monetization

monetization magazine search results

App Developer Magazine issues we found relating to monetization


Feb14 Issue: Understanding Your API Monetization

Get advice on how to target your push alerts, use social media to promote your app for free, API monetization, learn about CES 2014, get the top things for entrepreneurs to know about mobile app development, where profits are hiding in the app store, and loads more!

monetization news search results

Developer news items we found relating to monetization

35 results
Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


API-Manager-3-from-WSO2-released

API Manager 3 from WSO2 released


Monday, November 18, 2019 by

APIs are the essential building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving new demands for organizations to create and monetize APIs and API products; maximize adoption and reuse across internal and external portals and API marketplaces; and ensure API s...


MEGAFANS-new-advertising-strategy

MEGAFANS new advertising strategy


Monday, October 14, 2019 by

MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...


InApp-advertising-2019-survey-released

InApp advertising 2019 survey released


Thursday, October 3, 2019 by

Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...


Ripple-arms-developers-with-Xpring-to-accept-money-easier-in-apps

Ripple arms developers with Xpring to accept money easier in apps


Wednesday, October 2, 2019 by

Ripple is enabling the world to move value like information moves today. It’s this vision, known as the Internet of Value (IoV), that drives everything they do: from building our global payments network, RippleNet, to establishing initiatives like Xpring—which is helping scale innovative blockchain projects through partnership and investment. They are thr...


Unity-buys-deltaDNA-but-it-will-operate-as-a-separate-entity

Unity buys deltaDNA but it will operate as a separate entity


Wednesday, September 25, 2019 by

Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide. “Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...


How-game-developers-can-drive-more-revenue

How game developers can drive more revenue


Monday, September 23, 2019 by

Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


The-future-of-AI-in-advertising-for-mobile-could-be-audiocentric

The future of AI in advertising for mobile could be audiocentric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


Artificial-Intelligence-meets-television

Artificial Intelligence meets television


Saturday, May 25, 2019 by

3 Screen Solutions (3SS) recognized specialists in the use of AI technology to understand what’s inside a video, says they have joined forces to launch and co-commercialize a new pre-integrated AI-based end-to-end platform which enables unprecedented TV service personalization and a range of benefits for operators and their subscribers. The AI-based soluti...


Everything-Unity-said-at-GDC-19

Everything Unity said at GDC 19


Thursday, March 21, 2019 by

Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...


Ahead-of-GDC-2019,-Google-drops-new-app-advertising-solutions

Ahead of GDC 2019, Google drops new app advertising solutions


Monday, March 18, 2019 by

Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019. The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch. ...


Publishing-mobile-games-with-Gismart-now-possible

Publishing mobile games with Gismart now possible


Wednesday, March 13, 2019 by

Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to mar...


New-mobile-ads-SDK-lands-from-Verizon-Media-to-replace-Flurry-Ads

New mobile ads SDK lands from Verizon Media to replace Flurry Ads


Tuesday, February 26, 2019 by

Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...


Hothead-games-wants-to-make-your-mobile-game-a-hit-too

Hothead games wants to make your mobile game a hit too


Thursday, January 24, 2019 by

Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Facebook-Instant-Games-turns-two-with-20-billion-game-sessions-played

Facebook Instant Games turns two with 20 billion game sessions played


Thursday, December 13, 2018 by

Facebook is celebrating the second year for Instant Games, its gaming platform based onHTML5 technology that allows people to find and play games directly in the News Feed or Messenger conversations. Along with a recent blog post about the milestone, Facebook has also released some new stats, and updates about the platform. Facebook Instant Games Statistics 2018...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


StackCommerce-celebrates-$100M-in-payouts-to-creators

StackCommerce celebrates $100M in payouts to creators


Wednesday, November 28, 2018 by

StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. The company expanded into the men’s l...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Mobile-app-advertising-trends-in-2018

Mobile app advertising trends in 2018


Thursday, November 15, 2018 by

PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...


DuckDuckGo-vs.-Google-vs.-Privacy

DuckDuckGo vs. Google vs. Privacy


Friday, October 19, 2018 by

Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...


Game-developers-get-the-WRLDS-SDK-for-free

Game developers get the WRLDS SDK for free


Monday, October 15, 2018 by

WRLDS, the company that develops smart toys and platforms for connected play, announced the release of a new software development kit (SDK). The SDK will be free and easy to use and will give game developers a completely new medium to work with: an augmented reality (AR) and bluetooth-enabled connected ball with a bounce return rate of more than 70 percent.   &ld...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Game-monetization-models-are-changing

Game monetization models are changing


Tuesday, September 11, 2018 by

A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.   Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


Parallel-ad-bidding-solution-launches-by-PubNative

Parallel ad bidding solution launches by PubNative


Friday, July 13, 2018 by

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...