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Odeeo-hires-Spotify-executive-James-Cowan

Odeeo hires Spotify executive James Cowan


Tuesday, April 30, 2024 by

Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year. Cowan comes to Odeeo from Spotify, where he spent seven years an...


Branded-call-display-with-logos-from-TransUnion-and-ATT

Branded call display with logos from TransUnion and ATT


Thursday, February 1, 2024 by

AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust: Recipients no longer need a special app on their mobile device to see the caller’s brand logo. The branded calls with logos are verified with STIR/SHAKEN, a set of st...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Blockchain-enhanced-sports-games

Blockchain enhanced sports games


Friday, June 10, 2022 by

Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology. The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...


Video-editing-SAAS-platform-lands-$46M-in-funding

Video editing SAAS platform lands $46M in funding


Wednesday, April 27, 2022 by

A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...


HUAWEI-Ads-joins-IAB-Europe-as-a-CMP

HUAWEI Ads joins IAB Europe as a CMP


Wednesday, April 13, 2022 by

HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...


App-advertising-models-in-the-future

App advertising models in the future


Wednesday, August 25, 2021 by

Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


Don

Don't sleep on AppAds txt implementation


Thursday, July 11, 2019 by

It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory. So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


New-mobile-ads-SDK-lands-from-Verizon-Media-to-replace-Flurry-Ads

New mobile ads SDK lands from Verizon Media to replace Flurry Ads


Tuesday, February 26, 2019 by

Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


Google-I-O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I-O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


What-are-inapp-landing-pages-anyway

What are inapp landing pages anyway


Friday, October 14, 2016 by

Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...


Media-Buyers-Have-a-New-Option-With-Matomy

Media Buyers Have a New Option With Matomy's Launch of MyDSP


Wednesday, September 7, 2016 by

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...


MobFox-to-Start-Using-Pixalate-Blacklists-to-Help-Mobile-Advertisers-Against-Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...


New-HTML5-Ad-Validator-Tests-Ad-Creatives-Against-IAB-Guidelines

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines


Sunday, May 8, 2016 by

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...


New-IAB-Study-on-Multiscreen-Mobile-Video-Advertising

New IAB Study on Multiscreen Mobile Video Advertising


Monday, April 18, 2016 by

The Interactive Advertising Bureau (IAB), Millward Brown Digital and Tremor Video have published a new study titled “Multiscreen Video Best Practices”, which features research conducted to understand which qualities of mobile video advertising are most important in breaking through to audiences and how these vary across generation.     The report...


Yahoos-BrightRoll-Exchange-Adds-Programmatic-Mobile-Native-Advertising

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising


Monday, January 25, 2016 by

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...


Mobile-Ad-Stumbling-Blocks-=-Ad-Blockers,-Publishers,-And-End-Users

Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users


Sunday, November 1, 2015 by

Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...


HTML5-Advertising-Get-Boost-From-IAB-Guidelines

HTML5 Advertising Get Boost From IAB Guidelines


Wednesday, September 30, 2015 by

The IAB Technology Laboratory has released an update to the “IAB HTML5 For Digital Advertising Guide,” which providing guidelines on how to effectively leverage HTML5 technology for advertising. As HTML5 grows as choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options.Key HTML5 considerations are address...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


New-Microsoft-MSN-Offers-Enhanced-Marketing-Opportunities-Across-Windows,-iOS-and-Android

New Microsoft MSN Offers Enhanced Marketing Opportunities Across Windows, iOS and Android


Monday, September 8, 2014 by

Microsoft has announced the launch of the new beta edition of MSN. The new MSN combines premium content from media outlets with personal productivity tools that help users better access the information.The new ‘Me Stripe’ at the top of the page that integrates both Microsoft and third-party platforms that people use both in and out of work. The new experience is availab...


Digital-is-Overtaking-TV-for-the-US-Viewing-Audience-as-Smartphones-and-Tablets-Garner-Nearly-50-percent--of-Viewership

Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership


Saturday, May 17, 2014 by

In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...


Flurry-Releases-New-Video-Enabled-Ad-SDK-for-App-Monetization

Flurry Releases New Video Enabled Ad SDK for App Monetization


Tuesday, May 13, 2014 by

Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...