8/14/2015 3:06:37 PM
Facebook Provides Developers Two New iOS And Android Ad Formats
Facebook Ads,Click-To-Play
App Developer Magazine

Facebook Provides Developers Two New iOS And Android Ad Formats

Richard Harris Richard Harris in Monetize Friday, August 14, 2015

Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.

The new offerings include Native Video and Interstitials which have been Facebook’s top achieving units - and now developers can now use these outside of Facebook in their own iOS and Android apps.

Native Video

Facebook reports that over the past six months they have seen increased publisher adoption of native ads with 5 times more apps using native ads than the start of 2015. Overall, native ads represent over 80% of impressions in the Audience Network.  

By upgrading to the latest SDK for iOS and Android and utilizing the new MediaView, publishers can now bring the autoplay video ads experience from Facebook directly to their apps. Video demand will also compete with native display in the same auction to maximize yield for each impression served.

Unique Formats for Interstitials

Facebook is also bringing demand from high performing Facebook formats to publishers through server-side changes. Publishers who already use Audience Network full screen interstitials will be eligible to deliver the following formats without any changes to their existing placements:

- Dynamic Product Ads: This solution enables advertisers to create relevant and timely ads based on the products people have visited in their website or app. For example, retailers and e-commerce businesses with large product catalogs that have seen success creating personalized ads for their shoppers on Facebook, and can now extend their campaigns to the Audience Network.

- Carousel Ads: The carousel format gives advertisers more creative real estate in full screen interstitials to showcase compelling imagery for their mobile app. They can showcase up to five images within a single ad unit.

- Click-to-Play Video: Full screen interstitials also deliver click-to-play video ads while providing people with complete control over their experience.

Read more: https://goo.gl/15I4jA

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.