Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Austin Harris
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Hersch Games opens up about EyeCons
Wednesday, November 23, 2016 by Richard Harris
EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
Google Play, Mobile Ads and AdBlocking: The Macro View
Tuesday, July 19, 2016 by Janis Zech
Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
Why China Has a 1000 Percent Increase in Mobile Ad Spending
Tuesday, July 5, 2016 by Richard Harris
Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
Playable Mobile Ads with Rewards Platform Launched By mNectar
Tuesday, April 26, 2016 by Richard Harris
App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. The rewarded playable ads compensate users for mobile ad engagement, allowing users the opportunity to opt-in and ‘test drive’ another game or app, and in the process, earn perks that l...
glispa Releases New Mobile Ad Mediation Platform
Thursday, March 24, 2016 by Stuart Parkerson
Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...
Catching Mobile Encryption Flaws
Tuesday, December 15, 2015 by Craig Young
More than 80-percent of mobile devices contain encryption flaws and applications written in PHP, ColdFusion and Classic ASP are most likely to have serious flaws according to a report by Veracode. These flaws in mobile apps present a grave risk for those who use them on untrusted wireless networks. The Source of the Encryption FlawsI believe that a common source of...
AdMob Releases Two new App Advertising Formats
Tuesday, December 8, 2015 by Stuart Parkerson
Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads show on Android apps.Trial Run Ads are an app ad format that lets a potential user play a game within an ad as a way to create interest to install the app. Users play a game...
Vungle Now Supports Videos Ads For Windows 10 with New SDK
Sunday, November 22, 2015 by Richard Harris
Vungle has released its Windows 10 SDK to help game developers monetize Window’s smartphones, desktops, and Surface tablets, with support for other platforms, including Xbox One.The announcement extends Vungle’s mobile video ad platform beyond Android and iOS to the Windows 10 cross-platform OS. The platform also offers support for Support for Unity, Adobe Air, Cocos2dx...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
New App Monetization Capabilities With Microsoft Universal Ad Client SDK
Thursday, August 20, 2015 by Richard Harris
Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...
Facebook Provides Developers Two New iOS And Android Ad Formats
Friday, August 14, 2015 by Richard Harris
Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...
Boost App Advertising Revenue by Prioritizing the User Experience
Wednesday, June 24, 2015 by Josh Speyer
App developers’ strongest revenue stream comes from the advertising real estate and the user eyeballs they can offer, which means that it is vital to deliver targeted audience segments and an ad experience designed to facilitate engagement and, eventually, a purchase or conversion. A solid record of performance will keep your current advertising partners happy and attra...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace
Friday, September 26, 2014 by Richard Harris
Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstiti...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
Smaato Updates Windows Phone SDK Now Supports XAML Apps
Tuesday, September 9, 2014 by Stuart Parkerson
Smaato, a mobile RTB ad exchange and supply side platform, has announced an SDK update for Windows Phone, now supporting XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop.What’s new with Smaato’s Windows SDK:- Supports Windows Phone 8.1 and Windows 8.1.- Ad size handling has been improved, ensuring more consist...
InMobi Launches New In App Ad Formats for Mobile Game Monetization
Thursday, July 24, 2014 by Stuart Parkerson
InMobi has announced its new “Monetization Solution for Gamers,” including a playable ad format offered at global scale. This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution’s ad formats include:- Playable Ads: Developed in partnership with a...
Capturing Maximum Revenue From Your Mobile App
Tuesday, April 15, 2014 by Pedro Ripper
As with so many things assumed to be known and reliable before the digital era, consumer pricing strategies have been forever altered. Not only does fixed pricing often fail; it’s the consumers themselves who casually inform the seller what they are going pay. The seller, sadly, must deal with the results.Of course, many people choose to pay nothing at all. That’s an un...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace, and competition to get apps discovered is fierce.
By now, the US market is reaching saturation and many mobile users alrea...
Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
Monday, March 17, 2014 by Richard Harris
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...
Corona Hints At a New Ad Network With New CoronaCards
Thursday, March 6, 2014 by Richard Harris
Corona sent a letter to developers today to announce a new "closed beta" of CoronaCards. Essentially it allows developers of Corona and other platforms such as GameSalad, and Unity to "overlay" a version of Corona from within their apps (think interstitials). Here are a few examples of what they say cards will be good for:Developers using frameworks like&...
Offercast Mobile Launches Next Generation Mobile Ad Network
Friday, February 7, 2014 by Richard Harris
First 100 to
Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the
Android mobile operating system and
...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
Passion is
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
beautiful product.However,
passion is not enough.
And
although you may not be in the game for this reason in the first ...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
Unity3D Steps Out With App Marketing Monetization Unity Cloud Service
Thursday, August 29, 2013 by Richard Harris
Unity is rapidly becoming a one stop app developer shopping experience with the announcement of Unity Cloud, a proposed collection of online services designed to help mobile game developers acquire new players, promote their games, and monetize their products successfully.
Announced at its Unity 2013 Conference in Vancouver Canada, Unity Cloud is now in beta, enabling...
Beachfront Media Rolls Out Beachfront.iO
Tuesday, May 14, 2013 by Richard Harris
App Developers Can Now Maximize Revenue with Video Advertising Across Mobile, Web, and Connected TV ExperiencesBeachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising. ...
Day two at AppsWorld North America 2013
Friday, February 8, 2013 by Richard Harris
Phew, day two is over, AppsWorld has come to a close and we are still excited about all we saw! It was truly our pleasure to meet everyone in person, talk with you about your services to developers, and attend break-outs to get some great developer related content. Here are the day two highlights:
Intersog was at AppsWorld as a silver sponsor this year, and spoke wit...
7 developer mistakes using ads for monetization
Thursday, November 29, 2012 by Richard Harris
There are so many options for app developers to consider when using adds to monetize their app traffic. Unfortunately there are also a few things that need to be considered before picking an ad network to use that are often overlooked.Mistake#1: Not segmenting your inventory effectivelyWhen it comes to inventory segmentation for advertising, developers usually do ...
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