InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Christian Hargrave
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Lucktastic releases STREAM audience platform
Wednesday, July 19, 2017 by Christian Hargrave
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Avocarrot Unified SSP for mobile is launched from Glispa
Monday, July 17, 2017 by Richard Harris
Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
Pinterest promoted app pins now suported by Bidalgo
Thursday, March 30, 2017 by Christian Hargrave
Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo
Wednesday, March 1, 2017 by Richard Harris
As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Three Ways Video Ads Can Boost Your App Monetization Strategy
Friday, November 6, 2015 by Yannis Dosios
There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads
Saturday, July 18, 2015 by George Makkoulis
One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...
May 2015 Issue of App Developer Magazine Digs Deep Into IoT, Continuous Delivery, and More
Friday, May 8, 2015 by Richard Harris
Want to get your head around IoT? The May issue of App Developer Magazine focuses on helping app developers do just that, with cover article about how IoT is going to effect business developers. Of course, the issue doesn’t just focus on IoT, including a heavy dose of enterprise development news, monetization strategies, marketing techniques, localization, continuo...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
Opera Mediaworks New Native Ad Exchange Launches
Tuesday, January 13, 2015 by Stuart Parkerson
Opera Mediaworks has launched a new native ad exchange for buying and selling mobile advertising. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange (OMAX), which it launched in 2014. Utilizing Opera Mediaworks Studio, publishers can create personalized native experiences to both brand direct clients ...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
eBay Opens Channels for App Marketing and Monetization
Tuesday, September 16, 2014 by Stuart Parkerson
eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...
Taboola Purchases Perfect Market to Add Native Ad Capability
Tuesday, August 5, 2014 by Richard Harris
Taboola, a content discovery platform, has announced that it has acquired Perfect Market, a provider of native digital publishing software solutions for driving traffic, engagement and revenue. The purchase will combine Perfect Market’s programmatic advertising technology with Taboola’s content distribution and monetization platform. Taboola is renaming their platf...
Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform
Wednesday, July 16, 2014 by Stuart Parkerson
Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
Leadbolt Refreshes Dashboard To Make It Easier For You To Make Money
Monday, June 23, 2014 by Richard Harris
If you currently using Leadbolt and missed the announcement you might be in a bit of shock. They have just completely revamped their dashboard for developers from the ground ground up! The Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetiz...
MobPartner Releases New Native Mobile Advertising Search Unit
Friday, June 20, 2014 by Richard Harris
MobPartner has released MobSearch, a new native mobile advertising unit helping developers monetize their apps when users are performing in-app searches.MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination ...
AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties
Sunday, April 27, 2014 by Stuart Parkerson
AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
Native Advertising On Mobile Is Growing
Monday, March 24, 2014 by Richard Harris
According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...
InMobi Partners With Adversport’s Foot Mercato
Wednesday, February 26, 2014 by Richard Harris
Exclusive partnership agreement brings native advertising to Foot Mercato’s mobile and tablet apps MOBILE WORLD CONGRESS, BARCELONA, AND SINGAPORE, FEBRUARY 26 2014 – InMobi, the world’s largest independent mobile advertising company, today announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, the leading football app on the ...
LeadBolt Adds Visual Bubbles to Its Mobile Ad Network
Friday, January 31, 2014 by Richard Harris
LeadBolt has introduced its new Floating Ad technology, which overlays a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen. Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.Supported in HTML, Android, and iOS, developers can integrate these ad formats upon app...
Mainstream App Developers Get Native Ad Technology Boost from Airpush
Monday, October 21, 2013 by Stuart Parkerson
Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
