Boost app quality with new Play Console Insights
Wednesday, April 23, 2025 by Austin Harris
At Google Play, the team partners with developers to help their app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, developers will find the features needed to test, publish, improve, and grow their apps. Google is excited to share several enhancements to give developers even more actionable...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
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Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
US cloud titans bet big on AI
Monday, August 26, 2024 by Richard Harris
Sales for the North American tech sector grew 7.2% year over year and EBITDA grew 15.1%. Trailing 12 months sales grew 4.5%, indicating growth is accelerating. The robust EBITDA growth demonstrates significant operating leverage gained from the "year of efficiency" in 2023 when companies managed their costs very tightly.
There's somewhat of a bifurcatio...
Arena Breakout Infinite early access launches on PC
Friday, August 23, 2024 by Austin Harris
Global game developer MoreFun Studios announced that Arena Breakout: Infinite (PC) is available now exclusively on the official website, arenabreakoutinfinite.com. Jump into the early access version of Arena Breakout: Infinite for free, no strings attached, and experience an immersive tactical extraction shooter in the war-torn region of Kamona.
Arena Breakout Infini...
GSMA Open Gateway and CAMARA initiatives
Friday, August 9, 2024 by Richard Harris
Nokia is pursuing a strategic commitment to leverage the broader B2B digitalization ecosystem and drive new business models that unlock the potential that network APIs can deliver from the perspective of innovation, sustainability, collaboration, and productivity.
By making network programmability monetizable, the company’s flagship API solution, the Netwo...
Network exposure platform from Nokia
Tuesday, June 18, 2024 by Freeman Lightner
Nokia announced Network Exposure Platform, a new software offering that will expand and simplify the number of APIs available to operators, their partners, and customer channels to enable the creation of network powered applications for consumer, enterprise, and industrial customers.
Nokia Network Exposure Platform (NEP) is the first implementation of the&...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Ad free game catalog from Subscrible
Friday, May 17, 2024 by Richard Harris
Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers. Founded by Evgeny Unegovsky and ex-Playrix...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Epic Games defeats Apple in court
Tuesday, March 19, 2024 by Richard Harris
Apple’s iron-clad grip on its developer program may be losing its hold. Every day, Apple turns away hundreds of developers trying to enter their program. However, Epic Games wasn't folding to Apple. "Epic Games has entertained and benefited millions of users with Fortnite, Genshin Impact, and other games. Their application to have their flagship store on ...
AI 3D model search engine features coming to Toggle3D
Tuesday, January 30, 2024 by Brittany Hainzinger
Toggle3D.ai, the all-in-one 3D modeling solution harnessing the power of generative AI to convert CAD files, apply 4K texturing, and seamlessly publish 4K 3D models, is excited to report a 75% jump in usage in Q4. The Toggle3D platform currently has 27,192 users, and 26,504 or 97% of the users are active and have logged in within the last 30 days. The Company is fo...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
No code guide to app development
Friday, September 1, 2023 by Freeman Lightner
Remember when crafting an app felt like climbing Mt. Everest in flip-flops? Those days are behind us! No longer do you need years of coding lessons or deep pockets to hire a dev team. In this beginner's guide to building apps without writing code, we'll first explain what low-code and no-code platforms are. We'll introduce the platforms available to you, gui...
Smart contract environment Filecoin Virtual Machine launches
Friday, March 17, 2023 by Richard Harris
Filecoin Virtual Machine (FVM), an execution environment for smart contracts on the Filecoin network, is now live on the Filecoin mainnet. The FVM launch adds smart contracts and user programmability to the Filecoin blockchain, unlocking the enormous potential of an open data economy.
With FVM, developers can write and deploy custom code to run on the Filecoin blockc...
Indie game dev platform The Mirror lands $2.3M in funding
Thursday, December 22, 2022 by Richard Harris
The Mirror has raised a $2.3M Pre-Seed Round led by Founders Fund. Participants in the round include early-stage investment firms Konvoy Ventures, Abstract Ventures, Florida Funders, and Palm Tree Crew. Founded in Miami, Florida, in 2022 by Jared McCluskey (CEO and CTO), The Mirror simplifies the complexities of game development into a single platform, providing indie g...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
ADAS technology driving the automotive software market
Monday, September 26, 2022 by Freeman Lightner
Diverse industries strive to adapt as quickly as possible to the rapid transition to digital technology. Software and mobile applications have made things so straightforward and practical that business owners may maximize their use of them. Automotive software is a set of programmable data instructions for executing computer-based in-vehicle applications. Automotive sof...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
NFT creator economy is booming
Tuesday, July 19, 2022 by Richard Harris
According to a newly published report by Fact.MR, market research and competitive intelligence provider, the global non-fungible token (NFT) market stands at US$ 34 billion in 2022 and is predicted to expand at an astounding CAGR of 25% during the forecast years (2022-2032). The market is set to surge owing to the changing dynamics in digital content creation and the as...
Microverse IDE beta opens
Thursday, June 23, 2022 by Richard Harris
Croquet, the open OS and developer platform for the metaverse has announced the open beta of Microverse IDE, its development and deployment environment built for Croquet OS, which empowers web and web3 developers to rapidly deliver interoperable, standards-based metaverse worlds.
Croquet Microverse IDE beta opens, helping solve metaverse challenges
Croquet also an...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Blockchain enhanced sports games
Friday, June 10, 2022 by Brittany Hainzinger
Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology.
The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Huawei brings HMS Developments to MWC 2022
Tuesday, March 8, 2022 by Richard Harris
At this year's MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses.
Focusing on its mission to help developers achieve business success, Huawei d...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
App modernization in 2022
Monday, January 10, 2022 by Brittany Hainzinger
Ajay Patel is the General Manager for VMware’s Modern Applications & Management Business with the mission to be the leader in application modernization, cloud-native application development, and multi-cloud management through VMware Tanzu and vRealize portfolio.
Ajay has over 30 years of enterprise software expertise. Ajay previously served as the Treasurer...
Networking trends in 2022 from Itential
Wednesday, January 5, 2022 by Freeman Lightner
A recent Itential report shows that only 34% of network management professionals are completely satisfied with the tools and processes they use for network configuration management, a tumultuous setup for the year ahead. Peter Sprygada, Vice President of Product Management at Itential shares his 2022 predictions and some prominent networking trends to look out...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
