Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
|Richard Harris in Monetize Wednesday, September 24, 2014|
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming.
The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs.
With the Beachfront.io platform, advertisers receive increased load times that can handle mediation in sub-milliseconds. Beachfront has enhanced ad targeting by making it possible for advertisers to target high value traffic and game developers to earn premiums for quality traffic based on demographic information.
The ad mediation platform also provides access to both private and public marketplaces and allows game developers to monetize unsold inventory and optimize campaigns in real-time. Advertisers can bid on a wide range of in-app mobile inventory that is only accessible through programmatic trading desks and supported ad networks including Yume, Tremor, TubeMogul, SpotXchange, Adap.tv, LiveRail, Vdopia, Rhythm NewMedia, AdoTube, and BrightRoll.
Beyond increased CPMs, Beachfront’s new algorithm looks at response times, network latency, device type and power, connection type, and predictive analysis. These enhancements make it possible for game developers to see a lift in revenue while optimizing the overall user experience through faster loading ads.
Beachfront.io supports more granular aggregations, making it easier for both game developers and advertisers to track campaign performance and to see what type of inventory is being bid on.
The platform supports all major video ad formats including video interstitial ad units, as well as pre-roll, mid-roll, and post-roll video ad formats for mobile, tablet, and connected TV.
Read more: http://www.beachfront.io/