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The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


Samsung-partners-with-Amdocs-to-accelerate-5G-network-deployment

Samsung partners with Amdocs to accelerate 5G network deployment


Monday, September 9, 2019 by

Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


AI-enabled-mobile-capture-SDK-from-ABBYY-lands

AI enabled mobile capture SDK from ABBYY lands


Monday, May 6, 2019 by

ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...


Real-world-AI-trained-for-business-launched-by-Aible

Real world AI trained for business launched by Aible


Friday, March 22, 2019 by

Aible launched a Real World AI -  trained for business impact, not accuracy. Aible lets business users create custom AI based on real cost-benefit tradeoffs and operational constraints. This innovation shows business users the expected business impact of the AI before deploying it. Aible makes AI accessible to anyone with knowledge of their business, no data s...


Assessing-software-developers-in-real-time-for-job-placement

Assessing software developers in real time for job placement


Wednesday, March 6, 2019 by

HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need. Enterpris...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


The-difference-5G-will-make-to-your-apps

The difference 5G will make to your apps


Friday, January 11, 2019 by

Since 5G will allow for higher volumes of data to be processed at much faster speeds, new technologies like public edge platforms are emerging as necessary tools to help developers reduce latency and enable their software to function as desired. With this new era of computing, the ability for developers to deploy code securely, reliably, and quickly to the edge of the n...


Finding-bugs-in-code-through-better-QA

Finding bugs in code through better QA


Monday, January 7, 2019 by

Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...


Implementing-AI-technology-while-overcoming-legacy-systems

Implementing AI technology while overcoming legacy systems


Friday, January 4, 2019 by

Legacy software is not great. That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great. There are a number o...


Commercial-vs-open-source-for-app-monitoring

Commercial vs open source for app monitoring


Wednesday, January 2, 2019 by

In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...


App-localization-done-right

App localization done right


Thursday, December 27, 2018 by

Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications. If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...


Apple-is-about-to-share-your-email-address-with-the-Republic-of-Korea

Apple is about to share your email address with the Republic of Korea


Thursday, December 20, 2018 by

Got a game in the Apple app store and have it set to publish across the entire swath of countries the app store supports? Then your developer email address is about to be shared with the Korean Government due to a change in Korean law. What law changed exactly, we aren't sure yet. But what we do know is almost every developer chooses to distribute in all cou...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


JavaScript-API-edition-of-Dynamsoft

JavaScript API edition of Dynamsoft's barcode SDK released


Tuesday, December 18, 2018 by

Dynamsoft has updated its Barcode Reader Software Development Kit as a pure JavaScript API Edition, based on WebAssembly, to enable cross-browser and cross-platform online barcode scanning.   These new features will empower developers with new conveniences for users. Users can scan barcodes in real-time from a browser using their smartphone without requiring an a...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Google-Flutter-comes-out-of-Beta-to-help-speed-up-native-development

Google Flutter comes out of Beta to help speed up native development


Tuesday, December 18, 2018 by

For cross-platform mobile development, developers generally have to choose between either building the same app multiple times for multiple operating systems, or to accept a solution that trades native speed and accuracy for portability. Flutter provides a solution that gives developers the best of both worlds: hardware-accelerated graphics and UI, powered by native ARM...


Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Xpress-solution-aims-to-help-you-create-IoT-apps-faster

Xpress solution aims to help you create IoT apps faster


Friday, September 21, 2018 by

Silicon Labs now offers a new Wireless Xpress solution to help developers get IoT applications connected and running in a day, with no software development necessary. Silicon Labs’ Wireless Xpress provides a configuration-based development experience with everything developers need including certified Bluetooth 5 Low Energy (LE) and Wi-Fi modules, integrated proto...


Freelance-jobs-are-being-embraced-by-Gen-Z

Freelance jobs are being embraced by Gen Z


Thursday, August 30, 2018 by

Upwork released new data from Gen Z respondents to Freelancing in America: 2017, a comprehensive measure of the U.S. independent workforce, conducted by independent research firm Edelman Intelligence and commissioned in partnership by Upwork and Freelancers Union. Findings show that Gen Z - the youngest segment of the adult workforce (people born between 1997-2000), ...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


10-years-of-apps-but-over-95-percent-of-them-are-invisible-to-users

10 years of apps but over 95 percent of them are invisible to users


Wednesday, July 18, 2018 by

I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike. If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...


Change-human-body-features-from-head-to-toe-with-this-app

Change human body features from head to toe with this app


Wednesday, June 13, 2018 by

Manipulating video in real time is difficult - especially if you are editing features of the human body such as making someone taller, or more skinny. LIKE - the video creation and social app just released a new feature that is touted as the first augmented reality and artificial intelligence mobile video effect, called Shaping Magic. The new feature, available for free...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


Headway-joins-elite-mobile-ad-fraud-coalition-CAAF

Headway joins elite mobile ad fraud coalition CAAF


Thursday, February 15, 2018 by

Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...