Increasing customer engagement with mobile game offers
Tuesday, September 24, 2024 by Austin Harris
Mobivity Holdings Corp. announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.
Checkers extends...
Mobile game store launching from Microsoft in 2024
Monday, May 13, 2024 by Richard Harris
Months on from its acquisition of Activision Blizzard, Microsoft has revealed plans to launch its own mobile game store, with content including Minecraft and Candy Crush set to be available on the platform. Per Xbox president Sarah Bond, the store will be an alternative to the Apple App Store and Google Play, with its launch allowing Microsoft to break away from the res...
Galactic Acres mobile game anticipated to launch early 2024
Monday, October 23, 2023 by Freeman Lightner
Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...
WW2 mobile game Warpath reaches 30 million downloads
Friday, August 18, 2023 by Freeman Lightner
Lilith Games announced that Warpath, the free-to-play competitive RTS game available on PC, iOS, and Android devices, reached 30 million cumulative global downloads, further solidifying its reputation as one of the best military strategy games recognized by military game enthusiasts. Warpath is an epic military strategy simulator that tests players’ courage a...
African gaming market continues to grow driven by mobile game revenues
Friday, July 21, 2023 by Richard Harris
New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues.
According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...
Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Freeman Lightner
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
Mobile game Warhammer Odyssey coming soon
Friday, August 30, 2019 by Brittany Hainzinger
Games Workshop and Virtual Realms announced Warhammer: Odyssey, an MMO that brings the conflict and intrigue of the Warhammer Old World to Android and iOS devices.
Morrslieb the Chaos Moon grows large in the skies above the Old World, under its wicked visage doomsayers take to the city streets and those creatures who would bring the walls of a man crumbling down...
Hot Wheels Infinite Loop mobile game released
Friday, August 23, 2019 by Richard Harris
Mattel, Inc. released the Hot Wheels Infinite Loop, a new digital racing game that brings the legendary Hot Wheels catalog to mobile devices for the ultimate smash-and-crash speed competition. With an introduction timed to Gamescom, Europe’s leading trade fair for digital games culture held in Cologne, Germany, Hot Wheels Infinite Loo...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Austin Harris
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Mobile game developers get another playable ads platform choice
Thursday, August 16, 2018 by Richard Harris
A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders.
“Synative is reinventing the way mobile game developers design and create p...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Austin Harris
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Orbital 1 mobile game launches from Etermax
Monday, April 2, 2018 by Richard Harris
Etermax, the creators of Trivia Crack, announced the release of its latest strategy game: Orbital 1. The new title sets users on a 3D intergalactic journey to challenge fierce opponents in a rotating competition, shaking up the whole PvP (Player Vs Player) genre with a unique twist.“We’re very excited to diversify our ever-growing portfolio with this new IP,” said Maxim...
Making a mobile game that sticks this season
Wednesday, December 27, 2017 by Nelson Rodriguez
‘Tis the season to be gaming. With dozens of new titles expected to hit the shelves, app stores and console and PC marketplaces this holiday season, it’s critical that developers level up their strategies for a successful game launch to earn a hefty slice of this year’s holiday gaming sales pie.After building a terrific game, a successful holiday launch hinges on provid...
Mobile Game Market Predicted to Overtake PC with $37 Billion in Revenue for 2016
Tuesday, April 26, 2016 by Stuart Parkerson
Newzoo has released the latest quarterly update of its “Global Games Market Report”, which predicts that the total game market revenue in 2016 will be just shy of $100 billion ($99.6 billion) up 8.5% when compared to 2015. For the first time mobile game revenue will overtake PC gaming with $36.9 billion, up 21.3% globally. Regionally, APAC continues to lead all reg...
New Report Highlights the Monetization Value of Repeat Mobile Game Users
Tuesday, February 16, 2016 by Stuart Parkerson
In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...
Google Expands Player Game Analytics for Mobile Game Developers
Wednesday, September 16, 2015 by Stuart Parkerson
Google is expanding its Player Analytics platform with two new analytics reports, Player Time Series Explorer and the Events Viewer, that provide developers with better visibility into time-based player activity and custom game events. There are also improvements to the player retention report.Google is also introducing a new Player Stats API to let developers tune a ga...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform
Tuesday, July 28, 2015 by Richard Harris
deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
Friday, July 17, 2015 by Richard Harris
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.The Runway platform helps developers plan, monitor a...
New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining
Wednesday, March 25, 2015 by Richard Harris
UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...
The Storm8 Mobile Game Network is Now Storm8 Studios as it Announces 1 Billion Downloads at GDC
Tuesday, March 3, 2015 by Richard Harris
Mobile game network Storm8 has reached the 1 billion milestone with its GDC announcement that its games have now been downloaded more than 1 billion times. Storm8’s 1 billion downloads have led to more than 76 billion game sessions, with players logging 2 billion hours of gameplay in the Storm8 network. More details on the milestone can be found in Storm8’s 1 billi...
AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value
Wednesday, February 4, 2015 by Stuart Parkerson
AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...
A Mobile Game Developer Provides a Rare Inside the Numbers Look Into A Successful Mobile Game
Wednesday, January 21, 2015 by Stuart Parkerson
I can’t imagine a more competitive industry than the mobile games industry. The potential rewards are huge and real chance of very expensive failure is ever present. You can use one of the popular app store data companies to find out where a company ranks, and maybe have an idea of what that success means, but rarely do you get insider info like ustwo studio has release...
OTOY Opens X.IO App Streaming Service in Beta for Mobile Game Development and Other Graphic Intensive Applications
Tuesday, November 11, 2014 by Stuart Parkerson
OTOY has opened up in beta a white-label X.IO App Streaming solution for mobile developers who are looking for a quick and simple way of increasing platform and device support for graphics-intensive applications, streaming virtual reality media, and cloud-based videogames for a range of platforms including iOS, HTML5 and the Samsung GALAXY Gear VR powered by Oculus.&nbs...
Chukong Technologies Cocos2d x Mobile Game Engine to Include Full Facebook Integration
Wednesday, November 5, 2014 by Stuart Parkerson
Chukong Technologies, in collaboration with Facebook, has announced that it has updated the Cocos2d-x and Cocos2d-JS game engine to include full Facebook platform integration.The announcement follows in the footsteps of the Facebook SDK for Unity, which was released over a year ago. Now there are over 5,000 games using the Facebook SDK for Unity across Facebook and mobi...
Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform
Tuesday, November 4, 2014 by Stuart Parkerson
Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...
PlayPhone Announces New Middle East Carrier Based Game Market for Android, Unity and HTML5 Mobile Game Developers
Tuesday, October 28, 2014 by Richard Harris
PlayPhone has launched its newest game store, named PlayZone, targeting the Middle East mobile gaming market. The company says the new market will reach over 200 million smartphone owners in over 12 countries providing a new opportunity for mobile app developers to monetize apps through carrier billing.PlayPhone specializes in working with mobile carriers to create soci...
Fresvii Releases Open Beta of AppSteroid Mobile Game Platform for iOS, Android and Unity
Tuesday, October 21, 2014 by Richard Harris
Fresvii has announced the open beta for the company’s AppSteroid mobile cloud platform. The AppSteroid SDK version is (0.2.1) for iOS, Android and Unity.Fresvii's AppSteroid is a mobile cloud platform designed for smartphone game developers to facilitate the integration of gaming components, reducing development costs without worrying about game server management. Servi...
How To Get Mobile Game Downloads With Little Marketing
Tuesday, October 14, 2014 by Dmitry Terekhin
The mobile gaming market has become increasingly competitive over time, with rising costs of user acquisition making it difficult to build a successful business capable of monetizing. As independent developers and publishers, we’ve managed to achieve enormous success for our games through word-of-mouth alone. We spend very little on marketing, and limit our calls t...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
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