Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
AdParlor Now Offers Day Parting for Facebook Ad Sets
Wednesday, April 22, 2015 by Richard Harris
AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when creating Ad Sets on the AdParlor platform, advertisers can set a schedule for Ad Sets (and ads within Ad Sets) to turn on and off, which also tells Facebook when advertisers plan on having them paused, so that these status changes do n...
Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones
Wednesday, January 21, 2015 by Richard Harris
Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...
Facebook Now Offering Bandwidth Targeting for Mobile Ads
Thursday, August 28, 2014 by Richard Harris
Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...
Facebook Now Provides the Ability to Measure and Track Specific Conversions Across Mobile Devices
Thursday, August 14, 2014 by Richard Harris
Facebook has announced the ability to provide cross-device reporting for Facebook ads, enabling advertisers to see how people are moving between devices, across mobile apps and the web, before they convert. This reporting provides insight into cross-device conversions which are becoming increasingly common as people move between their phones, tablets and deskt...
Facebook’s New FBStart Program Provides App and Game Developers With Free Third Party Services including Parse, Adobe, Appurify and Proto.io
Tuesday, May 13, 2014 by Stuart Parkerson
With the new FBStart Program developers can now receive free tools and services worth up to $30,000 from Facebook and 11 other companies to help get their business up and running or take it to the next stage of growth. App developers can apply to participate in FbStart, and if selected, will receive credits for Facebook advertising and Parse, plus free services fro...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
Writing a
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
exposure.
Facebook has
become the platform that allows a single solution, combining social media
marketing and tr...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...
It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces
Wednesday, October 23, 2013 by Richard Harris
Show me the money! You hear that a lot on our website and it’s what drives the mobile economy. Companies might compete hard in the mobilesphere, but if there is a way to make money working with a rival, they might not be thrilled about it, but more cash is more cash.
Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined w...
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Saturday, October 19, 2013 by Richard Harris
Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebook’s Custom Audience marketing program.
Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new se...
