Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me.
Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the loss of a rich, full experience of the Web. “I want to make sure to keep monetization models vibrant,” Mayer said. “It’s about transparency, choice and control.”
Mayer also discussed how native ads might be the solution to ad blockers and how this form of advertising is giving maximum value to advertisers.
While Mayer naturally takes the advertiser’s side and highlights the value that native ads give them, we should not forget about two other very significant players in this complex puzzle: publishers and end users.
Through my everyday experiences with publishers over the years, I am not afraid to say that publishers need to care more about their end users - without necessarily stopping to worry about how to make money. The ‘golden’ common ground here appears to be native ads.
Native ads are a modern way for advertisers to reach and engage end users, while also enhancing the overall experience. This in turn leads to higher engagement rates, where everybody - publishers, advertisers and users all win. With native ads, the users’ time and experience are respected, advertisers’ ROI is boosted ,and money continues flowing in on the publishers’ side.
The catalyst here is mainly the UX, with a sprinkling of data around it to create the perfect contextual set for the end user. The key idea to remember here is that by respecting UX, you respect the end users themselves.
And before jumping to advertisers and their point of view, as Mayer did, we must bring the end user to the spotlight. End users are the main stakeholders and decision makers on how they want to spend their time online, so they should have first say on what that experience should look like.
Given the fact that over 90% of web and mobile environments are being monetized through traditional banners, end users will soon have no other viable option but to choose to install ad blockers.
In my opinion, ad blockers are a ‘dirty’ solution that will eventually lead to the slow death of free Internet. Users should have a say in this as well. And their say shouldn’t come from ‘dirty’ solutions, rather from modern publishers who want to empower their users by giving them superior experiences with ad content that enhances their overall experience, not damaging it.
We have a chance to change this story’s ending. By providing an alternative, a healthier journey to the end user, which in turn would enhance and enrich their experience online. This answer is the ‘infamous’ native advertising everyone has been talking about.
Through these carefully crafted advertising experiences, users will have a say for the first time, since they can choose to either engage or not engage with the provided sponsored content, while enriching their overall experience as well.
Read more: http://www.avocarrot.com/
Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.
Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.
Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.
The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.
This content is made possible by a guest author, or sponsor; it is not written by and does not necessarily reflect the views of App Developer Magazine's editorial staff.