Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
The future of AI in advertising for mobile could be audio-centric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Artificial Intelligence meets television
Saturday, May 25, 2019 by Richard Harris
3 Screen Solutions (3SS) recognized specialists in the use of AI technology to understand what’s inside a video, says they have joined forces to launch and co-commercialize a new pre-integrated AI-based end-to-end platform which enables unprecedented TV service personalization and a range of benefits for operators and their subscribers.
The AI-based soluti...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
Publishing mobile games with Gismart now possible
Wednesday, March 13, 2019 by Richard Harris
Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to mar...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Harris
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Facebook Instant Games turns two with 20 billion game sessions played
Thursday, December 13, 2018 by Richard Harris
Facebook is celebrating the second year for Instant Games, its gaming platform based onHTML5 technology that allows people to find and play games directly in the News Feed or Messenger conversations. Along with a recent blog post about the milestone, Facebook has also released some new stats, and updates about the platform.
Facebook Instant Games Statistics 2018...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Appodeal rewards Indie developers this holiday season
Wednesday, November 28, 2018 by Richard Harris
Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018.
“As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....
StackCommerce celebrates $100M in payouts to creators
Wednesday, November 28, 2018 by Christian Hargrave
StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content.
The company expanded into the men’s l...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Game developers get the WRLDS SDK for free
Monday, October 15, 2018 by Richard Harris
WRLDS, the company that develops smart toys and platforms for connected play, announced the release of a new software development kit (SDK). The SDK will be free and easy to use and will give game developers a completely new medium to work with: an augmented reality (AR) and bluetooth-enabled connected ball with a bounce return rate of more than 70 percent.
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Christian Hargrave
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
New FPS game lets your earn ERC20 tokens while you play
Thursday, July 5, 2018 by Christian Hargrave
Game players can use WAR FIELD’s GOLDER (GLDR) - an ERC20-compliant, Ethereum-based cryptographic token - to stake on their character’s “life”. GOLDER are available exclusively at warfield.com during the company’s Token Sale/ICO, which starts June 28.
Players then compete in deathmatch games. Simply put: the winners get GOLDER from ...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Facebook announces in-app purchases for Instant Games
Tuesday, May 8, 2018 by Christian Hargrave
At Facebook's annual developer conference, F8, the company has announced that In-App Purchases (IAP) will be available on the Instant Games platform for developers to implement on Android and Facebook. Enabling IAP has always been on Facebook's roadmap for Instant Games, and it's a key part of helping developers be successful. For purchases made in web versions of Insta...
ironSource expands their in-app programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Facial detection for verified ad views launches from Jinglz
Saturday, April 21, 2018 by Richard Harris
Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...
5G will accelerate in-app advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...