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App Developer Magazine issues we found relating to ad network
Nov13 Issue: Facebook Vs Mobile Ad NetworksGet the most from your app with incredible how to's and articles in our November 2013 issue which includes articles on Performance Testing, App Loyalty, Platform Choice, Requirements Gathering, and tons of other great tips and articles, along with industry spotlights that will help you maximize profits this holiday season. |
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Developer news items we found relating to ad network
35 results
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market. ...
Tablet gaming still important in gaming industry
Thursday, August 4, 2022 by Freeman Lightner
The size of the tablet gaming industry is relatively small, but it still forms an integral part of the mobile gaming industry. According to the numbers presented by SafeBettingSites.com, Roblox Corporation was the top-earning iPad gaming publisher in June 2022. The creators of the online game platform and game creation system, Roblox, made $45.99 million through th...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals. The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness. Working directly with an a...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic. What is a Self-Attributing Network? A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
5G 2022 predictions from EdgeQ
Tuesday, January 4, 2022 by Richard Harris
Vinay Ravuri, CEO at EdgeQ shares his predictions for 2022 about the cloudification of 5G, the death of Moore's law, 5G & AI convergence, and more. 5G will become an essential utility and assumed “natural resource” of infrastructure. Supplying the digital “pipeline” and harnessing data currency will become a focal point of national sec...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. ...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Partisia Blockchain and Insights Network unite to launch Instars
Monday, March 8, 2021 by Brittany Hainzinger
In the first successful integration of blockchain and Multiparty Computation (MPC) technology to power a decentralized social media platform, Partisia Blockchain, a Web 3.0 platform built for trust, transparency, and privacy, has joined forces with global market research provider Insights Network, to officially launch Instars. The unveiling of the blockchain-pow...
Hybrid cloud services general availability announced by IBM
Tuesday, March 2, 2021 by Brittany Hainzinger
IBM announced that its hybrid cloud services are now generally available in any environment -- on any cloud, on premises or at the edge -- via IBM Cloud Satellite. Lumen Technologies and IBM have integrated IBM Cloud Satellite with the Lumen edge platform to enable clients to harness hybrid cloud services in near real-time and build innovative solutions at the edge. ...
webMethods AppMesh announced by Software AG
Friday, April 17, 2020 by Brittany Hainzinger
Software AG unveiled webMethods AppMesh, a configurable control plane for microservices, APIs and service mesh. Built as an extension of Software AG’s industry-leading webMethods API Management Platform, webMethods AppMesh adds application context to service mesh, which provides better agility, management, and governance of microservices as business apps. Desig...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud. Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Evolution of Infrastructure as a Service
Thursday, February 20, 2020 by Richard Harris
Infrastructure-as-a-Service (IaaS) has changed the world. In the past, a company had to invest time and resources into building and operating its own servers. So much effort went into maintaining infrastructure, that little time remained for focusing on the company mission. IaaS changed all that. Today, a provider like AWS will build the server farm. A software company ...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Sprint 5G phones include Hatch Premium and cloud gaming
Thursday, August 29, 2019 by Richard Harris
Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium. Sprint 5G customers will experie...
Buildbox game creation software bought by AppOnboard
Thursday, June 13, 2019 by Richard Harris
AppOnboard, a company which focuses on app creation software has purchased Buildbox, the low code game creation platform that just released version 3.0. Jon Zweig, the CEO of ApponBoard and Trey Smith, CEO of Buildbox, both share the same belief that No-Code is the future of development. Jonathan Zweig is the founding CEO of AppOnboard and was previously CE...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Creating apps that work without the Internet
Friday, May 3, 2019 by Richard Harris
We've become a bit lazy in the United States when it comes to developing apps. It's nothing for us to stuff in a healthy dose of remote content downloads for our games, mobile ad networks for our full-screen videos, analytics so we can track user activity, and other fat-pipe code that works well in the land of gigabit connections. But did you know that a...
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