mobile ad stumbling blocks = ad blockers, publishers, and end users

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Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users

Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...