StackCommerce celebrates $100M in payouts to creators
Wednesday, November 28, 2018
StackCommerce announced that the company has reached a major milestone in delivering revenue to their content and product creators.
StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content.
The company expanded into the men’s lifestyle vertical in 2014, partnering with online publishers like theCHIVE and Digg and connected them to a wide variety of lifestyle brands including new-to-market Kickstarter successes like Bomber Barrel and Pocket Tripod. Its brand ecosystem now includes over 2,000 product creators including Rosetta Stone, Audible, Grammarly, and Hulu. Brands are featured in native sponsored commerce posts distributed to premium publishers, connecting readers with products via content and driving purchases in white-labeled publisher shops powered by StackCommerce.
StackCommerce expanded into the women’s lifestyle vertical in 2017 with the acquisition of Joyus, a premium online video focused shopping experience for women. News publishers and online courses were also new areas of expansion in 2017. Today, StackCommerce provides commerce monetization solutions to over 750 diverse bloggers, online media publishers, and linear television producers, including CNN, Mashable, Gizmodo Media, TechCrunch, Tegna, Aol, Scripps, and The Daily Beast. StackCommerce partners with Tipalti, a California-based, end-to-end global payables automation platform, to successfully pay out its growing network of 2,500 creators on a monthly basis.
“I couldn’t think of a more important landmark as we prepare to celebrate our seventh birthday as a company,” notes CEO and Founder Josh Payne. “Our mission is really about serving creators, whether it be journalists creating content, brands creating innovative products, or instructors creating online courses to share with the world. Our vision is that StackCommerce not only helps them financially today, but fuels them to continue to create and grow for years to come.”
The future of StackCommerce lies in its ability to serve creators in fresh ways, which is highlighted by its recent launch of StackMedia. The new performance-based native advertising arm of the company leverages network data and partnerships to drive consumers directly to brands’ websites, rather than into publisher shops. Launch partners include Xbox Game Pass, HelloSign, Snap Spectacles, Monday.com, Vincero, Arcadia Power, Helix, and Jamf. The new division rounds out StackCommerce’s robust monetization toolkit, furthering its mission of serving its network of content and product creators.
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