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Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


Don

Don't sleep on AppAds txt implementation


Thursday, July 11, 2019 by

It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory. So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


New-mobile-ads-SDK-lands-from-Verizon-Media-to-replace-Flurry-Ads

New mobile ads SDK lands from Verizon Media to replace Flurry Ads


Tuesday, February 26, 2019 by

Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


Google-I-O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I-O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


What-are-inapp-landing-pages-anyway

What are inapp landing pages anyway


Friday, October 14, 2016 by

Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...


Media-Buyers-Have-a-New-Option-With-Matomy

Media Buyers Have a New Option With Matomy's Launch of MyDSP


Wednesday, September 7, 2016 by

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...


MobFox-to-Start-Using-Pixalate-Blacklists-to-Help-Mobile-Advertisers-Against-Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...


New-HTML5-Ad-Validator-Tests-Ad-Creatives-Against-IAB-Guidelines

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines


Sunday, May 8, 2016 by

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...


New-IAB-Study-on-Multiscreen-Mobile-Video-Advertising

New IAB Study on Multiscreen Mobile Video Advertising


Monday, April 18, 2016 by

The Interactive Advertising Bureau (IAB), Millward Brown Digital and Tremor Video have published a new study titled “Multiscreen Video Best Practices”, which features research conducted to understand which qualities of mobile video advertising are most important in breaking through to audiences and how these vary across generation.     The report...


Yahoos-BrightRoll-Exchange-Adds-Programmatic-Mobile-Native-Advertising

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising


Monday, January 25, 2016 by

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...


Mobile-Ad-Stumbling-Blocks-=-Ad-Blockers,-Publishers,-And-End-Users

Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users


Sunday, November 1, 2015 by

Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...


HTML5-Advertising-Get-Boost-From-IAB-Guidelines

HTML5 Advertising Get Boost From IAB Guidelines


Wednesday, September 30, 2015 by

The IAB Technology Laboratory has released an update to the “IAB HTML5 For Digital Advertising Guide,” which providing guidelines on how to effectively leverage HTML5 technology for advertising. As HTML5 grows as choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options.Key HTML5 considerations are address...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


New-Microsoft-MSN-Offers-Enhanced-Marketing-Opportunities-Across-Windows,-iOS-and-Android

New Microsoft MSN Offers Enhanced Marketing Opportunities Across Windows, iOS and Android


Monday, September 8, 2014 by

Microsoft has announced the launch of the new beta edition of MSN. The new MSN combines premium content from media outlets with personal productivity tools that help users better access the information.The new ‘Me Stripe’ at the top of the page that integrates both Microsoft and third-party platforms that people use both in and out of work. The new experience is availab...


Digital-is-Overtaking-TV-for-the-US-Viewing-Audience-as-Smartphones-and-Tablets-Garner-Nearly-50-percent--of-Viewership

Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership


Saturday, May 17, 2014 by

In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...


Vungle-Launches-Vungle-Exchange-to-Serve-High-Resolution,-High-Bitrate-15-second-Mobile-Video-Ads

Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads


Wednesday, April 30, 2014 by

Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...


ClickBank-Launches-Pytch-SDK-for-its-Mobile-AD-Network-for-iOS-and-Android

ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android


Wednesday, April 16, 2014 by

Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...


Tapjoy-Introduces-Rich-Media-and-Video-Plus-and-Partnership-with-Celtra

Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra


Friday, September 20, 2013 by

Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral. Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising ...