AI social media management assistant Hookle
Tuesday, September 24, 2024 by Brittany Hainzinger
Hookle, the AI-powered social media assistant, has introduced a comprehensive AI-driven social media app designed to simplify and democratize marketing for micro businesses. The app manages a micro business's entire social media process, utilizing AI at every step - from easy account setup and content creation to posting and performance analysis - all in one place, ...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Humanoid Drink Robot from Richtech Robotics
Monday, September 9, 2024 by Austin Harris
Richtech Robotics, a Nevada-based provider of AI-driven service robots, announced the installation of its advanced robotic beverage system, ADAM, at a One Kitchen in a Rockford, IL Walmart. This milestone marks the second installation as part of a planned rollout across 240 One Kitchen locations in the U.S. One Kitchen r...
Game technology report from Perforce reveals role of game engines
Thursday, September 5, 2024 by Austin Harris
Perforce Software, the DevOps company for global teams requiring speed, quality, security and governance at scale along the development lifecycle, announces the release of the 2024 State of Game Technology Report. This year's study, conducted in collaboration with JetBrains - a global software company specializing in the creation of intelligent, productivity-enhanci...
Online learning software market is expanding rapidly
Wednesday, August 21, 2024 by Brittany Hainzinger
The Global Online Learning Software and Platform Market was valued at USD 6801 Million in 2023 and is anticipated to reach USD 19090 Million by 2030, witnessing a CAGR of 15.7% during the forecast period 2024-2030.
Factors driving the growth of the online learning software and platform market:
The market for online learning platforms and software is expanding...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Microsoft surpasses revenue expectations for fourth quarter
Wednesday, August 14, 2024 by Brittany Hainzinger
Microsoft has reported outstanding financial results for the fourth quarter of its fiscal year 2024, surpassing market expectations with revenues of $64.73 billion, a 15% increase compared to the previous year. Net income reached $22 billion, representing $2.95 per share, slightly higher than earlier estimates. Despite this solid overall performance, the intelligent clo...
Paris 2024 Olympic apps ask for dangerous permissions
Monday, August 12, 2024 by Austin Harris
As Paris city attracted a large number of sports tourists, the apps for the Olympic Games 2024 are tracking them, extracting private data, and peddling it to advertisers and big tech.
According to a report from the Cybernews research team, which selected 12 Android apps relevant to the Olympic Games attendees in Paris and tested their permissions, the apps designed t...
Miniaturized AI solution from ASUS
Thursday, August 8, 2024 by Christian Hargrave
Generative AI (GenAI) is rapidly transforming industries, with the potential to create entirely new content, from crafting hyper-realistic product prototypes to generating innovative marketing campaigns. However, a significant hurdle exists: unleashing the true power of GenAI often requires access to bulky workstations or cloud resources.
ASUS NUC 14 Pro+: Miniaturiz...
Swimming World app releases on iOS and Android
Thursday, August 1, 2024 by Brittany Hainzinger
Swimming World recently announced the launch of its new mobile app now available on iPhone and Android. This exciting mobile app release follows Swimming World’s recent digital overhaul, which introduced enhanced features for subscribers including personalization and audio narration of feature stories. With the introduction of the app, Swimming World is offer...
Apple Immersive Video series premiere on Apple Vision Pro
Friday, July 26, 2024 by Richard Harris
Apple is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro. Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
Apple Immersive Video series premiere on Appl...
WWDC24 highlights from Apple
Friday, July 26, 2024 by Austin Harris
Apple recently showcased a series of groundbreaking updates and innovations at the Worldwide Developers Conference 2024 (WWDC24), captivating the developer community with a week of insightful sessions. The event highlighted the latest advancements across various domains, including machine learning, Swift, SwiftUI, spatial computing, and more.
WWDC24 highlights from&n...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Tech Bytes from Intel reveals new tech updates
Tuesday, March 19, 2024 by Richard Harris
Robert Hallock, vice president and general manager of AI and technical marketing in the Client Computing Group at Intel, shares insights on OpenVINO 2024.0.0, Intel’s NPU Acceleration Library, and a security innovation in collaboration with CrowdStrike.
Tech Bytes from Intel: OpenVINO 2024 release adds Intel Core Ultra NPU support and deep Gen AI focus
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AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
AI gaming GPU series GeForce RTX 40 SUPER by NVIDIA
Tuesday, January 16, 2024 by Richard Harris
NVIDIA announced the GeForce RTX 40 SUPER Series family of GPUs - including the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER - which supercharge the latest games and form the core of AI-powered PCs.
This latest iteration of NVIDIA Ada Lovelace architecture-based GPUs delivers up to 52 shader TFLOPS, 121 RT TFLOPS, and 8...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Standards based operator cloud demonstration at Network X
Friday, October 27, 2023 by Freeman Lightner
The CloudCO demonstration to be led by the Broadband Forum at this year’s Network X will show how network operators can unlock network efficiencies and new service delivery from a disaggregated and virtualized software-defined broadband network.
CloudCO’s service delivery automation focus is fundamental for operators to help reduce their operational costs...
Kubernetes optimizations land from PerfectScale
Wednesday, October 25, 2023 by Richard Harris
PerfectScale announced that they have successfully closed $7.1 million in seed funding, led by Blumberg Capital with participation from Upwest, Prelude Ventures, K2 Access Fund, Inner Loop Capital, Triangle Tweener Fund, and Firestreak Ventures. The latest investment brings the company’s total funding to nearly $10 million, since its founding in March, 2022.
Wi...
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
Game Development World Championship 2023 Winter Season
Thursday, October 12, 2023 by Freeman Lightner
The Game Development World Championship (GDWC) has opened the 2023 Winter Season for submissions. Games can be submitted until the end of the year. Winners will be announced in February 2024.
Winter Season breaks records with the biggest prize pool in GDWC history, totaling over $660,000 in value. Prizes are spread across 12 award categories and range from swag &...
TikTok sister app remains major money spinner for ByteDance
Friday, September 29, 2023 by Brittany Hainzinger
While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance.
According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok.
Ti...
Youtube Shorts has grown 33 percent in a year says OnlyAccounts
Thursday, August 31, 2023 by Brittany Hainzinger
Over the past few years, the social media giants have been battling to win the short video war as the global demand for this type of content surged to never-seen highs. Although still far behind Facebook and Instagram, as the top two names in the short video market, YouTube Shorts has also seen impressive user growth.
According to data presented by OnlyAccounts.io, Y...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
3D social app Peer is available now
Wednesday, August 16, 2023 by Brittany Hainzinger
Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore.
"All the world’s a game and Peer makes everyone a player. Get re...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Freeman Lightner
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Digital concierge app powered by GPT redefines luxury lifestyles
Monday, June 26, 2023 by Brittany Hainzinger
Perfect.Live announced that they raised $650,000 in a recent investment round. The funding is used to further develop and enhance their innovative GPT-powered concierge service, catering to individuals who seek access to exclusive services, and eliminating the time-consuming manual tasks like phone calls and emails, which are often hindered by the lack of available...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
