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Developer news items we found relating to ad blocker
MyPrivacy app has officially launched
Tuesday, March 3, 2020 by Brittany Hainzinger
MyPrivacy has officially launched. The breakthrough product, which was built to make privacy vulnerabilities easy to manage for the average user, is a one-stop app that offers a VPN, App Lock, Password Manager, Private Browser, Photo Vault, and Social Permissions Manager sharing a simple, user-friendly platform.
The app has already been downloaded over 300,000 since ...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Cloudflare makes online ads 5x faster, safer with Firebolt
Wednesday, February 1, 2017 by Richard Harris
Cloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair
Tuesday, May 31, 2016 by Stuart Parkerson
A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...
Mobile Ad Stumbling Blocks = Ad Blockers, Publishers, And End Users
Sunday, November 1, 2015 by Conno Christou
Native ads may blend into the content they are placed in, but whenever I hear about native ads in the news, the topic jumps out for me. Take for example Yahoo CEO Marissa Mayer, who recently told the audience at the IAB MIXX conference in New York that she thinks it’s a mistake for internet users to install ad blockers. According to Mayer, ad blockers result in the...