1. Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.
9/29/2014 7:43:40 AM
Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.
Playhaven,Science Digital,Ad Network,Chirp Ads,Ad Network
https://appdevelopermagazine.com/images/news_images/Playhaven-sold_xum0tnx4.jpg
App Developer Magazine

Upsight Sells PlayHaven Mobile Game Ad Network to Science, Inc.



Richard Harris Richard Harris in Monetize Monday, September 29, 2014
2,339

Science Inc. has acquired the PlayHaven mobile game ad network from Upsight. The PlayHaven Ad Network services more than 18,000 games, 245 million monthly active users, and 5.7 billion monthly sessions.

Science reports that it will immediately merge Chirp Ads, its mobile marketing unit, into PlayHaven. The combined company, which will take the PlayHaven name and will help mobile-focused businesses and developers acquire and monetize users with ads.

Science Inc. creates, invests,  acquires and scales digital businesses bringing together ideas, talent, resources and financing through a centralized platform. The platform is leveraged to develop new businesses, provide emerging startups with operational strategy and capital and transform later-stage Internet ventures with new talent and innovation. The company has co-founded and invested in more than 40 companies, including DollarShaveClub, DogVacay, Delicious, PrizeCandle and  Hiq among others. 

Other assets in Science digital marketing investments (known as Science Growth Labs) include influencer focused companies including HelloSociety, Refame, and Famebit, as well as other marketing tools that cover display, SEM, Facebook, and native advertising.


Read more: http://www.playhaven.com/

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here