InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
StackCommerce celebrates $100M in payouts to creators
Wednesday, November 28, 2018 by Austin Harris
StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content.
The company expanded into the men’s l...
5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
What the end of Net Neutrality does to app developers
Friday, December 15, 2017 by Gil Regev
With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...
Using ARKit to provide a mobile content experience
Thursday, November 2, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
Check intrusive ads at the door: How app marketers can use native
Monday, January 16, 2017 by Barak Aviad
The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Austin Harris
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Using Tiny Data to Engage Mobile App Users in Real Time
Tuesday, February 23, 2016 by Richard Harris
We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users
Sunday, November 1, 2015 by Conno Christou
Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...
Smaato Updates RTB Ad Platform With New App Monetization Tools
Thursday, September 17, 2015 by Richard Harris
Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...
Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads
Saturday, July 18, 2015 by George Makkoulis
One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...
Local Advertising Changes Could Provide Boon for App Publishers
Tuesday, June 16, 2015 by Richard Harris
Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
2015 Predictions from 4 Mobile Advertising Thought Leaders
Wednesday, December 24, 2014 by Richard Harris
MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for. Native advertising is here to stay, more winners than losers, programmatic buying, and added value are just a few highli...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.
Monday, September 29, 2014 by Richard Harris
Science Inc. has acquired the PlayHaven mobile game ad network from Upsight. The PlayHaven Ad Network services more than 18,000 games, 245 million monthly active users, and 5.7 billion monthly sessions.Science reports that it will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name and will hel...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
How to Turn Your Mobile App into a Scalable Business
Monday, August 25, 2014 by Itay Riemer
It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...
Taboola Purchases Perfect Market to Add Native Ad Capability
Tuesday, August 5, 2014 by Richard Harris
Taboola, a content discovery platform, has announced that it has acquired Perfect Market, a provider of native digital publishing software solutions for driving traffic, engagement and revenue. The purchase will combine Perfect Market’s programmatic advertising technology with Taboola’s content distribution and monetization platform. Taboola is renaming their platf...
Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform
Wednesday, July 16, 2014 by Stuart Parkerson
Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...
PubNative Launches Native Advertising Platform Accessible Through an API
Wednesday, July 9, 2014 by Richard Harris
PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties
Sunday, April 27, 2014 by Stuart Parkerson
AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...
Native Advertising On Mobile Is Growing
Monday, March 24, 2014 by Richard Harris
According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...
InMobi Partners With Adversport’s Foot Mercato
Wednesday, February 26, 2014 by Richard Harris
Exclusive partnership agreement brings native advertising to Foot Mercato’s mobile and tablet apps MOBILE WORLD CONGRESS, BARCELONA, AND SINGAPORE, FEBRUARY 26 2014 – InMobi, the world’s largest independent mobile advertising company, today announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, the leading football app on the ...
Mainstream App Developers Get Native Ad Technology Boost from Airpush
Monday, October 21, 2013 by Stuart Parkerson
Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
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