yahoos brightroll exchange adds programmatic mobile native advertising

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Developer news items we found relating to yahoos brightroll exchange adds programmatic mobile native advertising

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Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising

Monday, January 25, 2016 by Stuart Parkerson

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...

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