For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
Creator of LureDeals Talks About Capitalizing on Pokemon Go Traffic
Saturday, August 27, 2016 by Scott Poniewaz
Britt White is a former hog wrestling world champion, but most recently gained notoriety for Lure Deals, which provides marketing opportunities for Pokémon GO. He has been a part of the Austin tech community for a few years now and runs TKM Labs, a digital agency and virtual reality firm focused on tackling industry specific issues utilizing VR and AR across areas like ...
Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair
Tuesday, May 31, 2016 by Stuart Parkerson
A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...
Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots
Wednesday, April 13, 2016 by Stuart Parkerson
During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...
Facebook Analytics for Apps Offers New Functionality for Developers
Wednesday, October 28, 2015 by Richard Harris
Facebook has released new product improvements and features for its Facebook Analytics for Apps.Facebook Analytics for Apps is an analytics platform that helps developers understand how people are using an app through insights such as: How people use an app across different devices; Aggregate demographics about the people using an app or website;how different groups of ...
Facebook Provides Developers Two New iOS And Android Ad Formats
Friday, August 14, 2015 by Richard Harris
Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...
TestNest Lets You Experiment With Your Icons, Screenshots, and More
Wednesday, July 22, 2015 by Stuart Parkerson
TestNest is beta testing a new platform which facilitates App Store page A/B testing, providing developers with the ability to run an experiment and see which icon, screenshots, description, video preview and more are the most attractive to an audience and bring the most installations for an app. Using TestNest, developers can create a web landing page that looks s...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Facebook Introduces Graph API v2.2 and Updates iOS and Android SDKs
Wednesday, November 5, 2014 by Richard Harris
Facebook continues its commitment to release changes to its platform through versioning, and has announced the next version of the Graph API: v2.2. In addition, Facebook is releasing updated iOS and Android SDKs designed to work with API v2.2.Facebook v2.2 builds on v2.1 with a number of improvements, particularly for apps that manage Pages, and includes the ability to ...
Facebook Provides Developers New Ads API Access Levels
Wednesday, November 5, 2014 by Stuart Parkerson
Facebook has announced a new approach to how new developers access the Facebook Ads API. With this new onboarding process, Facebook will help new developers get started on the API and guide them through the development lifecycle with these three new access levels which include:1) Development: Try out the Ads API and test apps on the Facebook platform.2) Basic: Further t...
Facebook Now Provides the Ability to Measure and Track Specific Conversions Across Mobile Devices
Thursday, August 14, 2014 by Richard Harris
Facebook has announced the ability to provide cross-device reporting for Facebook ads, enabling advertisers to see how people are moving between devices, across mobile apps and the web, before they convert. This reporting provides insight into cross-device conversions which are becoming increasingly common as people move between their phones, tablets and deskt...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...