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Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Xpress-solution-aims-to-help-you-create-IoT-apps-faster

Xpress solution aims to help you create IoT apps faster


Friday, September 21, 2018 by

Silicon Labs now offers a new Wireless Xpress solution to help developers get IoT applications connected and running in a day, with no software development necessary. Silicon Labs’ Wireless Xpress provides a configuration-based development experience with everything developers need including certified Bluetooth 5 Low Energy (LE) and Wi-Fi modules, integrated proto...


Freelance-jobs-are-being-embraced-by-Gen-Z

Freelance jobs are being embraced by Gen Z


Thursday, August 30, 2018 by

Upwork released new data from Gen Z respondents to Freelancing in America: 2017, a comprehensive measure of the U.S. independent workforce, conducted by independent research firm Edelman Intelligence and commissioned in partnership by Upwork and Freelancers Union. Findings show that Gen Z - the youngest segment of the adult workforce (people born between 1997-2000), ...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


10-years-of-apps-but-over-95-percent-of-them-are-invisible-to-users

10 years of apps but over 95 percent of them are invisible to users


Wednesday, July 18, 2018 by

I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike. If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...


Change-human-body-features-from-head-to-toe-with-this-app

Change human body features from head to toe with this app


Wednesday, June 13, 2018 by

Manipulating video in real time is difficult - especially if you are editing features of the human body such as making someone taller, or more skinny. LIKE - the video creation and social app just released a new feature that is touted as the first augmented reality and artificial intelligence mobile video effect, called Shaping Magic. The new feature, available for free...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


Headway-joins-elite-mobile-ad-fraud-coalition-CAAF

Headway joins elite mobile ad fraud coalition CAAF


Thursday, February 15, 2018 by

Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


Everything-you-need-to-know-about-MySQL-8.0

Everything you need to know about MySQL 8.0


Tuesday, October 3, 2017 by

The MySQL version 8.0 release candidate was announced in a recent blog post by MySQL highlighting all of the new features that are going to hit the books. First off, you may be asking yourself, “MySQL 8.0? Whatever happened to 6 and 7?” MySQL reports in the post that in order to avoid some confusion with previous alpha releases and MySQL Cluster, the company decided to ...


AR-and-deep-neural-networks-collide-to-provide-ModiFace

AR and deep neural networks collide to provide ModiFace


Thursday, September 28, 2017 by

ModiFace has announced a new live video based hair tracking and hair color simulation technology utilizing a deep neural network architecture. The new deep learning architecture utilizes a set of collaborative neural networks to detect hair in each video frame and to adjust the coloration of hair in a photo-realistic way. The implementation also utilizes the latest mach...


The-evolution-of-APMs

The evolution of APMs


Wednesday, September 27, 2017 by

The World Wide Web became publicly available in August of 1991. Within a few years, PCs became an essential household item and short after it was already clear that the existing infrastructure was not made to scale. Web pages featuring "404 error" codes were a common aggravating  flow in the user experience.To help the web scale and ease user frustration, CDN (Cont...


Reversing-Alzheimers-effects-with-BrainHQ-and-the-Bredesen-Protocol

Reversing Alzheimers effects with BrainHQ and the Bredesen Protocol


Thursday, August 24, 2017 by

Posit Science, the maker of BrainHQ online brain training exercises and assessments, and MPI Cognition, the organization disseminating the Bredesen Protocol for treating cognitive decline and those at risk for cognitive decline, has announced that BrainHQ will be made available to every patient enrolled in the Bredesen Protocol.Dr. Dale Bredesen, co-founder of MPI Cogni...


Russian-mobile-markets-showing-good-signs-for-growth

Russian mobile markets showing good signs for growth


Friday, August 18, 2017 by

With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu...


On-the-origin-of-applications:-From-monolith-to-microservices

On the origin of applications: From monolith to microservices


Monday, July 31, 2017 by

Computing and biology are often seen as existing on two separate planes: computing relies on order of operations and algorithms, while biology functions on organ systems and bodily processes (although, bio-computing is closing this gap). As different as they may seem, they hold a striking similarity in that they are both governed by natural selection - or in the case of...


Your-Unite-Europe-2017-keynote-briefing

Your Unite Europe 2017 keynote briefing


Monday, July 3, 2017 by

Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...


IBM-Watson-and-Sesame-Workshop-launches-AI-vocabulary-learning-app-

IBM Watson and Sesame Workshop launches AI vocabulary learning app


Tuesday, June 6, 2017 by

IBM and Sesame Workshop have announced that Georgia’s Gwinnett County Public Schools, one of the nation’s top urban school districts, has completed an initial pilot of the industry’s first cognitive vocabulary learning app, built on the IBM and Sesame Intelligent Play and Learning Platform. The new platform, based on IBM Cloud, enables an ecosystem of software developer...


Mapping-the-IoT-sets-the-signals-to-work

Mapping the IoT sets the signals to work


Monday, May 15, 2017 by

The Internet of Things (IoT) and smart devices have created a buzz over the last few years. The reduced cost of sensors and a continued strengthening of the communications infrastructure have fueled the exponential growth of connected devices. The challenge has become less about what kinds of devices we can connect and more about what we can (and could) do with the data...


DevOps-for-Big-Data-with-Pepperdata

DevOps for Big Data with Pepperdata


Wednesday, April 19, 2017 by

Despite huge investments in big data applications, there’s still a bottleneck as developers and operators try to find effective and efficient ways to adjust and correct their big data applications’ code. As a result, companies deploying applications suffer from decreased developer productivity and cluster efficiency - a critical flaw to keep up with today’s big data inf...


Free-developer-release-of-elastic-SQL-database

Free developer release of elastic SQL database


Wednesday, February 1, 2017 by

As organizations increasingly adopt cloud applications for standard business operations, developers of new cloud applications have struggled to find a database built for a cloud-centric environment - typically having to sacrifice resilience in favor of cost or SQL capabilities. NuoDB, the SQL database company for cloud applications, has unveiled a more robust Community ...


New-study-finds-consumers-prefer-opting-in-to-mobile-ads

New study finds consumers prefer opting-in to mobile ads


Wednesday, January 18, 2017 by

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...


Artificial-Intelligence:-5-key-attributes-of-all-modern-AI-systems

Artificial Intelligence: 5 key attributes of all modern AI systems


Thursday, January 5, 2017 by

What are the common attributes that all modern Artificial Intelligence systems share? Former NASA Deputy Chief of AI at the Ames Research Center, Monte Zweben tells us.   A technology industry veteran, Monte Zweben's early career was spent with the NASA Ames Research Center as the Deputy Chief of the Artificial Intelligence Branch, where he won the prestigio...


QuickBase-predicts-that-developers-are-going-to-be-redefined-in-2017

QuickBase predicts that developers are going to be redefined in 2017


Thursday, December 29, 2016 by

Editors note: 2017 Predictions from John Carione, Product and Corporate Marketing Leader at QuickBase   Agility 2.0: a new era of decision-making in the enterprise emerges.  Agile methodologies have completely changed how companies evaluate and implement technology solutions. In 2017, we’ll see a new wave of agile thinking enter the ent...


Building-a-Modern-Growth-Stack

Building a Modern Growth Stack


Tuesday, December 27, 2016 by

At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...


How-to-prevent-users-from-dumping-your-branded-app

How to prevent users from dumping your branded app


Tuesday, December 20, 2016 by

We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.    With a 0.1% chance, the Chargers are more likely to win the Super Bowl.      Those odds are getting worse. The avera...


Cloud-Cruiser-wants-to-help-you-with-your-cloud-services-costs-and-usage

Cloud Cruiser wants to help you with your cloud services costs and usage


Monday, December 19, 2016 by

Self-service provisioning is a wonderful thing in terms of agility and time to value, but it creates problems for organizations in the form of 'sprawl,' 'Shadow IT,' and inability to tightly control cloud costs. To facilitate broad adoption and support from an IT organization, a cloud solution - be it public or private - must provide appropriate visibility and controls ...


Mobbo-released-a-new-report-on-the-state-of-mobile-SDK

Mobbo released a new report on the state of mobile SDK's


Thursday, December 15, 2016 by

Mobbo just released its Power Index, which offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. Key Findings in the report:- 80% of...


Extreme-Networks-to-be-Super-Bowl-LI

Extreme Networks to be Super Bowl LI's wi-fi analytics provider


Tuesday, December 13, 2016 by

Extreme Networks, Inc. announced an agreement with the National Football League (NFL) to become the Official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI. This announcement follows wired and wireless deployment at Super Bowl LI Stadium in Houston, Texas and marks the first time that Extreme has implemented its wired and wireless solution at a stadium hosting the ...


Inferior-analytics-may-make-your-app-extinct

Inferior analytics may make your app extinct


Thursday, December 8, 2016 by

Every worker is now a knowledge worker. Employees on the manufacturing floor are increasingly responsible for tracking production yield. Front line retail employees are expected to use data to be aware of inventory levels. Analysts must keep up-to-date with real-time data to make better decisions. We are all increasingly judged on how we use data to more effectively do ...


3-reasons-low-code-software-is-helping-IT-departments-be-superheroes

3 reasons low code software is helping IT departments be superheroes


Thursday, December 1, 2016 by

Although we’ve long since entered the digital age, many organizations remain saddled with legacy IT systems, unable to keep up with the growing and ever-changing demands of the business. Not only that, with resources stretched, many IT departments are left with no choice but to prioritize day-to-day management over business innovation. And yet despite considerable chall...


Kontena-is-introducing-its-production-ready-container-and-microservices-platform

Kontena is introducing its production ready container and microservices platform


Wednesday, November 30, 2016 by

Kontena v1.0 builds on the company’s mission to be the most developer-friendly open-source container and microservices platform that can be used on any infrastructure, be it on-premises, cloud or hybrid.More than just a container platform, this highly integrated package is:- Easy to use: This release includes the addition of Kontena Stacks, an end-to-end solut...


Artificial-intelligence-and-app-development

Artificial intelligence and app development


Tuesday, November 29, 2016 by

The growth of artificial intelligence and machine learning is driving a whole new class of application possibilities. From chatbots to predictive analytics and more, developers and businesses as a whole should explore ways to utilize their customer and business data to deliver better customer service, new products and reimagine their processes. What went wrong...