Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
Keeping startups agile and pivoting with MVPs
Wednesday, August 24, 2022 by Yasser Jilani
With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market.
Minimum viabl...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
New online ordering platform emerges from stealth
Wednesday, May 20, 2020 by Brittany Hainzinger
Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality.
Oh, Facebook, when are you going to learn to stay in your lane..
Under the hood, Facebook Shops a...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic
Saturday, August 27, 2016 by Scott Poniewaz
Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ...
Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair
Tuesday, May 31, 2016 by Stuart Parkerson
A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...
Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots
Wednesday, April 13, 2016 by Stuart Parkerson
During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...
Facebook Analytics for Apps Offers New Functionality for Developers
Wednesday, October 28, 2015 by Richard Harris
Facebook has released new product improvements and features for its Facebook Analytics for Apps.Facebook Analytics for Apps is an analytics platform that helps developers understand how people are using an app through insights such as: How people use an app across different devices; Aggregate demographics about the people using an app or website;how different groups of ...
Facebook Provides Developers Two New iOS And Android Ad Formats
Friday, August 14, 2015 by Richard Harris
Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...
TestNest Lets You Experiment With Your Icons, Screenshots, and More
Wednesday, July 22, 2015 by Stuart Parkerson
TestNest is beta testing a new platform which facilitates App Store page A/B testing, providing developers with the ability to run an experiment and see which icon, screenshots, description, video preview and more are the most attractive to an audience and bring the most installations for an app. Using TestNest, developers can create a web landing page that looks s...
FacebookConnected Apps Must Now Support Certificates Signed with SHA2
Monday, June 22, 2015 by Richard Harris
Facebook is updating its encryption requirements for Facebook-connected apps which means that apps that don't support SHA-2 certificate signatures will no longer be able to connect to Facebook starting on October 1, 2015.Facebook’s Adam Gross in a recent post on the Facebook developer blog:These changes are part of a broader shift in how browsers and web sites encrypt t...
Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
AdParlor Now Offers Day Parting for Facebook Ad Sets
Wednesday, April 22, 2015 by Richard Harris
AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when creating Ad Sets on the AdParlor platform, advertisers can set a schedule for Ad Sets (and ads within Ad Sets) to turn on and off, which also tells Facebook when advertisers plan on having them paused, so that these status changes do n...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones
Wednesday, January 21, 2015 by Richard Harris
Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
Facebook Introduces Graph API v2.2 and Updates iOS and Android SDKs
Wednesday, November 5, 2014 by Richard Harris
Facebook continues its commitment to release changes to its platform through versioning, and has announced the next version of the Graph API: v2.2. In addition, Facebook is releasing updated iOS and Android SDKs designed to work with API v2.2.Facebook v2.2 builds on v2.1 with a number of improvements, particularly for apps that manage Pages, and includes the ability to ...
Facebook Provides Developers New Ads API Access Levels
Wednesday, November 5, 2014 by Stuart Parkerson
Facebook has announced a new approach to how new developers access the Facebook Ads API. With this new onboarding process, Facebook will help new developers get started on the API and guide them through the development lifecycle with these three new access levels which include:1) Development: Try out the Ads API and test apps on the Facebook platform.2) Basic: Further t...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
Facebook Now Offering Bandwidth Targeting for Mobile Ads
Thursday, August 28, 2014 by Richard Harris
Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...
Facebook Now Provides the Ability to Measure and Track Specific Conversions Across Mobile Devices
Thursday, August 14, 2014 by Richard Harris
Facebook has announced the ability to provide cross-device reporting for Facebook ads, enabling advertisers to see how people are moving between devices, across mobile apps and the web, before they convert. This reporting provides insight into cross-device conversions which are becoming increasingly common as people move between their phones, tablets and deskt...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
Facebook’s New FBStart Program Provides App and Game Developers With Free Third Party Services including Parse, Adobe, Appurify and Proto.io
Tuesday, May 13, 2014 by Stuart Parkerson
With the new FBStart Program developers can now receive free tools and services worth up to $30,000 from Facebook and 11 other companies to help get their business up and running or take it to the next stage of growth. App developers can apply to participate in FbStart, and if selected, will receive credits for Facebook advertising and Parse, plus free services fro...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
Writing a
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
exposure.
Facebook has
become the platform that allows a single solution, combining social media
marketing and tr...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces
Wednesday, October 23, 2013 by Richard Harris
Show me the money! You hear that a lot on our website and it’s what drives the mobile economy. Companies might compete hard in the mobilesphere, but if there is a way to make money working with a rival, they might not be thrilled about it, but more cash is more cash.
Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined w...
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Saturday, October 19, 2013 by Richard Harris
Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebook’s Custom Audience marketing program.
Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new se...
