1/25/2016 12:07:36 PM
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Yahoo BrightRoll,Ad Exchange,Real-Tim Bidding
https://appdevelopermagazine.com/images/news_images/Yahoo-BrightRoll-DSP-App-Developer-Magazine_1yr4ys18.jpg
App Developer Magazine

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising



Stuart Parkerson Stuart Parkerson in Monetize Monday, January 25, 2016
12,434

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). 

Advertisers can continue to access native mobile inventory on Yahoo premium sites and apps using Yahoo Gemini or through Yahoo Gemini API partners. Last fall Yahoo unified its programmatic advertising technology under the BrightRoll brand, including the BrightRoll DSP and BrightRoll Exchange as part of its suite of programmatic buying and selling tools.

Read more: http://www.brightroll.com/

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply