketch on the go

New Pictionary app lets users sketch on the go

Thursday, April 27, 2017 by

Etermax, the creator of Trivia Crack and Aworded Crack, announced the launch of the digital app version of Pictionary, based on the classic draw-n-guess board game, in partnership with Mattel. The mobile app will launch on April 27, surprising users with an all new way to play.The new Pictionary app will include features inspired by the classic top selling draw-n-guess ... Read More
The ABBYY real-time recognition SDK for mobile app support

The ABBYY real-time recognition SDK for mobile app support

Wednesday, April 26, 2017 by

In a consumer driven markets, it is all about customer experience. Brands and developers who can deliver a consistently smooth and enjoyable CX have a greater chance to get ahead of the competition. That is why streamlining the input of information is so important - it makes the user’s life easier and your app’s performance - better. Bruce Orcutt, the vice president of ... Read More
Language translation app by Reverso hits 6.0

Language translation app by Reverso hits 6.0

Monday, April 24, 2017 by

Reverso, a developer of translation tools and solutions, has unveiled Reverso Context 6.0 - the latest version of their mobile translation and language learning app with a number of improvements to help its five million users discover new words and phrases in context. Their platform specializes in tapping the power of Big Data and AI to help users better understand word... Read More
Big Nerd Ranch CEO to be featured speaker at IMPACT17

Big Nerd Ranch CEO to be featured speaker at IMPACT17

Monday, April 24, 2017 by

Big Nerd Ranch, known for its immersive application development bootcamps and app development services, announced that its CEO and founder, Aaron Hillegass, will be a featured speaker at IMPACT17 Cayman. This important internet marketing event will be help at at the beautiful Kimpton Seafire Resort, Grand Cayman.      Hillegass' lifelong interest in ... Read More
Keeping your free to play games and apps profitable

Keeping your free to play games and apps profitable

Friday, April 21, 2017 by

Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta... Read More
Small business and mobile apps insight

Small business and mobile apps insight

Thursday, April 20, 2017 by

Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps in 2017, according to new research from Clutch. They report that 42% of SMBs have built their own mobile app, and the survey indicates that SMBs increasingly view them as a worthwhile tool to improve business operations and return on investment.Two-thirds (67%) of SMBs surveyed said ... Read More
DevOps maturity report from Atlassian

DevOps maturity report from Atlassian

Monday, April 17, 2017 by

xMatters, a provider of integration-driven collaboration to proactively resolve issues, and Atlassian Corporation PLC, a provider of team collaboration and productivity software, have announced the results of their DevOps Maturity Survey. To analyze the maturity level of DevOps teams, the survey measured more than 1,000 respondents in five categories, including culture ... Read More
How NGINX could overpower Microsoft soon

How NGINX could overpower Microsoft soon

Thursday, April 13, 2017 by

In 2016, NGINX experienced their largest gains as a web server vendor, having increased by 4.8 million active sites and 2.85 percentage points. Netcraft believes that if these trends continue in 2017, NGINX could possibly overtake Microsoft as the second largest vendor in the second half of the year.In a recent conversation with Faisal Memon, Product Marketing at NGINX,... Read More
Taking your mobile website SEO to the next level

Taking your mobile website SEO to the next level

Wednesday, April 12, 2017 by

Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend... Read More
Social media influencer marketing through the eyes of #HASHOFF

Social media influencer marketing through the eyes of #HASHOFF

Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro... Read More
The marketing secrets of the most popular apps

The marketing secrets of the most popular apps

Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three... Read More
Public transit app releases Moovit toolkit for developers

Public transit app releases Moovit toolkit for developers

Friday, April 07, 2017 by

Companies that want more customers walking through the door now have a web tool kit to better direct people to their location via public transport. Moovit, a public transport app, has launched Moovit for Developers, a selection of free resources for web and app developers to install on virtually any company’s website or integrate into an Android or iPhone app. With a cl... Read More
Digital transformation will create jobs not kill them

Digital transformation will create jobs not kill them

Wednesday, April 05, 2017 by

When it comes to organizational impact, IT companies may be expecting to add jobs (including mobile app developers) over the next three to five years due to new projects (72 percent) and new technologies (69 percent) for digital transformation, according to a YouGov survey commissioned by Appian. Even more, 77 percent of IT leaders report digital transformation is a job... Read More
Playwire and Overwolf look to tap into the eSports industry

Playwire and Overwolf look to tap into the eSports industry

Wednesday, April 05, 2017 by

Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw... Read More
Pinterest promoted app pins now suported by Bidalgo

Pinterest promoted app pins now suported by Bidalgo

Thursday, March 30, 2017 by

Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an... Read More
How to help push alerts not seem so pushy!

How to help push alerts not seem so pushy!

Wednesday, March 29, 2017 by

Editors note: Guest submission from Sunil Thomas, CEO of CleverTap   Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons... Read More
Forrester Research names Kony as one of the top 11 in Low Code

Forrester Research names Kony as one of the top 11 in Low Code

Tuesday, March 28, 2017 by

Kony, Inc., an enterprise mobility and applications company, has announced it has been named a “Leader” in Mobile Low-code Development Platforms by independent research firm Forrester Research, Inc. Based on the in-depth evaluation, Kony achieved the highest score possible in 14 strategy and current offering criteria, including Declarative UX Tooling, Integration, Repor... Read More
Cloud-enabled attendant console at Enterprise Connect 2017

Cloud-enabled attendant console at Enterprise Connect 2017

Monday, March 27, 2017 by

At Enterprise Connect 2017, Enghouse Interactive has announced that its TouchPoint Attendant for Microsoft Skype for Business Online is generally available. TouchPoint Attendant is an operator console solution that natively integrates into Microsoft’s Skype for Business. This makes them one of the first consoles to market with support for Skype for Business Online and O... Read More
Repealing and replacing excel for marketers with AppsFlyer's new Pivot

Repealing and replacing excel for marketers with AppsFlyer's new Pivot

Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he... Read More
Mashape gets $18M in series B funding to help further the API revolution

Mashape gets $18M in series B funding to help further the API revolution

Friday, March 24, 2017 by

Mashape has announced that they have achieved a company milestone as they close a $18M Series B funding round, led by Andreessen Horowitz, a venture capital firm, with previous investors CRV and Index Ventures participating. The funding round, according to Mashape, "represents all the hard work by the team, our dedication to building the best and most open API Gateway f... Read More
The first data modeling tool for Couchbase NoSQL databases is here

The first data modeling tool for Couchbase NoSQL databases is here

Wednesday, March 22, 2017 by

Hackolade has introduced the first data modeling software tool for the Couchbase NoSQL database community. This software is compatible with Couchbase versions 4.0 through the latest 4.6 release. Standard features of Hackolade, already popular with NoSQL database users, have been adapted to support the specifications of Couchbase.  Users for the new release of Hacko... Read More
OMYO and Blingby team up to make live stream marketing a reality

OMYO and Blingby team up to make live stream marketing a reality

Tuesday, March 21, 2017 by

Research shows that 74% of consumers said there was a connection between watching a video on social media and their purchasing decision-making process. What if there were a better way for marketers to capitalize on such a trend? Imagine watching a Maroon5 video online and you are really liking Adam Levine’s jacket - and while watching the video, you point your cur... Read More
A real-time, open source commerce platform launched by Reaction Commerce

A real-time, open source commerce platform launched by Reaction Commerce

Tuesday, March 21, 2017 by

Reaction Commerce has announced the general availability (GA) release of its breakthrough, real-time and completely open source commerce platform, designed to build, run and scale modern digital stores. Offering the simplicity that businesses expect, along with the reliability, customization and scalability that larger retailers and brands require, Reaction Commerce ena... Read More
Cheetah Mobile celebrates launch of their ad platform into European markets

Cheetah Mobile celebrates launch of their ad platform into European markets

Tuesday, March 21, 2017 by

Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e... Read More

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