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4/8/2022 4:02:30 PM
Advanced analytics solution Datascape from Adjust
App Developer Magazine
Advanced analytics solution Datascape from Adjust


Advanced analytics solution Datascape from Adjust

Friday, April 8, 2022

Brittany Hainzinger Brittany Hainzinger

Adjust announced the launch of an advanced analytics solution Datascape, that delivers business-critical KPIs and performance metrics, enables mobile app marketers with meaningful insights and solves the challenge with agility that app marketers face when analyzing campaign data.

Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.

Agility is more important than ever as app marketers are tasked with analyzing campaign data from an ever-increasing number of sources and acting on it immediately. Datascape helps solve this challenge by providing marketers with access to all of their data from network APIs, attributions, consented AppTrackingTransparency (ATT) installs, and SKAdNetwork (SKAN) campaigns in one place, a unique approach among mobile measurement partners.

Advanced analytics solution Datascape from Adjust

"A mobile app's success in this dynamic industry depends on smart and fast decision-making. As an enterprise-ready solution, Datascape solves marketers' needs to easily view and analyze what's working, or what isn't, across multiple campaigns. Having this overview of their business performance and this level of insights, all in one place, allows marketers to optimize their strategy and focus on growth," said Simon "Bobby" Dussart, CEO of Adjust.

With Datascape, marketers can customize dashboards and reports to visualize user growth and cohorts, summarize extensive data sets, and analyze SKAN data, including:

  • Performance marketing metrics at a glance, as well as a deeper view of more granular data when needed.
  • Compare and contrast filters to view results across all apps, regardless of iOS or Android operating system.
  • SKAdNetwork dashboard to learn which campaigns targeted to users acquired through Apple's SKAN framework is driving the most installs.
  • Side-by-side network, attribution, SKAN, and ATT data in different combinations, in a single view.
  • Monetization dashboard with full visibility of profit and revenue metrics through numerous partner integrations and data sources.

Datascape's expanded visualizations have been market-tested and show promising results for Adjust's clients.

"Datascape has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency. And as we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need," said Arthur Jun, Head of Performance Marketing at Duolingo.

"Datascape allows our team to have complete, centralized visibility over all of our campaigns and apps to analyze marketing results. This way, our team is able to spot trends, compare performance easily against previous time periods, and act quickly and efficiently to implement changes to our strategy," said David Ribeiro, Head of Growth at Voodoo.

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