China is accelerating the next phase of AI
Wednesday, March 18, 2026 by Richard Harris
China is quietly reshaping the artificial intelligence race, and markets are starting to price a second centre of gravity for innovation and returns. According to deVere Group analysis, a multipolar AI world is taking shape, and that broadens the opportunity set for global investors. Chinas OpenClaw drives new ChatGPT wave for investors: deVere.
China is accelerating...
What Is Shaping AdTech in 2026
Wednesday, January 7, 2026 by Charles Manning
In 2026, AI Orchestration will happen on the desktop - not in the cloud - and it will be "Integrative" in nature.
I am convinced that agentic orchestration (the kind that actually helps individuals and teams be more productive) will happen at scale on the desktop and not in the cloud (look no further than StationOne as a reference example). This prediction ...
How AI will reshape games, talent, and growth in 2026
Tuesday, January 6, 2026 by Austin Harris
How AI will reshape games, talent, and growth in 2026
Looking ahead to 2026, the future of games will be shaped by a fundamental shift in how companies operate: how they scale creativity, empower talent, and engage players in real-time. AI is no longer a point solution, but the connective layer redefining marketing, organizational design, and player experience. Toget...
2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
Tebex Predictions for 2026
Tuesday, December 9, 2025 by Austin Harris
2025’s fight for developer choice and fair platform fees brought us a turning point in digital monetization: Google’s settlement allowed lower Play Store fees but also opened the door to rival third-party app stores on Android. This set a precedent that will create lasting momentum that snowballs into 2026, where alternative payment systems will continue to ...
uRoutine prepares to roll out AI-Powered social productivity platform
Wednesday, October 22, 2025 by Brittany Hainzinger
uRoutine, a productivity-focused social network platform, has secured £555,000 in seed funding to support the development and rollout of its AI-assisted app. The investment, raised in approximately three weeks, came largely from angel investors connected to the founders’ earlier venture, PushFar. The new funds will be used to build product features, expand m...
Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
Tiledmedia unveils how a durable cross-platform player fuels streaming
Wednesday, October 15, 2025 by Richard Harris
Tiledmedia is using IBC 2025 (Stand 5.F83) to demonstrate how its pioneering Tiledmedia Player helps service providers launch innovations faster, reap transformative return on technology investment, and deliver loyalty-generating viewer experiences.
This September in Amsterdam, the company will reveal the Tiledmedia Player’s full set of capabilities that c...
OpenAI social app Sora rolls out as standalone platform with Sora 2
Friday, October 10, 2025 by Richard Harris
OpenAI has launched a new social platform called Sora, designed around AI-generated short form video. The release coincides with Sora 2, the company’s upgraded video generation model. Together, the app and the model represent a move into the social media space, where OpenAI is positioning its technology against platforms such as TikTok and Instagram Reels.
Intr...
App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
Vibecoding goes from hobby to business
Thursday, September 11, 2025 by Austin Harris
RevenueCat, said to be the platform powering in-app purchases for more than 50,000 apps, looks to have become a common platform for transforming vibecoded apps into revenue-generating businesses. As vibecoders look to uplevel their AI-built apps from passion projects to money-making ventures, RevenueCat is enabling them to charge for in-app experiences through subscript...
AI powered real estate partners with SuperWorld and ASI Alliance
Wednesday, August 27, 2025 by Trey Abbe
The Artificial Superintelligence (ASI) Alliance, an open-source project focused on decentralized Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI), has announced a new partnership with SuperWorld, a virtual platform mapped onto the real world that allows users to buy, sell, and monetize over 64 billion plots of virtual real estate.
Accordin...
Cracking the live ops code
Monday, August 25, 2025 by Austin Harris
Sensor Tower recently released a report called Cracking the Live Ops Code: How Mobile Games Can Leverage Live Ops Insights, following its acquisition of Playliner, a company focused on live ops intelligence. This report combines app analytics, event data, and revenue trends to offer a clearer look at what’s really happening in the world of mobile game monetization...
State of AI Apps 2025 report
Thursday, August 14, 2025 by Russ Scritchfield
Sensor Tower has recently published its highly anticipated State of AI Apps 2025 report, providing an in-depth look at the mobile AI ecosystem and digital advertising dynamics for the first half of 2025. This extensive report reveals unprecedented growth in generative AI usage, shifting user demographics, app monetization strategies, and the increasing overlap between m...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
Mobile Gaming Market Trends Analysis Report
Wednesday, July 16, 2025 by Russ Scritchfield
The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets's offering.
Mobile Gaming Market Trends Analysis Report: The Mobile Gaming Market was valued at USD 139.38 billio...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Subscription management arrives with RevenueCat and Paddle
Tuesday, June 17, 2025 by Brittany Hainzinger
RevenueCat and Paddle have launched a new integration to help developers unify subscriptions across web and mobile.
The integration allows users to purchase subscriptions seamlessly across web and mobile. Developers benefit from unified subscription data across platforms, with Paddle managing web-specific payments and the associated tax and compliance comp...
The Great App Purge Googles Quality Overhaul
Wednesday, June 4, 2025 by Richard Harris
In early 2025, the tech world was rocked by a revelation that caught even seasoned app developers off guard: Google’s Play Store had lost nearly half of its apps in the span of just over a year. What seemed at first to be a quiet pruning of low-value software turned out to be a full-blown purge, 47% of apps had vanished. A platform that once boasted the largest ca...
2025 Mobile Gaming Report
Friday, May 30, 2025 by Austin Harris
The mobile gaming industry in 2025 is characterized by dynamic growth, evolving monetization models, shifting market geographies, and increasingly sophisticated player engagement strategies. According to Appfigures’ comprehensive analysis of the top 1,000 revenue-generating mobile games across both the App Store and Google Play, the global mobile games market reac...
Fortnite returns to iOS
Wednesday, May 28, 2025 by Richard Harris
Fortnite has returned to the iOS App Store in the United States after nearly five years of absence, marking a turning point in the strained relationship between Epic Games and Apple. This reappearance is not just a routine relisting of a popular mobile game, it signifies a dramatic shift in the power struggle between large tech platforms and the developers who rely on t...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
Boost app quality with new Play Console Insights
Wednesday, April 23, 2025 by Austin Harris
At Google Play, the team partners with developers to help their app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, developers will find the features needed to test, publish, improve, and grow their apps. Google is excited to share several enhancements to give developers even more actionable...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
US cloud titans bet big on AI
Monday, August 26, 2024 by Richard Harris
Sales for the North American tech sector grew 7.2% year over year and EBITDA grew 15.1%. Trailing 12 months sales grew 4.5%, indicating growth is accelerating. The robust EBITDA growth demonstrates significant operating leverage gained from the "year of efficiency" in 2023 when companies managed their costs very tightly.
There's somewhat of a bifurcatio...
Arena Breakout Infinite early access launches on PC
Friday, August 23, 2024 by Austin Harris
Global game developer MoreFun Studios announced that Arena Breakout: Infinite (PC) is available now exclusively on the official website, arenabreakoutinfinite.com. Jump into the early access version of Arena Breakout: Infinite for free, no strings attached, and experience an immersive tactical extraction shooter in the war-torn region of Kamona.
Arena Breakout Infini...
GSMA Open Gateway and CAMARA initiatives
Friday, August 9, 2024 by Richard Harris
Nokia is pursuing a strategic commitment to leverage the broader B2B digitalization ecosystem and drive new business models that unlock the potential that network APIs can deliver from the perspective of innovation, sustainability, collaboration, and productivity.
By making network programmability monetizable, the company’s flagship API solution, the Netwo...
Network exposure platform from Nokia
Tuesday, June 18, 2024 by Austin Harris
Nokia announced Network Exposure Platform, a new software offering that will expand and simplify the number of APIs available to operators, their partners, and customer channels to enable the creation of network powered applications for consumer, enterprise, and industrial customers.
Nokia Network Exposure Platform (NEP) is the first implementation of the&...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Ad free game catalog from Subscrible
Friday, May 17, 2024 by Richard Harris
Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers. Founded by Evgeny Unegovsky and ex-Playrix...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Austin Harris
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Epic Games defeats Apple in court
Tuesday, March 19, 2024 by Richard Harris
Apple’s iron-clad grip on its developer program may be losing its hold. Every day, Apple turns away hundreds of developers trying to enter their program. However, Epic Games wasn't folding to Apple. "Epic Games has entertained and benefited millions of users with Fortnite, Genshin Impact, and other games. Their application to have their flagship store on ...
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