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MyPrivacy-app-has-officially-launched

MyPrivacy app has officially launched


Tuesday, March 3, 2020 by

MyPrivacy has officially launched. The breakthrough product, which was built to make privacy vulnerabilities easy to manage for the average user, is a one-stop app that offers a VPN, App Lock, Password Manager, Private Browser, Photo Vault, and Social Permissions Manager sharing a simple, user-friendly platform. The app has already been downloaded over 300,000 since ...


A-guide-to-ad-retargeting-responsibly

A guide to ad retargeting responsibly


Tuesday, August 7, 2018 by

Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital. How does ad retargeting work? There are actually a few ...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


NoTrove-threat-is-delivering-millions-of-scam-ads

NoTrove threat is delivering millions of scam ads


Friday, April 28, 2017 by

Earlier this year, RiskIQ, a digital threat management company, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further und...


Playwire-and-Overwolf-look-to-tap-into-the-eSports-industry

Playwire and Overwolf look to tap into the eSports industry


Wednesday, April 5, 2017 by

Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...


Cloudflare-makes-online-ads-5x-faster,-safer-with-Firebolt

Cloudflare makes online ads 5x faster, safer with Firebolt


Wednesday, February 1, 2017 by

Cloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...


New-study-finds-consumers-prefer-optingin-to-mobile-ads

New study finds consumers prefer optingin to mobile ads


Wednesday, January 18, 2017 by

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...


Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


How-to-attract-more-premium-brands-to-inapp-programmatic-advertising

How to attract more premium brands to inapp programmatic advertising


Thursday, October 6, 2016 by

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...


Programmatic-and-Mobile:-Whats-to-come-in-2017

Programmatic and Mobile: Whats to come in 2017


Thursday, October 6, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...


SSPs-are-NOT-dead

SSPs are NOT dead


Wednesday, September 28, 2016 by

In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...


Google-Play,-Mobile-Ads-and-AdBlocking:-The-Macro-View

Google Play, Mobile Ads and AdBlocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


Adpocolypse-or-Not,-Now-is-the-Time-for-App-Publishers-to-Shore-Up-Advertising-Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies


Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Over-20-Percent-of-People-Now-Use-a-Mobile-Ad-Blocker-Says-PageFair

Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair


Tuesday, May 31, 2016 by

A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


Latest-Issue-of-App-Developer-Magazine-Highlights-the-Expanding-Application-Economy

Latest Issue of App Developer Magazine Highlights the Expanding Application Economy


Wednesday, November 11, 2015 by

The latest issue of App Developer Magazine is now available offering top insight, expert commentary and the latest news about the application economy.The November 2015 issue offers contributions from a number of people that are leading the companies that are creating the products and services that are the underpinning of the app economy. These feature articles are wide ...


Mobile-Ad-Stumbling-Blocks-=-Ad-Blockers,-Publishers,-And-End-Users

Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users


Sunday, November 1, 2015 by

Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...