Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Vision Pro headset and visionOS from Apple
Monday, June 12, 2023 by Richard Harris
At WWDC23, Apple introduced its groundbreaking new technology and operating system, Apple Vision Pro and visionOS. According to Apple the "Apple Vision Pro seamlessly blends digital content with your physical space." The new headset is expected to launch in early 2024 for around $3500 USD. Apple noted that its new OS allows users to "Naviga...
Polygon blockchain improvements from Bisonai and Polygon Supernet
Thursday, May 4, 2023 by Richard Harris
Bisonai has joined forces with Polygon Supernet to revolutionize enterprise blockchain solutions, offering scalable and customizable Web3 infrastructure to businesses worldwide.
As companies increasingly look to adopt blockchain technology, they often encounter significant challenges related to scalability and complex infrastructure requirements. Bisonai's partne...
AI storytelling tool Tome reaches 1M users
Monday, February 27, 2023 by Richard Harris
Tome, the AI-powered storytelling format that turns your ideas into visually compelling narratives, announced the close of a $43 million Series B funding round led by Lightspeed Venture Partners. Existing investors Coatue, Greylock Partners, Audacious Ventures, and Wing Venture Capital also participated in the round, as well as new investor 8VC and angel investors ...
New performance monitoring capabilities from Sentry
Friday, October 21, 2022 by Richard Harris
At DEX, the Developer Experience conference hosted by Sentry, the company announced a series of new capabilities to enhance its developer-centric Performance Monitoring, including Dynamic Sampling, Performance Issues, Real User Application Profiling, and Session Replay. The announcement follows a commitment to address the growing gap for developers, who are using toolin...
JSON form widget lands from Appsmith
Monday, May 2, 2022 by Freeman Lightner
Appsmith announced the availability of its JSON Form Widget which saves developers huge amounts of time and makes it easier than ever to generate dynamic and static forms from data sets.
For example, developers can create dynamic sign-up forms, making it possible to have both the 'sign-in' and 'sign-up' forms on the same page. Conditional sw...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
App price and tax changes from Apple
Thursday, January 20, 2022 by Richard Harris
Apple has announced new price and tax changes for purchases and apps.
According to Apple, "When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds."
In-App Purchase and App price and tax and changes
"In the next few days, prices of apps and in-app purchases (e...
Cloud and Edge computing 2022 predictions
Monday, January 17, 2022 by Brittany Hainzinger
Tobi Knaup is the CEO & Co-Founder at D2iQ, an independent Kubernetes company that 30% of the Fortune 50 companies and the U.S. Department of Defense rely on for their most mission-critical apps. Knaup shares his 2022 predictions about the shifting cloud landscape.
The marriage of Cloud and Edge:
While both edge and cloud computing has been the subj...
Connecting with people through remote contextual research
Wednesday, January 12, 2022 by Joy Wong Daniels
In product research and design circles, a contextual inquiry is a fancy term for doing research in a user’s natural environment while they go about their typical activities. It’s an essential research methodology product designers and user experience designers rely on, a type of field study that involves in-depth interviews and observations with a small samp...
Rollbar releases Adaptive Alerts feature
Tuesday, December 7, 2021 by Christian Hargrave
Rollbar, provider of real-time error monitoring Software as a Service, has announced Adaptive Alerts, a new feature that adds to its reliable, informative, and actionable alerts about unexpected issues in monitored applications and services. Rollbar’s error monitoring is state of the art and provides highly accurate alerts with fewer false positives and false nega...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Lawsuit from US developers sways Apple
Friday, August 27, 2021 by Richard Harris
Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
Try to make web apps like native apps in 2021
Wednesday, January 6, 2021 by Freeman Lightner
Consumers will want to work seamlessly between desktop and mobile. We will continue to see an accelerated trend towards modifying web apps to exhibit mobile app-like functionality and bring rich desktop features to the phone.
Addressing system-switching fatigue
Businesses will seek more integrated solutions to reduce the number of portals users must log in to, whe...
Unlocking the Business Value of Continuous Delivery
Saturday, October 31, 2020 by Richard Harris
Reducing risk is important, but the processes that underpin continuous delivery translate into even more important values to the business:
• Accelerate time-to-value. A small business doesn’t need a PhD to recognize that continuous delivery helps them get things done faster. An enterprise that has mapped out its value stream, has made sig...
Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Why you should pace yourself with application modernization
Wednesday, June 17, 2020 by Snjezana Cvoro-Begovic
In business and in life, it’s natural to set goals. Like many of us, you probably establish goals based on what you can accomplish in the short term, while gauging what it will take in terms of resources, assets and time.
But you may also embrace the idea of stretch goals, which help with motivation and permission to be ambitious, sometimes enabling us to...
Ekata releases global identity verification dataset
Tuesday, June 16, 2020 by Brittany Hainzinger
Ekata announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity pat...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Fourth annual DevSecOps survey from Gitlab
Monday, May 18, 2020 by Brittany Hainzinger
GitLab released the results of its fourth annual DevSecOps survey uncovering how roles across software development teams have changed as more teams adopt DevOps. The survey of over 3,650 respondents from 21 countries worldwide found that rising rates of DevOps adoption and implementation of new tools has led to sweeping changes in job functions, tool choices and or...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Ushur Managed Package launched on Salesforce AppExchange
Thursday, February 20, 2020 by Brittany Hainzinger
Ushur announced it has launched the Ushur Managed Package on Salesforce AppExchange, empowering enterprises to add customer engagement automation capabilities to their Salesforce platform. Ushur’s artificial intelligence (AI) platform enables enterprises to instantly and intelligently automate interactions with their customers, integrating directly into Sale...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
An e...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
