Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Harris
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Harris
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Samsung partners with Amdocs to accelerate 5G network deployment
Monday, September 9, 2019 by Freeman Lightner
Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Harris
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
Real world AI trained for business launched by Aible
Friday, March 22, 2019 by Richard Harris
Aible launched a Real World AI - trained for business impact, not accuracy. Aible lets business users create custom AI based on real cost-benefit tradeoffs and operational constraints. This innovation shows business users the expected business impact of the AI before deploying it. Aible makes AI accessible to anyone with knowledge of their business, no data s...
Assessing software developers in real time for job placement
Wednesday, March 6, 2019 by Brittany Harris
HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
The difference 5G will make to your apps
Friday, January 11, 2019 by Richard Harris
Since 5G will allow for higher volumes of data to be processed at much faster speeds, new technologies like public edge platforms are emerging as necessary tools to help developers reduce latency and enable their software to function as desired. With this new era of computing, the ability for developers to deploy code securely, reliably, and quickly to the edge of the n...
Finding bugs in code through better QA
Monday, January 7, 2019 by Derek Choy
Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...
Implementing AI technology while overcoming legacy systems
Friday, January 4, 2019 by Jason Cottrell
Legacy software is not great.
That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great.
There are a number o...
Commercial vs open source for app monitoring
Wednesday, January 2, 2019 by Richard Harris
In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Apple is about to share your email address with the Republic of Korea
Thursday, December 20, 2018 by Richard Harris
Got a game in the Apple app store and have it set to publish across the entire swath of countries the app store supports? Then your developer email address is about to be shared with the Korean Government due to a change in Korean law. What law changed exactly, we aren't sure yet.
But what we do know is almost every developer chooses to distribute in all cou...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Tuesday, December 18, 2018 by Christian Hargrave
These new features will empower developers with new conveniences for users. Users can scan barcodes in real-time from a browser using their smartphone without requiring an a...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Google Flutter comes out of Beta to help speed up native development
Tuesday, December 18, 2018 by Richard Harris
For cross-platform mobile development, developers generally have to choose between either building the same app multiple times for multiple operating systems, or to accept a solution that trades native speed and accuracy for portability. Flutter provides a solution that gives developers the best of both worlds: hardware-accelerated graphics and UI, powered by native ARM...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Xpress solution aims to help you create IoT apps faster
Friday, September 21, 2018 by Christian Hargrave
Silicon Labs now offers a new Wireless Xpress solution to help developers get IoT applications connected and running in a day, with no software development necessary. Silicon Labs’ Wireless Xpress provides a configuration-based development experience with everything developers need including certified Bluetooth 5 Low Energy (LE) and Wi-Fi modules, integrated proto...
Freelance jobs are being embraced by Gen Z
Thursday, August 30, 2018 by Richard Harris
Upwork released new data from Gen Z respondents to Freelancing in America: 2017, a comprehensive measure of the U.S. independent workforce, conducted by independent research firm Edelman Intelligence and commissioned in partnership by Upwork and Freelancers Union.
Findings show that Gen Z - the youngest segment of the adult workforce (people born between 1997-2000), ...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...