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Developer news items we found relating to rtb

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Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Reengage-mobile-app-users-with-the-latest-YouAppi-solution

Reengage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


OneRun-platform-now-includes-app-reengagement

OneRun platform now includes app reengagement


Tuesday, February 21, 2017 by

YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


SSPs-are-NOT-dead

SSPs are NOT dead


Wednesday, September 28, 2016 by

In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...


MobFox-to-Start-Using-Pixalate-Blacklists-to-Help-Mobile-Advertisers-Against-Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


Adaptive-Medias-Adds-Media-Street

Adaptive Medias Adds Media Street's Video Advertising Technology


Sunday, February 21, 2016 by

Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...


Yahoos-BrightRoll-Exchange-Adds-Programmatic-Mobile-Native-Advertising

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising


Monday, January 25, 2016 by

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...


Appodeal-Receives-over-$3M-to-Grow-Its-Programmatic-Mobile-Ad-Mediation-Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 8, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


Programmatic-Ad-Mediation-Is-The-Next-Step-for-App-Publishers

Programmatic Ad Mediation Is The Next Step for App Publishers


Monday, November 23, 2015 by

The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...


Smaato-Updates-RTB-Ad-Platform-With-New-App-Monetization-Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


BlisMedia-Adds-Altitude-to-Mobile-Advertising-Data

BlisMedia Adds Altitude to Mobile Advertising Data


Monday, June 22, 2015 by

To provide more targeted mobile advertising options, BlisMedia is in the process of adding height (more precisely - altitude) to the data it tracks for identifying anonymous consumer location behavior. BlisMedia uses location and demographic data to define digital audiences for advertisers on its platform.The company is developing an SDK for app publishers providing the...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


How-Ad-Mediation-Can-Boost-Your-Mobile-App-Revenue

How Ad Mediation Can Boost Your Mobile App Revenue


Friday, February 6, 2015 by

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...


AppLift-New-Mobile-Game-Marketing-Platform-Leverages-Big-Data-for-User-Lifetime-Value

AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value


Wednesday, February 4, 2015 by

AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...


Phunware-Launches-New-Initiatives-for-2015-to-Help-Companies-Engage-the-Complete-Mobile-Application-Life-Cycle

Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle


Tuesday, January 13, 2015 by

If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Airpush-Integrates-its-Programmatic-Ad-Offering-with-Inneractive’s-Private-RTB-Marketplace

Airpush Integrates its Programmatic Ad Offering with Inneractive’s Private RTB Marketplace


Friday, September 26, 2014 by

Inneractive and Airpush are forming a new collaboration designed to increase programmatic demand of Airpush’s Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstiti...


Millennial-Media-Grows-Mobile-Ad-Real-Time-Bidding-(RTB)-Offerings-with-Acquisition-of-Nexage-

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage


Wednesday, September 24, 2014 by

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...


Beachfront-Media-Now-Offers-Programmatic-Video-Advertising-Technology-for-Mobile-Gaming

Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming


Wednesday, September 24, 2014 by

Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...


Microsoft-Advertising-Exchange-(MAX)-Expands-Ad-Inventory-Options-to-10-Countries

Microsoft Advertising Exchange (MAX) Expands Ad Inventory Options to 10 Countries


Tuesday, September 23, 2014 by

The Microsoft Advertising Exchange (MAX) is now serving ad inventory for Windows Phone and Windows 8 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.The new inventory provides developers with the ability to move beyond PC and browser environments when reaching customers, allowing them to access a mul...


Smaato-Updates-Windows-Phone-SDK-Now-Supports-XAML-Apps

Smaato Updates Windows Phone SDK Now Supports XAML Apps


Tuesday, September 9, 2014 by

Smaato, a mobile RTB ad exchange and supply side platform, has announced an SDK update for Windows Phone, now supporting XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop.What’s new with Smaato’s Windows SDK:- Supports Windows Phone 8.1 and Windows 8.1.- Ad size handling has been improved, ensuring more consist...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Phunware-Opens-New-York-City-Office-for-its-TapIt-App-Monetization-Platform

Phunware Opens New York City Office for its TapIt App Monetization Platform


Wednesday, July 23, 2014 by

Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...