game monetization

game monetization news search results

Developer news items we found relating to game monetization

23 results
5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


DuckDuckGo-vs.-Google-vs.-Privacy

DuckDuckGo vs. Google vs. Privacy


Friday, October 19, 2018 by

Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...


Game-developers-get-the-WRLDS-SDK-for-free

Game developers get the WRLDS SDK for free


Monday, October 15, 2018 by

WRLDS, the company that develops smart toys and platforms for connected play, announced the release of a new software development kit (SDK). The SDK will be free and easy to use and will give game developers a completely new medium to work with: an augmented reality (AR) and bluetooth-enabled connected ball with a bounce return rate of more than 70 percent.   &ld...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Game-monetization-models-are-changing

Game monetization models are changing


Tuesday, September 11, 2018 by

A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.   Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...


Why-you-should-make-your-gameplay-fast-(or-game-over!)

Why you should make your gameplay fast (or game over!)


Monday, June 12, 2017 by

Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...


Hersch-Games-opens-up-about-EyeCons

Hersch Games opens up about EyeCons


Wednesday, November 23, 2016 by

EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...


Programmatic-Ad-Mediation-Is-The-Next-Step-for-App-Publishers

Programmatic Ad Mediation Is The Next Step for App Publishers


Monday, November 23, 2015 by

The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...


The-Impact-of-Windows-10-on-the-Game-Industry

The Impact of Windows 10 on the Game Industry


Monday, August 17, 2015 by

I recently discussed the impact of Windows 10 on the game publishing industry with Ethan Clark, Game Insight’s North American Manager of Strategic Partnerships. Founded in 2009, Game Insight is one of the world’s leading innovators of mobile and social games, creating exceptional gameplay experiences across casual to hardcore titles. With more than 300 million play...


Gondola-Launches-Liftpass-an-Open-Source-Platform-to-Help-Developers-Manage-Game-Monetization

Gondola Launches Liftpass an Open Source Platform to Help Developers Manage Game Monetization


Friday, May 22, 2015 by

Gondola, the creators of the Dynamic Pricing Engine for mobile games, has announced the beta release of Liftpass, an open source platform for game developers to manage and track the prices of virtual goods and in-app purchases (IAPs). The full-stack solution offers SDKs for iOS, Android and Unity, and the tracking of in-game metrics and in-game currencies can be fu...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


Beachfront-Media-Now-Offers-Programmatic-Video-Advertising-Technology-for-Mobile-Gaming

Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming


Wednesday, September 24, 2014 by

Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...


Epic’s-Unreal-Engine-4.4-Gaming-Platform-Released

Epic’s Unreal Engine 4.4 Gaming Platform Released


Wednesday, August 20, 2014 by

Epic has released Unreal Engine 4.4, which includes the first preview release of Unreal Motion Graphics, the company’s new UI design and scripting toolset. Also in this version Behavior Tree Editor, their AI logic tool, is enabled by default and ready for use. This latest version also offers improvements to the Persona Animation Editor and Paper 2D. Support for And...


FabZat-Updates-SDK-for-Offering-In-Game-Monetization-through-Custom-Merchandising

FabZat Updates SDK for Offering In Game Monetization through Custom Merchandising


Wednesday, August 6, 2014 by

FabZat has updated its SDK which allows developers to monetize app users buy providing the opportunity to purchase real, personalized items, including high definition and full color 3D printing of game characters, vehicles, trophies, and more.FabZat is bucking the trend of monetizing virtual goods to instead offer physical products. They call it “In-App Custom Merc...


Google-Provides-Android-Developers-With-New-C++-Cross-Platform-Tools

Google Provides Android Developers With New C++ Cross Platform Tools


Tuesday, July 29, 2014 by

Google has updated new tools that are now available to game developers to facilitate cross platform development. These include: updated Play Games cross-platform C++ SDK,  updated Play Games SDK for iOS, and new game services alerts in the developer console.Updated Play Games C++ SDKGoogle has updated the Google Play Games C++ SDK with more cross-platform...


InMobi-Launches-New-In-App-Ad-Formats-for-Mobile-Game-Monetization

InMobi Launches New In App Ad Formats for Mobile Game Monetization


Thursday, July 24, 2014 by

InMobi has announced its new “Monetization Solution for Gamers,” including a playable ad format offered at global scale. This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution’s ad formats include:- Playable Ads: Developed in partnership with a...


Help-Your-Game-Players-Learn-to-Succeed-with-On-the-Job-Training

Help Your Game Players Learn to Succeed with On the Job Training


Wednesday, June 11, 2014 by

Pay your players, or they will quit their jobs! It’s an interesting way of looking at how to keep gamers engaged and maximizing the long term value of each player.Niklas Herriger of Gondola proposes that developers take an approach that considers players as employees who play a game as their job. It’s an innovative way of approaching game monetization.In a recent blog&n...


Skillz-Real-Money-Gaming-SDK-Now-Available-to-Mobile-App-Developers-for-iOS

Skillz Real Money Gaming SDK Now Available to Mobile App Developers for iOS


Thursday, June 5, 2014 by

Skillz has announced that, in addition to Android, it is now offering its skill based real money gaming SDK for iOS. The Skillz platform lets app gamers compete for real money. For players who want to practice before playing for cash, there are also free matches available. The platform offers a game-centric way for developers to make money by enabling pay...


Nektan-Offers-White-Label-Mobile-Casino-Gaming-Platform

Nektan Offers White Label Mobile Casino Gaming Platform


Monday, May 12, 2014 by

Nektan, a mobile casino games company, is making available its proprietary white label mobile casino platform operating under its Gibraltar Gambling License. Nektan develops, licenses and operates Real Money Gaming (RMG) and Freemium Gaming in global regulated markets.Nektan’s mobile gaming platform has the ability to act standalone or to integrate into existi...


Yahoo-Creates-Yahoo-Games-Network-Platform-for-Game-Developers

Yahoo Creates Yahoo Games Network Platform for Game Developers


Thursday, March 20, 2014 by

Yahoo is launching the Yahoo Games Network, new platform for third-party game developers for distribution on the Yahoo network. Yahoo is betting that the 800 million users worldwide (including 400 million users on mobile) will entice developers to follow the Facebook model and launch games in the Yahoo platform.Through the Yahoo Games Channel and the new&...


Gondola-Mobile-Game-Monetization-Platform-Launches-at-Game-Developers-Conference

Gondola Mobile Game Monetization Platform Launches at Game Developers Conference


Wednesday, March 19, 2014 by

White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...


New-Google-Play-Services-Are-Rolling-Out-for-Game-App-Developers

New Google Play Services Are Rolling Out for Game App Developers


Monday, March 17, 2014 by

With GDC at full steam already this week, Google has kicked off the week announcing new services for its Google Play developer program including the new game gifts incentive program and enhanced engagement and discovery options.Highlights of the New Offerings- Google is introducing game gifts, a new service that lets players send virtual in-game obje...


HeyZap-announces-ads-

HeyZap announces ads


Friday, March 22, 2013 by

HeyZap is an SDK for developers to use to enable social sharing (scores, communication, etc) through their apps, but now you can also enable ads to earn revenue from that social engagement."Breathtaking design, paired with Heyzap's unique, intelligent targeting make Heyzap Ads an outstanding game monetization platform. Leveraging the power of our unmatched social-prefer...