yahoos brightroll exchange adds programmatic mobile native advertising
yahoos brightroll exchange adds programmatic mobile native advertising news search results
Developer news items we found relating to yahoos brightroll exchange adds programmatic mobile native advertising
1 results
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Featured Stories

Stay Updated
Sign up for our newsletter for the headlines delivered to youSuccessFull SignUp
![]() |
