AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
Real world AI trained for business launched by Aible
Friday, March 22, 2019 by Richard Harris
Aible launched a Real World AI - trained for business impact, not accuracy. Aible lets business users create custom AI based on real cost-benefit tradeoffs and operational constraints. This innovation shows business users the expected business impact of the AI before deploying it. Aible makes AI accessible to anyone with knowledge of their business, no data s...
Assessing software developers in real time for job placement
Wednesday, March 6, 2019 by Brittany Harris
HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
The difference 5G will make to your apps
Friday, January 11, 2019 by Richard Harris
Since 5G will allow for higher volumes of data to be processed at much faster speeds, new technologies like public edge platforms are emerging as necessary tools to help developers reduce latency and enable their software to function as desired. With this new era of computing, the ability for developers to deploy code securely, reliably, and quickly to the edge of the n...
Finding bugs in code through better QA
Monday, January 7, 2019 by Derek Choy
Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...
Implementing AI technology while overcoming legacy systems
Friday, January 4, 2019 by Jason Cottrell
Legacy software is not great.
That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great.
There are a number o...
Commercial vs open source for app monitoring
Wednesday, January 2, 2019 by Richard Harris
In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Apple is about to share your email address with the Republic of Korea
Thursday, December 20, 2018 by Richard Harris
Got a game in the Apple app store and have it set to publish across the entire swath of countries the app store supports? Then your developer email address is about to be shared with the Korean Government due to a change in Korean law. What law changed exactly, we aren't sure yet.
But what we do know is almost every developer chooses to distribute in all cou...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Tuesday, December 18, 2018 by Christian Hargrave
These new features will empower developers with new conveniences for users. Users can scan barcodes in real-time from a browser using their smartphone without requiring an a...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Google Flutter comes out of Beta to help speed up native development
Tuesday, December 18, 2018 by Richard Harris
For cross-platform mobile development, developers generally have to choose between either building the same app multiple times for multiple operating systems, or to accept a solution that trades native speed and accuracy for portability. Flutter provides a solution that gives developers the best of both worlds: hardware-accelerated graphics and UI, powered by native ARM...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Xpress solution aims to help you create IoT apps faster
Friday, September 21, 2018 by Christian Hargrave
Silicon Labs now offers a new Wireless Xpress solution to help developers get IoT applications connected and running in a day, with no software development necessary. Silicon Labs’ Wireless Xpress provides a configuration-based development experience with everything developers need including certified Bluetooth 5 Low Energy (LE) and Wi-Fi modules, integrated proto...
Freelance jobs are being embraced by Gen Z
Thursday, August 30, 2018 by Richard Harris
Upwork released new data from Gen Z respondents to Freelancing in America: 2017, a comprehensive measure of the U.S. independent workforce, conducted by independent research firm Edelman Intelligence and commissioned in partnership by Upwork and Freelancers Union.
Findings show that Gen Z - the youngest segment of the adult workforce (people born between 1997-2000), ...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Change human body features from head to toe with this app
Wednesday, June 13, 2018 by Richard Harris
Manipulating video in real time is difficult - especially if you are editing features of the human body such as making someone taller, or more skinny. LIKE - the video creation and social app just released a new feature that is touted as the first augmented reality and artificial intelligence mobile video effect, called Shaping Magic. The new feature, available for free...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Headway joins elite mobile ad fraud coalition CAAF
Thursday, February 15, 2018 by Richard Harris
Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Everything you need to know about MySQL 8.0
Tuesday, October 3, 2017 by Christian Hargrave
The MySQL version 8.0 release candidate was announced in a recent blog post by MySQL highlighting all of the new features that are going to hit the books. First off, you may be asking yourself, “MySQL 8.0? Whatever happened to 6 and 7?” MySQL reports in the post that in order to avoid some confusion with previous alpha releases and MySQL Cluster, the company decided to ...
AR and deep neural networks collide to provide ModiFace
Thursday, September 28, 2017 by Christian Hargrave
ModiFace has announced a new live video based hair tracking and hair color simulation technology utilizing a deep neural network architecture. The new deep learning architecture utilizes a set of collaborative neural networks to detect hair in each video frame and to adjust the coloration of hair in a photo-realistic way. The implementation also utilizes the latest mach...
The evolution of APMs
Wednesday, September 27, 2017 by Shlomi Gian
The World Wide Web became publicly available in August of 1991. Within a few years, PCs became an essential household item and short after it was already clear that the existing infrastructure was not made to scale. Web pages featuring "404 error" codes were a common aggravating flow in the user experience.To help the web scale and ease user frustration, CDN (Cont...
Reversing Alzheimers effects with BrainHQ and the Bredesen Protocol
Thursday, August 24, 2017 by Christian Hargrave
Posit Science, the maker of BrainHQ online brain training exercises and assessments, and MPI Cognition, the organization disseminating the Bredesen Protocol for treating cognitive decline and those at risk for cognitive decline, has announced that BrainHQ will be made available to every patient enrolled in the Bredesen Protocol.Dr. Dale Bredesen, co-founder of MPI Cogni...
Russian mobile markets showing good signs for growth
Friday, August 18, 2017 by Richard Harris
With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu...
On the origin of applications: From monolith to microservices
Monday, July 31, 2017 by Pat Bakey
Computing and biology are often seen as existing on two separate planes: computing relies on order of operations and algorithms, while biology functions on organ systems and bodily processes (although, bio-computing is closing this gap). As different as they may seem, they hold a striking similarity in that they are both governed by natural selection - or in the case of...
Your Unite Europe 2017 keynote briefing
Monday, July 3, 2017 by Christian Hargrave
Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...